BeReal has been making waves in the social media world ever since its launch in January 2020.
Founded by Alexis Barreyat and Kévin Perreau, BeReal is a Paris-based app that changes the way people use social media and focuses on:
Unlike other social media apps, BeReal only allows you to post a picture of yourself when prompted by the app.
And you only have 2 minutes to do it!
This means you don’t have the time to set up your “perfect shot”.
You can only post what you are doing right then and are forced to be real (at least in theory).
BeReal also only allows you to post once daily, so users don’t spend hours endlessly scrolling through social media.
There is no doubt that BeReal offers a very different approach to social media, and BeReal statistics show that the app has a lot of user growth.
But here’s the big question everyone wants to answer…
Is BeReal a social media hit that is here to stay, or is it just a hyped trend that will likely die off?
In this blog post, we’ll take an in-depth look at the latest BeReal statistics to answer that exact question.
What Will I Learn?
Gen Z has quickly adopted BeReal into its social media mix.
BeReal has also done a great job at focusing on its primary demographics to gain traction in the social media market quickly.
These are the latest BeReal statistics you need to know:
Clearly, BeReal has found success in the social media market and has grown very quickly. But will this trend continue?
BeReal’s user base is made up mainly of Gen Z and Millennials worldwide.
Because the social media app is relatively new, it has yet to try to rapidly expand outside of these user demographics.
But BeReal statistics show that this is slowly starting to change.
In the first 2 years, BeReal saw explosive primarily amongst French users. 62% of its lifetime downloads before 2022 came from France alone.
But social media usage statistics show that the app quickly caught on in other countries, such as:
Growth outside of France is what has made BeReal one of the top social media apps right now.
The US now has the most users on BeReal, representing 27% of the total number of users. This is followed by France, which represents about 17% of the total users on the platform.
The most significant push in users outside of France mostly comes from school and college students. Some colleges have even said that BeReal has become a regular part of college social life.
Here’s a breakdown of the top 10 countries with the most BeReal app downloads:
|Country||Number Of BeReal App Downloads|
|United States||2.70 Million|
|United Kingdom||1.51 Million|
There are only 3 countries that have managed to pass the million app download mark so far.
And the fact that BeReal only has 28 million total downloads, it has a long way to go before it really starts to compete with the big social networks like Facebook, Instagram and TikTok.
But BeReal has a solid 21.6 million monthly active users, giving them a good user base to expand from.
Gen Z contributes the most users to BeReal across the majority of regions.
In fact, over 80% of Australia’s, Brazil’s and Frances’s user base on iPhone are aged between 16 and 24. That’s a huge skew towards a single age demographic not found on other major social media platforms.
The Gen Z population in France is 187% more likely to use BeReal compared directly to the general population. But the same can’t be said for Germany and the United States…
55% of BeReal users in the United States are millennials and 56% of BeReal users in Germany are also millennials.
The millennial age range is generally defined as people who were born between 1981 to 1996, whereas Gen Z is between 1997 to 2012.
Essentially that means more than half of users in the US and Germany are now Millenials! This is good news for BeReal because the US has the largest user base on the app and proves that the platform can expand into other generations.
Which gender uses BeReal more?
BeReal statistics show that most users are female. In the United States, 58% of BeReal users are female and 42% of users are male.
|Gender||United States Percentage Of Users|
This is the most balanced of any country.
In France, just 29% of users are male and a massive 71% are Female.
Data from data.ai also shows that 99% of all users in the United Kingdom are female. That’s a huge difference.
It’s worth noting that BeReal is a relatively new social media platform, so it is likely that as it gains popularity these gender demographics will change significantly.
What’s really interesting is the differences in BeReal usage habits across different regions of the world.
Cross-app affinity is the measurement used to see how likely one user of an app is to use another app.
The higher the affinity score, the more likely they are to use both apps.
In France, Bereal users also use the following social media applications:
Now compare this directly BeReal users in the United States:
That’s a big difference between the two biggest countries using BeReal at the moment.
Why care about this?
Remember that social media platforms are competing for your attention.
BeReal has managed to:
BeReal essentially has a different set of competitors in different regions of the world. Their users have different preferences depending on their country or region.
That means that BeReal users will likely be very different demographics depending on where you are. This isn’t like any of the other major social media platforms.
These BeReal statistics also show that BeReal has managed to cut out a very specific segment of the market for itself in the United States.
If they can continue to maintain this user base and grow, BeReal has a big chance to really establish itself in the social media industry.
There’s no doubt that BeReal is onto something.
But the truth is that every social media platform has to make money to be sustainable and grow. So how does BeReal make money now?
These are the latest BeReal statistics on money.
The total amount of money that BeReal has raised to date is $90 million.
BeReal raised $60 million in a series B funding round in May 2022.
This is their latest funding round and brought BeReal’s total valuation up to a massive $587 million.
In June 2021, BeReal did its initial series A funding round and raised $30 million. The series A funding was led by Andreessen Horowitz, Accel and DST.
Accel partner Sonali De Rycker and a16z Andrew Chen4 (who is on the board of Clubhouse and Substack) have joined BeReal’s board as well.
Experts believe that BeReal is currently in a healthy place financially.
At the moment BeReal doesn’t make any money through the BeReal application. BeReal has only made money from investors giving money to the company in the form of investments.
Currently, BeReal does not have any subscriptions or in-app purchases.
They also do not have any in-app advertisements like many other social media platforms have.
So the big question is how BeReal will make money in the future.
Most likely BeReal will incorporate ads into the application sometime in the future. But the company hasn’t formally announced any monetisation methods at this time.
That brings us to the end of our BeReal statistics!
But there is a big question that still needs answering…
Is the BeReal app here to stay, or is it just hype that will disappear soon?
The latest BeReal statistics show that BeReal looks like a hit and will likely make it to the big social media leagues:
They have also managed to attract a difficult audience that larger social media applications struggle to reach.
These are all good signs for BeReal.
But BeReal does have challenges.
They have yet to set up any specific monetisation strategies at the moment, and they’re also up against some of the biggest tech companies in the world.
It will likely be a couple of years yet to see if BeReal can compete against the big social media companies.
Want more statistics posts? Take a look at these blogs: