19 Link Building Tools That You Should Be Using This Year

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Arming yourself with the right link building tools will make it easier for you to build links.

The tools you choose will make it easier to execute your link building strategies of choice.

So I want to show you the best free and premium link building tools that you should be using to build better backlinks for your websites.

Pro Link Building Tools

Ready for the big-hitting tools?

These are the 4 best paid link building tools money can buy.

1. Pitchbox

Pitchbox is the best outreach tool that you can get.

After using hundreds of link building and outreach tools nothing comes close to what it offers. If you really want to build links at scale Pitchbox is the tool to do it.

pitchbox link building tool

Pitchbox has a ton of unique features that will save you time and money.

The tool can help you…

  • Quickly find niche relevant bloggers, publishers and influencers
  • Build fully customisable and personalised link outreach campaigns
  • Create a completely automated link building process that allows you to predict how many backlinks you will get
  • Make data-driven decisions as Pitchbox helps you understand your efficiency at each stage of the link building process

But the biggest benefit of Pitchbox?

This tool automates a lot of tasks you would usually have to hire staff to do.

Almost every major link building service and SEO agency use Pitchbox. There isn’t an outreach tool that even comes close.

Take a look at how we use it in our podcast jacking strategy for example.

Read my full Pitchbox review to learn more about the tool.

2. Ahrefs

Ahrefs is my favourite link-building tool.

They have a complete link building tool suite designed for serious pros.

ahrefs link building tool

Ahrefs also has the world’s largest index of live backlinks, which makes it such a powerful tool.

Their index has almost:

  • 404.3 billion live pages
  • 25.4 trillion internal backlinks
  • 35 trillion external links

ahrefs backlink data base

That’s a lot of data. And every 24 hours Ahrefsbot crawls and updates the data on about 420 million pages.

Ahrefsbot is the most active web crawler in the industry and 3rd most active crawler overall – behind Googlebot and Bingbot.

This is why Ahrefs has provides comprehensive data of any available link building software.

These are some of Ahrefs top features:

Mention Monitoring

Mention monitoring allows you to set up alerts to be notified whenever your brand or website is mentioned online.

ahrefs setup mentions

Then you just reach out to the website that mentioned you and ask for a link. This is the easiest way to build links.

Mention monitoring can also be applied directly to your competitors.

You can even go as far as to set up monitoring so that when a competitor receives a new backlink on a specific URL – you are notified.

This allows you to quickly swoop in and potentially steal the link for yourself.

These powerful features are unique to Ahrefs and enable you to build links without any hard work from your part.

Analyse Your Competitors

What about a competitor analysis?

Because Ahrefs has the biggest backlink index, it’s easy to get an accurate comparison of your backlink profile against any of your competitors.

backlinko best backlinks

This means you can:

  • See exactly how you stack up
  • Work out what you need to do to outrank your competitors

You can even go a step further and reverse engineer your competitors’ link building strategy.

Once you have uncovered all of their backlinks, you can contact each of the websites that link to your competitors and get them to link to you as well.

Whatever link building strategies you like to use, Ahrefs makes it easier and faster to execute them.

Link Intersect Report

One of the easiest ways to build links is by contacting the sites linking to your competitors.

Why?

Because if they link to a competitor, they are more likely to link to you.

This is where the “Ahrefs Link Intersect” report will help.

link intersect

Here’s how it works:

Insert your competitors into the link intersect tool. Ahrefs looks through each of their backlink profiles and compares it to yours.

The report then highlights the websites that link to your competitors but not you.

ahrefs link intersect report

Want to take it up a level?

The link intersect tool also comes with a bunch of filters.

You can filter the report to show:

  • Sites that link to multiple competitors
  • Sites with a specific Domain Rating.

This feature makes it easy to identify the websites most likely to link to you – so you clean up the low-hanging fruit.

Whatever link building strategies you like to use, Ahrefs makes it easier and faster to execute them.

Ahrefs isn’t just a link building tool.

