Keyword Research Tutorials

You might have heard that “keyword research is dead”. Don’t be fooled – Keywords are more important than you think! Knowing what keywords are and how to use

You might have heard that “keyword research is dead”.

Don’t be fooled – Keywords are more important than you think!

Knowing what keywords are and how to use them in your SEO campaign is essential for long-term, consistent website growth.

If you get this right, you will attract tons of hungry visitors to your website every month. But if you do it wrong, you’ll waste a ton of time and get almost zero results.

The way that SEOs use keywords in their campaigns has changed a lot over the last 5 years because of how search engines have evolved. But keywords still play a foundational role in your SEO campaign.

Not using them properly is like riding on a boat with a hole in it!

Why Keywords Are Essential To Every SEO Campaign

What are keywords?

Put simply – keywords are phrases people type into a search engine to find something.

They are essential to SEO because you need to target keywords your potential customers are searching for.

Think about it:

When you know which keywords people are searching for – you can create content around those keywords and optimise your website so that Google knows that your content is relevant to those queries. This increases the chance of you ranking for that target keyword.

Higher rankings = More traffic.

Who doesn’t want that, right?

The secret to using keywords correctly boils down to 2 things:

That’s it!

If you know what your target user is searching on Google and create content that helps serve that search query, you are setting yourself up for success.

How Different Types Of Keywords Affect Your SEO Campaign

Keywords can be broadly grouped into different categories.

Categorising keywords helps you better understand the searcher’s intent and ensure that your website page/content matches that intent.

There are 7 different keywords types you should be aware of:

The best SEO campaigns include a variety of keyword types to help take people through the different stages of the buyer journey. This will help you get more traffic to the right pages and ultimately increase your sales.

Make sure that you check out our tutorial on the different types of keywords to learn how to use them in your SEO strategy.

Why You Should Take Advantage of Keyword Research Tools

The truth is that finding great keywords is impossible without quality tools.

Keyword research tools will help you quickly identify the right keywords by providing the information you need to make intelligent decisions. The best keyword tools also offer suggestions of keywords you would have never thought of.

Here is a list of keyword tools you should look at:

These tools will give you hundreds (or even thousands) of keyword ideas for your site! They’ll also provide important information like monthly search volume, competition level, search trend data and more.

Check our complete guide on the best keyword research tools that we can recommend!

The Only Keyword Research Strategy You Need

Finding great keywords doesn’t have to be complicated or expensive.

We built an internal keyword tool that-

Ready for some good news?

You can download our intelligent keyword research template for free!

This is the easiest way to do keyword research and develop a complete keyword strategy in minutes – rather than days.

Don’t forget to check out all our keyword tutorials and guides below! This comprehensive library of content will tell you everything you need to know!