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SEO reporting is the process of tracking SEO metrics regularly to measure SEO performance. Reliable SEO reporting is essential to the long-term success of any SEO campaign.
Without SEO reporting, it's almost impossible to measure the success of a campaign and track the overall progress. The best SEO reports help you identify areas of improvement to continue developing your SEO campaign and generate even better results.
The best way to create an SEO report is by using quality SEO reporting software. This allows you to connect your data sources to the reporting software and always have accurate information for yourself or your clients.
Set up the SEO reporting software to track the essential SEO metrics for your business, then customise it to get all the important information quickly.
Creating SEO reports manually is time-consuming and unnecessary. Take advantage of quality reporting tools and then focus on using that data to improve your SEO campaigns.
We recommend running SEO reports at least every month. SEO campaigns are long-term projects and SEO reporting should be done regularly to track progress and identify areas of improvement.
Ideally, you should set up SEO dashboards that automatically update at least once per day. That way, whenever you need to see how your campaign is progressing, you can look at your dashboard to get an instant update.
There are tons of great SEO reporting tools out there. We have 6 SEO reporting tools that we use and recommend:
Each of these reporting tools has different features, but all offer great insights into SEO performance. You can choose the best tool for your SEO reports depending on your needs. Check out our complete SEO reporting software guide to learn more about each of them.