It is an all-in-one SEO tool with tons of features you can use. And the best part is that Ahrefs is relatively easy to use, even for beginners.

Want to learn how to take advantage of Ahrefs? Take a look at my full Ahrefs review and discover all of the other cool things you can do with it.

3. Semrush

Before Ahrefs came along, there was Semrush.

Semrush is another all-in-one SEO tool that has great link building features.

semrush

But where Semrush really shines is data analysis.

Semrush has a lot of powerful reports that provide really deep insights into your link building campaigns.

This makes it an excellent tool for those that love sifting through data to find unique opportunities.

Looking for a comprehensive link building tool?

Semrush can handle your link building campaign end to end. It will help you-

  • Find link building opportunities
  • Analyse and vet them
  • Reach out to website owners

In theory, you can run your entire link building campaign through Semrush alone.

These are my favourite link building features from Semrush:

Competitor Backlink Analysis

The Semrush backlink analysis tools are comprehensive, to say the least.

You can analyse and research any of your competitors. You’ll get a wealth of information and can easily see what you’re up against.

semrush backlink analytics overview report

Want to dive deeper?

You can look at any URL and see all the backlinks that point to that URL.

This is a great feature if you want to build links to a piece of content to rank for a specific keyword.

Add in the URL, click “Backlink Analytics” and click “Backlinks”.

backlink analytics

You’ll be able to work out what links you need to build to get ahead of them.

Outreach Link Building Tool

Semrush allows you to do outreach from directly inside of the tool.

This is a great feature because you can do all of the analysis and immediately kick off an outreach campaign.

semrush outreach tool

Simply connect your Gmail or Google Workspace account to Semrush and start sending outreach emails directly inside the tool.

You can even take advantage of the link building templates they have.

Backlink Gap Analysis

Semrush’s Backlink Gap analysis tool is super powerful.

It’s similar to the Ahrefs link intersect tool but has some unique features.

Simply add your top five competitors and review the gap analysis report to find quality link opportunities.

semrush backlink gap

You can then export the data to your outreach campaign and start securing those links.

Not sure who your “SEO” competitors are?

Let Semrush take care of that for you with the competitor “auto-suggest” feature.

It compares your content to similar sites and makes it easy to identify competitors you might have missed.

It also ensures you only find niche-relevant link gaps in your backlink profile.

semrush backlink gap report

One thing I like about Semrush’s backlink gap analysis is their unique filters.

You can filter reports by:

  • Best – Websites that link to all of your competitors but not you
  • Weak – Websites that link to you less than competitors
  • Strong – Websites that link to you only and not your competitors
  • Shared – Websites that link to you and your competitors
  • Unique – Websites that link only to one other website (competitors or yours)

Why is this valuable?

You should build a mixture of links that your competitors don’t have and links that all your competitors have (but you don’t).

This helps you build a stronger and more diversified backlink profile.

Semrush is a great tool to add to your link building arsenal. They also have a massive amount of other powerful SEO features you can use.

Want to learn more about Semrush? Take a look at my full Semrush review.

4. Respona

Similar to Pitchbox, Respona offers a full suite of outreach tools in one neat package.

respona

It automates every aspect of link building – from prospecting to personalization.

Most notably, it offers:

  • A search engine with three modes: Google search, backlinks (data comes from Moz by default), and Podcasts – powered by ListenNotes
  • A real-time email finder and verifier
  • AI-powered variables (not just your typical “first_name”, but full-on, unique personalizations for each opportunity in your campaign)
  • A unified, shared Inbox, bringing all of your email accounts into one place
  • In-depth analytics

This makes it a great tool for link building outreach – even if you have zero previous experience.

Respona comes with campaign templates and tutorial videos explaining each strategy in more detail, and practically handles all of your link building for you – you just need to press “launch”.

5. FindThatLead

FindThatLead is my favourite email address finder.

It’s the tool we use most when tracking down the right prospect’s email.

findthatlead homepage

There are lots of tools that will help you find email addresses.

The problem is that most of them find old emails that are no longer used.

