Honest Link Whisper Review: How To Automate 95% Of Your Internal Links

  • Matthew Woodward
  • Updated on Mar 7, 2025

I think you’ll agree with me when I say:

Internal linking is one of the most tedious parts of SEO.

You need to:

  • Look through your entire site
  • Find relevant content to link to
  • Get all the technical elements like anchor text right

And that’s just the beginning…

The chances are that you miss relevant internal links, which can significantly impact your search rankings.

But I am going to share a secret of how SEO pros automate 95% of their entire internal linking strategy with just one tool.

That tool is Link Whisper.

I’ve used Link Whisper on my site for the last 5 years. The truth is that I couldn’t be happier.

From automatic internal link building to preventing orphaned pages, Link Whisper provides a ton of powerful features I couldn’t live without.

The fact that internal linking is considered a top 5 on-page SEO ranking factor means you can’t afford to not get it right.

top five onpage seo factors

In this Link Whisper review, I’ll show you exactly how the tool works, what features actually matter, and most importantly – If it’s worth the money.

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What Is Link Whisper?

Link Whisper is a powerful tool that helps website owners add more internal links to their content to help them rank better on Google.

link whisper

It uses Natural Language Processing (NLP) to scan your posts and pages. It then suggests relevant internal links you can add with just a click.

This makes it much faster than manually searching for link opportunities.

Link Whisper was created by Spencer Haws from Niche Pursuits, a well-known online marketer and niche site owner.

He initially launched Link Whisper to solve his one headache – adding contextually relevant internal links.

You can currently use Link Whisper as a WordPress plugin or an app for your Shopify store.

The best part?

The plugin works right in the WordPress page/post editor.

You’ll see link suggestions at the bottom of the WordPress editor, and you can easily add them with a couple of clicks.

adding internal links is easy

Link Whisper makes it easy to add relevant links without interrupting your writing workflow.

If you’ve been in SEO for more than 5 minutes, you’ll know how much of a struggle internal linking can be.

Link Whisper takes most of the manual work out of the process and ensures you don’t miss any internal link opportunities.

How Does It Work?

Link Whisper uses natural language processing to analyse your content. It then recommends different areas within the content to place relevant internal links.

You can click to add internal links or ignore the suggestions.

Simple, right?

The pro version of Link Whisper also includes “automatic links”.

All you do is:

  1. Add the keyword you want to build internal links from
  2. Provide the URL you want those links to go to

Anytime the keyword is mentioned anywhere on your site, Link Whisper automatically builds an internal link to the specified page.

It doesn’t get much easier than that!

Link Whisper works for both new and existing posts. That means you can use it while writing or go back and add links later.

I’m just scratching the surface of what Link Whisper does.

There are tons of other great features that will help you take your internal linking strategy to the next level.

How Do You Install & Activate It?

Installing Link Whisper is straightforward.

All you need to do is buy and upload the plugin to your site. It works straight out of the box, and you can tailor it to your own internal linking strategy.

These are the steps:

  • Choose the license you need and buy the plugin directly from the Link Whisper Website.
  • link whisper plans

  • After purchasing, you will receive the plugin file and your unique license key.
    • Upload the plugin
    • Click “Install”
    • Add your license key.
  • Once activated, you’ll see a new Link Whisper menu in your dashboard.
  • Click this to set up the plugin, and click “Run Link Scan”.
  • run link scan

  • Link Whisper starts scanning your site and suggesting internal links right away. It should take less than 5 minutes to do (depending on the size of your site).
  • link scan in process

  • Once finished, you’ll get a success message that looks like this:
  • link scan success message

That means the Link Whisper plugin has scanned your site successfully!

Next step is to start taking advantage of the powerful features.

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Link Whisper Top Features

Link Whisper offers a robust set of tools for internal linking.

I’ll walk you through the top features and show you how to set up Link Whisper properly to maximise SEO results.

1. Build Outbound Internal Links

If you’re like me…

Internal links are probably one of the last things that you add to a post.

I use a simple Word doc to write my content and then copy and paste it into the WordPress editor.

The problem is that most internal link tools will then require you to publish the post before scanning the content.

Not Link Whisper.

It shows internal link suggestions directly inside the WordPress editor.

link suggestion in real time

That means even if you write in the editor, you can quickly add relevant links to other pages on my site without leaving the post.

The smart algorithm works in the background to provide intelligent linking suggestions.

It often suggests pages to link to that I would have never thought about.

And it’s as simple as checking the box and clicking “Add Links”.

check the box and click add links

You can also click “Ignore Link” to let Link Whisper know that you don’t want to add the outbound internal link suggestion in.

Are the suggestions any good?

Short answer – Yes.

Link Whisper doesn’t just look at the words on the page. It uses intelligent algorithms to understand the context of all the content on your site.

That’s why the suggestions are accurate and fit the context of what you’re writing about.

And on the odd occasion they’re not, it usually takes a few seconds to rewrite the sentence to fit the link suggestion better.

The outbound internal linking feature is my favourite aspect of Link Whisper.

