Did you know that Google has over 200 ranking factors?
That’s a lot of search engine factors to worry about.
To make it even worse:
Google can makeover 600 changes to their search engine algorithm every single year. That doesn’t even include the big algorithm changes they drop every 1-2 years.
Is your head spinning yet?
I agree that’s a lot to keep up with.
So what is the solution to getting ahead and staying on top of SEO changes?
Find yourself an SEO package from a reliable SEO agency.
In this blog post, I will share with you EVERYTHING you need to know about choosing the right SEO package for you.
What Will I Learn?
SEO packages are a completely hands-off approach to search engine optimisation.
Rather than focussing on specific SEO services such as link building, SEO packages usually include everything you need.
Think of it a bit like a retainer.
The process works like this:
You usually get a well-defined list of what’s included in the SEO package and pay the same fee each month.
What makes this a great option?
And most importantly: It’s easy for you to manage.
But what exactly is included in an SEO package?
SEO packages vary with what they offer, so it’s hard to know what you’ll get.
However, there are a few basics you can expect from all packages:
The target keywords that you want to rank for can almost exclusively determine what SEO package you need.
Each keyword you target requires content creation, optimisation and link building.
In other words:
More target keywords = higher cost of SEO package.
This is another factor that affects the price.
When you start a monthly SEO package with an agency they will talk to you about the most important pages on your website.
Indeed, if you have many target pages that need to be optimised, you will need to sign up for a bigger SEO package.
I always do a website SEO audit first.
Why?
Well, because this forms the base of all SEO campaigns. With a site audit, we can immediately identify any:
A good agency will always include site analysis and audit in its SEO package.
If you don’t know where you currently stand in terms of SEO then…
…How can you move forward?
A website audit is a must.
Lots of people overlook the power of on-page SEO.
On-page SEO elements can include:
The list goes on…
Good on-page SEO is where you can see the most immediate gains even before you start building any links.
Finally, we have the big one.
Every SEO package will include link-building in some form.
You can’t offer a great SEO service if you don’t have link-building.
Link building is:
That’s why the pricing of your SEO package will significantly change based on the number of external links that you want to build each month.
Link-building services include both:
Remember though:
That not all links are built equal so you should use this link building checklist to make you are getting good links and not junk links.
Now that you understand what SEO packages are, let’s see what benefits they can provide to your business.
The most significant advantage of an SEO package is the price.
You will always save money.
Think about this:
You want to improve the SEO of your site.
You have two options:
If you take the first option you will have to pay the agency a fee every time they complete SEO work on your website.
This means you pay a one-time fee for each individual SEO service:
You get the point…
Most agencies will also charge more for one-time services.
Finally, all the work you needed is done and your site is good, right?
Until… Google updates its algorithm.
Ouch!
Time to open your wallet and start from square one again.
With a monthly SEO package- all of those services are included. You have a fixed monthly rate and the agency takes care of your SEO.
You don’t need to worry about the next algorithm update or how much it will cost.
There are NO surprises.
SEO packages include all the services you need to grow your website rankings with peace of mind. The SEO agency has the:
They take care of everything without you having to think about anything.
These services are designed by SEO professionals who know what you need and they have packaged it up for you.
There’s no need for you to manage any part of the SEO campaigns. You can be confident that the agency will look after it for you.
By now you might be thinking:
“What if I can’t find a package that suits my needs?”
Well, I have some good news for you.
Quality SEO agencies will take into consideration precisely what your website needs are. They aren’t going to include services in your package that don’t add value.
They can customise the package so it is tailored specifically for your website.
You get the benefits of having a monthly SEO package and only pay for what you need.
That’s what I call a win-win.
I’m going to be straight with you.
The SEO industry can be shady at times. If you’re not sure what you are getting, SEO can become an expensive nightmare.
Quite often, SEO agencies will:
They still get to keep the money you invested.
Where does that leave you?
Frustrated…
Upset…
Annoyed…
Here are four things to consider when selecting an SEO package for your business that helps you avoid SEO nightmares altogether.
When you know what you need, it’s much easier to select an appropriate SEO package from a “good fit” SEO agency.
Ask yourself these 3 questions to determine the level of SEO your website requires-
Not sure how to identify your SEO needs?
Conduct a manual website SEO audit or use an SEO website auditing tool such as SEMRush–
This will give you a top-down view of what needs to be done to improve your SEO…
…In less than 2 minutes.
Now you have identified what your SEO needs are.
What’s next?
Find an SEO package that meets your needs.