FindThatLead has an advanced email checker built in to validate and verify emails for you.

It uses catch-all email checking, MX record testing and SMTP authentication testing to ensure the email is current and accurate.

findthatlead screenshot

This will ensure you reach the right people while reducing your outreach bounce rate.

FindThatLead also comes with a number of other features:

  • Complete outreach email campaigns
  • Email personalisation
  • Local prospecting
  • Chrome extension

And more! All of this is in an easy-to-use interface that makes putting together campaigns easy.

If you are on a smaller budget and can’t afford a tool like Pitchbox, FindThatLead is an excellent alternative.

It has all the tools you need to run a complete and successful link building campaign.

6. Ontolo

Ontolo is a link prospecting tool that helps you find better link building opportunities quickly.

It has a bunch of unique features that will help any link building team.

ontolo homepage

Let me explain:

Ontolo has 80+ different prospecting methods.

These are the different strategies that the tool uses to find link building opportunities.

You can even customise the prospecting techniques to get an even more targeted search.

ontolo screenshot

Over time you build your own strategy based on what converts best.

Cool, right?

Another place where Ontolo really shines is data visualisation.

Every link builder that is trying to build links at scale understands the importance of good data analysis.

You don’t want to waste time pitching prospects that will never convert, right?

No other link prospecting tool allows you to find and highlight the right link opportunities better than Ontolo.

Quickly identify the prospects most likely to convert and load them into your outreach campaign.

If you need to breathe new life into the prospecting side of your link building campaign, check out Onolo.

7. Link Whisper

Link Whisper has long been considered the best tool for internal link building.

And for good reason.

Link Whisper gives you intelligent link suggestions so you never miss an opportunity for internal linking again.

linkwhisper

What’s more?

You set the rules and Link Whisper builds the internal links automatically.

This allows you to:

  • Diversify your anchor text
  • Scale the number of internal links on your site

…in a matter of minutes.

linkwhisper dashboard

Another great feature we use all the time is the internal linking report.

Link Whisper shows which pages on your site don’t have any (or many) internal links pointing at them.

Need to build internal links to a specific page?

Within a couple of clicks, Link Whisper makes it easy to add new internal links.

This way you’ll never have orphaned pags.

Link Whisper makes it easy to balance out your internal link structure, making sure your most important pages have enough internal links pointing at them.

It is a must-have (internal) link building tool for anyone serious about their SEO.

8. LinksThatRank

Want to outsource your link building to a service you can trust?

LinksThatRank builds the kind of backlinks you are actually proud to show off.

linksthatrank

Whether you want top-tier link building on demand or complete white label link building services – LinksThatRank has you covered.

What sets LinksThatRank apart?

Here’s why they are so respected in the industry:

  • 23-point quality control checklist ensuring every link you get is quality
  • Advanced anchor text selection is included for free with every link
  • 1,000 words of content is placed with every link by default
  • Strategic internal and external links are placed within the content so it feels natural
  • They keep an internal blacklist of toxic backlinks and domains
  • They’ve gone as far as to develop their own link building tool

And as if that wasn’t enough – they also offer discounted monthly packages for site owners and agency discounts for SEO agencies that want to outsource link building.

All you have to do is choose the links you need and tell them your target keyword. LinksThatRank will take care of the rest.

Buying backlinks doesn’t get much easier than that.

Free Link Building Tools

Link building doesn’t need to be expensive.

If you haven’t got a massive budget for your tools, I’ve got you covered. These are the best free link building tools to use.

1. Link Building Strategy Builder

Ready to leverage your competitors link building strategy for free?

My Link Building Strategy Template automatically analyses your competitor’s backlink profiles and shows you their best backlinks:

link building strategy template

It then tells you which backlinks are most important to focus on stealing first.

Pretty cool, right?

You don’t have to go to all the trouble and spend hours building a link building strategy. Just download my Link Building Strategy Template and you’ll get a customised link building strategy in minutes.

