White Label Link Building Services That You Will Love

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The best white Label link building services help to create backlinks for another SEO agency, then providing an unbranded report, known as a White Label report. The agency can then customize the report with their branding and share it with their clients.

Now imagine this.

You’ve just received a detailed report of each link that was built for your client last month.

This didn’t require any time, effort or energy on your part.

Then you check each of your clients SEO ranking positions and they have all experienced significant growth.

Gif Surprise

The hard work has been done for you.


Four words: white label link building.

Link building is one of the most time-consuming tasks for SEO agencies or SEO professionals.

Why bother then?

Links are one of the most important Google ranking factors.


Even with a proven process in place, link building still requires a significant amount of time, skill and effort.

In this article, I will share ONLY what you need to know to choose the right white label link building service for your agency.

What is White Label Link Building?

White label” is the process of outsourcing the work but still selling the services as your own and under your brand.

In other words, you make the sale and then have someone else fulfil the work. This way, you can offer an incredible service to your clients without doing the hard work.

If you are an SEO agency or professional…

…I have precious news for you:

You can outsource your link building and still provide your clients with excellent results.

Sounds like a dream right?

You take away the pressure of delivering the results, but you still keep happy clients each month under your own brand.

White Label Link Building Vs In-House Link Building

What are the main benefits of white label link building for your agency?

in-house link building vs white label link building

In short, you will:

  • Save time
  • Save effort
  • Save resources
  • Focus on growing your own business

Because you don’t have to focus on doing the work each month, you have more time to focus on growing your business.

You can invest less time while providing a better service to your client and scaling your own business simultaneously.

BONUS: Download our link building checklist to make sure your only building links that rank.

How Does White Label Link Building Work?

White label link building is similar to dropshipping.

Let me explain:

Dropshippers sell a product to a customer then they have their supplier directly ship that product to the customer. They collect the profit and simply manage the relationship- never having to handle any of the products.

White label link building is very similar. Here is how the process works:

Step #1: You’re an SEO agency or professional and you offer link building as a service to your clients.

Step #2: You establish your client’s goals and decide the level of SEO they need to achieve them successfully.

Step #3: You contact your white label link building service and discuss your client’s needs with them.

Step #4: The link building service quotes a monthly rate and starts fulfilling the work.

Step #5: At the end of the month, you receive a detailed report of all the fulfilled work and send it to your client.

A good report will include-

  • Number of links built
  • URLs of the website they were placed on
  • Anchor text used
  • Quality metrics for each link

An excellent white label link building service will make this process very transparent so you don’t get left in the dark.

You take the report and present it directly to your client as your own. You got the results they wanted without doing any of the work.

Although methods may differ depending on the agency that you are working with, the process should be clearly documented and outline the link building strategies they use.

How Much Does White Label Link Building Cost?

When it comes to link building, you get what you pay for.

High-quality link building is a costly process, so a cheap service is often a red flag.

Here is what’s involved in building a genuine, high-quality link:

  1. Research – An outreach specialist researches and finds relevant websites for potential link placements.
  2. Outreach – The specialist then contacts each individual website to get a link placement.
  3. Negotiate – After receiving a response, they negotiate a link placement (which may include a fee) and discuss the piece of content that has to be written.
  4. Content Creation- A writer is then required to write a well-research, valuable piece of content that is usually 1,000+ words.
  5. Submit Content – The writer submits the content to the website owner for review and makes any changes necessary.
  6. Quality Control- After the content is posted, the outreach specialist double-checks the link to ensure that it meets the necessary quality control measures.
  7. Client Report – Lastly, a detailed client report is created and given to the client.

As you can see, there is a significant amount of time and effort that goes into building links. This is what makes white label link building so attractive.

With this considered, you can expect to pay somewhere between $110-$300 for a valuable and relevant link.

You can find white label services that are willing to provide a link for as little as $50. But they might provide risky links that could hurt your client’s website instead of helping it grow (use this checklist to make sure).

How to Choose a White Label Link Building Agency

So how do you find a white label agency that will provide quality link building services?

It’s easy to get lost in the sea of choices. Below I’ve come up with five criteria that will help you choose a trustworthy agency that provides a quality service you can depend on.

I highly suggest you run any links you source through this free link building checklist.

1. Transparency of Link Building Techniques

You need to know exactly what techniques your link building agency is using.

To ensure your clients get good results- your white label agency must be transparent about its process and the types of links that they build.

Avoid white label agencies that use borderline “black hat” link building techniques.

They are prioritising their own efficiency and paying no attention to the quality of the link itself. This leads them to try risky techniques that might have short-term gains but in the long run, negatively impact your client’s website.

Instead, try to hire an agency that use white hat link building strategies

But don’t forget to ask potential hires these questions:

  1. What techniques do you use for building links?
  2. Are all of your team in-house or do you also outsource some services?
  3. What criteria do you use to find websites for link placements?
  4. What guarantees do you offer for link building?

A quality white label link building agency should be able to answer each of these questions comfortably.

Check out my list of trustable guest posting services.

