AI has completely changed the SEO game.
If you’re not taking advantage of AI right now, you will get left behind.
The problem is that there are hundreds of AI SEO tools out there, and new ones pop up daily.
So, I spent the last few months testing many popular AI SEO tools across every major SEO category. We’re talking content creation to technical SEO and everything in between (Download PDF).
The result?
I found the 15 best AI tools for each category of SEO
And put them in this list below.
- AI Detection
- Content Creation and Optimisation
- AI Humaniser
- Keyword Topic Research & Analysis
- Technical SEO & Site Analysis
- Content Performance & Analytics
- Links & Outreach
- Image & Visual SEO
- Voice SEO
- AI-Powered Analytics & Reporting
- Content Translation & International SEO
- User Intent Analysis
- Schema & Structured Data
- Local Optimization
- Ecommerce Search
And if you want to save this list for future reference…
…you can also download the PDF here.
What Will I Learn?
Let me be crystal clear about something:
If your content is written by a machine, it can be detected by a machine. Our own
AI content detection test shows that AI content is detectable using small, publicly available tools.
As you’ll see from this huge case study – the detectors have got smarter…
That means if you’re using AI to write content, your entire website’s future is in the hands of how Google feels about it on any given day. That’s a big risk.
Look what happened in the March 2024 Core update, where Google hammered sites abusing AI content at scale.
We also know from past actions they can change their opinion anytime – just read this post
With everyone else spamming AI content into the web, there’s never been more value in publishing high-quality original content that stands out. That’s why my team will continue to do that for us and our clients.
So, take this as my warning: If you use AI content, ensure that you have quality benchmarks so it’s safe for SEO. One day, your future self might thank you.
With that in mind, let’s jump into the best AI SEO tools…
Want to know exactly how Google judges your content quality?
I’ve just released a free tool that uses Claude’s AI to analyze your content against Google’s actual human quality rater guidelines.
Check out the full tutorial here.
Here’s what it does-
- Instantly audits your content against Google’s 180-page quality guidelines
- Shows you exactly how to improve your E-E-A-T signals
- Flags any YMYL issues that could hurt your rankings
- Creates actionable checklists of what to fix
- Gives you specific recommendations based on Google’s own guidelines
The best part?
It’s like having a Google quality rater sitting next to you and telling you exactly what needs fixing.
Just look at what the tool creates:
And if that looks like too much to tackle at once…
…it breaks everything down into simple checklists like this:
Which means you can systematically improve your content to exactly match what Google wants to see.
Want to try it yourself?
Download the free Google Quality Rater Tool and get the kinds of insights on your content that actually improve your rankings.
Is AI content detectable?
Yes, AI content is detectable with publicly available tools. In our own AI content detection test, we tried 11 popular AI content detectors.
There was one that stood out from the rest…
Originality.ai is the clear leader when it comes to AI content detection.
We tested Originality.ai by running through 70 AI-generated articles.
What was the result?
Originality.ai detected that every article was AI content and had a 99.94% accuracy score. It was the highest of all the AI detection tools we used.
But that’s just one (important) part of it…
Unlike basic detectors, Originality.ai combines AI detection with plagiarism-checking and fact-checking capabilities.
That means you can verify the content is both human-written and original, all in one place. No need for multiple tools.
Want to learn more about the tool? Read my full Originality.ai review.
Below are some of the key features I regularly use with Originality.ai:
Originality offers three different pricing plans to suit different users.
| Pay as you go | Pro | Enterprise |
|---|---|---|
| $30 one-time | $14.95/month | $179/month |
| 3,000 credits. Expires after 2 years | 2,000 credits per month. | 15,000 credit per month. |
There is also an option to purchase an annual subscription for the Pro and Enterprise plans. This will save you 23% per year.
Pros:
Cons:
Final Thoughts:
If you want to accurately detect AI content, there isn’t a better tool than Orginality.ai. It’s the all-one AI detection tool with every feature you need.
Important: If you’re using AI to generate content, your website’s future might depend on it – read my stance on the risks first.
Content creation is probably the most costly and time-consuming part of SEO. But it’s also essential for quality SEO campaigns.
We tested a bunch of content creation and optimisation AI tools.
This is the one that delivered the best results consistently.
Note: To understand the risks, read our AI content warning section.
ContentShake AI is Semrush’s answer to AI-written content.
It combines Semrush’s massive SEO database with AI models to help you create content that ranks.
We tested ContentShake AI against:
… and found it produced superior content for one key reason…
Unlike generic AI writers, ContentShake allows you to create a custom brand voice in just 2 minutes.
You paste your own content into the brand voice generator, and the AI analyses your writing style and uses it for all writing projects.
You can also create up to 3 buyer personas, so ContentShake tailors content specifically to your audience.
That means you get content that sounds like you, tailored directly towards your audience!
Like other popular AI writers, ContentShake AI also analyses the top-ranking pages for your target keywords. It then creates content specifically designed to compete with those pages.
After the AI writer finishes generating the content, you can fine-tune and optimise it using the robust ContentShake editor.
It shows you your overall optimisation score and suggests words to include to improve your overall SEO.
These are some of the features that make ContentShake AI unique:
ContentShake AI starts at $60 per month.
This includes 5 SEO articles per month and 25 new content ideas per week.
It costs an extra $30 for 10 additional SEO-boosted articles. You can also take advantage of the ContentShake 7-day free trial before committing to a paid plan.
Pros:
Cons:
Final Thoughts:
If you use AI to write your content (and I don’t recommend it), ContentShake AI is one of the better tools we’ve tested. You can customise the writing style, and all the AI features are powered by Semrush’s massive SEO database.
Important: If you’re using AI to generate content, your website’s future might depend on it – read my stance on the risks first.
The goal of an AI humaniser is to make AI-generated content sound like a human wrote it.
Simple, right?
The truth is that humanising content is harder than you think. That’s why we could only find one AI humaniser tool that delivered consistent results.
Note: To understand the risks, read our AI content warning section.
Phrasly is an AI humaniser that turns AI-generated content into natural human-like content that passes AI content detection.
It’s for writers who want to ensure their AI-assisted content sounds natural.
Here’s how it works:
Phrasly targets patterns that AI content detectors look for. It then changes those patterns by rewriting the content or making changes to mimic human writing.
How does it know what human written content is?
Phrasly has built its own AI models, trained on millions of real human-written content. This is where Phrasly differs from competitors…
They’ve built their own model.
That means they control the technology and can update their humaniser whenever new AI models or content detectors are created.
Testing over 100,000+ humanised documents showed that Phrasley had a 99.7% average human score.
That’s better than any other tool on the market!
These are some of the core features that Phrasly offers:
Phrasley offers a straightforward pricing structure.
It costs $19.99/month for unlimited humanisations. You can pay annually, which will cost $129.99/year, saving you a solid 45%.
There is also a 1-day free trial to take Phrasly for a spin before committing to a paid subscription.
Pros:
Cons:
Final Thoughts:
Phrasly is clearly the best AI humaniser available right now but it isn’t perfect. They have their own advanced algorithms, which do a good job of humanising your content without disrupting the flow or changing the meaning.
Until now, I haven’t seen a good application for AI and keyword research.
But this next tool changed the game by leveraging AI to make keyword research faster and easier.
Semrush is one of the best SEO tools on the planet.
They’ve also implemented some good AI features to enhance your keyword research process.
First, they’ve integrated PKW% (personalised keyword difficulty percentage).
It adjusts the ranking difficulty score of keywords based on your website’s topical authority and current rankings. Rather than getting a generic keyword difficulty, it’s now personalised.
Need more keyword ideas?
You can click the “view high potential keywords” button.
This will give you a list of other keywords your site could rank for to drive more traffic.
Speaking of traffic, Semush has an AI traffic prediction feature.
It shows you exactly how much traffic you could get from ranking for specific keywords based on your domain’s unique characteristics.
That means-
Who doesn’t want that, right?
Semrush AI features make keyword research more personalised.
These are the top features:
To access the AI features, you need a paid Semrush account.
Semrush offers three plans:
| Pro | Guru | Business |
|---|---|---|
| $139.95/month | $249.95/month | $499.95/month |
Paying per year will save you 17% on each of the plans. Semrush also offers enterprise plans if you need larger limits.
Test Semrush for yourself with an exclusive 14-day free trial.
Want to learn more about Semrush?
Check out my complete Semrush review.
You can also see how it stacks up against the other big SEO tools:
Pros:
Cons:
Final Thoughts:
Semrush’s AI keyword research and analysis tools are game changers for finding quality, profitable keywords you can rank for. You just need to be able to justify the price of their plans.
Most people avoid technical SEO because of its complexity.
The good news is that AI is starting to change that by fixing technical issues automatically.
Alli AI automates technical SEO tasks that would typically take weeks to implement.
It focuses on removing the development and technical analysis “bottleneck” from your SEO campaigns.
The unique thing about Alli AI is that it does much of the heavy lifting for you.
Here’s what I mean…
Most technical SEO tools just give you recommendations. Alli AI actually implements the changes for you through their platform.
Crazy, right?
This means you can optimise thousands of pages without relying on developers or wrestling with your site.
The Live Editor feature means you can make changes in the Alli AI platform and instantly deploy them. That hours of time saved!
These are some of the top Alli AI features:
Alli AI offers four core pricing plans:
| Small Biz | Consultant | Agency | Enterprise |
|---|---|---|---|
| $169/month | $399/month | $699/month | $1,249/month |
| 1 site | 5 sites | 15 sites | 50 sites |
You can save 17% by switching from a monthly to an annual plan. You can also customise plans to include more sites, keywords and pages.
Pros:
Cons:
Final Thoughts:
Alli Ai will save you time auditing and optimising your site. While it can’t replace a human yet, it has value for sites with lots of pages.
Measuring your content performance is an essential part of SEO.
The problem is that going through rows of data and analysing results is tedious work. Then, you have to implement the fixes you find.
What if you had an AI assistant that did that for you?
Note: To understand the risks, read our AI content warning section.
seoClarity has been around for a long time.
However their developments in AI analytics have put them ahead of most competitors.
seoClarity is a comprehensive enterprise SEO tool suite that combines-
And more – All into one powerful platform powered by AI. While it is an all-in-one SEO tool, it differs from tools like Ahrefs and Semrush.
It’s designed for large organisations managing complex SEO campaigns across multiple sites.
How it uses AI in almost every aspect of SEO makes it powerful.
For example…
The AI provides keyword suggestions based on your current content and rankings. seoClarity also identifies areas to improve the content and even writes new content to optimise it better.
But one of the big areas where seoClarity shines is analytics.
seoClairty leverages AI to automatically filter data into meaningful groups. This feature could save you hours and puts actionable information front and centre.
seoClarity offers a ton of features, but these are some of the top ones:
seoClarity is an enterprise-level software. That means it isn’t cheap.
Prices start from £1,800/month, depending on the features you need. All prices are customised to individual companies, so you must request a quote.
Pros:
Cons:
Final Thoughts:
seoClarity isn’t going to be for everyone. It’s designed for large companies that manage websites with thousands of pages that need AI features to sort through massive amounts of data efficiently.
Link building is one of the most important pillars of SEO.
The good news is that AI is making crafting personalised outreach messages that increase link-building conversion rates easier.
Pitchbox is the gold standard of link building tools.
We use Pitchbox for both our link building service and SEO agency.
It’s designed to help you execute personalised link building tools at scale.
But the AI features are what make it stand out.
Pitchbox’s AI features write personalised emails for you, suggest relevant prospects, and even craft responses.
And all of this is based on data from millions of successful outreach campaigns.
Cool, right?
And this isn’t just some generic AI model…
The AI has been trained on millions of successful outreach emails, so it knows how to write emails that get results!