2. The Backlink Blacklist

The Backlink Blacklist is a free tool that will help you to make sure you are not building links from sites you should be avoiding.

backlink blacklist

Just copy and paste your backlinks into the blacklist tool and see if any of them are blacklisted instantly.

On the results page, it will tell you precisely why a site is blacklisted…

blacklist results page

And you can click on any of the reasons to see a screenshot of the evidence, for example, if it was sold publically on Fiverr or via a cold outreach email.

Bonus: You can also use this tool if you bought expired domains and want to check their links aren’t blacklisted and hurting their backlink profile.

3. Open Link Profiler

Open Link Profiler is a powerful free link analysis tool that provides in-depth insights.

Just head over to their website and search for any domain:

Open Link Profiler

The tool will crawl the site and show you all the data you need to determine the strength of their backlink profile such as:

  • The total of backlinks
  • The total of referring domains
  • The domain rank

And much more!

Open Link Profiler

Not only that, but Open Link Profiler will show you the complete breakdown of:

  • The website’s backlinks
  • The quality of those links
  • Where each link is coming from

Open Link Profiler Screenshot2

And if you scroll down, you get to see all the websites that have actually linked to the domain you analyzed- which can help you find great link building opportunities.

Open Link Profiler Screenshot

In other words, Open Link Profiler is a great free SEO tool that allows you to do some serious backlink research quickly and easily.

4. Backlink Checker From Seobility

The free backlink checker from Seobility is another powerful analysis tool that provides in-depth insights not only about your backlink profile but also about your competitors’.

To use it, just head over to the Seobility website and click on “Backlink Checker” (or click on the image below directly).

This will redirect you to the right page:

Seobility Backlink Checker Tool

Then, just paste the URL or domain you want to check inside the tool and click on “Check Backlinks”.

It’s important to note that:

  • If you choose to check an URL – it will show you the backlinks of the specific page you analysed.
  • If you choose to check a domain – it will give you the entire backlink profile for the domain analysed.

Seobility Backlink Checker Results 1

For each check, it will give you:

  • The total of backlinks
  • The number of referring domains
  • The domain rating
  • The percentages of Follow / No follow backlinks

….For the URL or domain checked.

On top of that, it will give you a complete top backlinks report that you can export for free as CVS or PDF.

Seobility Backlink Checker Results 2

You can do up to 3 checks a day for free.

If you want to check more URLs or domains, you’ll have to sign up for a free Seobility account. This will allow you to check up to 1,000 subpages.

Not bad, right?

Looking for a backlink checker? Take a look at the case study to find out which tool is the best backlink checker.

5. Wiki Grabber

Wikipedia is one of the most authoritative websites in the world.

It has been the go-to source of information for millions of people for years. That makes Wikipedia links some of the most powerful links available.

Wiki Grabber is a great tool to do Wikipedia link building easily.

Here’s how it works:

Let’s say you are writing a blog about Bitcoin. Go to Wiki Grabber and search for that topic:

wiki grabber

It will bring up a list of all the relevant Wikipedia pages that either has a:

  • Dead link – The link is now broken
  • Citation missing – There needs to be a citation placed.

citation needed

Now you just need to sift through all of the pages and see if there is a suitable place to put a link to your content. That’s it!

Wiki Grabber does all of the heavy liftings for you and makes it easy to acquire strong backlinks from Wikipedia.

As an added bonus…

Wikipedia gets tons of traffic every month. Getting placed on a relevant Wikipedia page is a great way to increase website traffic.

Make sure you check out my Wikipedia link building tutorial to learn how to get more links from Wikipedia.

6. Hunter.io

To increase your link building success rates, you need to contact the right person when you do outreach.

You don’t just want to email a website’s generic email address such as: contact@exampledomain.com.

This is how you end up with a lot of rejections and often no responses at all.

That’s where Hunter.io comes in.

hunter.io

Hunter.io is an email address lookup tool. But it isn’t like the other email address lookup tools you’ll find online. It gives you direct access to real people’s emails using advanced verification to provide insane accuracy.

