Are you ready for the ultimate SEO tool showdown?
Let’s be real: tool comparisons like this are usually biased…
Well, today that changes. I’m putting these two powerhouse SEO tools to the REAL test.
Which one will be the winner?
You are about to find out!
What Will I Learn?
Let’s not waste anymore time!
To keep things fair, I will be comparing how both tools handle each main aspect of SEO:
So, at the end of this post, you’ll have a clear idea of which tool you need to include in your toolkit to skyrocket your SEO.
First into the ring is Semrush.
There’s almost nothing that Semrush can’t do – especially when it comes to SEO.
Semrush’s main SEO features include:
Semrush is one of the best SEO research tools available. Period.
You can use it to analyse almost anything related to SEO. Semrush helps you develop an SEO strategy to use that data to your advantage.
Second into the ring is SEO PowerSuite.
SEO PowerSuite is a powerful set of tools that help speed up the process of search engine optimisation by making SEO campaigns easier to execute.
The software does an excellent job of helping you sift through tons of SEO data quickly in a very user-friendly way.
You get access to four powerful tools:
Each tool comes together nicely to execute each step of your SEO campaign.
Note: With SEO PowerSuite you’ll need to download a desktop application to use the tool as it isn’t a cloud-based SEO software.
Let’s start with keyword research.
What makes a good SEO keyword research tool?
Two words: Comprehensive data.
You can’t determine whether a keyword is good for targeting if you don’t have the right data on hand.
As a seasoned heavyweight…
…Semrush’s keyword magic tool designed to make keyword research easier while providing you with all the information you need.
With a suite of 8 different keyword research methods, it makes it easy to build a target keyword list based on deep research and precise data.
While you still get the foundational metrics such as search volume and CPC, the tool gives you a much deeper insight into:
The level of in-depth research you can do with this tool is seriously unmatched. Semrush puts everything you need to know about keywords…
…Right at your fingertips!
This makes it much easier to find long-tail and niche keywords that are worth targeting. Ultimately making your SEO campaigns effective.
Now if you didn’t know:
Semrush is the king of competitor analysis.
With their keyword gap and organic research tools, you can have Semrush uncover valuable keywords that your competitors are ranking for.
In other words – you can steal keywords from your competitors.
You can easily build your SEO strategy and gain an advantage over competitors quickly.
Speeding up the keyword research process…
…SEO PowerSuite’s Rank Tracker application is like a dog with a bone when it comes to finding keywords for your campaign.
Rank Tracker has 23 different keyword research methods built inside it!
The tool will help you find keyword suggestions in so many different ways:
And even more!
And if you’re doing local SEO?
Rank Tracker allows you to select a local city specifically to see the data for keywords related to that city. Once you have your keyword list -you can analyse the keywords.
Rank Tracker lets you see:
SEO PowerSuite’s keyword research features are very good and it provides a lot of different keywords for you to target.
Although SEO PowerSuite’s Rank Tracker is excellent for finding potential keywords- It lacks the data analysis part.
Finding potential keywords is one thing but…
…The RIGHT ONES is also super important.
This is where Semrush knocks SEO PowerSuite out.
I found that the Semrush data seems to be more accurate. You can dive deeper into each keyword and get a really good overview of each potential keyword. This makes choosing keywords that work for you much easier.
It was close but Semrush took the first round for keyword research.
Doing keyword research on budget? Check out my list of free keyword research tools.
So we know how to get better keywords, but what about rank tracking?
I can’t stress enough how important it is to have accurate and up-to-date rank tracking to see how effective your SEO is.
Semrush’s Rank Tracking tools allow you to accurately keep an eye on the day-to-day progress of your website’s rankings.
With their position tracker tool, you can see exactly where your website ranks in the google search results. It’s always easy to monitor the performance of every SEO campaign.
There is a lot of data here. You can see:
Easily deep dive into the progress of each individual keyword or just get an overview of how the campaign is going at a glance.
With this comprehensive view of your rankings – you always know whether or not the campaign is improving over time.
Another powerful feature that Semrush offers is Sensor.
Sensor tracks the volatility of the search results and monitors the changes of the search results as it happens.
In other words, if you see a sudden decline in your ranking positions, Semrush will automatically notify you.
As if that isn’t enough…
They take it one step further.
Semrush tells you WHY your rankings have decreased. Since they automatically run an analysis on the top 20 websites in the SERPs – you’ll never be left in the dark.
How powerful is that?
If you are doing local SEO, all of Semrush’s ranking tracking capabilities will apply to smaller local SERPs as well.
SEO PowerSuite’s rank tracking tools fight back! You can track your website rankings in any of the 400+ search engines they offer on both:
…On Google inside of the Rank Tracker application.
