Local Business Schema

What Is Local Business Schema?

Local Business Schema is a type of structured data that helps search engines understand specific information about your local business.

It’s a piece of code you add to your website that provides key details about your business to search engines like Google.

The code is designed to be super easy for search engines to read and understand.

Local business schema includes information like:

  • Business name
  • Address
  • Phone number
  • Opening hours
  • Type of business
  • Reviews and ratings

And more! The best part is that search engines like Google take this information and display it directly in the SERPs.

local business schema displayed in the serps

So, just by adding local business schema to your website, you can increase its visibility in the organic search results and even generate more traffic.

The bottom line is if you run a local business, you should add schema to your site.

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Why Is Local Business Schema Important?

Local Business Schema is important because it helps search engines understand essential details about your local business.

The information is also displayed directly in the search results, increasing the size of your website listing and making it stand out.

Who doesn’t want that, right?

Here are some of the reasons why you should add schema to your site:

  • Improved Local SEO – Schema helps Google understand your business better, which can boost your local search rankings.
  • Rich Snippets – Local Business Schema often triggers rich snippets in the search results, which makes your site stand out and increases click-thru rates.
  • Voice Search Optimisation – Structured data increases your business’s chance to appear in voice search results.
  • Google Knowledge Graph – Schema is one key strategy for getting added to Google’s Knowledge Graph, which can help you get a Google Knowledge Panel.

Cool, right?

The truth is that local business schema is essential for any local business that wants to increase their search rankings and generate more sales from SEO.

Should Local Business Schema Be On All Pages?

No, Local Business Schema shouldn’t be on all pages of your website. It should only be added to the pages that represent the physical business location and relate specifically to the details within the schema code.

For most businesses, this will be your-

  • Home page
  • Contact page
  • About page

The rule of thumb is this:

The information you provide in the schema should also be represented on the website page.

That means you don’t need to add local business schema to blog posts, product pages, or other pages that don’t directly represent your physical business location.

You should use other types of schema for that.

The good news is that if you do accidentally add it to every page on your site, it likely won’t hurt your SEO. But try to be as accurate as possible.

What if you have multiple locations?

Then, you need to create individual location pages on your site and add a unique Local Business Schema to each page individually.

local business with multiple locations

This will help Google understand each location and know that it relates to the same business.

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Examples Of Local Business Schema

Examples of local business schema include:

  • Animal Shelter
  • Automotive Business
  • Child Care
  • Dentist
  • Financial Services Business

  • Health And Beauty Business
  • Legal Services
  • Real Estate Agent
  • Restaurant
  • Travel Agency

And so many more!

In fact, there are 30 different types of Schema for local businesses.

all local business schema types

The truth is that all businesses can add and benefit from local business schema.

What does the code look like?

Here are some examples of what the schema markup code would like for some specific types of businesses:

Restaurant Schema

{

“@context”: “https://schema.org”,

“@type”: “Restaurant”,

“name”: “Luigi’s Italian Bistro”,

“image”: “https://www.luigisbistro.com/images/storefront.jpg”,

“address”: {

“@type”: “PostalAddress”,

“streetAddress”: “123 Main St”,

“addressLocality”: “Anytown”,

“addressRegion”: “CA”,

“postalCode”: “12345”,

“addressCountry”: “US”

},

“telephone”: “+1-555-123-4567”,

“openingHours”: “Mo-Sa 11:00-22:00”,

“servesCuisine”: “Italian”

}

Dentist Office Schema

{

“@context”: “https://schema.org”,

“@type”: “Dentist”,

“name”: “Bright Smiles Dental Clinic”,

“address”: {

“@type”: “PostalAddress”,

“streetAddress”: “456 Oak Avenue”,

“addressLocality”: “Springfield”,

“addressRegion”: “IL”,

“postalCode”: “62701”,

“addressCountry”: “US”

},

“telephone”: “+1-217-555-6789”,

“openingHours”: “Mo-Fr 09:00-17:00”,

“priceRange”: “$$”

}

The above examples show how Local Business Schema provides detailed, structured information about each type of local business.

Does it look overwhelming?

Don’t worry. Adding schema to your website isn’t as hard or complex as you might think. I’ll show you how to add it in less than 5 minutes!

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How To Add Local Business Schema

The easiest way to add local business schema to your website is by using the RankMath plugin.

Follow these steps:

Install the Rank Math plugin, click on “Dashboard”, then “Modules” and enable the “Local SEO & Knowledge Graph” module.

local seo module

Now, go to “Titles & Meta” on the left, select the “Local SEO” tab, and fill in all your business details in the fields provided.

local seo schema fields

This should include:

  • Business name
  • Business type
  • Address
  • Phone number
  • Opening hours
  • Social profiles

Make sure to spend time filling in each detail. Save the changes, and the schema will automatically be added to your site.

Simple, right?

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