All you have to do is enter the domain of the website you want to contact.

hunter io search

It searches the internet to find all the email addresses connected to that domain for you. It will even show you the sources it used to find those email addresses.

emails found

Hunter.io will make your link building so much easier and more scalable.

It’s the best tool to use to ensure your outreach emails are actually reaching the right people.

On the free plan, you get 25 email address searches per month.

7. Scraper

Scraper will save you hours trying to find prospects for your link building campaigns.

scraper chrome extension

This powerful Chrome extension can extract almost any information you need from any page with just a few clicks.

There are many ways that I leverage Scraper for link building, including finding contact information for free.

But the best use case for Scraper is to find quality link building prospects.

Here’s how:

Let’s say I want to connect with other blog owners and build links for my SEO blog. First, I would find a relevant blog post like this one on Backlinko.

example blog post

Now if you scroll to the bottom you will see that it has 374 comments.

This is a popular blog on a popular website, so most of these comments will likely link back to personal websites, business websites or SEO blogs.

Highlight the link, right-click and select “scrape similar”.

scrape simillar

This automatically selects all of the links in the comment section.

scraped links

Now just export them to a Google sheet and you have a list of relevant websites you can do outreach to. Easy.

8. HARO

Want to build high-quality links from big news sites?

It doesn’t get much better than Haro.

Haro Link Building Tool

HARO stands for Help A Reporter Out.

Journalists need expert sources that they can quote in their news articles. Simply put the HARO platform connects journalists with sources.

Here’s how it works:

  1. You sign up as a “source”.
  2. Next, you’ll need to add your expertise subjects.
  3. Then journalists will ask questions or ask for a comment on the platform.
  4. You then log in and answer the question or provide a comment to the journalist.

If they like your reply they will take it and use it in their article. As a reward, they will link to your website when they quote you.

It’s as simple as that!

HARO is one of the easiest ways to acquire high-authority backlinks from well-known news sites.

9. Internal Link Juicer WordPress Plugin (Formerly SEO Auto Linker)

Want to take the heavy lifting out of internal linking?

Think of Internal Link Juicer as your website’s personal assistant for building a robust internal linking structure for free.

internal link juicer wordpress plugin

I consider Internal Link Juicer one of the best WordPress plugins for SEO.

Here’s how it works:

On every page of your website, you simply add in your target keyword (or keywords).

When you mention those keywords on your website, Internal Link Juicer will automatically build an internal link.

There are now a number of tools that do this.

So what sets Internal Link Juicer apart?

Two words: Complete control.

You can:

  • Blacklist URLs you don’t want linked
  • Customise your link output with tags
  • Get intelligent link suggestions

…and so much more.

It allows you to scale your internal linking strategy while still providing the control you need.

internal link juicer: links settings

Internal Link Juicer’s paid version has even more features, but the free version should suit most site owners.

If you don’t have the budget for Link Whisper, then Internal Link Juicer is a great alternative.

10. Google Footprints

Don’t underestimate the power of Google when it comes to link building.

You don’t always need fancy tools to find great link building opportunities.

Google “footprints” are advanced search operators that help you get more specific results in a Google search.

If used correctly, they will help you find unique link building opportunities you would have never otherwise found.

We have used Google Footprints to build a number of great external links from .Edu and .Gov domains (and other quality websites as well).

Here’s how you can do the same:

To find Edu and Gov backlink opportunities, head over to Google and search for:

  • site:.gov + your city/region + “resource”
  • site:.gov + your city/region + “community”
  • site:.edu + niche keyword + inurl:resource

google footprints
These searches will give you a wealth of potential backlink opportunities on hard-to-reach domains.

You may have to dig in the search the results, but the payoff is worth it.

You can learn more about these strategies with our Edu backlinks and Gov backlinks tutorials.

They have a ton of strategies to build links from these powerful domains.

Want to book podcasts and build links at the same time?

This is called podcast jacking. And Google footprints can help you do it for free.

Search in Google:

  • [your niche] + “podcast”
  • [influencer] + podcast

google footprints

This will give you a list of potential podcasts to be a guest on. It’s an easy way to get your voice heard while building the quality backlinks you need.

