They give you access to 4x individual (and powerful) tools-
All of these can be integrated with other free tools you should be using, like:
…to help you supercharge your website’s rankings.
I use all of these seo tools daily to improve the performance of:
And as I’ve been using them for 10 years, they have become essential seo tools in my arsenal to run SEO campaigns and create effective SEO strategies.
But rather than just waffling on about what each of these tools does…
…I am going to show you how to use them to increase YOUR search traffic.
What Will I Learn?
SEO SpyGlass allows you to:
If this doesn’t show (or you want to change competitors) you can go to:
Projects > New
…to restart the process.
The first piece of information the tool will display is your competitor’s backlink profile.
For my blog it shows 35,549 links:
Which is less than what Ahrefs shows…
…and Google Search Console…
But is still a significant number of links to work with.
(You can also connect SpyGlass to Google Search Console and access links from their joint database of 1.6x trillion links.)
You can download the link profile by going to:
Backlink Profile > Backlinks > Quick CSV Export
That’s this button here:
This will give you a CSV file you can use with other SEO tools.
To compare link profiles of websites just go to:
Domain Comparison > Summary
Where you’ll be asked to enter your competitor’s domains:
If you aren’t sure who your competitors are…
Look for domains which show up for your target keywords in Google.
You’ll then see a side-by-side comparison of each domain’s backlinks:
Some key metrics to pay attention to here are:
All of this provides a great insight into how your competitors are building links.
The Link Intersection tool shows you which websites link to your competitors but not you:
It’s important that your anchor text is relevant to your page.
It sets the expectation for what a user is going to find on your page.
If they see an anchor text saying “dog beds”, they want to find a page about dog beds.
To check your anchor text, go to:
Backlink Profile > Anchor Texts
Where you’ll see a complete breakdown of your site’s anchor text:
You can then use this information to find any irrelevant (or unusual) anchor texts.
Like this one:
Find out where they are coming from:
And contact the webmaster about them.
You can see the growth of your backlinks over a period of:
By going to:
Backlink Profile > Backlinks
And filtering the graph which displays at the top of the page:
SEO SpyGlass can connect with your Google Analytics account and show you which backlinks send the most traffic to your site.
Some pretty handy data right there!
Backlink Profile > Referral Traffic
And you’ll see a breakdown of each site:
What I love about this data is that they show you the bounce rate for this traffic too.
This allows you to see which sites send you the most targeted traffic.
Not all backlinks are created equal.
Some of them can:
Find out whether your links are at risk of stopping your progress in just one click.
Backlink Profile > Penalty Risk
Here you can see a list of all risky backlinks pointing to your site:
If there are any risks, you’ll need this next feature…
If the Penalty Risk tool shows any risky links you can instantly disavow them.
Simply scroll down to find the high-risk link.
Highlight the “Disavow” section:
Then click the “X” to disavow the link. You’ll have to export the file and import it into Google Search Console.
In my opinion, there is absolutetly no need to upload a disavow file unless Google has given you a manual action for links.
SEO Spyglass is a powerful tool that can be used to improve your websites SEO performance in a range of different ways. Whether that is proper backlink analysis, comprehensive keyword research or building a custom link building strategy it has a range of benefits to users.
LinkAssistant is a link outreach tool that can help you to:
Then you’re ready to start building links…
One of my favourite features of LinkAssistant is “Look For Prospects”.
It searches the web to find the most relevant backlink opportunities for your website.
This can save you hours of research, or hundreds of dollars on research assistants.
Prospects > Look For Prospects
Which is displayed as this button in the top left corner:
Click the button.
That opens up this menu:
You can ask LinkAssistant to find opportunities for the keywords you want to rank for.
Let’s say you wanted guest posting opportunities.
Then you’ll be presented with a list of guest post opportunities:
All while I was doing something else!
LinkAssistant will also crawl a website to find you their exact contact information.
You can do this by going:
Right Click > Update > Contact Info > Submit
Here’s how that looks in action:
This will then extract and harvest available email addresses that are available on the site.