Tracking rankings locally?
SEO PowerSuite allows you to track rankings at any level:
Now that’s super targeted right?
You can easily keep an eye on your rankings within even the smallest local areas!
SEO PowerSuite allows you to set the rank tracker to automatically check your ranking positions each day. This automation feature saves you time and means your data is always up to date.
To make things better:
SEO PowerSuite also enables you to track your competitor’s rankings which helps you see your overall website visibility and compare your rankings directly to your competitors.
Like Semrush they have a visibility metric that provides a graph of your visibility as it changes over time.
This was a hard-fought round. SEO PowerSuite vs Semrush rank tracking tools are both very good contenders.
But Semrush wins it.
While SEO PowerSuite came in swinging with some superior features for local SEO and a large degree of customisation for key metrics, Semrush actually provides actionable advice on HOW to improve your SEO campaign.
So, if you want a tool that tracks each keyword in real-time then gives you real advice on how to rank higher – Semrush is your winner too.
Want to focus on mobile tracking? Check out my list of the best mobile rank tracking tools on the market to this day.
If you have technical SEO issues or haven’t optimised your page properly, it doesn’t matter what else you do. Your website just isn’t going to rank.
Let’s have a look at the on-page SEO features of SEO PowerSuite vs Semrush.
Semrush’s on-page SEO toolkit offers a complete and structured list of areas of improvement for your website.
The site-audit tool crawls your entire website and reviews each page. All issues found are divided into three groups:
This helps you prioritise what needs to be fixed first.
Depending on what you want to focus on, you can customise the site crawl to make sure it meets your needs.
This helps Semrush filters what’s important and show you exactly where to make improvements that will deliver the biggest impact.
Boom, crash, pow!
You are not left wasting time trying to figure out what to focus on.
Semrush’s on-page SEO checker is truly unique. It starts off like most SEO tools by analysing your website for areas of improvement…
But then it kicks it up a notch!
SEO checker compares your site pages to your top 10 organic competitors for each target keyword. Once it’s gathered the information – you get an extensive list of improvements.
Semrush figures out why your competitors are ranking in the top 10 and spits out a checklist to help your site get to the same level.
Now that’s practical SEO.
Check out my 4 step SEO audit case study to see how regular SEO audits can help your website grows.
Website Auditor is SEO PowerSuite’s on-page SEO tool that’s designed to do an in-depth crawl through your website to identify any:
Similar to Semrush, WebSite Auditor’s SEO issues are broken down into three categories:
You get a score out of 100 and WebSite Auditor provides a list of actionable tasks to tick off to reach that perfect 100% score.
If you’re a visual learner, you’ll appreciate the site visualisation tool which shows your entire website’s internal linking structure.
All these features help uncover problems in the site architecture and help you create an effective internal link strategy to boost your website’s SEO.
And if that wasn’t enough, WebSite Auditor lets you optimise pages inside the application.
Simply add the URL of the page you want to optimise and the tool clones the page.
From here, you can make the optimisations in-app following the optimisation list that WebSite Auditor has provided.
Ready to publish the changes to your website?
A single click will save the SEO-perfect HTML to your computer which you can upload to your website!
Although it won’t work for everyone because it depends on how your website is built, it is a unique time-saving feature.
…Semrush takes this round again.
The customised list of improvements based on an in-depth review of competitors is hard to beat.
Not only are you getting recommendations based on SEO best practices, but you also get a drawn-out strategy to rank higher than your competitors.
Learn more ways to optimise your site with Semrush with my complete SEO checklist.
Reporting is one of the most underrated features of any SEO tool.
Without a doubt, SEO reports are one of the best strategies to maintain client relationships
SEO reporting that makes clients happy needs to be:
The first thing to look at is how Semrush allows you to:
…Custom PDF reports.
You have two options with Semrush:
Semrush has an easy to use drag and drop builder which makes putting reports together very simple for anyone.
It’s very easy to create relevant reports that are easy for clients to understand.
When it comes to reporting – automation is essential…
You don’t want to spend all your time on reports your clients will only glance at for 10 minutes. That’s why you need an SEO tool that has good automation features as Semrush does.
You can choose when to send reports and have them automatically sent:
Each report can be white-labelled with your own brand and delivered as a PDF to your clients. These reports look visually appealing which is attractive to clients when they are looking at them.
If you want a flexible and easy to use SEO reporting software…
SEO PowerSuite has got that down.
In a matter of minutes, you can create impressive-looking reports that capture the KPI’s of your SEO campaign.
Any metric you see within SEO PowerSuite can be captured inside the reports you send.
Don’t want to start from scratch?
SEO PowerSuite also has pre-built reports that you can easily customise to match exactly what you need.