Lastly, Google Footprints are one of the best ways to get listed on resource pages.

Just search for:

  • [Your niche] + “resources”
  • Inurl:[your niche] + resources

google footprints

Now all you have to do is reach out and see if they are willing to add your site as a resource.

Check out my complete resource link building guide for more information.

11. Google Alerts

Think of Google Alerts as a free way to build quality links on auto-pilot.

google alert

Sounds too good to be true?

The truth is that most people just don’t use Google alerts properly.

There are 4 ways that we use Google Alerts for link building:

  1. Set up relevant alerts
  2. Monitor your brand mentions
  3. Find guest blogging opportunities
  4. Track competitors mentions

The best part is that it’s super easy to set up.

All you need to do is log in to Google Alerts and create an alert anytime your website or business name is mentioned.

google alert: create an altert

This will help you stay on track of mentions online where people don’t link to your site. The next step is to reach out and get a link to your site.

Easy, right?

You can even take it a step further to find powerful guest blogging opportunities or monitor mentions of your top competitors.

Check out our complete how to set up Google Alerts guide for 16 different ways to use this incredible free tool to grow your business.

The Best Link Building Tool On The Market

There are tons of link building tools available on the market.

But not all tools are of equal quality. Over the years, some tools have continued to evolve and become the go-to tools of the trade.

So I’m about to show you the best paid AND free link building tools.

My Favourite Link Building Tool

My favourite link building tool isn’t really a tool.

The truth is that link building takes a lot of time, effort and technical ability – even if you have the right tools for the job.

So if you want to avoid the headache of link building entirely, you can just hire one of these link building services to do it for you

The best service though is LinksThatRank.

links that rank link building service

LinksThatRank has a reputation for building links that improve rankings and increase traffic:

link building case study results

They take quality control so seriously they even built a blacklist database that contains over 60,000 blacklisted domains.

What Are Link Building Tools?

Link building tools help you to find and then acquire the highest quality backlinks for your website.

Typically they help you find and prospects thousands of opportunities quickly, whilst also making the acquisition process simple as well.

SEO Tools

They make it easier to:

  1. Find link opportunities
  2. Execute different link building strategies

It would be impossible to build high-quality links at scale without link building tools.

Professional SEOs have a link building tool stack that allows them to predictably and consistently acquire quality links.

Why You Should Use Link Building Tools

Link building tools offer a lot of benefits.

Without them, it would be impossible to build quality links consistently. Here are 4 reasons to get a solid link building tool stack for your next campaign.

To Help You Build Powerful Backlinks Quickly

Good link building is all about quality.

You only want to build high-quality links from high authority websites.

Without the help of a quality link building tool, it would take forever to find high-quality sites that you can build powerful links from.

Link building tools speed up the process of finding great link opportunities and allow you to filter the results so you are only ever placing high-quality links.

To Generate More Quality Traffic & Leads

Link building isn’t only about improving rankings.

You can leverage link building to get links from websites that already have traffic.

For example, if you can place a link on a popular, well-known website, you will likely get tons of referral traffic.

referral traffic

People do click on in-content links.

You can use link building tools to find websites that already have good traffic.

Then you can target those websites not only for the external links but also to generate more referral traffic.

To Improve Your Rankings Faster

Low quality and spammy links won’t help your SEO.

And in the worst case, they can even lead to you getting a Google penalty.

Google Penalty Illustration

Link building tools help you improve your rankings faster by:

  1. Avoiding bad backlinks
  2. Building good backlinks

There are lots of link building strategies you can leverage with any of the popular link building tools.

This allows you to acquire the right links to increase your rankings in the SERPs.

To Save Tons Of Time With Automated Processes

When you get it down to fine art, link building can be an automated process with predictable results.

Here’s what I mean:

I asked my link building team to track how long it took to acquire a link using different link building methods. These were the results:

link building win rates

The reason they are able to build links so quickly is that we have designed streamlined processes built around the tools we use.

