Twitter User Statistics: How Many People Use Twitter In 2023?

Is Twitter still popular in 2023?

Spoiler alert – Yes.

The truth is that Twitter is continuing to grow and expand in a new international market.

Twitter now has over 400 million monthly active users and grossed $5.08 billion in revenue in 2021. They have grown by more than 200 million users since its IPO in 2013.

These Twitter user statistics will give you the complete story of where Twitter is at today and what the future looks like for the social media company.

After reading through the latest Twitter user statistics you will see why Twitter is worth a $44 billion market cap today!

Let’s dive in.

Twitter Key Statistics 2023

There has been a general assumption that Twitter is a dying social media platform.

But that couldn’t be further from the truth.

Although Twitter isn’t a fast-growing platform the users that take advantage of Twitter are very loyal.

These are the key Twitter user statistics that you need to know:

    • There are 436 million monthly active Twitter users worldwide
    • Twitter has an engaged monthly user base with 7.2% of all internet users accessing Twitter at least once per month
    • There are 206 million daily active users on Twitter
    • As of August 2021, the average visit duration on the web (desktop) version of Twitter worldwide was almost 11 minutes
    • The Twitter app had 17 million downloads in 2020 alone
    • Twitter has more than 5,500 employees worldwide
    • Twitter generated $5 billion in revenue in 2021
    • Twitter has 206 million monetizable daily active users globally
    • Elon Musk made an offer to buy Twitter for $44 billion in May 2022 valuing the company at almost 9x yearly revenue

Although there is some doubt as to whether the deal with Elon Musk will go through, it brought a lot of attention back to Twitter as a platform.

This has been a good thing in terms of popularity.

Twitter-User-Statistics-Infographic

Who Are The Twitter Users?

Twitter has a very specific user base.

There are key demographics and users that are attracted to Twitter because of how the platform operates. Here is a breakdown of the average Twitter user.

Twitter Users Broken Down By Gender

Twitter has one of the highest differences in users by gender.

The platform is male-dominated with 68.1% of all Twitter users being male. Just 31.9% of Twitter users are female.

Gender Percentage Of Users (%)
Male68.1%
Female31.9%

Other social media sites such as Instagram or LinkedIn have a much more equal user base in terms of gender.

For example, 48.4% of all Instagram users are female while 51.6% are male.

This is a much more equal balance between men and women.

Twitter Users Broken Down By Age

Twitter users tend to be used by younger people.

While platforms like Snapchat and TikTok have been the most popular platforms for people under 18 years old, Twitter has done a good job at carving out its own user base.

They have maintained a unique platform that attracts certain age groups.

This is the breakdown of Twitter users by age group:

Age GroupPercentage Of Users (%)
13 to 176.6%
18 to 2417.1%
25 to 3438.5%
35 to 4920.7%
50+17.1%

What this means is that 59.2% of users on Twitter are between 25 and 49 years old.

Another notable point is that Twitter has a strong user base in the 18 to 24 age group.

Distribution of Twitter users worlwide

Twitter has strategically targeted young adults with the goal of keeping them on their platform as they get older.

So far these Twitter statistics suggest it’s working well.

Twitter Users Broken down By Country

The US has historically been the target country for Twitter since its launch in 2006.

The largest number of users is still in the US with almost 80 million. But Twitter has also managed to penetrate the international community with some surprising countries adopting the platform.

This is the full breakdown of Twitter users by country:

RankingCountryNumber Of Users
1United States79.6 Million
2Japan58.95 Million
3India23.6 Million
4Brazil19.05 Million
5Indonesia18.45 Million
6United Kingdom18.4 Million
7Turkey16.1 Million
8Saudi Arabia14.1 Million
9Mexico13.9 Million
10Thailand11.45 Million
11Philippines10.5 Million
12France10.0 Million
13Spain8.75 Million
14Canada7.9 Million
15Germany7.75 Million

Most of the growth on Twitter is now coming from the international community.

Twitter is the most popular social media network in Japan, used by 64.1% of all people in the country last year. This figure is expected to increase to 68.4% by 2023.

