What Are E-E-A-T Signals?

E-E-A-T is an SEO quality guideline that stands for Experience, Expertise, Authoritativeness and Trustworthiness.

It’s a core part of the Google Search Quality Evaluator Guidelines (SQEG) – The handbook Google gives to real human quality raters to evaluate websites.

what is EEAT in SEO

E-E-A-T is not a direct Google ranking factor.

But as Google continues to improve its search results, they are updating the algorithm to measure the E-E-A-T of every website in their index.

Here’s a breakdown of what each element in E-E-A-T means:

  • Experience: Demonstrate first-hand knowledge and add unique information, such as personal reviews with unique photos and personal stories.
  • Expertise: You must be qualified to write about the topic and demonstrate real expertise on the subject.
  • Authoritativeness: Your website must have a good reputation online and be recognised by other authority sites.
  • Trustworthiness: Focuses on quality of content, factual accuracy, citing reliable sources and providing proof of what you’re saying.

The bottom line is that if you have good E-E-A-T, you are much more likely to rank higher in the search results.

But there’s also an added bonus…

By adding E-E-A-T signals to your website, you will also improve the trust that site visitors have in you. This can help boost conversions and engagement.

Who doesn’t want that, right?

Why Is E-E-A-T Important For SEO?

E-E-A-T is important for SEO because it helps Google determine which websites should rank higher in the search results based on:

  • The quality of their content
  • The credibility of their content

Let me explain:

Google is all about providing a great user experience for its visitors.

That means they only want to show them websites with valuable and trustworthy content that answers the user’s search.

That’s where E-E-A-T comes in…

If your website demonstrates high E-E-A-T, Google is much more likely to promote your site in the SERPs and ultimately send you more traffic.

That’s why it’s essential to start paying attention to your E-E-A-T now!

How To Improve E-E-A-T

Here’s a list of recommendations on how to improve E-E-A-T step by step:

1. Write Great Content

There is tons of low-quality content out there. And since AI content has become a big thing, even more of it is being produced!

That’s why it’s so crucial that you write quality content that really helps your readers. Make sure to demonstrate first-hand experience in every piece of content that you write.

You can do this by:

  • Adding personal stories
  • Sharing unique insights
  • Showing real photos and videos of you using products/services

Remember to update your old content at least once a year to be current for your readers.

2. Add Essential Business Information

Google wants to know who is behind your website and that you’re a trustworthy business.

The good news is demonstrating this is pretty straightforward.

Add the following things to your site:

  • Business Name, Address & Phone Number (NAP): Clearly display your business name, address and phone number in your website footer, about page and contact page.
  • Organisational Structured Data – Use the Local SEO module in RankMath to add organisation-structured data to your site.
  • About Page – Create an “about page” that showcases the important team members in the business, including a small bio and a link to their LinkedIn profiles.

These three elements can affect your E-E-A-T significantly.

3. Build Authoritative Links

Your website’s reputation matters to Google.

One of the biggest ways they determine the quality of your website is by seeing if any other websites link to you.

Think of a link as a vote of confidence.

The more links (votes) you have from other trusted and authoritative sites, the more Google will trust you.

What is link building - more links equal higher rankings

Use any of these link building strategies to build quality links that increase your website’s authority.

Don’t have time to build your own authoritative links?

Outsource to trusted link building services. They can take care of your links while you focus on growing your business.

🔥 Increase your traffic with the 100% free 28 Day SEO Challenge.

Link Building

Link building you will be proud of.

Learn more

SEO Agency

We take full control of your traffic.

Learn more

Learn Portal

Free SEO tutorials to increase your traffic.

Learn more

Increase Your Search Traffic
In Just 28 Days…

CLICK HERE TO GET STARTED I’ll show you how step by step

Featured In: