SEO Packages: How To Choose The Right One For You In 2026

Choosing an SEO package in the era of AI requires working with an agency that understands both traditional SEO and modern AI search optimisation.

Not all SEO packages are created equal.

A reliable SEO agency focuses on your business goals using technical, on-page optimisation, generative engine optimisation (GEO) and link building to get the best results.

Here’s the thing:

Google has over 200 ranking factors.

That’s a lot to worry about.

To make it even worse:

Google can makeover 600 changes to their search engine algorithm every single year. That doesn’t even include the big algorithm changes they drop every 1-2 years.

Now add the fact you have to account for generative engine optimisation (GEO) as well.

Is your head spinning yet?

I agree that’s a lot to keep up with.

So what is the solution to getting ahead and staying on top of SEO changes?

Find yourself an SEO package that suits your business goals from a reliable SEO agency that includes both SEO and AI search optimisation.

75% of digital agencies have already launched GEO and AI SEO services because of how the industry is changing.

In this blog post, I will share with you EVERYTHING you need to know about choosing the right SEO package for you.

What Are SEO Packages?

SEO packages are a completely hands-off approach to search engine optimisation services.

Rather than focussing on specific SEO services such as link building, SEO packages usually include everything you need to achieve your desired results.

This includes optimising for visibility across both traditional Google and AI-powered platforms like ChatGPT, Gemini, Perplexity, Claude and Grok.

Think of it a bit like a retainer for digital marketing.

The process works like this:

You usually get a well-defined list of what’s included in the SEO package and pay the same fee each month.

What makes this a great option?

1. You can budget properly (check out SEO pricing to get an idea)
2. You can focus on other things (while search engine rankings grow across both traditional and AI search platforms)
3. You don’t get a shocking bill at the end of the month

And most importantly: It’s easy for you to manage SEO campaigns.

But what exactly is included in an SEO package?

Search Engine Optimisation Package Inclusions

SEO packages vary with what they offer, so it’s hard to know what you’ll get.

However, there are a few basics you can expect from all SEO packages:

Target Keywords

The target keywords that you want to rank for can almost exclusively determine what SEO package you need.

Each keyword you target requires content creation, optimisation and link building for organic search results.

And with AI search, keyword strategy must now include optimising for conversational queries and LLM’s to capture traffic from AI-powered search platforms.

In other words:

More target keywords = higher cost of SEO packages.

Target Pages

This is another factor that affects the price.

When you start a monthly SEO package with an agency they will talk to you about the most important pages on your website.

Indeed, if you have many target pages that need technical SEO optimisation, you will need to sign up for a bigger SEO package.

Website Audit & Opportunities

I always do a website audit first for any SEO package.

Why?

Well, because this forms the base of all SEO campaigns. With a website audit, we can immediately identify any:

A good agency will always include site analysis and SEO audit in their SEO packages.

If you don’t know where you currently stand in terms of search engine optimisation then…

…How can you move forward?

A website audit is a must.

On-Page SEO

Lots of people overlook the power of on page SEO for organic search.

On-page optimisation elements can include:

The list goes on…

Good on-page SEO is where you can see the most immediate gains for organic traffic even before you start building any links.

Link Building

Finally, we have the big one.

Every SEO package will include link-building in some form.

You can’t offer great SEO services if you don’t have quality link-building.

With the rise of generative search, a strong link building strategy is key to ensure a site’s visibility across both Google and AI-powered platforms.

Link building is:

That’s why the pricing of your SEO package will significantly change based on the number of external links that you want to build each month.

Link-building services include both:

• External – links from other sites to yours
• Internal – links from one of your site’s pages to another page

Remember though:

That not all links are built equal so you should use this link building checklist to make you are getting good links and not junk links.

Why You Should Take Advantage Of SEO Packages

Now that you understand what SEO packages are, let’s see what benefits they can provide to your business.

SEO Packages Offer Attractive Prices

The most significant advantage of SEO packages is the price.

You will always save money.

Think about this:

You want to improve the SEO of your site.

