Paid Link

What Is A Paid Link?

A paid link (also known as “paid backlink”) is an inbound link to your website that you purchased from another website.

Anytime you provide compensation to another website owner for placing a link to your site, this is considered a paid link. That can include participating in link exchanges.

what is a paid link

Paid links are used to influence search engine rankings. The more links you have pointing at your site, the higher your site can rank in the SERPs.

Buying a paid link is common in the SEO industry.

Paid links come in many different forms including:

  • Advertising: You pay a website to place an advertisement on their site which also links back to your site.
  • Sponsored content: You pay a website to publish an article that mentions your website and includes a link. This is how most guest posting services work.
  • Product placements: You pay a website to feature your products or services and link back to your site.
  • Intext link placements: You pay a website to add an in-text link to your website
  • Link building services: You pay a link building service to acquire backlinks for your website.
  • PR Links: You run a PR campaign and pay to publish that content on multiple websites.

It is important to note that not all paid links are bad!

Google provides a number of different link attributes so website owners can appropriately tag links on their sites. This helps Google understand the nature of the link.

This is to limit the number of websites that simply buy backlinks to improve their SEO and manipulate Google’s search ranking algorithm.

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Are Paid Links Good For SEO?

Paid links can be good for SEO as long as they are dofollow links and are naturally placed within relevant content.

Paid links are strictly against Google’s gudielines unless they are disclosed using the appropriate link attribute (rel=” sponsored”).

But any link marked with a “sponsored” or “nofollow” tag will not pass link equity and will usually be ignored by Google.

What Are The Risks Of Paid Links?

The biggest risk of paid links is Google finding out you paid for the link.

This will often result in the link being ignored by Google and you ultimately wasting your money.

In the worst case, Google may impose a penalty or manual action on your website, leading to a demotion in your search rankings or even being completely removed from the SERPs.

Like anything in SEO, you have to weigh the risks vs the benefits of paying for links. Many website owners do it and receive the SEO benefits.

The key is controlling the quality of the link you are paying for.

How Does Google Detect Paid Links?

Google detects paid links with their algorithm that looks for unnatural linking patterns. They also look at site quality and signals indicating that a link was paid for.

It’s also common for Google to detect paid links through manual human reviews by their quality rater team.

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