It stands head and shoulders above other internal link tools and provides contextually relevant suggestions.

And that is the most important part of any internal link strategy!

2. Build Inbound Internal Links

Building internal links to your new content is just as important as linking out.

This is another area in which Link Whisper excels.

Link Whisper makes it a breeze to add internal links to any new or old blog you’ve already published.

Here’s how it works:

  • Select the post you want to add internal links to and scroll down to the Link Whisper plugin on the post. Click “Add Inbound Links”.
  • add inbound links

  • It will take a minute to scan your site and look for relevant inbound internal link opportunities.
  • scanning site for inbound internal link opportunities

  • Once finished, Link Whisper will provide you with a list of internal linking opportunities from other posts to your current post.
  • inbound internal link opportunity found

  • Simply scan through the suggestions and check the ones you want to add.
  • Then, all you have to do is check the box, click “Add links”, and Link Whisper will add those links.

Easy, right?

The only downside here is the user interface. While the suggestions are good, you do have to click around a bit to add the links.

It’s not the smoothest or fastest user experience.

But instead of reading through old posts to find linking opportunities, I can see and add them all from one screen.

That is much faster than manually doing it by hand.

The truth is that because the link suggestion quality is so high, I build way more relevant links than if I didn’t have Link Whisper.

That alone makes the tool worth its weight in gold!

And the increased number of links I can include in new posts significantly makes it much easier for Google to understand the content, often resulting in quicker rankings.

Who doesn’t want that, right?

3. Ignore Pages/URLs You Don’t Want To Build Links To

Sometimes, you don’t want links going to specific pages.

Link Whisper lets you exclude these URLs from its suggestions.

Why would you want to do that?

First, you don’t want internal pages like your WordPress login page or privacy policy to be automatically linked to within content.

You also might have other pages like:

  • Landing pages
  • Sales page
  • Opt-in pages

And more that you don’t want users to access through internal links.

The good news is that Link Whisper makes adding pages to an exclusion list easy. It keeps my contact page, privacy policy, and other admin-type pages out of my in-content links.

Here’s how to use this feature:

  • Click on “Link Whisper” in the WordPress dashboard, click “Settings” and select “Content Ignoring”.
  • content ignoring settings

  • Here, you ask Link Whisper to ignore:
    • Pages
    • Posts
    • Entire Categories
    • And more!
  • “Ignioring” simply means that Link Whipser won’t suggest the pages/post you add to you or auto-link them.
  • All you have to do is paste in the pages you don’t want linked like this:
  • list of ignore pages

  • Click “Save Settings”, and you’re done!

The ignore pages/posts feature is simple and works well!

It gives you more control over your internal links and ensures you only link to the pages you want without all the manual back and forth.

4. Bulk Change URLs Across Your Site

If you’ve ever changed a blog URL, you’ll know how much hassle it is.

You have to create a 301 redirect to the new URL and then manually change every internal link pointing at the old URL.

The process alone can take hours.

This is where Link Whisper’s Bulk URL Changer comes in…

It takes less than 30 seconds to change a URL and update all the internal links pointing to that URL.

Let me explain:

  • Click on “URL Changer”, add your old URL and the new URL of the post:
  • url changer

  • Now, click “Add URL”.

Link Whisper will scan every page on your site and change each internal link to point from the old URL to the new URL.

This feature doesn’t just add a bunch of redirects. It actually rewrites all of your URLs and changes the internal linking structure.

That is very good for SEO.

Not only will it save you time redirecting URLs, but it will also prevent broken links and keep your site healthy.

5. Use The Auto-Linking Feature

Auto-linking is great for the hands-off internal linking features.

You set the rules, and Link Whisper adds links automatically based on keywords.

There is a bit of debate in the SEO community about using auto-internal linking. That’s because you have less control over your internal links.

But the truth is as long as you have good rules in place, the auto-linker can boost your SEO and user experience. It’s like the brute force approach to internal linking.

As I like to say –

“Work smarter, not harder.”

Setting it up is easy…

  • Click on “Auto-Linking”, insert the keyword and add your target URL.

auto linking tool

What about adding rules?

  • Click on the blue gear icon to see all of the available rule options and tell Link Whisper when it should auto-link.
  • set auto link rules

  • Click “Create Autolink Rule” and you’re done!

Every place on your site that mentions that keyword will automatically add a link to the URL you set.

That includes current mentions of the keyword and any you add in the future.

Easy, right?

Auto-linking isn’t strictly a unique feature of Link Whisper. There are tons of plugins and tools that do essentially the same thing.

What I like about Link Whisper’s auto-linking tool is the customisation.

You can get very granular with the rules, so you only auto-link content that you actually want together.

Combining this feature with the ignore pages/posts feature means you end up with a very powerful auto-linking tool suite.

But keep this in mind…

Every link that is built using Link Whisper stay there. That means if you uninstall Link Whisper, the internal links will stay.

And that’s not necessarily a bad thing!

Why?

If you ever choose not to renew Link Whisper in the future, it won’t tank your SEO rankings by taking away every internal link the tool creates.

