Link building is one of the biggest obstacles that businesses face if they want to grow their organic search traffic.
But link building is complex, time consuming and utterly overwhelming even if you follow any one of the free link building tutorials that we have published.
That forces over 60% of businesses to use a link building service, but there are so many bad link building agencies out there it’s easy to get stung.
So, I’m going to:
And please feel free to download this free link building checklist to make sure you are building links that actually help!
What Will I Learn?
Link building services is an SEO strategy to get quality links from relevant and high authority domains, which is a crucial aspect of search engine optimization. These links help search engines to view your website as a trustworthy and authoritative source and increase your organic search rankings.
A proper link building expert will spend time creating a custom link building campaign using unique content to build backlinks that will benefit your website.
Like how you would hire a mechanic to fix your car or a plumber to fix your sink…
You’d hire a link building agency to fix your low traffic problem.
Typically, the types of high-quality backlinks they offer on authoritative sites are:
A reputable service will build links to help you, safely, achieve your traffic goals.
But how do you go about finding a trustworthy link building service?
To successfully outsource link building and help you to:
…I’d like to share some of the best link building services I have come across.
Each of these services employs a unique link building strategy to ensure the acquisition of high-quality backlinks.
It’s important to stress that none of these services are perfect and after spending hundreds of thousands of dollars I’m yet to find a “perfect” link building service.
But what is important is how the services conduct themselves when there is a problem and each of the services below has acted responsibly when they have needed to do so.
So here are 5 link building services that you can trust to deliver results in 2024 and beyond:
LinksThatRank provides the highest quality backlinks from any link building service hands down.
If you want a completely hands-off link building service you can trust, they have the most in-depth and detailed quality control process out of every seller.
They have also simplified the buying process which makes link building services accessible to anyone regardless of technical knowledge.
Unlike other services they-
LinksThatRank are one of the best link building services on the planet for a reason.
Plus, they allow you to get a monthly link building service (aka package) for a discounted price!
PRO TIP: Before outsourcing your link building, it’s best to determine how many backlinks you need to archive your goals.
Ecommerce Link Builders is a link building agency that offers 3 different packages (Starter – Growth – Takeover) as well as custom link packages. They specialise in building links to ecommerce stores.
In other words, no matter what your needs or budget are, you’ll find a package that suits you. And, if you don’t, you can still send them a request for a custom package.
They employ a variety of link building tactics to ensure the best results for their clients.
On top of that, they aren’t limited to guest posting. They offer many other white label link building methods you can personally choose to build your high-quality links.
But, no matter which package you get, Ecommerce Link Builders guarantee you:
If you want to see what they can accomplish for you, just take a look at their incredible case studies.
Have an ecommerce site and want to build your own links? Check out these 6x ecommerce link building strategies you can use to boost your traffic.
Authority Builders are one of the big players in the link building company niche.
They cater to both website owners and SEO agencies who want help to build links for themselves or their clients.
Simply sign up for their service, then start building links by-
And you can track and manage your orders and progress in their custom dashboard.
They even offer a 365-day money-back guarantee to ensure you get what you pay for.
Another great service for link building is a company called Loganix, one of the leading link building agencies.
Founded by Adam Steele, they’ve been featured in some of the world’s leading publications like Forbes, Mashable, and Backlinko.
Not a bad portfolio!
They offer a range of great link building services but you should pay attention to their guest posting services which also has some United Kingdom (.co.uk) link inventory available.
Love To Link offers a high quality white hat guest posting SEO backlink service.
(This means that they use white hat link building strategies to build links).
They use in house writers to build quality links that the search engines will love.
They also offer broken link building as a strategy to acquire high-quality backlinks by identifying and replacing broken links on authoritative sites.
Every link published in new content is permanent and never marked as sponsored.
Meaning all content published looks like it has been written and published by the webmaster who recommends your content by linking to it.
You can select sites by-
There are some pretty awesome testimonials which prove their backlink services can be trusted.
And, if you’re not convinced by this list, I suggest you check out my post about white label link building services or link building packages.
I’m going to be straight with you.
The link building service industry is very shady to say the least. There are a lot of people peddling junk from penalised sites or oversold guest post farms.
Quite often people advertise genuine “outreach” links but what you are really buying is posts on their private blog networks.
It’s easy to get caught in the crossfire so below are my top tips to make sure you are getting what you pay for…
…or you can download my free link building checklist to make sure they are only building links that help you.
In the modern economy, SEO link building services are a commodity with value just like bread and milk are and website owners know that.
Scoring a high-quality genuine outreach based link has a number of costs-
With all of those things considered, a high quality outreach based relevant link is going to cost you anywhere between $170-$300.
Those are the numbers behind genuine link building services, so when you see someone offering “outreach based guest posts” for $50 each, what your actually buying is posts on their private blog network.