You have two options:

1. Hire the agency to do one-time SEO services as you need them
2. Take a monthly SEO package

If you take the first option you will have to pay the service provider a fee every time they complete SEO work on your website.

This means you pay a one-time fee for each individual SEO service:

You get the point…

Most SEO agencies will also charge more for one-time services.

Finally, all the work you needed is done and your site is good, right?

Until… Google updates its algorithm.

Ouch!

Time to open your wallet and start from square one again.

With monthly SEO packages- all of those services are included. You have a fixed monthly rate and the agency takes care of your SEO.

You don’t need to worry about the next algorithm update or how much it will cost for SEO services.

There are NO surprises.

SEO Packages Provide Great Services

SEO packages include all the SEO services you need to grow your website traffic rankings with peace of mind.

The SEO agency has the:

They take care of everything without you having to think about anything for your SEO strategy.

These services are designed by SEO specialists who know what you need and they have packaged it up for you.

There’s no need for you to manage any part of the SEO campaigns. You can be confident that the SEO agency will look after it for you.

SEO Packages Can Be Customised To Match Your Needs

By now you might be thinking:

“What if I can’t find a package that suits my needs?”

Well, I have some good news for you.

SEO agencies will take into consideration precisely what your website needs are. That includes optimsing your site for AI search because business with an AI SEO strategy capture 3.4x more organic traffic than those without one.

The bottom line is they aren’t going to include services in your SEO packages that don’t add value for online visibility.

They can customise the SEO package so it is tailored specifically for your website.

You get the benefits of having monthly SEO packages and only pay for what you need.

That’s what I call a win-win.

How To Select The Right SEO Package

I’m going to be straight with you.

The SEO industry can be shady at times. If you’re not sure what you are getting, search engine optimisation can become an expensive nightmare.

Quite often, other SEO agencies will:

They still get to keep the money you invested in SEO services.

Where does that leave you?

Frustrated…

Upset…

Annoyed…

Here are four things to consider when selecting SEO packages for your business that helps you avoid SEO nightmares altogether.

1. Identify Your SEO Needs

When you know what you need, it’s much easier to select appropriate SEO packages from a “good fit” SEO agency.

Ask yourself these 3 questions to determine the level of SEO your website requires-

Not sure how to identify your SEO needs?

Conduct a manual website SEO audit or use an SEO website auditing tool such as SEMRush–

This will give you a top-down view of what needs to be done to improve your search engine optimisation and boost rankings…

…In less than 2 minutes.

2. Find Packages That Match Your Needs

Now you have identified what your SEO needs are.

What’s next?

Find an SEO package that meets your needs.

That sounds simple…

…But how do you actually do it with SEO agencies?

Well, you can use these questions to help you when looking at different SEO packages:

These are all excellent questions worth answering.

If the answer is “Yes” to all the questions:

Ding! Ding! Ding! – you’ve got a real contender!

3. Pay Attention To Your Budget

I’ve said it before; I’ll say it again: Budgeting for your business is important.

This especially applies to outsourcing your SEO. Before you even start investigating different SEO packages, consider your budget.

Think about:

Trust me, knowing the estimated amount you’re willing to invest will help you narrow down your search for SEO packages.

PRO TIP: Do not go for cheap SEO services or basic SEO packages. They will probably use SEO strategies that will put you at risk of Google penalties in the long-run.

4. Check Out Testimonials & Case Studies

Case studies and Testimonials tell the story.

It’s straightforward-

“Happy clients give 5-star reviews“.

Two things I always check on the SEO agencies’ website are:

1. Do they have real client testimonials?
2. Do they offer verified case studies?

Pay close attention to the SEO companies’ previous work & results.

This is your signal to tell you if they are able to provide the SEO services you need.

What Are The Best SEO Packages In 2025?

To help you with your SEO strategy:

…I’ve compiled a list of SEO packages from SEO agencies that I trust.

To do so, I took into consideration:

I also have separated this section into SEO agencies that offer full-service SEO packages and link-building specific packages.

Full-Service SEO Packages

Let’s not waste anymore time.