They will be displayed in the results window for you.
Once you have enough email addresses you can contact people in bulk, inside the tool.
Select the sites you want to contact by using “CTRL + Click”:
Then click the “Email” button above the spreadsheet.
You’ll now have all of the emails in one place:
Here you can create an outreach email to be sent to all of these people.
The template they give you is pretty poor, so I recommend you make it sound authentic.
To do this click the cog icon here:
Then add your own text:
Now you have a ready-to-send bulk email:
And you can take it easy while LinkAssistant does all of the heavy lifting for you.
If you’ve been guest blogging or buying links (naughty) it’s good practice to monitor your links.
To ensure they are-
You can do this by going to:
Prospects > Backlinks > Add
Then pasting your links from SEO Spyglass into the tool.
Change the status to, “Website Links Back”.
You’ll then see a screen like this:
Check in periodically to make sure your links are where they need to be.
And if not:
It’s easy to email all the websites that drop their links in on click to see what’s up!
With Website Auditor you can:
Once you’ve done that we can start optimising our website…
The first step you should take is to run an on-site SEO audit.
To do this go to:
Site Structure > Site Audit
Don’t tweak any crawl settings for now.
Submit the information.
Once the tool is finished you’ll see a screen like this:
Here you can see website:
Select any of the options from the side bar to see which pages have the problem:
Along with more information about the error and how to fix it–
Just work through all of these errors and run another audit to double check you got everything!
You can also perform a one-click audit on a specific website page.
This will help you:
So you have the best possible foundation for each page on your site.
Content Analysis > Page Audit > Content Optimization
Then select the “Add Page” option at the top of the tool.
Here you can see a list of every page present in the current project.
Enter the keyword you want to rank for.
Let the tool run the audit…
…and you’ll then see a complete audit of this page:
Go through each of the:
And fix the issues. The issues the most communs are broken links, empty alt texts, duplicate titles, too long titles, empty meta description etc…
You can then repeat the same process for technical errors by clicking on the Technical Factors tab.
Speaking of which…
You can see:
By going to:
Content Analysis > Page Audit > Technical Errors
And scrolling down to the “Page Usability (Mobile)” section:
Given the recent deployment of the mobile first index, it’s critical that your site works well across mobile devices.
Website Auditor allows you to easily restructure your site.
The better the structure, the higher you can rank.
There are three key elements to this.
Firstly, you need to keep a shallow website structure.
This means all of your pages should be within 3x clicks of your homepage.
This is called “Click Depth”.
You can see this by going to:
Site Structure > Pages > All Pages
And checking the click depth column:
Secondly, you need to ensure your most important pages have the most internal links.
The more internal links to a page, the more important it is perceived.
So make sure that is reflected in your website structure.
You can see this in the links to page column (next to click depth):
Finally, you need to ensure all your important pages are linked to internally.
To test this you’ll need to activate the “Orphan pages” option in your crawlers settings:
If you find any orphan pages you ever need to delete them and redirect the URL to somewhere else.
Place some internal links to them from relevant pages on your site.
But if you’re a more visual learner…
WebSite Auditor’s visualization has two really great features.
And it becomes pretty obvious when something isn’t right…
See Your Site The Way Google Does…
It crawls your site in the same way Google does.
It combs through your site looking for:
That could negatively impact your rankings in search results.
It also checks elements like your site’s robot.txt and generates instructions on how to improve the issues it finds.
It then presents this data to you on a visual map.
Site Structure > Visualisation
And you will see a visual breakdown of your site.
The perfect structure has all pages within three clicks of your homepage.
But as long as your site has:
You’re on the right path.
SEO Powersuite has the world’s best TF-IDF tool.
TF-IDF stands for Term Frequency – Inverse Document Frequency.
That’s a complicated way of saying:
Your search competitors use these words so you should as well.
To find this great tool go to:
Content Analysis > TF-IDF
Ensure you’ve selected the page you want to audit.
It will then show you the data for each keyword:
This is a mix of prominent and relevant keywords taken from your competitor’s pages.
Each of these will come with a recommendation:
Which translates to:
These recommendations are based on live data so be sure to integrate them and monitor your rankings with…
With Rank Tracker you can:
Can you name 1 other keyword tool that can do keyword tracking like that?
The starting point of any profitable SEO campaign is effective keyword research.
Rank Tracker can calculate keyword difficulty.
This means you can effectively gauge how hard it would be to outrank top competitors.
This makes decision making much simpler.
Here’s a quick video on how to set this up:
Your reports will now show keyword difficulties.
Nobody likes reports with huge data ranges.
It’s useless to see a keyword receives “1000 – 10000” searches.
But Rank Tracker can turn these ranges into precise numbers.
Preferences > Number of Searches
And select, “Google forecast” from the drop-down menu:
You will now see exact search numbers in your dashboard:
Want to get ranking reports sent directly to your inbox?
Simply go to:
Preferences > Scheduler
And select the “Check search engine rankings” option from the menu:
Select the frequency it should update data-
Then repeat the process but select the “Publish Reports” option the next time you open the scheduler tool.
Wait for the reports to roll in!
Rank Tracker lets you see geo-specific local rankings.
You can narrow them down to street level.
This gives you a massive advantage over your competitors.
Preferences > Preferred Search Engine > Google > Add Custom
Then select the local details you need and set only your preferred location:
You’ll now be able to see reports of your performance in that region from that specific street.
To check and track mobile rankings you’ll first need to go to:
Preferences > Preferred Search Engine > Google Mobile
And select the “+” sign to add it to your search engine list:
Then head to your rank tracking reports.
And customise your workspace feature to add this column-
Now you can see general mobile ranking data along with any other data you have selected to view-
You can also check rankings for your videos on YouTube.
Preferences > Preferred Search Engine
And select YouTube from the list.
You can only track YouTube videos in YouTube.
To make sure it all works you’ll need to go to:
Preferences > Alternative URLs
And include the URLs for each of the YouTube videos you want to track.
Then the next time you update your rankings, RankTracker will check how all of your YouTube videos are ranking on both YouTube search AND Google search.
Note: In my opinion, Rank Tracker is one of the best Youtube tracker tools available.
You can track rankings in SERP features like featured snippets, images, videos, and maps by going to-
Preferences > Rank Checking Mode
Then uncheck the “track organic results only” box.
And check the “track multiple results for keyword” box:
You will then see all the results for the keywords in the rank column.
You can also add the Google SERP features column to your workspace to see all the features.
The ones you rank for will be highlighted in green.
They also introduced, recently, a Keyword Gap analysis tool which helps you find competitor’s keywords that you don’t rank for yet. Indeed, this new feature is extremely efficient and is only present in high-end SEO tools like: Ahrefs, Screaming Frog SEO Spider, and SEMrush.
Basically, SEO PowerSuite tools help professionals, as well as newbies, through their keyword research and keyword analysis processes.
The tool is easy to use so anyone can start building his SEO strategy the right way.
SEO Powersuite is one of the most powerful tools on the market and is very popular to professional SEOs and agencies that offer SEO services.
I’ve been using it for the last decade to drive my websites SEO and you should to!
There are free versions of all of the SEO tools available and you can use them to build an intelligent SEO strategy backed by data.
Honestly, the tools do so many things it was hard to list them all here.
But if you execute the 24x strategies above you will see an increase in your visibility on search engines.
Plus, in each SEO PowerSuite tool, you can create SEO reports to help you build your seo strategy – the right way.
All these reasons makes SEO Powersuite a ‘must have’ tool when you’re starting out. It allows you to do all the SEO tasks require to maintain and improve your site. No need to be an expert, once you’ve used the tool for a while, it is quite intuitive and user-friendly.
(See how SEO Powersuite stands against one of its biggest competitors: Semrush in my SEO Powersuite vs Semrush comparison).
Want more tools to power up your business? Check out my list of SEO software for agencies.