Fiverr Users Statistics: How Many People Use Fiverr In 2025

Fiverr completely changed the way business is done online.

After launching in 2010, Fiverr’s growth has skyrocketed – with over 3.8 million active buyers, making it the second-largest freelance marketplace in the world.

fiverr homepage

Not bad, right?

Fiverr’s popularity stems from its ability to provide an:

    • Affordable
    • User-friendly…

…Platform where clients can easily access a wide range of high-quality freelance services. Within minutes you can find the perfect Freelancer for almost any online task.

But the online world moves fast.

And despite Fiverr’s success, there are a lot of challenges ahead…

In this blog, we will look at the latest statistics about Fiverr users and see what the future will likely look like for the popular marketplace.

Key Fiverr Statistics

Fiverr has almost become a household name in the Freelance and business world. These are the key Fiverr statistics you need to know:

  • Active buyers as of September 30, 2024 was 3.8 million, compared to 4.2 million as of September 30, 2023, a decline of 9% year over year.
  • Fiverr’s website has a massive 27.1% visitor-to-lead conversion rate, with more than 1 in 4 visitors buying on the platform.
  • The marketplace now has 739 employees working globally.
  • Fiverr launched the platform with just 8 service categories in 2010.
  • Fiverr has now grown to over 600 different service categories.
  • The latest category to be added to the Fiverr market places is “AI Services.”
  • Revenue in Q3 of 2024 was $99.6 million, compared to $92.5 million in Q3 of 2023, an increase of 8% year over year.
  • Just 1 year after its launch, Fiverr reach $1 million in monthly gross merchandise value.
  • Spend per buyer rose to $296 as of September 30, 2024, up from $271 in September 30, 2023, reflecting a 9% year-over-year increase.
  • 21.67% of traffic on Fiverr comes from the US and over 50% of Fiverr’s revenue is generated by US buyers.
  • 19.6% of traffic comes from search engines, while 6.28% comes from social media platforms.
  • Fiverr’s Net Promoter Score is 79 out of 100, which indicates a high likelihood of Fiverr users recommending the platform to others.

The truth is that Fiverr is a dominant platform in the freelance marketplace industry. After launching in 2010, it has continued to grow in users – both sellers and buyers.

How Many Users Does Fiverr Have?

Fiverr now has over 3.8 million active buyers from more than 160 countries worldwide. Fiverr considers active buyers as someone who purchased a service (called a “gig”) anytime over the last year.

Here’s a breakdown of how active buyers Fiverr has had since 2017:

Year Fiverr Active Buyers
2017 1.8 million
2018 2.0 million
2019 2.4 million
2020 3.4 million
2021 4.2 million
2022 4.2 million
2023 4.2 million
2024 3.8 million

The number of active buyers remained consistent at 4.2 million as of September 30, 2023, matching the count from the same period in 2022.

However, as of September 30, 2024, active buyers was 3.8 million, compared to 4.2 million as of September 30, 2023 – this is a decline of 9% year over year.

But the big question is – will it continue to grow or decline?

There is no doubt that coming out of the COVID-19 pandemic, Fiverr’s growth has slowed.

This isn’t necessarily bad, but a slowing active buyer growth rate could mean that the company’s overgrowth is starting to slow.

How Many People Have Downloaded The Fiverr App?

Fiverr has developed a powerful app that allows buyers and sellers to manage their day-to-day needs without ever needing to visit the platform’s desktop version.

This app is available on both Google Play Store and Apple App Store.

The Fiverr app has been downloaded more than 10+ million times on the Google Play Store. While Apple doesn’t publish its download numbers, it’s estimated to have been downloaded over 8+ million times from the Apple App Store.

fiverr app downloads

Here’s an overview of Fiverr’s ratings and reviews for both apps in the US:

US App Store Total Reviews Review Rating
Apple App Store 526.900 4.9/5
Google Play Store 341,000 4.4/5

In March 2021, the Fiverr app was downloaded 900 thousand times across both the Google Play Store and Apple App Store. 600 thousand of those monthly installs came from the Google Play Store alone.

What’s more?

Fiverr is the 2nd most popular freelance marketplace app on both App Stores.

The 1st is currently UpWork, which is considered to be the biggest freelance marketplace in the world.

On the Apple App Store, Fiverr is currently ranked 25th in the Business category in the US.

How Much Money Do Buyers Spend On Fiverr?

One of the most essential metrics for Fiverr is the average amount that Fiverr users spend on the platform.

The good news for Fiverr is that it has continued to grow year-over-year.

As of September 2024, buyers spent an average of $296, reflecting a 9% year-over-year increase.

fiverr annual spending per user

Here’s the full breakdown of average users’ spend since 2012:

Year Spend peer Buyer
2012 $64
2013 $66
2014 $71
2015 $83
2016 $97
2017 $119
2018 $145
2019 $170
2020 $205
2021 $242
2022 $262
2023 $271
2024 $296

This is good news for Fiverr because it has shown good growth in buyer spending for over 10+ years.

But that’s not all…

Buyers who spent over $500 accounted for an impressive 58% of Fiverr’s core marketplace revenue.

Buyers who spent over $500 accounted for an impressive 58% of Fiverr’s core marketplace revenue.

This shows how important high-spending accounts are in driving Fiverr’s overall revenue.

Below is the percentage of how much accounts that spend $500+ annually on Fiverr’s platform have contributed to their annual revenue over the last few years:

Year Revenue Share
2018 50%
2019 53%
2020 58%
2021 60%
2022 63%

What’s more?

The buyer accounts that spend more than $10,000+ annually on Fiverr grew by 30% from 2021.

The key to Fiverr’s growth over the next few years could be focusing on their big accounts – Not just trying to acquire more Fiverr users in general.

How Many Categories Are Available On Fiverr In 2025?

There are a lot of different freelance services.

That means that a significant freelance marketplace like Fiverr needs to have a lot of categories. When Fiverr launched, they had just 8 service categories.

But what about today?

Fiverr now has over 600+ categories across 9 broad verticals for freelancers to offer services.

The latest addition to their categories is AI services. This is expected to become a large freelance service and category in the future.

fiverr categories

The 9 broad verticals on Fiverr are:



    • Video & Animation
    • Music & Audio
    • Programming & Tech


    • Consulting
    • Business
    • AI Services


What’s impressive is that Fiverr has managed to add over 400 new categories to its platform since 2018.

Part of the success of Fiverr is the ability of the marketplace to continually adapt to new technology and changes in freelance/business needs.

An excellent example of this is the launch of Fiverr Pro in 2017.

What’s that?

Fiverr Pro focuses on providing access to vetted talent and freelancers who have proven themselves to be experts in their field.

fiverr pro

Freelancers who are certified as Fiverr Pro typically charge higher fees than regular sellers.

Offering both “pro” and “regular” services means that Fiverr has been able to cater to different Fiverr user needs and buyers with different budgets.

This ultimately allows them to capture a bigger portion of the market – both on the buyer and seller side.

Impressive, right?

Fiverr Global Revenue

The proof is in the pudding.

And the pudding, in Fiverr’s case, is their overall revenue and profitability.

How much money does Fiverr make?

Accoring to Fiverr’s financial report, Fiverr’s revenue in 2023 was $361.4 million, an increase of 7.1% year over year.

More recently, they release a report announcing their 2024 yearly revenue was between $381.0 – $387.0 million – representing an increase of 5% to 7%.

The truth is that Fiverr has only ever grown in terms of revenue since they launched.

Here is a breakdown of their revenue year over year:

Year Fiverr Annual Revenue
2017 $52.11 million
2018 $75.5 million
2019 $107.07 million
2020 $189.11 million
2021 $297.7 million
2022 $337.4 million
2023 $361.4 million
2024 $381 – $387 million (estimation)

But how does Fiverr make money?

Two ways:

  1. Percentage of service fees
  2. Transaction fees

Fiverr primarily generates revenue through transaction-related fees.

When buyers place an order, they pay Fiverr the “gig” price plus a 5% transaction fee (with a minimum of $2).

When the order is completed, Fiverr charges the seller a 20% service fee.

fiverr revenue

That means if the seller charges $100 for the service…

  • Fiverr will get $20 for managing the service
  • The seller will get $80 for providing the service
  • This is a clever model because the seller only pays fees when making money.

    Most sellers and buyers don’t mind paying the extra fees because Fiverr offers a lot of value in ensuring both the buyer and seller are happy with the transaction.

    Fiverr Revenue From Repeat Buyers

    Repeat buyers are essential in any business.

    63% of Fiverr’s revenue was generated by repeat buyers in 2022 and just 37% from new buyers.

    The revenue from repeat buyers has consistently grown since Fiverr started reporting these figures in 2017.

    Here’s the percentage of revenue from repeat buyers year over year since 2017:

    Year Percentage Of Revenue From Repeat Buyers
    2017 55%
    2018 57%
    2019 58%
    2020 55%
    2021 59%
    2022 63%
    2023 Not Recorded
    2024 Not Recorded

    These Fiverr statistics show that the company has successfully built a loyal customer base that consistently uses the platform to get work done.

