This client has a young affiliate site competing in some really competitive categories. See exactly what we did to increase search traffic below.
I am going to show you how we increased our client’s organic search traffic by 1,367%.
In real numbers that means we went from 920 to 13,503 visitors per month-
Not bad for a young affiliate site!
Which has shown consistent growth across the board this year-
I am going to break down everything we did below…
…but first, let’s take a closer look at the case study site.
Table of Contents
The site is in a very competitive affiliate category targeting terms with high commerical intent.
They post a mix of content including product roundups and product comparisons – it is a truly hardcore affiliate site through and through.
Our main goal was to increase organic search traffic by:
Every SEO strategy that we build has to overcome a different set of core challenges.
When we 14x search traffic in the health niche, we had to overcome big brands with big budgets. When we tripled ecommerce revenue, we had to navigate through a range of technical problems.
And despite our case study site being relatively young – we had to overcome both technical problems AND big brands with big budgets this time around.
After analysing the site we realised that-
It’s fair to say we had quite the battle ahead of us.
So we broke down our plan of attack into 6 key parts that would allow us to win the war-
To help bolster the key affiliates pages, we built a new website silo dedicated to individually reviewing all products listed in the key roundup pages.
The purpose of this was to build satellite product review articles that we could use to internal link to the key product roundup pages with exact match anchor text.
This video explains why internal linking is important-
I assure you that internal link building is the most powerful tactic you’re not taking full advantage of and if you only take one thing from this case study, let it be that.
Even though the site was relatively young, there was a ton of outdated content.
This can often be an expensive and lengthy process but in this case, we deployed a quick win solution
All we did was use the “site:” command in Google and quoted 2018 and 2019.
Then we just went through each result from the SERPs and did some brief updates like updating dates along with fixing broken images, links or product recommendations.
In our initial assessment of the site we knew that the existing backlink profile was a problem because-
So first we disavowed all links that were-
Then we deployed a specific link building strategy to create new links which I will talk you through in a moment.
One of the first things we do with client sites is to see if they have built authority and trust with Google.
Quite often we find affiliate sites that are struggling to rank but also don’t publish-
So for this client, we took care of all of that by-
We also noted that the site lacked any social presence which is a problem long term as Google is tending to rank more “brands” and less affiliate sites in the SERPs.
So we built out high-quality social profiles which we then incorporated into the site’s structured data.
The first few months of the campaign were purely focused on “increasing Google compatibility” through site structure, technical SEO, content and backlinks.
Now that the site had a solid foundation to build on, we decided to shift our focus.
So in month 5, we focused all resources on building as many high-quality links as possible to provide the best ROI moving forward.
That means we spent next to no time worrying about on-page SEO or content and put 100% of the budget into building high-quality links every single month.
Earlier in the campaign we took care of the bad links through disavow.
Now we shifted focus to link building, we started to build high quality branded links to the homepage.
We did this until there was 50/50 parity between the number of homepage links and links to the remainder of the site.
From there, we began building links to the core affiliate pages, however with a careful selection of branded anchors and mixed target anchors.
We made sure that we only built links from-
The anchor text strategy leaned conservatively towards branded links, with a few mixed anchors and a few keyword anchors.
This was both to:
We also made sure we were building links to each of the “review” satellite pages along with the key pages themselves.
We sustained that balance throughout the campaign and continue to build links in line with the strategy above.
Our client’s organic search traffic grew by 1,367%–
That means we took them from 920 visitors per month to 13,503.
And that’s if you ignore the fact that search traffic continues to grow-
Not bad for a young affiliate site in a highly competitive niche.
So there you have it…
…the challenges we faced, the strategy we built and the results we delivered.
It wasn’t that easy given that the website was young and the competition was strong but it’s not the first time we faced this problems nor will it be the last time.
To recap, in this case study we focused on-
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