This client monetizes coupon codes from their website but was struggling to gain any traction in this competitive niche.
As a result of their heavy competition, the brand had very little visibility on the first two pages of Google for key traffic driving terms.
In the 7 months we have been working with the client:
Table of Contents
After a complete review of the site, we put together a bespoke strategy for the site.
We outlined the core campaign goals of the strategy as follows-
The core strategy was to:
The first thing we started with was on site optimisation to ensure we create a solid foundation to build rankings and traffic on.
These are the key areas we worked on-
During the auditing process, we wanted to make sure that the site would rank for as many relevant long-tailed keywords as possible.
An important foundation for this was to restructure pages and content.
Prior to commencing our work…
We overhauled the title tags along with other key onsite elements on every page of the site in order to reinforce each page’s specific keyword relevance.
Meta descriptions were often too short or non-existent so we went about creating those for every page to increase keyword relevance.
When rewriting the title tag and meta description we applied a small amount of SEO copywriting wizardry.
This ensured that the pages would command the highest click-through rate from Google’s search results as possible.
We were also battling with a number of technical issues from:
The big elephant in the room when we started working together was how underdeveloped their link profile was.
It was obvious that we needed to focus on link building as a priority if we were to get anywhere with their rankings for all the things they’re relevant for.
But we had to balance the aggressive goals of the client with the velocity of links we built and the anchor text distribution strategy we used.
We acquired a consistent number of backlinks each month with a highly controlled anchor text distribution, including:
You can see how the number of referring domains increased over time below-
We focused the entire link building campaign to help build niche relevancy while making sure the link profile remained as natural looking as possible.
The proof is always in the pudding and we began to see immediate results after implementing the strategy above.
With the recommendations from the audit implemented in early July coupled with backlinks being pointed at the key internal pages…
Traffic continuously grew month-on-month.
By February, organic traffic was up 4,427.17% compared to June the previous year, with 472,591 visits in January compared to June’s 10,439.
Similarly, the number of new users had increased by over 4,207%, with 405,466 new visits in January compared to 9,414 in June-
Between June and March the following year, the number of keywords ranking at the top 20 positions in Google.co.uk increased significantly:
Across only 9 core keywords that we track in-house, there was an overall increase of 874 positions-
A number of high volume keywords entered the first page, and a number of highly competitive terms entered the index and continue to rapidly ascend the SERPs
These are the current rankings of the core keywords that we are tracking-
If you would like to take the hard work out of SEO and transform your organic search traffic, then send us your enquiry right now.
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We have case studies from various verticals that all faced unique problems from penalties to duplicate content. Browse through them all to get a feel for the client experience and how we increase search traffic-
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