# A B C D E F G H I J K L M N O P Q R S T U V W X Y Z


301 Redirect

A 301 redirect is a permanent method of redirecting one URL to another. It’s a clear signal to search engines like Google that the original page has been permanently moved to a new URL.

302 Redirect

A 302 redirect is a temporary URL redirection method that signals to search engines a webpage has been moved to a new URL for a short period of time.


Accelerated Mobile Pages (AMP)

Accelerated Mobile Pages (AMP) is a framework developed by Google that allows you to create website pages that load quickly on mobile devices.

Alt Text

Alt text (alternative text) is descriptive text within an image tag that tells users and search engines what an image is about.

Anchor Text

Anchor text is the clickable words that appear highlighted in a hyperlink.

Article Spinning

Article spinning, also known as "content spinning," is when you use software to rewrite someone else's article and publish it as a brand-new article on your site.



A backlink is a link that's created when a website owner links from their site to a different site.

Bing Webmaster Tools

Bing Webmaster Tools is a free tool suite provided by Microsoft for website owners to monitor and report on their site's presence in the Bing search engine.

Broken Link

A broken link is a hyperlink on a website page that points to another page or resource that no longer exists.


Cached Page

A cached page is a copy of a website page that is saved by a server, browser or search engine in a temporary storage area called a cache.

Canonical Tag

A canonical tag, known as a “rel=canonical” link, is an HTML element that helps website owners prevent duplicate content issues.


Deep Linking

Deep linking is when you link directly to a page or piece of content within a website. They are used to send users to a specific page rather than the generic homepage of a website.

Domain Rating (DR)

Domain Rating (DR) is an SEO metric developed by Ahrefs that shows the strength of your website's backlink profile compared to other websites online.



E-E-A-T is an SEO quality guideline that stands for Experience, Expertise, Authoritativeness and Trustworthiness.

Editorial Link

An editorial link is a type of backlink to your site from a large and high-authority media, news or publication website.


Faceted Navigation

Faceted navigation is a type of filter within a website that allows users to refine product searches or content listings based on different filter options.


Gated Content

Gated content is online content such as a PDF download or webinar event that requires users to fill out a form to gain access to that content.

Google Ranking Algorithm

The Google Algorithm is a complex system of mathematical formulas that determines which pages should rank for each individual search.


H1 Tag

H1 tags are HTML elements used to indicate the topic of a web page and highlight the most important headline. They tell users and search engines about the topic of the web page.

Header Tags

Header tags, also known as heading tags, are HTML tags used to separate headings and subheadings on a website page.

Hilltop Algorithm

The Hilltop algorithm is a search engine algorithm developed to find the most authoritative web pages and documents on any topic online.


Inbound Link

An inbound link is a clickable link from another website to your website.


Indexability is the ability of a web page to be crawled and indexed by a search engine.


JavaScript SEO

JavaScript SEO is a technical SEO (search engine optimisation) process designed to optimise a website that uses JavaScript to ensure search engines can crawl, render and index its content effectively.


Keyword Clustering

Keyword clustering is the process of grouping related keywords together to target multiple search queries with a single page.

Keyword Difficulty

Keyword difficulty (KD) is an SEO metric that estimates how hard it would be to rank for a specific keyword.


Link Bait

Link bait is a piece of content created specifically to attract high-authority, editorial links from prominent websites.

Link Equity

Link equity, also called "link juice", is the ranking authority and value passed from one page to another page when a hyperlink is placed between them.


Manual Action

A Manual Action (also known as “Google penalty”) is a manual penalty imposed by Google on a website that has been reviewed by a human reviewer.

Meta Description

A meta description is a brief, relevant summary of what a page is about.


Negative SEO

Negative SEO is a deliberate attempt to harm someone's website visibility in the search results.


Nofollow link attributes tell Google to ignore the link as a ranking factor and not crawl the linked page.


Noreferrer (rel= "noreferrer") is an HTML tag used in the "rel" attribute of an outbound link that tells the browser not to send any referrer information to the linked website or resource.


Orphan Page

An Orphan Page is a webpage that doesn't have any internal links from other pages on your website.

Outbound Link

An outbound link is a clickable link that directs visitors from your website to another website.


Paid Link

A paid link is an inbound link to your website that you purchased from another website.

People Also Ask

People Also Ask (PAA) displays relevant questions and answers in Google's search results based on user queries.


Quality Score

Quality Score is a rating metric in Google ads that gives you an idea of how well your ad compares to your competitor's ads.

Query Deserves Freshness (QDF)

Query Deserves Freshness (QDF) is a system designed by Google that prioritises the most up-to-date search results for specific queries.



RankBrain is a machine learning search engine algorithm that helps Google process and provide the most relevant search results.


Robots.txt is a file on your website that tells search engine crawlers which parts of the website you want them to access.


Search Intent

Search Intent (also known as user intent) is the primary goal a person has when searching for something online.

SEO Silo

An SEO silo is a website architecture structure that organises content into specific categories and topics.


Thin Content

Thin content refers to content on a website page that offers no real value to the reader.

Transactional Query

A transactional query is a type of search in Google where the user intends to buy something online.


TrustRank is an algorithm used to reduce web spam and improve the quality of search results.


URL Rating (UR)

URL Rating (UR) is a metric created by Ahrefs that measures the strength of an individual web page's backlink profile on a scale from 0 to 100.


Voice Search

Voice search allows users to perform searches online by verbally asking questions into a voice search-compatible device.


Website Authority

Website Authority is an SEO metric that measures the overall "strength" of a domain.



The X-Robots-Tag is an HTTP header response used by website owners to control how search engines index and handle content on a website.


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