Local Business Schema is a type of structured data that helps search engines understand specific information about your local business.
It’s a piece of code you add to your website that provides key details about your business to search engines like Google.
The code is designed to be super easy for search engines to read and understand.
Local business schema includes information like:
And more! The best part is that search engines like Google take this information and display it directly in the SERPs.
So, just by adding local business schema to your website, you can increase its visibility in the organic search results and even generate more traffic.
The bottom line is if you run a local business, you should add schema to your site.
What Will I Learn?
Local Business Schema is important because it helps search engines understand essential details about your local business.
The information is also displayed directly in the search results, increasing the size of your website listing and making it stand out.
Who doesn’t want that, right?
Here are some of the reasons why you should add schema to your site:
Cool, right?
The truth is that local business schema is essential for any local business that wants to increase their search rankings and generate more sales from SEO.
No, Local Business Schema shouldn’t be on all pages of your website. It should only be added to the pages that represent the physical business location and relate specifically to the details within the schema code.
For most businesses, this will be your-
The rule of thumb is this:
The information you provide in the schema should also be represented on the website page.
That means you don’t need to add local business schema to blog posts, product pages, or other pages that don’t directly represent your physical business location.
You should use other types of schema for that.
The good news is that if you do accidentally add it to every page on your site, it likely won’t hurt your SEO. But try to be as accurate as possible.
What if you have multiple locations?
Then, you need to create individual location pages on your site and add a unique Local Business Schema to each page individually.
This will help Google understand each location and know that it relates to the same business.
Examples of local business schema include:
And so many more!
In fact, there are 30 different types of Schema for local businesses.
The truth is that all businesses can add and benefit from local business schema.
What does the code look like?
Here are some examples of what the schema markup code would like for some specific types of businesses:
{
“@context”: “https://schema.org”,
“@type”: “Restaurant”,
“name”: “Luigi’s Italian Bistro”,
“image”: “https://www.luigisbistro.com/images/storefront.jpg”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “123 Main St”,
“addressLocality”: “Anytown”,
“addressRegion”: “CA”,
“postalCode”: “12345”,
“addressCountry”: “US”
},
“telephone”: “+1-555-123-4567”,
“openingHours”: “Mo-Sa 11:00-22:00”,
“servesCuisine”: “Italian”
}
{
“@context”: “https://schema.org”,
“@type”: “Dentist”,
“name”: “Bright Smiles Dental Clinic”,
“address”: {
“@type”: “PostalAddress”,
“streetAddress”: “456 Oak Avenue”,
“addressLocality”: “Springfield”,
“addressRegion”: “IL”,
“postalCode”: “62701”,
“addressCountry”: “US”
},
“telephone”: “+1-217-555-6789”,
“openingHours”: “Mo-Fr 09:00-17:00”,
“priceRange”: “$$”
}
The above examples show how Local Business Schema provides detailed, structured information about each type of local business.
Does it look overwhelming?
Don’t worry. Adding schema to your website isn’t as hard or complex as you might think. I’ll show you how to add it in less than 5 minutes!
The easiest way to add local business schema to your website is by using the RankMath plugin.
Follow these steps:
Install the Rank Math plugin, click on “Dashboard”, then “Modules” and enable the “Local SEO & Knowledge Graph” module.
Now, go to “Titles & Meta” on the left, select the “Local SEO” tab, and fill in all your business details in the fields provided.
This should include:
Make sure to spend time filling in each detail. Save the changes, and the schema will automatically be added to your site.
Simple, right?
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