They will stay there as if you manually built them!

6. Create Reports

Reports are one of the most unique features that Link Whisper brings to the market.

Link Whisper has simple and practical reporting that helps you distribute link equity and ensures you have no orphaned pages.

The first report you want to visit is the Dashboard.

dashboard report

The dashboard gives you a visual overview of your entire website’s linking structure.

You can also see-

  • Total links found
  • Internal links
  • Orphaned pages
  • Broken links
  • 404 errors
  • Most linked domains
  • Internal vs external links

And more! If you’re doing an internal linking audit (which you should do every 6-12 months), this is a great place to start.

One of the features I like in the Dashboard report is the “Link Stats”. It’s like a snapshot of all the data and numbers related to links within your website.

Keep an eye on the “Orphaned Pages” and “Broken Links” tab.

Both of these will give you a list of URLs and links that need to be fixed.

Now click on “Link reports”.

Here, you will see each page on your site and the number of-

  • Inbound internal links
  • Outbound internal links
  • Outbound external links

links report

Click the arrow icon to see all of the links for that page under each heading.

This feature makes auditing any piece of content an absolute breeze. You can see all the links (inbound and outbound) for that page in one place.

Need to add more internal links to a page?

Click “Add” under the page.

You will immediately be taken to the inbound internal linking tool so you can build more inbound links to that page.

add internal links

Link Whisper will highlight sentences within individual pages that it recommends adding a relevant internal link.

The incredible feature here is that you edit the sentence to better fit the link recommendation. It makes building internal links 10x faster!

The last Link Whisper report I want to highlight is the “Clicks” report.

link clicks report

This incredible report shows you the total number of link clicks for individual posts and pages. Click the drop-down to see detailed metrics like-

  • Which links on the page are being clicked
  • How many times they’re clicked
  • Types of link clicks

The truth is that reporting is another area where Link Whisper shines over its competitors.

Rather than just listing a bunch of numbers, each report gives you practical insights that will actually help you improve SEO.

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Link Whisper Pros & Cons

Here are some pros and cons of Link Whisper you should know:

PROS CONS
✅ Time-saving plugin ❌ Only available on WordPress and Shopify
✅ Relevant auto-linking suggestions ❌ Can be pricey for beginners
✅ Find linking opportunities you might have missed
✅ User-friendly interface
✅ Improve site structure

📋 Link Whisper Pros: What I Think You’ll Like

  • It saves hours of manual work by suggesting internal links automatically
  • Auto-linking suggestions are usually relevant and accurate
  • Find linking opportunities you might have missed
  • Easy-to-use interface
  • Improve your site structure and SEO with better internal linking.

📋 Link Whisper Cons: What I Think You’ll Dislike

  • Only available on WordPress and Shopify
  • You may need to rework the content for some suggestions
  • It can be pricey for small sites or blogs
  • There is a slight learning curve to get the most out of the tool

download the on page seo checklist

Link Whisper Pricing

Link Whisper offers three main pricing tiers:

1 Site License 3 Site License 10 Site License
$97/year $167/year $217/year

Each plan includes all features, updates, and support.

There’s a 30-day money-back guarantee, so I can try it risk-free.

For a single site, it might be a bit expensive for some website owners.

Even then, the importance of internal links and the value that Link Whisper brings still makes it worth it.

But the real value is in the multiple-site licenses!

This is great if you have more than one website or are buying licenses for clients.

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Is Link Whisper Worth It?

Yes, I recommend Link Whisper to improve your internal linking and boost your SEO.

Whether you run an SEO agency or your own site, Link Whisper will save you a lot of time. And they have a great range of plans to suit different people.

After using it for years on my sites, I can confidently say that Link Whisper is one of those must-have SEO plugins for anyone serious about improving their search traffic.

That’s also why Link Whisper has such good reviews online and is installed on over 30,000+ WordPress sites.

thirty thousand active installations

The truth is that internal linking is an essential part of modern SEO.

Link Whisper gives you the tools to ensure you do it to the highest level while significantly reducing the amount of time it takes.

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Wrapping It Up

Here are my final thoughts…

Link Whisper is a great internal linking tool for WordPress and Shopify users. I’ve found it especially useful for large sites with lots of content.

The truth is that internal linking can be a real pain.

Manually creating internal links takes a lot of time. And you almost always miss opportunities to link content together.

Link Whisper handles all your internal links, helping you identify pages that need more links and boosting your SEO.

The time savings alone can justify the cost, especially if you frequently publish content or have multiple sites.

Link Whisper is definitely worth using if you are:

  • A blogger
  • An affiliate marketer
  • An agency owner
  • A small business owner

It’s one of those tools that can have an almost immediate positive impact on your SEO and rankings.

We have publish tons of SEO case studies

Link Whisper Review

  • Review Of: Link Whisper
  • Reviewed By: Matthew Woodward
  • Rating:
  • Updated On: Mar 7, 2025

Summary:

In this Link Whisper review, you’ll learn how to use the plugin to automate 95% of your internal linking process.

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