Twitter is the most popular social media platform in Japan

India is also a big adopter of Twitter with a user base now up to 23.6 million.

India is a good option for Twitter to penetrate further because of the size of the country.

Twitter was bolstered in India by Indian Prime Minister Narendra Modi using the platform regularly to share news and updates about the country.

He currently has the 9th most followers on Twitter in the world.

The Asia Pacific region has been the biggest growth sector for Twitter.

Users have grown from 97.8 million in 2018 to 115.9 million in 2021. It’s expected that the total Asia Pacific Twitter user base will be about 125 million by the end of 2023.

asia pacifc twitter statistics user growth

Judging from these statistics there seems to be a lot of room for growth in Twitter’s future!

The platform has managed to penetrate the global market, covering lots of different regions and continents. This is impressive for a comparatively smaller platform competing in a very saturated social media world.

How Popular Is Twitter?

Twitter’s popularity had been stagnating for some time.

But in the last couple of years, the platform has been growing again – even climbing up the rankings in terms of active users.

In The World

As of January 2022, Twitter is ranked as the 15th most popular social media site in the world. The platform currently has 436 million active monthly users.

Most popular social media platform

In 2021, Twitter was ranked as the 17th most popular social networking site worldwide so it managed to jump up 2 spots within a year.

RankingPlatformNumber Of Monthly Active Users
1Facebook2.91 Billion
2Youtube2.56 Billion
3WhatsApp2 Billion
4Instagram1.48 Billion
5WeChat1.26 Billion
6TikTok1 Billion
7Messenger988 Million
8Douyin600 Million
9QQ574 Million
10Sina Weibo573 Million
11Kuaishou573 Million
12Snapchat557 Million
13Telegram550 Million
14Pinterest444 Million
15Twitter436 Million
16Reddit430 Million
17Quora300 Million

What does this really mean?

Well to give you some perspective there is a total estimated 4.48 billion social media users worldwide. That means that Twitter has a total market share of 8.85% of the world’s overall social media user base.

Twitter Market Share

This is impressive for a social media network that has been around since 2006.

In The US

What about the United States?

The US has the largest number of Twitter users with 79.6 million users. They account for about 16.7% of all Twitter users worldwide.

Twitter In The US

But Twitter users in the United States are loyal and use the platform regularly:

    • 96% of US Twitter users access the platform monthly.
    • 52% of US Twitter users report using the Twitter platform daily.

Frequency of Twitter use in the USA

These are encouraging Twitter stats that show the loyalty of users on the site.

Twitter also has 37 million monetizable daily active users in the US.

“Monetizable users” just mean that Twitter could show these people advertisements.

Twitter has a global monetizable daily active user audience of 206 million. That means the US accounts for about 18% of ALL monetizable daily active users.

But Twitter doesn’t have long to show ads to those users.

The average US adult spent just 6 minutes per day on Twitter in 2021.

This is significantly less than a platform like Facebook where the average adult spends about 38 minutes per day.

Why Do People Use Twitter?

There are a lot of reasons to use Twitter.

One of the biggest advantages of Twitter is the speed at which information can be passed around. People use Twitter primarily to get news and for entertainment.

This is the breakdown of why people use Twitter today:

ReasonPercentage Of Users
To get news48%
To get entertainment48%
To keep in contact with friends and family34%
To follow brands/companies33%
To strengthen professional network14%
Other reasons12%

One of the Twitter statistics that stands out the most is that people use the platform to get news, just as much as they use it for fun.

Twitter has capitalised on this making it easy to follow the latest news and get updates when big news drops.

Another encouraging statistic for businesses is that 1 out of 3 Twitter users wants to follow brands and companies. Producing great tweets regularly should mean you can grow your Twitter audience consistently!

How many Twitter users follow brands on the platform

On the other hand, just 14% of Twitter users are there to network professionally.

What Are The Most Popular Twitter Accounts In 2023?

