Bing Webmaster Tools

What Is Bing Webmaster Tools?

Bing Webmaster Tools is a free tool suite provided by Microsoft for website owners to monitor and report on their site’s presence in the Bing search engine.

It offers a variety of features including:

  • Search performance
  • Keyword rankings and traffic
  • Site scan
  • Keywords research
  • Backlink analysis

And so much more.

bing webmaster tools dashboard

Think of Bing Webmaster Tools as a complete software that helps you optimise and improve your website to rank higher in the Bing search results.

Bing Webmaster Tools is like Bing’s version of Google Search Console.

It was developed by Microsoft, which owns the Bing search engine.

What Is Bing Webmaster Tools Used For?

Bing Webmaster Tools is used to add and track your website’s performance in the Bing search engine.

The free tool suite provides data on search traffic, keyword rankings and indexing status.

It can also help you identify and fix technical SEO issues, submit sitemaps and see how individual pages perform in the search results.

But that’s not all…

Here is a list of the top features Bing Webmaster Tools offers:

  • Real-time Search Performance: Analyse search traffic, keyword rankings and click-through rates.
  • Site Scan & SEO Reports: Identify and fix common SEO issues that Bing finds on your site.
  • URL Inspection: Get detailed insights on how Bing views any URL on your site.
  • Keyword Research: Find keyword ideas based on real Bing searches.
  • Backlink Tool: Examine and manage your site’s backlink profile.

Sounds pretty good, right?

Bing also allows you to automatically submit URLs, so Bingbot crawls them as soon as they are published.

This is done through an API and even directly integrates with WordPress through a dedicated plugin.

The automatic URL submission is unique to Bing and not something that Google offers.

How Do I Access Bing Webmaster Tools?

To access Bing Webmaster Tools, create a free Bing Webmaster account. You can sign up using your existing:

  • Microsoft account
  • Google account
  • Facebook account

You must have at least one of them to use Bing Webmaster tools.

The good news is that you can log into Bing Webmaster Tools with your Google Search Console account.

That way, all the data and domains you manage will automatically be ported over to Bing.

Import From Google Search Console To Bing Webmaster Tools

There’s no need to verify each domain individually.

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Frequently Asked Questions

Yes, Bing Webmaster Tools is a free service offered by Microsoft for website owners and SEO professionals.
With Bing Webmaster Tools, you can monitor your site’s performance in the Bing search results, scan your site for SEO issues, submit your sitemap, research keywords, analyse your backlink profile and more. Bing Webmaster tools will help you increase your site visibility and get more traffic.
Bing Webmaster Tools is for the Bing search engine and Google Search Console is for the Google search engine. They both offer free tools and reports specific to their own platform’s indexing and search algorithms. While some features overlap, Bing Webmaster Tools provides a broader range of features.

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