Are you taking full advantage of expired domains at the moment?
Imagine being able to buy a domain name that already has an awesome backlink profile and existing targeted traffic for the same price as a new domain.
You can use expired domain names to:
Whatever you do, you simply cannot ignore the power expired domain names offer and today you are going to learn how to harness that power properly.
What Will I Learn?
Expired domains (also called dropped domains or aged domains) are domain names that have been registered, but weren’t renewed beyond the initial registration period.
That means they become available for re-registration and anyone can snap them up!
Domains can expire for a number of reasons such as a business closure or just forgetting to remember to renew the domain, which is more common than you might think:
But expired domains come with a number of hidden benefits such as established link profiles and authority that can be repurposed in a number of different ways.
Although there are lots of things expired domain names can be used for, I personally use expired domains in 3 different ways:
In a moment I am going to show you the easiest way to find powerful expired domain names with traffic & how to check domain name availability.
But before I do that, I want to make sure that you understand exactly what you can use dropped domains for in a bit more detail.
When I build a new authority site or niche site, I never do it on a brand new domain.
The problem with new domain names is that you have to invest in building up their page authority and from an SEO perspective this costs significant time & money to do.
Instead, I prefer to buy an expired domain that already has high domain authority and an established link profile.
That gives me a huge head start and quite often building out a content-rich site on a powerful expired domain is enough to crack the first page rankings without any work.
You just wouldn’t have that advantage with a brand new domain!
In essence, you use expired domain names to build a fleet of high quality highly authoritative sites in a specific niche and then you use those sites to rank your site.
Look at how we used them to 14x search traffic for this site–
But all of that starts with finding & buying expired domain names in your niche that have a clean link profile and spam-free history which I’ll show you how to do shortly.
Simply take the expired domain you bought and 301 redirect it to your main site.
This will pass over a portion of the link juice and authority of the old domain to your site immediately. Bonus points if that domain name has existing traffic!
However this method comes with a warning, you can get away with doing 1 or 2 of these to your main site for a quick shortcut:
But I wouldn’t recommend it as a regular link building habit.
Ultimately when buying expired domains, I am doing so to get a head start with SEO.
In fact – it gives you such a head start, that at this point there is no reason to build sites on new domains anymore unless it’s a branding play.
With that said:
95% of an expired domains value comes from it’s backlink profile.
Essentially the question you want to ask when valuing any domain name is:
How much would it cost to replicate this backlink profile?
And not just how much would it cost financially, but also how long would it take you to build a similar backlink profile.
Reputable link building services are charging-
So that makes it very easy to appraise the backlink profile of an expired domain and figure out it’s true value from an SEO standpoint.
Now you know how to use expired domains to your advantage, I am going to show you the easiest ways to find them.
If you don’t mind getting your hands dirty there are two tools you can use to find expired domains.
Both of these tools will help you to find expired domains but you must pay close attention to vetting the domains to avoid any of the most common pitfalls.
You should make sure the domains have clean backlink profiles, a clean histroy in archive.org, were never used in a PBN or deindexed from Google because of a penalty.
So there you have it, now you know not only how to use expired domains to your advantage but also the easiest way to find them.
Whether you want to buy expired domain names with traffic or a huge SEO authority – you are armed with the knowledge you need to gain an unfair advantage and compete against other domain investors.
So I only have one question for you…
How will you take advantage of expired domains in your business?