    But that’s not all…

    A big reason for Fiverrs’s success with repeat buyers is by getting sellers to provide good services and support in the first place.

    Think about it:

    If you hire someone to do a job and they perform well, the next time you need a job done, you wouldn’t go anywhere else, right?

    Fiverr is so serious about repeat buyers they even developed a repeat buyer score for sellers.

    repeat buyers fiverr analytics

    Essentially the higher your repeat business score, the more traffic and customers Fiverr will send to your “gig” page on the platform.

    You also get a unique repeat buyer badge to help your listing stand out in the search results.

    A higher repeat buyer score also means the seller can typically charge more and ultimately make more money on the platform.

    This is a big motivator for sellers to get repeat customers while providing excellent service!

    Fiverr Revenue By Region And Country

    Most of Fiverr’s revenue comes from just a few countries.

    70% of their revenue comes from buyers in the major English-speaking countries, including-

  • United States
  • United Kingdom
  • Canada
  • Australia
  • New Zealand
  • These countries have consistently made up the same percentage of revenue since 2017 when Fiverr went public and first reported the data.

    But the United States definitely contributes the most money overall.

    Over 50% of Fiverr’s annual revenue comes from US buyers alone.

    Below is a table showing the revenue generated from the United States alone since 2017:

    Year US Revenue (share of total revenue)
    2017 $28.26 million (54.23%)
    2018 $40.53 million (53.68%)
    2019 $57.94 million (54.11%)
    2020 $100.7 million (53.14%)
    2021 $154.36 million
    2022 $172.70 million
    2023 $178.45 million
    2024 Not Found

    We couldn’t find accurate data for 2024.

    The consistency in revenue generated from the US has been stable, despite the actual amount of revenue growing significantly over time.

    Europe also plays a significant role in Fiverr’s revenue.

    In 2023, the European region generated $95.59 million of Fiverr’s revenue.

    Here is a breakdown of Fiverr’s european revenue since 2017:

    Year Europe Revenue (share of total revenue)
    2017 $10.14 million (19.46%)
    2018 $15.26 million (20.21%)
    2019 $25.18 million (23.52%)
    2020 $48.33 million (25.5%)
    2021 $77.02 million
    2022 $84.48 million
    2023 $95.59 million
    2024 Not Found

    Since 2017, Europe’s share in Fiverr’s revenue has consistently increased, starting at just 19.46% in that year.

    While Fiverr is a global company, most of their revenue is from English-speaking countries.

    There is a huge push from executives to focus on and grow the European region because most European countries’ economies are primarily service-based.

    The Asia Pacific region is another substantial contributor to Fiverr’s revenue, providing $54.4 million of the total revenue in 2023.

    Year Asia-Pacific Revenue (share of total revenue)
    2017 $7.84 million (15.04%)
    2018 $11.08 million (14.67%)
    2019 $13.36 million (12.48%)
    2020 $22.81 million (12.04%)
    2021 $38.44 million
    2022 $48.59 million
    2023 $54.40 million
    2024 Not Found

    As you can see – despite the revenue growing each year, the Asia-Pacfic region share has slowly been decreasing.

    Although it’s only a few percentage points, it’s still an important part of Fiverr’s overall revenue.

    Fiverr is headquartered in Israel and tracks revenue generated from Israel separately to the rest of the world.

    In 2023, Israel-based buyers contributed just $3.27 million.

    Year Israel Revenue (share of total revenue)
    2017 $717,000 (1.38%)
    2018 $1.16 million (1.54%)
    2019 $1.22 million (1.14%)
    2020 $1.94 million (1.02%)
    2021 $2.86 million
    2022 $3.44 million
    2023 $3.27 million
    2024 Not Found

    Israel only makes up a small portion of Fiverr’s revenue, but the company is continuously working to improve the freelance market across its home country.

    Wrapping It Up

    This brings us to the end of all the latest Fiverr user statistics.

    fiverr key statistics

    The big takeaway is that Fiverr is still one of the most popular freelance marketplaces in the world and will not change anytime soon.

    The Fiverr user base has now grown to over 3.8 million active buyers and has been increasing yearly.

    In just 15 minutes, buyers and sellers can agree on terms and get to work.

    This efficiency makes Fiverr the perfect platform in a fast-paced, digital-focused world.

    And the gig economy is only expected to grow exponentially over the next 10 years. Fiverr is positioned perfectly to capture a considerable portion of this growing market.

    Want more statistics posts? Take a look at these blogs:

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