2. Watch Out for the Prices

As I mentioned before:

Low prices = Red flag.

The process for building quality links is not only time-consuming but requires a considerable investment of resources.

Most white label services provide monthly packages.

White Label Link Building Package Example

You simply tell them the requirements that you have and they quote a monthly fee with a guaranteed amount of link placements.

They will also supply you with information about how the links should impact your client’s website and any extra services they provide like backlink audits and managing your client’s overall backlink profile.

Monthly packages from a high-quality white label link building agency range between $800-$3,200- depending on the size of the project.

The cost depends on:

3. It All Comes Down To Quality

The quality of links is the most crucial aspect of any link building service.


Low-quality links can lead to a drop in SEO rankings…

…and low SEO rankings will lead to unhappy clients.

Some white label link building agencies may do the following:

  1. Scrape Google for websites that have a “write for us” page
  2. Contact those websites to get a free link placement

Seems like an easy, straightforward strategy?

That’s because it is!

This costs the agency nothing and requires minimal effort.

Avoid agencies that use this strategy at all costs.

Sites that have “Write For Us” pages are bad for multiple reasons.

Write For Us - Page Example

They’re usually used by tons of other link builders and accept almost any blog from any provider. This means the website domain authority is:

  • Low
  • Often pretty spammy

Search engines like Google automatically devalue links from these websites, which means they achieve absolutely nothing for your client.

If a potential agency mentions this strategy, run the other way.

A good white label link building service will avoid using websites like this and have a documented quality control process.

This process will have a set of criteria that will include things like:

  • Does the website look spammy?
  • Do they have a “write for us” page?
  • Is it categorically relevant to the client’s website?
  • Does the site have a good amount of organic traffic each month?
  • What is the sites domain rating?

Ask your white label agency if they have a quality control process in place and what criteria they use to evaluate link opportunities.

4. Look at Their Results

Nothing speaks louder than real results.

matthew woodware seo blog testimonials

If the white label agency has good results with other clients, they’re likely to give you the same level of service.

And we all know that good results = happy clients.

Take a look at the agencys’ current client base and see who they are:

These two things demonstrate proven work and whether they will be a good fit for you.

5. Excellent Customer Service

At the core of every successful business is excellent customer service. And when it comes to white label link building, it’s even more important.

Your business’ brand and reputation is something you must nurture and protect.

When everything is done in-house, you can keep a closer watch over all the daily activities and control the quality of your work.

But when you white label your services, you are trusting someone else to deliver.

Which is fine…

…if you hire a reputable link building agency.

Hiring a trustworthy white label agency will give you peace of mind knowing that they will uphold the same quality that your business provides.

You want your white label provider to:

  • Respond to queries fast
  • Provide services on-time
  • Be reliable and trustworthy

From the first point of contact, you can get a good feel for the overall customer service they will provide to you.

My Favourite White Label Link Building Service

LinksThatRank is my favourite.

LinksThatRank white label link building service

They are laser-focused on quality control.

They’re entirely hands-off, which means you can rest in the fact that they handle everything end-to-end.

Here is why you’ll love the LinksThatRank white label link building service:

  • Quick & easy buying process
  • 23-point quality control checklist to ensure that you get links that rank
  • Carefully selected target anchor text to avoid triggering any anchor text penalties
  • By default, their content creators write a 1,000-word blog post per placement
  • Created their own strict blacklist database of sites with “write for us” pages, known guest posting farms and PBN networks
  • Well-known in the industry for delivering transparent reports and excellent customer service

Quality white label link building services are hard to come by.

Choosing the right one for you is easier when you have a recommended service you can confidently trust.

Wrapping it Up

Link building is necessary for long-term SEO growth.

But it is a lengthy, costly and sometimes even annoying process. Especially since there’s always a risk of little to no return.

White label link building services take that pressure off of you. You can provide quality link building services to your clients without actually having to do the work.

But you have to be careful with the agency you choose. If you don’t hire the right link building agency, it’s easy to get into hot water.

Use the five tips above to confidently pick an agency that is the right fit for you.

White labelling your link building services is worth it.

Your clients benefit from getting good results without you having to invest lots of resources, time and effort each month.

LinksThatRank is an excellent place to start.

But if you want to look at a list of recommended sites, you can use any of these link building services or link building packages.

LinksThatRank - White Label Link Building Service

Don’t forget:

A trustworthy link building agency is worth its weight in gold.

As they become an extension of your business, you want to make sure that they offer the same care and support you do! I highly recommend that you download this free link building checklist to keep them honest.

And if you want to outsource more than just your link building, you can hire one of these trustworthy white label SEO services that will also take care of technical and content for you.

Frequently Asked Questions

White-label link-building is when SEO or digital marketing agencies decide to outsource their link-building efforts to other 'unbranded' link-building services.
Link building is not illegal. However, there is a 'good' way to do it and a 'bad' way. If you decide to go with the 'bad' way, be aware of the consequences: Google will penalise your site. This means that you'll see your search traffic drop and will lose your rankings. In the worst-case scenario, Google could ban your site!

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