Bellow is my list of SEO agencies that offer the best value SEO packages with proved results.

1. Search Logistics: Fully Managed SEO Packages

Search Logistics is my fully managed SEO agency for search engine optimisation.

We create customised SEO packages to meet each of our client’s needs.

Unlike other SEO agencies we:

We also offer incredible customer service through a dedicated customer support team.

So, if you want an SEO agency that’s completely hands-off and one you can confidently trust… Search Logistics is the SEO agency you want.

2. Web FX: Complete SEO Packages

Web FX is one of the bigger SEO agencies on the list.

They don’t just offer SEO services. They are a full-service digital marketing agency with more than 300 marketing team staff working full time to make their clients happy.

To make things better:

You can easily compare what SEO services are included in each of their SEO packages. Just go on their pricing section and check out their comparison table.

But be aware these are prebuilt SEO packages that are not customised to your exact needs.

3. OuterBox: Advanced SEO Packages

OutBox is a digital agency that is primarily focused on ecommerce.

While SEO is one of their primary SEO services, they also offer:

You can opt for one of their ecommerce SEO platform-specific packages for:

To request a quote, head to their website and select the SEO packages you are interested in.

They offer three main packages to choose from but they can adjust each SEO package to meet your needs specifically.

Link Building Packages

Trustworthy link building services have become rare.

Just as quality backlinks can send you to the top of the SERPs- a bad link will see you plummeting down into a world of hurt full of Google penalties.

So, to help you find the SEO agency that will take your site to the next level, I’ve put together this list of reputable link building agencies that I can confidently recommend.

1. LinksThatRank: Monthly Link Building Packages

Of course, I had to include LinksThatRank in to the list.

LinksThatRank provide the highest quality backlinks from any of the link building services hands down.

How do they do that?

By making sure all their links are up to their standards. Each built link passes through a very strict quality control before getting delivered.

What makes LinksThatRank different from the other SEO agencies in this list is that they:

On top of that, you can save up to 15% with their monthly link building packages!

2. Ecommerce Link Builders: Monthly Link Building Packages

Ecommerce Link Builders is a white label link building agency that offers 3 different packages (Starter – Growth – Takeover) as well as custom link packages.

The good thing about Ecommerce Link Builders is that, unlike other link building services, they aren’t limited to guest posting.

They offer many other white label link building methods & ecommerce link building strategies you can personally choose to build your quality backlinks.

On top of that, Ecommerce Link Builders operates the strictest blogger outreach and guest post solutions while offering the following guarantees:

If you want to see what they can accomplish for you, just take a look at their incredible case studies.

3. Authority Builders: ABC Plus Monthly Packages

Authority Builders are one of the more prominent link building services around.

They offer services to both: Website owners AND SEO agencies that want to outsource link building.

Authority Builders offers three different link building packages for website owners:

1. Basic
2. Intermediate
3. Pro

The main differences between each package are the number of links that you get each month and the price, of course.

But, if you decide that none of their set link building packages works for you, just book an appointment to discuss your needs with their team.

You’ll surely end up with a great custom package.

4. Get Me Links: One-Times Fee Backlink Packages

Get Me Links is a well-known link building service in the SEO industry.

They are known for allowing their clients to choose exactly how they build each link:

Get Me Links takes a slightly different approach to their link building packages:

They offer one-time back-links packages- instead of monthly subscription.

But, it’s not because their packages work differently that they are not worth it. It’s quite the opposite.

Pro tips: If your link building budget exceeds $1,500- you can get a custom quote from them based on how many links you need.

Want more options? Check out my list of link building packages.

Wrapping It Up

SEO packages are a great solution for website owners wanting to outsource their SEO.

They offer many benefits:

However, you do need to be careful with the SEO package that you choose.

But, if you follow my advice above and/or select an SEO package from one of the recommended SEO agencies like Search Logistics or LinksThatRank, I guarantee your money won’t go to waste and will be used wisely & efficiently.

If you want to complete your list of SEO services, please, check out my lists of white label SEO services and ecommerce SEO services.