With over 436 million monthly active users, building a huge Twitter following is not an easy task. But that doesn’t mean it’s impossible…

These are the top 25 accounts with the most followers on Twitter right now:

RankNameTwitter HandleFollowers
(Millions)
Country
1Barack Obama@BarackObama132United States
2Justin Bieber@justinbieber114.2Canada
3Katy Perry@katyperry108.8United States
4Rihanna@rihanna106.7Barbados
5Cristiano Ronaldo@Cristiano100.9Portugal
6Elon Musk@elonmusk97.9United States
7Taylor Swift@taylorswift1390.3United States
Account BannedDonald Trump@realDonaldTrump88.8United States
Account DeletedAriana Grande@ArianaGrande85.3United States
8Lady Gaga@ladygaga84.7United States
9Narendra Modi@narendramodi79.7India
10Ellen DeGeneres@TheEllenShow77.5United States
11YouTube@YouTube75.3United States
12Kim Kardashian@KimKardashian72.6United States
13Selena Gomez@selenagomez65.9United States
14CNN Breaking News@cnnbrk63.1United States
15Justin Timberlake@jtimberlake63.1United States
16Twitter@Twitter61.9United States
17Bill Gates@BillGates59.5United States
18CNN@CNN58.4United States
19NASA@NASA58.2United States
20Neymar@neymarjr56.9Brazil
21Britney Spears@britneyspears55.8United States
22Demi Lovato@ddlovato54.1United States
23The New York Times@nytimes53.2United States
24Shakira@shakira53.0Colombia
25LeBron James@kingjames51.5United States

Most of the top 25 accounts are people with just 6 accounts in total being a brand or company. In general Twitter accounts based on personal brands tend to do better.

But that doesn’t mean business accounts don’t do well.

You just need to work hard to create personal connections with your audience.

How Much Is Twitter Worth?

Twitter’s value has changed a lot over the last 15+ years.

As the social network has grown, so has the value.

Twitter Valuation Growth

Since its first round of funding in 2007, the value of Twitter has grown significantly.

At that time it was valued at just $220,000. But 4 years later in 2011 Twitter had shown huge growth reaching a huge valuation of $9.25 billion.

2 years later, Twitter decided to launch its IPO in 2013 and valued itself at $14.2 billion as it entered the public market.

Investors agreed with Twitter’s strong valuation and the share price soared by 73% above its initial offering price.

Twitter reached its highest market cap ever in February 2021, with a value of $61.31 billion. The stock has been pretty volatile since that period dropping to $29.18 billion in May 2022.

Twitter Revenue Growth

Twitter has 2 main sources of revenue:

    • Advertising
    • Data licensing

Advertising makes up 89% of its total revenue and data licensing makes up about 11%.

Twitter revenue breakdown

Twitter has managed to grow revenue every year except in 2017 when revenue decreased by about $90 million.

Twitter made $5.08 billion in 2021.

This was a massive 37% increase from the previous year.

Twitter's revenue

Here is the breakdown of Twitter’s revenue since 2010:

YearRevenue (USD)
2010$28.2 Million
2011$106.31 Million
2012$316.93 Million
2013$644.99 Million
2014$1.40 Billion
2015$2.22 Billion
2016$2.53 Billion
2017$2.44 Billion
2018$3.02 Billion
2019$3.46 Billion
2020$3.72 Billion
2021$5.08 Billion

Twitter critics are fast to point out that Twitter hasn’t done nearly as much revenue as it could with the number of users they have.

This is despite the fact that Twitter has had consistent growth in revenue over the years.

The truth is…

The Twitter ads platform isn’t as good as Facebook or LinkedIn which has stopped marketers from making it part of their core digital marketing strategy.

Experts predict that if Twitter was able to create a better advertising platform its revenues would improve significantly.

It seems they have all the users and data to do it!

Wrapping It Up

That’s it for the Twitter usage statistics!

Twitter-User-Statistics-Infographic

The truth is that Twitter has a very solid user base and is consistently growing – both in users and revenue. And it looks like it could just be beginning!

Twitter seems to slowly be picking up traction outside of the US in the international market. They have also catered the platform to appeal to a younger user base that will allow them to have continued growth in the future.

As a personal fan of Twitter, I am excited to see how the platform grows!

But that’s enough from me. I want to hear from you.

Which Twitter user statistics from this list surprised you the most?

Let me know in the comments!

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