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Googles search algorithm is a complex mathematical system that organises information to help users find what they are looking for as fast as possible. It is designed to provide relevant, high-quality content that answers each users search query.
The Google search algorithm uses over 200+ ranking factors to determine which pages appear higher in the search results and which order they should appear in.
Google updates its algorithm to improve the quality of its search results. They are always looking to improve their user experience. Most updates are designed to reward sites that provide high-quality content and reduce the visibility of sites that dont. Google also releases updates to combat black hat SEO techniques and stop them from affecting the search results.
The best way to stay on top of the latest Google algorithm updates is to monitor your SEO results when updates are released.
Use quality SEO tools like Semrush and RankRanger to track the volatility of your rankings as an update is released. Use ONLY proven SEO strategies and avoid using black hat SEO techniques.
Ensure that your website is optimised correctly and that you produce high-quality content that adds value to your readers. You should also build real, high-authority links from trusted websites to increase your websites authority in Googles eyes. This will ensure that you are prepared for any Google updates in the future!
The Google search algorithm is updated multiple times a year. Most SEO professionals estimate that Google updates their algorithm 500 to 600 times per year. Usually, Google releases 2-5 major updates each year.
Major algorithm updates are announced publicly, while smaller ones are not announced and often go unnoticed. We recommend keeping an eye on Mozs Google algorithm change page to track any significant Google updates.
The last major update to the Google search algorithm was the link spam update in December 2022. This update was focused on improving the overall quality of the search results. While the update came in fast, it had a far less impact on the rankings than the core update in May 2022. Google is usually very transparent about its major algorithm updates. If you want to stay on top of all Google algorithm changes, check out Mozs Google algorithm change page.
