Accelerated Mobile Pages (AMP)

What Are Accelerated Mobile Pages (AMP)?

Accelerated Mobile Pages (AMP) is a framework developed by Google that allows you to create website pages that load quickly on mobile devices.

Think of AMP as a stripped-down and speed-optimised version of standard website pages.

Accelerated Mobile Pages use a simplified and streamlined version of HTML, CSS and JavaScript, prioritising speed and efficiency over design.

what are accelerated mobile pages

They only load the essential elements of a web page, which reduces the amount of code needed to display the page.

AMP pages are often cached by Google, which means even faster user access.

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What Are AMP Pages Used For?

AMP pages are used to:

  • Reduce bounce rates
  • Accelerate page loading times for mobile users
  • Improve the overall user experience on mobile devices

This can improve a website’s visibility and performance in mobile search results on Google.

It also increases the likelihood of visitors staying on your site due to fast-loading content and a better overall user experience.

Website owners and publishers often use AMP for static content like news articles and blog posts to help users find the information they are looking for as quickly as possible.

Why Are AMP Sites Faster?

AMP pages are faster because they use a simplified version of HTML, CSS and JavaScript. They also restrict certain code elements that cause pages to load slower.

But that’s not all…

Google has a dedicated AMP cache built into its search engine. This cache preloads and optimises AMP content, leading to even faster AMP load times.

The last aspect of Accelerated Mobile Page (AMP) is lazy loading.

what is lazy loading

AMP pages load essential content first while loading non-essential elements like images as the user scrolls down the page.

This increases the perceived loading time for users, making the website feel even faster.

Should You Use Accelerated Mobile Pages In 2024?

You do not need to use Accelerated Mobile Pages in 2024.

AMP has become more unnecessary as mobile website technology has improved. It’s now possible to achieve similar outcomes to AMP with standard mobile web pages.

You just need good website speed optimisation.

page speed statistics

Some experts predict that as Google continues to update its ranking algorithm, AMP may even become “obsolete”.

But currently AMP is still supported by Google Search and many other search engines.

How Do I Set Up AMP Pages?

Here are the steps to create a basic AMP page:

  • Start with an AMP template like this one
  • Change your HTML to fit AMP rules using the specific AMP tags
  • Keep CSS inline and under 50KB and use asynchronous JavaScript with AMP parts
  • Use the <amp-img> tag and set the image size
  • Check your AMP pages with the AMP Validator
  • Make your AMP pages discoverable by linking to them from the standard version of your pages using the <link rel= “amphtml”> tag
  • Submit your pages to Google for indexing

Keep in mind you will need a good understanding of HTML, CSS and JavaScript to set up AMP correctly.

Make sure you understand the process because making a mistake with your AMP setup can hurt your SEO and rankings.

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