Doubled Search Traffic SEO Case Study

In this case study, I’ll show you how we managed to:

So, keep reading, and I’ll break down the complete strategy for you!

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A Closer Look At The Case Study Site

This client runs an ecommerce store that sells pet products.

When it came to us, the site struggled to rank and appear in the search results. Indeed it was not ranking for any kind of commercial terms, to begin with.

And we all know that no visibility means no traffic, no leads, no transactions and worse, no revenue.

With that in mind, our goals were to:

…in order to increase online visibility and organic search traffic.

However, this was easier said than done!

The Biggest Challenges We Had to Overcome

Here are the 3x main issues we had to face in order to help the site grow:

These aren’t issues that you can overcome easily, so we had to put together a solid plan of attack…

Creating The Plan Of Attack

Our plan of attack was pretty simple and included only 4 steps.

Once all of this was taken care of, we started to see some pretty good results…

The Results Are In

The biggest jumps were seen after a Panda update.

This increase was down to a major SEO website restructure and meant the site saw really big jumps during the critical algorithm update.

By building a solid link base from niche-relevant pet-related websites, we increased the DA and Trust of the site.

And quickly achieved the major traffic increases that our client needed in order to cash in during the busy Christmas period.

Ranking Results

Big boosts were made between May and June and then more significant jumps made during September-

Overall increases of:

…has lead to some serious traffic improvements.

Traffic Results

The client’s ecommerce store now boasts more than double the traffic than received before using our services and now ranks for key commercial terms.

If you would like us to help you too – send us an enquiry now.

Wrapping It Up

So there you have it.

How to rank keywords while increasing organic search traffic.

We didn’t do anything fancy or complicated.

We just established a solid base that both Google and Humans love through technical audit and implementation.