Link Bait

What Is Link Bait?

Link bait is a piece of content created specifically to attract high-authority, editorial links from prominent websites.

All link bait is designed to be compelling, useful and valuable enough that people are naturally inclined to link to it from their own site.

As the link bait content attracts more backlinks, the authority and trustworthiness of the page grow. This helps increase the website’s domain authority and improves rankings on Google.

Link bait is one of the best ways to naturally generate more backlinks to your website and boost your SEO results.

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Examples Of Link Bait

Here are the top examples of link bait:

1. Infographics

Infographics simplify complex information and present data in a visually engaging way.

infographic link bait example

They are one of the most popular link bait types because they are highly shareable and people love adding them to their site.

2. How-to Guides

How-to guides are extensive, comprehensive and detailed tutorials on a specific topic.

how to guide example

Think of it like the all-in-one piece of content – If someone reads your how-to guide, they shouldn’t need to go anywhere else for more information.

How-to guides naturally attract backlinks because they are authoritative sources people want to link to.

3. Interactive Content

Interactive content is anything people can engage with on your site like:

  • Interactive maps
  • Calculators
  • Quizzes

interactive quiz example

And more! They naturally attract links from websites that want to give their audience something valuable or fun to use.

4. Original Research

Large websites love original research and new insights they can share with their audience.

original research example

If you can publish original research that website owners cite as their source in an article, it can become a huge piece of link bait content.

5. Free Tools

Offering useful free tools can earn backlinks from users who find value in them and want to share them with others.

free tool example

If you have an idea for a free tool your audience will love, it can be the perfect type of link bait.

How To Create Link Bait

Here’s how to create link bait in three steps:

Step 1: Choose Your Type Of Link Bait

Think about the type of link bait that will get your audience’s attention.

That could be a-

  • How-to guide
  • Infographic
  • Original research
  • Statistics round-up
  • Quiz
  • Calculator
  • Free tool
  • Case study

You need to consider what people will want to share with their audience!

The best link bait is always shareable AND valuable.

Step 2: Create The Best Quality Link Bait

Spend the time making your link bait the best it can be.

Don’t cut corners!

For example, if you are creating a piece of original research – find out what questions your industry has about the topic and survey as many relevant people as possible.

Make your content visually appealing and easy to understand.

Remember: Simple and engaging link bait will always earn more backlinks.

Step 3: Promote The Link Bait To Your Target Audience

The last step is to promote your new piece of link bait.

Don’t publish it and then sit back and do nothing.

Share it on social media, email it to your list and even do cold outreach.

Contact relevant journalists and even influencers to let them know what you have created! It’s the fastest way to earn your first few backlinks without using guest post services.

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