We are constantly using the automated features with our link building to cut down the time it takes to build a link.

Link building tools combined with well-thought-out processes are the secret to building high-quality links at scale!

A Warning About Link Building Tools

There are tons of link building tools out there…

But not all link building tools are worth it. Here are a few things to keep in mind when using link-building tools.

Avoid Black-Hat Link Building Tools

Black-hat link building tools use risky or outdated strategies to get more links.

Avoid these at all costs.

While they might seem attractive because they’re easy to use, they can land you in a world of trouble down the road.

You might even see short term gains. But in the long-run, you can attract harsh Google penalties. And take it from me, Google penalty recovery is hard work.

Google penalty example

It just isn’t worth the risk.

Avoid Link Building Tools That Don’t Respect Google “Good Practices”

The truth is…

All link building is against Google’s policies.

Building links is against Google guidelines

But some tools take it a step further and leverage unethical methods to build links. These tools at best are unethical and at worst – borderline illegal.

Don’t go searching for sketchy tools. Stick to well-known tools with teams behind them that have a very good understanding of Google’s guidelines and policies.

This helps you stay out of hot water.

GROWTH ALERT: Sign up for my FREE link building training.

Wrapping It Up

So there you have it.

The best free and paid link building tools to help you get the job done.

My favourite link building tools on the list are:

Are there any of your favourite tools that I missed?

I love to play with new software and tools, so let me know in the comments and I’ll check them out.

Don’t forget to download my free Link Building Strategy Template.

This is the fastest way to put together a complete link building strategy and it’s the exact tool we use with our clients.

You can also read my full link building checklist that exaplains all the process of link building, step by step.

Frequently Asked Questions

A link-building tool is a tool that has been designed to help you find high quality backlink opportunities in your niche.
A link building strategy is simply a process that you can use to consistently build links. Your link building strategy should consist of a way to find potential link opportunities and a method for reaching out to website owners to build the link.
The best link building strategy is replicating your competitor’s backlinks. You need to do a competitor backlink analysis and get a complete list of all your competitors’ links. Then you can start doing outreach. This works well because if a website links to your competitor, they’re also likely to link to you.
The best way to do link-building in 2024 is to use a proven link-building strategy that consistently gets results. The top link-building strategies are:
  1. Strategic guest blogging
  2. Replicate your competitor's backlinks
  3. Broken link building
  4. Niche edits
  5. Appearing on podcasts
  6. Crowdfunded link building
  7. Event link building
  8. Publish high-quality content consistently

What Are Your Thoughts?

64 Responses

    1. Hi Shaun, I guess you could use the same tools/strategies targeting malaysian and singapore websites instead.

  1. Great post Mathew another great contribution and we continuelearning. Just to add that there is internal linkbuilding, It can be of great value, right.? I use the interlink manager plugin, what do you think?

  2. A great-looking website design can do wonders to make an online business successful on the internet. I am impressed with your creativity. Keep it up. Thanks for providing useful information to us.

  3. I think Google Webmaster Tools is the best tool to track the performance of your website and Google is the best platform to build your links. Well written article and a bundle of thanks for sharing it with your readers.

  4. Link building tools are great to manage, monitor and improve SEO but what about the software that are used to create backlinks, such as GSM Ser, Scrapebox , etc, are they not link building software? Or i think and i also believe that sites such as Fiverr.com and ZvMarket.com are comes under link building tool as they provide cheap and ready made guest posting, High PR sites. Don’t you agree?

  5. With the help of other experts, I have gathered so much information from this article. You are awesome Matthew!Thank you for making this list

  6. Wow..That’s very fantastic list. It is good to learn from experts about their tools.Learned something new today.Thanks

  7. Wonderful work.. That is the kind of information that should beshared across the web.thanks for sharing

  8. This is an exhaustive list of tools! I have used a couple of these and they are useful. Would love to try the others that I got to know. Thanks for sharing!