These are the key AI features I love when using Pitchbox:
Pitchbox has three pricing plans:
| Pro | Pro Plus | Advanced |
|---|---|---|
| $195/month | 295/month | 495/month |
| 2 users | 5 users | Unlimited |
| 2 email accounts | 3 email accounts | 6+ email accounts |
| 2,000 outreach emails | 3,000 outreach emails | 5,000+ outreach emails |
Pitchbox isn’t cheap. But there really isn’t another link building tool that offers the level of features that have.
That’s why it’s a no-brainer for link building services and SEO services.
Pros:
Cons:
Final Thoughts:
If these features don’t excite you about what’s possible with AI-powered link building, I don’t know what will. Pitchbox was already a great link building tool – Now it’s even better!
Generative AI is making images and visual elements for blog posts much eaiser.
While it’s still not as easy as typing a prompt and getting the perfect image/graphic back – It’s close.
Canva is a graphic design tool that offers a complete suite of drag-and-drop tools.
They have thousands of customisable templates, elements and design features.
But the AI features that Canva offers make them one of the most advanced AI creative tools available right now.
Let me explain:
Canva offers two core AI tools that SEOs can take advantage of:
All you have to do is tell the AI what you want, and it will do the rest.
Easy, right?
Start with a text prompt that generates a high-quality, on-brand custom graphic for your site. Then, you can use the Canva editor to fine-tune the design.
The best part is that you can create your own “brand” in Canva to match your site’s colours and design elements.
Here is a list of AI features that Canva offers:
Canva offers 4 different plans:
| Free | Pro | Teams | Enterprise |
|---|---|---|---|
| $0 | $15/month | $30/month | Custom pricing |
You can save up to 33% per year by switching to an annual Canva plan.
The free plan has limited features that are fine for casual users.
The pro plan gives access to many more elements and templates.
Pros:
Cons:
Final Thoughts:
Canva is one of the most affordable and powerful design tools on the market. My team uses it all the time and the AI features make designing custom graphics for our site that much easier.
Most people don’t know that voice search SEO can be very effective in driving more foot traffic to local businesses.
This tool makes that 10x easier:
Yext helps local businesses optimise for voice search by structuring their online profiles and data for voice assistants like-
People regularly use voice searches to find local businesses close to their house.
Yext allows you to create and host optimised web pages without using your website’s CMS. This means you can publish voice-optimised content without making changes to your website or needing help from developers.
What’s the AI part?
Simply add your business details to Yext, and the AI will update your landing pages automatically. That means you don’t need to manually edit them yourself.
You can also use the Schema generator features to add schema markup to your page to improve local and voice search visibility.
Here are some of the core features that Yext offers:
Yext offers 4 different plans:
Pricing is by request only, and every package is customised for individual users. It’s based on 2 factors:
Pros:
Cons:
Final Thoughts:
Yext has a ton of powerful features for local businesses that want to generate more customers from local and voice searches. But you will need to put in the time to make it work for your business.
One thing that everyone knows about analytics platforms: They’re complicated.
The good news is that with the development of AI features, analytics data is becoming more accessible to all users. Especially with this platform…
Google Analytics 4 is the most powerful free analytics platform available.
The downside is that it’s hard to use.
I still get lost on the platform, even as a seasoned GA user.
Google Analytics 4 now uses artificial intelligence to transform your website data into actionable SEO insights.
It’s built directly into the analytics platform everyone already uses.
After collecting enough data, the AI analytics features will give you future insights like:
Who doesn’t want that, right?
It is powerful because it automatically surfaces insights you’d otherwise miss.
Google Analytics 4 has a ton of features. But these are the top AI-based features:
GA4 offers two pricing tiers:
| Standard | Analytics 360 |
|---|---|
| $0 (free forever) | Custom enterprise pricing |
Most users will only ever need the free version.
Pros:
Cons:
Final Thoughts:
If you’re in SEO, you should have Google Analytics 4 set up. While it takes some time to get used to, the insights it brings are extremely powerful for your business and search traffic.
With developments in AI, content translation is faster and less expensive.
For SEOs, it offers new opportunities to reach entirely new audiences.