In fact, you might even have your link placed onto hacked sites like this BuzzFeed investigatory piece discovered.
That’s not to say that all of the expensive link building providers deliver quality service because they don’t.
But it’s important you understand the numbers to give you an indication of what to expect from a high-quality service.
Check out my SEO pricing blog post to get an idea of how much you’re supposed to pay for high-quality SEO services.
There are a number of link building companies that will allow you to see the list of sites they have available to buy backlinks from before you buy.
You must avoid these at all costs.
I know being able to browse through a link building services inventory might seem like an attractive proposition, but it actually puts you in a position of risk.
Take a look at this video to learn precisely why:
As you can see:
It’s absolutely critical you avoid services that share their site lists.
PRO TIP: Use the free backlink blacklist database to quickly review link quality
What a lot of link building services do is-
It’s super easy to do and likely highly profitable because it requires absolutely zero care or attention to do.
The problem is sites with “Write for Us” pages are-
That’s a whole lot of reasons to avoid link building services that deliver placements on sites with “Write For Us” pages.
Pay close attention because this is the most common trick in the book!
A reputable service will blacklist all sites with “Write For Us” pages.
Why?
It’s common to see sites like this:
Getting results like this:
And that’s not where you want a link from.
Right?
As a general rule of thumb, if Google is sending organic search traffic to a site – you can assume that Google trusts it.
And if Google trusts it, you can also broadly assume that a link from that site is a good link to have.
So you always want to use something like Ahrefs or SEMRush to make sure the placements your link building service delivers are on sites with organic traffic-
Ideally, you want to see that sites have at least 500 organic visitors per month.
I can’t stress enough how much attention needs to be paid to quality control by either you or your chosen link building service.
You should manually check-
Even though some of these things might seem quite basic, it’s amazing how often link building services fail to deliver.
Ready to level up your link building? Let’s get into how to choose the right link building service for your business. Trust me, this is make or break!
So you’re looking for a link building service. But how do you separate the good from the bad? Here’s what to look out for:
Before you sign on the dotted line, ask them:
- “What’s your process for getting backlinks?” (If they mention anything shady, it’s time to bail!)
- “Got any success stories you can share?”
- “Can I talk to some of your happy customers?”
- “How do you make sure the links aren’t from crappy sites?”
- “What numbers do you look at to know if a campaign is killing it?”
Look out for:
Here’s how to know if your link building service is delivering:
It can be a lot more complicated than this…
But the bullet points above will give you a good base to start from.
Link building can be a long exhausting process, sometimes with very little return.
There are so many bad sellers out there that it’s easy to get stung if your not careful, but the advice I shared above will help you to avoid that.
If you are just looking for a reputable link building agency that you can trust then I would suggest your start with LinksThatRank or Authority Builders.
You can always use this free link building checklist to make sure they are only building links that help you.
But remember:
It’s always good policy to double-check the work of any link building service is doing and if you would rather do the hard work yourself, you can use any of these link building strategies.
Pro tips: Before starting building links, make sure you have read the full link building checklist that explains all the link building process.
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Great insights on link building services! It’s refreshing to see that some strategies still yield results in 2024. I particularly liked your take on the importance of quality over quantity. Can’t wait to try out some of these services for my own site!
Would love to hear your feedback about the services you tried!
Great info. Never knew anything about this. Thanks
I really appreciate the tips in this blog post! I’m definitely going to start using some of the services you mentioned.
Glad to hear that!
Great blog. I enjoyed reading it and learning new things. Thanks, Matthew
Glad you found it useful
Really helpful article, Thank you
No worries
What a wonderful information keep sharing this and thank you for this blog
No worries!
wish you the best with your website!!
Thank you!
Hey,I hope you are doing well.I really enjoyed reading your blog and it’s full of great information. Thank you
Thank you for reading the blog 🙂
Hi Matthew, It was a great share! After I started my blog, I came to understand the importance of link-building. You are right, running a business and managing a blog is stressful enough without the added burden of link-building. I really appreciate you sharing this article. I am sure it will be an eye-opening read for many people. I learned a lot from this, and I will definitely be sharing this within my network to help people out.
Thank you, John!
very helpful and informative article
Thanks 🙂
HI,I’m glad to inform you that your blog articles has been the life wire of my Affiliate marketing online business building. Thank you for sharing your wisdom with the world Matthew.However, lousy link building service choices often lead to wasted effort and loss of investment. The suggestions are much appreciated, and I would vouch for this checklist in our future projects.
good job
Cheers 🙂
Great post. Thank you Matthew. I’m a big fan of your content.
Glad to hear that- Cheers!
Superb blog
Cheers 🙂
Great post, and thanks for giving valuable information. It was more helpful for me.
Glad it was helpful- Cheers!