SEO PowerSuite also does well in the automation department. You can schedule reports to send to clients via email whenever you want.
The difference in automation is this:
With SEO PowerSuite you can write comments on different parts of the report before you hit send which is great to communicate the SEO results to your clients.
I hate to do this…
But when it comes to SEO reporting- it’s a draw.
Off-page SEO is not just link building.
While link-building is definitely the biggest part of it, it’s important you realise that there is more to off-page SEO:
Using each of these things effectively will mean the difference between massive SEO growth and not.
Semrush’s off-page SEO tool enables you to:
…An effective link building campaign.
You can do so much:
Ever wish you could compare your progress with your competitors’ progress?
Now you can with Semrush.
You can track the link building progress of your competitors over time and set up automatic updates to see the comparison between you and them.
This provides you with insight into their strategy and their target keywords.
Not all links provide the same value. Evaluating link opportunities is a must when executing link building campaigns. To do that you need to have access to the right data.
(Download my link building checklist)
With Semrush you can take a deep dive into each link and gather all that data to evaluate potential links easily. You can even connect a gmail account and do link outreach from inside the platform.
Off-page SEO isn’t just about link building…
…That’s why Semrush doesn’t stop there. They also include some unique features such as:
All of these tools combined with the link building suite makes Semrush a very powerful off-page SEO tool.
You get two tools for off-page SEO with SEO PowerSuite:
SEO SpyGlass helps you conduct backlink research and analysis. While Link Assistant is designed to help you execute link building campaigns.
With both SEO tools in your back pocket – you’ve got yourself a solid off-page SEO toolset.
With SEO SpyGlass you can:
You won’t have to wonder which backlinks are actually valuable because…
…SEO SpyGlass gives you the ability to easily evaluate each and every link you have. It even allows you to see if any backlinks are sending you traffic!
So you’ve done the necessary backlink research now it’s time to execute a linking campaign.
Build better link buildings campaigns because you can:
You can really handle link building campaigns at scale all within Link-Assistant.
Quite clearly the winner when it comes to off-page SEO.
If you’re serious about getting good off-page SEO results – you know why Semrush won this round.
SEO PowerSuite was a good contender because of the powerful link-building features with SEO SpyGlass and Link Assistant.
You get all of those features within Semrush plus you get a wealth of other off-page SEO tools. It’s a much more comprehensive tool suite at your fingertips to supercharge your SEO campaigns.
Here’s where it gets a little tricky.
SEO PowerSuite and Semrush have different pricing models.
|Free Trial: Free Forever Plan||Free Trial: 14 Days|
|Professional: $299 per year||Pro: $119.95 per month|
|Enterprise: $699 per year||Guru: $229.95 per month|
|Business: $499.95 per month|
I recommend signing up for their 14-day free trial. You can try all their main SEO features and it’s enough to see whether it will work for you.
If you like Semrush after, you can upgrade it and purchase one of the plan. To do so, you have two options:
Now SEO PowerSuite only offers annual plans.
Although they do have a free “forever plan” that allows you to use most of its features.
But here’s the thing…
You won’t be able to save any of the data. That means your project is deleted every time you close it. It’s great for testing SEO PowerSuite but it won’t work long-term.
You can also purchase each individual application:
If you just need the features of one of the applications this would make sense. But honestly – it’s significantly cheaper to buy them all in the one SEO PowerSuite license.
I used SEO PowerSuite for 10 years. It is a great SEO software built by an excellent team.
But in January 2020 they made big changes to their pricing.
They moved to a recurring pricing model which took their Enterprise plan from a $699 one time fee to a recurring $699 ANNUAL fee.
On top of this recurring fee, you may also have some additional costs like SEO proxies and captcha suppliers.
Drum roll please…
The winner in SEO PowerSuite vs Semrush is… SEMRush.
Their SEO features and in-depth data is far superior. The automatic insights they provide are fantastic and it has been a game-changer for my clients.
Now no tool is perfect and if there is one thing I would complain about…
…It’s the fact that Semrush has so much data. Almost to the point of overwhelm.
But if you take the time to learn how to use Semrush properly it actually becomes a massive benefit.
I consider Semrush a “must-have” tool for any serious SEO. I use it to complete all of my SEO tasks:
And so much more.
If you’re looking to take your SEO campaigns to the next level I highly encourage you to take their 14-day free trial.
With that in mind, I think we have all the elements needed to answer our first question…
Which tool delivers the best SEO results?
Clearly, it’s Semrush.
While SEO PowerSuite has a number of excellent features that will help handle most of your SEO tasks end to end…
…Semrush gives you access to more advanced features and actionable data to use for your SEO campaigns.