DeepL is an AI-powered translation platform that helps businesses translate content with near-human quality translations.
And the translations are excellent!
Most translation tools produce awkward, robotic text that kills your content readability.
DeepL’s neural machine translation creates naturally flowing content that keeps your key SEO elements in place while ensuring it reads well.
The big win for SEOs is that you can maintain your optimisation across languages.
This means your carefully crafted meta titles, descriptions, and content structure sound as good in German or Japanese as in English.
Can’t get better than that, right?
DeepL offers 3 different packages:
| DeepL Translator | DeepL Translator + DeepL Write | DeepL API |
|---|---|---|
| Starts from $10.49/month | Starts from $23.69/month | Free Version Available |
DeepL offers a good range of plans and the free API version allows for up to 500,000 characters per month.
Pros:
Cons:
Final Thoughts:
Whether you are a large company or a single site owner, reaching new audiences in different languages could be a great opportunity for your business. DeepL’s AI-powered translation gives you near-human quality for a very affordable price.
SEO is all about optimising for search intent.
The better you answer someone’s search intent, the higher you will rank and the more traffic you will get. That’s something that AI can assist you with.
Note: To understand the risks, read our AI content warning section.
SearchAtlas is an AI-powered, all-in-one SEO tool with some very unique features.
It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis.
But what about AI tools specifically?
SearchAtlas has a powerful AI SEO assistant called OTTO.
You add the “OTTO Pixel” to your website and can start deploying thousands of automated AI optimisations in just a few clicks.
OTTO is trained to understand your content and the search intent of the target keyword. That means it’s tailoring your site and content to meet the search intent of potential customers.
Cool, right?
SearchAtlas can save your work hours each month, especially for large sites and agencies.
Here are some of the unique key features that make SearchAtlas so powerful:
SearchAtlas has three pricing plans:
| Starter | Growth | Pro |
|---|---|---|
| $99/month | $199/month | $399/month |
| 5 Projects | 15 Projects | Unlimited Projects |
SearchAtlas offers a 7-day free trial and has a 30-day money-back guarantee.
Pros:
Cons:
Final Thoughts:
SearchAtlas brings a very unique AI-powered tool suite to the market. It offers great value for money for users who want AI to take care of most of their on-page and technical optimisations.
Adding schema and structured data to your site is overwhelming.
Even with a plugin or app, significant technical knowledge is still required to implement it correctly.
That’s what makes this following tool absolute gold!
Schema App does exactly what the name suggests…
Creates and deploys schema to your site, eliminating the technical SEO headache of structured data implementation.
What makes it different?
Two things:
Here’s how it works:
You tell the AI what content to mark up, and it automatically generates all the complex JSON-LD code and deploys it directly to your site.
Schema App does all the technical heavy lifting. No coding knowledge is required, just point and click.
This is why Schema App will save you so much time:
You will need to request a quote from Schema App to get accurate pricing.
It’s worth noting that Schema App requires a 12-month contract.
So, keep that in mind.
Pros:
Cons:
Final Thoughts:
If you’ve ever had to manage schema code for a website, you’ll know how much time and effort Schema App will save you. Just be prepared for the 12-month commitment and premium fees.
Run a local business?
This next AI-powered Local SEO tool will save you a lot of time while helping you increase your search visibility in your local area.
BrightLocal uses AI within its platform to simplify local SEO management for businesses with multiple locations.
The tool suite is designed specifically for agencies and multi-location businesses.
Local SEO is a powerful marketing strategy for local businesses.
But if you’ve ever had to manage local SEO for multiple locations or businesses, you’ll know how much of a time-sink it can be!
BrightLocal’s AI tools help automate the tedious parts of local SEO like:
This alone will save you a lot of time when reporting data to clients or managing specific elements of your campaign.
But my favourite feature is their Local Search Grid tool.
It uses AI to visualise your rankings on a map, showing exactly where you need to improve across different neighbourhoods.
That is a seriously awesome way to see local rankings!
BrightLocals SEO platform has a huge suite of tools.
These are some of the best AI-based features they’ve developed:
BrightLocal has three customisable pricing plans:
| Track | Manage | Grow |
|---|---|---|
| $39/month | $49/month | $59/month |
Each of these prices is for just one business location. You can add more locations if you’re an agency or a multi-location business.
Save 25% by paying for an annual plan. BrightLocal also offers a 14-day trial to test the software.
Pros:
Cons:
Final Thoughts:
There isn’t a bigger name in the local SEO software world than BrightLocal, and their tool suite is proven to stand the test of time. The addition of AI tools only adds more value.
Struggle to write product descriptions that rank and convert well?
Generative AI tools can help with that.
Note: To understand the risks, read our AI content warning section.
Shopify Magic is a built-in AI assistant specifically for ecommerce SEO.
It comes included with all Shopify plans at no extra cost.
The biggest thing I notice when doing a complete ecommerce SEO audit is that store owners struggle with writing product descriptions that convert and rank well.
That’s where Shopify Magic comes in!
It generates SEO-optimised product descriptions in seconds that rank well and convert better.
Can’t any AI writer do that?
What makes Shopify Magic better is that it’s trained on ecommerce data. That means the product descriptions are written using formulas that are proven to generate better results.
While they will need some edits, the output quality serves as a solid first draft.
The Shopify Magic has some interesting key features:
Shopify Magic is included with all Shopify plans.
Shopify has four plans:
| Basic | Shopify | Advanced | Plus |
|---|---|---|---|
| $25/month | $65/month | $399/month | $2,300/month |
| 2% fee of transactions | 1% fee of transactions | 0.6% fee of transactions | Customised rates based on volume |
You can choose to pay for a year upfront and save 25% on your plan monthly fees.
Shopify also offers a $1 trial for the first 3 months, making it a no-brainer to test their platform.
Pros:
Cons:
Final Thoughts:
If you sell physical products online, Shopify is one of the easiest and cheapest ecommerce platforms. Their fees are affordable, and they have a growing suite of innovative AI features to help your business grow.
Important: If you’re using AI to generate content, your website’s future might depend on it – read my stance on the risks first.
Ready to start using AI for your SEO?
The truth is that not all AI tools are going to be worth it. Here’s how we evaluate new AI tools when deciding whether to integrate them into our SEO agency.
Don’t just buy an AI SEO because it looks cool.
Ask yourself these questions:
These questions are essential for you choosing tools that will actually benefit your business. AI SEO tools can be look like shiny object syndrome.
They do cool things, but you don’t actually need them!
Assess your needs properly, and then look for tools that will solve those problems.
As SEOs, we use a lot of different software.
It just comes with the trade!
My agency alone uses 13+ individual tools on a regular basis.
When choosing a new AI SEO tool for your business, ensure you understand if it needs to integrate with any other SaaS products you already use.
These are some areas to think about:
The last thing you want to do is start using a new tool that messes up the systems and processes you have in your business.
I speak from experience: New tools can cause major issues if they don’t integrate with your current software or processes.
Some tools look good from the outside, but when you start using them…
They don’t deliver!
AI has a lot of SEO abilities right now. But the truth is that AI is also extremely over-hyped in what it can actually do.
If the tool has a free trial, take advantage of it. This will allow you to test the tool before integrating it into your business.
Don’t be afraid to reach out to customer support and get your questions answered.
It’s better to know whether a tool will suit your needs before you spend hours using it.
There you have it – The 15 best AI tools to use right now for popular SEO tasks.
Click Here To Download The PDF List Now
AI is starting to completely change how we approach SEO. Technology that seemed impossible a few years ago now helps us work smarter and faster.
But remember:
AI tools should help work more efficiently – not replace human skills and expertise.
Use them to eliminate repetitive tasks, but always apply your professional judgement and remember my warning.
If you’re ready to use AI to level up your SEO, I recommend listing the issues you face in your SEO campaigns.
Then, look at the list and select a tool that will help solve those issues!
That’s the best way to take advantage of AI SEO tools and maximise the value they bring to your business.
And don’t forget to download the PDF list of AI SEO tools now!
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