  9. Hey Matthew Valuable & Helpful – many thanksAlso love to see a breakdown or blog of how this was accomplished – “For example, one blogger got 180,000 monthly organic search sessions without actively building links, solely through keyword research”ThanksG

  10. Links for SEO tools:1. Majestic SEO2. Open Site Explorer3. Raven Tools4. Ahrefs5. Link Research Tools6. SEOMoz PRO7. MozBar8. Ontolo9. Market Samurai10. Tout11. BuzzStream12. WhoLinkstoMe13. Wordtracker’s Link Builder14. Advanced Link Manager15. Amazon’s Mechanical Turk

  11. I am using semrush for keyword research and planning to use scrapebox for link building.. looking forward to use your guide ” A Practical Guide To Scrapebox Step By Step”

  12. Great roundup, Matt!Actually, when I read your sentence: “The SEO game is a marathon, not a sprint, ” I said to myself that’s really really true!!In my view, SEM Rush is by far the best I’ve come across.Thank for sharing.

  13. This is the perfect blog for anyone who wants to know about this topic. The article is nice and it’s pleasant to read. I have known very important things over here especially this building tool tips and these are really very helpful.

  14. Great post ,I’ve used a number of these techniques & SEO tools and I can say first hand, they work very well.One thing that you failed to mention in here is the how high quality of content needs to be. You’ll never make it to the first page of authoritative websites with anything less than amazing content. Your content promotion strategy post fucking rocked – that makes content promotion much easier.Most marketers fail in their inability to create great content, and so consistently for a long period of time.This is why I disagree spammy method – I hate that it’s become a quasi buzzword in our industry.Every halfway decent SEO knows they’ve got to create content to be successful. The days of ranking a home page for “best boner pills in the world” are over. You’ve got to have substantial content on your site that builds authority, sharing, links and trust to get substantial organic traffic.Because they know this, they’re pumping out a ton of regurgitated content. They use this skyscraper technique to redo content that doesn’t need to be redone. It’s jamming up the internet with garbage.It’s an incredible skill to be able to communicate more value in less words. People are now creating less value in less words. All in an attempt to gain traffic.Traffic is great, but who gives a shit if that traffic doesn’t convert. Only great content converts – it’s what separates the great from the mediocre.Don’t copy other people’s works and try and make it better. Be original. Share something new. Compete. Add value. Fuck, do anything but waste your time (and everyone else’s) creating shit.I’ll get off my soap box.I wanted to share a post I did about SEO. It’s a guide about A UNIVERSAL SEO STRATEGY AUDIT IN 5 STEPS. Just like your content, I hold nothing back. Everything I do from a – z is included in it. If you get a couples minutes, check it out. I respect your opinion – feedback is always appreciated.You can check it out here: http://bundleseo.com/2015/03/30/a-universal-seo-strategy-audit-in-5-steps/

  15. Thanks for sharing this info. Interesting stuff and I know a few people who would love to give this the once over – I’ll forward the link to them. Great work.

  16. Hi Matthew!Please save me from this confusion !My language is Farsi/Persian and not English,1st: Is it any good if i make backlinks in English websites (socials, bookmarkings, articles etc.) or not?2nd: if yes, should i use English keywords, titles etc. while building backlinks? for sure non-Farsi visit isn’t good for me.3rd: if not, then what method would u recommend me to build backlinks?Of course backlinking in non-English websites is harder, for instance here we ALMOST don’t have a good article directory websites.Thank you

  17. Thank you for another super useful post!Most of the tools are well known, but some are great surprise, like pbnlab.com – which isn’t working now by the way! I can add some tools for searching expired domains for your PBN – I usually use registercompass, domainsrforever.com and expireddomains.net.And I’m glad to see SemRush on the top places – well deserved!

  18. Great roundup Matt!It’s interesting to check which SEO/Link Building Tools these experts are using and it’s good to have alternatives.Thanks for including me, tweeting right now.

  19. Excellent round-up. Not just because we were included but this list of wonderful people I follow and respect is a keeper. Bookmarking this and of course sharing! Again, thanks for the inclusion, it was fun!

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