That sounds simple…
…But how do you actually do it?
Well, you can use these questions to help you when looking at different SEO packages:
These are all excellent questions worth answering.
If the answer is “Yes” to all the questions:
Ding! Ding! Ding! – you’ve got a real contender!
I’ve said it before; I’ll say it again: Budgeting for your business is important.
This especially applies to outsourcing your SEO. Before you even start investigating different SEO packages, consider your SEO budget.
Think about:
Trust me, knowing the estimated amount you’re willing to invest will help you narrow down your search.
PRO TIP: Do not go for cheap SEO services. They will probably use SEO strategies that will put you at risk in the long-run.
Case studies and Testimonials tell the story.
It’s straightforward-
“Happy clients give 5-star reviews“.
Two things I always check on the agencies’ website are:
Pay close attention to the SEO agencies’ previous work & results.
This is your signal to tell you if they are able to provide the services you need.
To help you:
…I’ve compiled a list of SEO packages from agencies that I trust.
To do so, I took into consideration:
I also have separated this section into agencies that offer full-service SEO packages and link-building specific packages.
Let’s not waste anymore time.
Bellow is my list of SEO agencies that offer the best value packages with proved results.
Search logistics is my fully managed SEO agency.
We create customised SEO packages to meet each of our client’s needs.
Unlike other agencies we:
We also offer incredible customer service through a dedicated skype help desk.
So, if you want an SEO agency that’s completely hands-off and one you can confidently trust… Search Logistics is the one you want.
Web FX is one of the bigger SEO agencies on the list.
They don’t just offer SEO. They are a full-service digital marketing agency with more than 300 staff working full time to make their clients happy.
To make things better:
You can easily compare what’s included in each of their SEO packages. Just go on their pricing section and check out their comparison table.
But be aware these are prebuilt packages that are not customised to your exact needs.
OutBox is a digital agency that is primarily focused on ecommerce.
While SEO is one of their primary services, they also offer:
You can opt for one of their ecommerce SEO platform-specific packages for:
…And more.
To request a quote, head to their website and select the package you are interested in.
They offer three main packages to choose from but they can adjust each package to meet your needs specifically.
Trustworthy link building services have become rare.
Just as a quality link can send you to the top of the SERPs- a bad link will see you plummeting down into a world of hurt full of Google penalties.
So, to help you find the agency that will take your site to the next level, I’ve put together this list of reputable link building agencies that I can confidently recommend.
Of course, I had to include LinksThatRank in to the list.
LinksThatRank provide the highest quality links from any of the link building services hands down.
How do they do that?
By making sure all their links are up to their standards. Each built link passes through a very strict quality control before getting delivered.
What makes LinksThatRank different from the other agencies in this list is that they:
On top of that, you can save up to 15% with their monthly link building packages!
Ecommerce Link Builders is a white label link building agency that offers 3 different packages (Starter – Growth – Takeover) as well as custom link packages.
The good thing about Ecommerce Link Builders is that, unlike other link building services, they aren’t limited to guest posting.
They offer many other white label link building methods & ecommerce link building strategies you can personally choose to build your high-quality links.
On top of that, Ecommerce Link Builders operates the strictest blogger outreach and guest post solutions while offering the following guarantees:
If you want to see what they can accomplish for you, just take a look at their incredible case studies.
Authority Builders are one of the more prominent link building services around.
They offer services to both: Website owners AND SEO agencies that want to outsource link building.
Authority Builders offers three different link building packages for website owners:
The main differences between each package are the number of links that you get each month and the price, of course.
But, if you decide that none of their set link building packages works for you, just book an appointment to discuss your needs with them.
You’ll surely end up with a great custom package.
Get Me Links is a well-known link building service in the SEO industry.
They are known for allowing their clients to choose exactly how they build each link:
Get Me Links takes a slightly different approach to their link building packages:
They offer one-time back-links packages- instead of monthly subscription.
But, it’s not because their packages work differently that they are not worth it. It’s quite the opposite.
Pro tips: If your link building budget exceeds $1,500- you can get a custom quote from them based on how many links you need.
Want more options? Check out my list of link building packages.
SEO packages are a great solution for website owners wanting to outsource their SEO.
They offer many benefits:
However, you do need to be careful with the SEO package that you choose.
But, if you follow my advice above and/or select a package from one of the recommended agencies like Search Logistics or LinksThatRank, I guarantee your money won’t go to waste and will be used wisely & efficiently.
If you want to complete your list of SEO services, please, check out my lists of white label SEO services and ecommerce SEO services.
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