15 Content Creation Tools That Will Satisfy Your Audience

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Consistent content creation is one of the hardest parts of online marketing, especially if you are not armed with the right content creation tools to get the job done.

No matter how hard you sit and think and squeeze your fists and click your bright red heels it’s always a struggle to come up with new content ideas.

This is one of the hardest things to work out after you have figured out how to start a blog.

And, even when you do have a new idea, how do you know if you’ve written it well and it will perform?

Thankfully these content creation tools are here to take the sting out of it.

#1 – Feedly

Feedly shows you all of the relevant feeds in your niche under a quick search, and consistently updates new content into your feed each and every day.

So, you’re never out of the loop.

But what makes it a good content creation tool?


Because by adding your competitors into the tool you’re able to see:

  • New content when it’s published
  • The hot trends you need to talk about
  • Where you can add blog comments to drive traffic back to your blog
  • Steal content ideas that you can Skyscraper
  • Curate content for your social media feeds

For example, when I look at my Affiliate & SEO feed every morning, I’m greeted with everything my competitors have been doing:

feedly top stories

And you can take it one step further and narrow it down to each individual competitor:

Feedly competitors

And you get all of this for the grand total of…free.

Plus with the new Feedly integrations, like with Zapier and IFTTT, you can curate content directly onto your blog, tweet them or store them in pocket:

feedly ifttt integrations

You have to upgrade to Feedly Pro for these ($5.41 per month) so if they’ll come in handy, I’d definitely recommend using them.

#2 – Quora (not for the reason you would think)

The usual reason to use Quora is quoted as, “Find out what your audience is asking about and create content about it!”, which is great and all, but I have a different variation on why you should be using it.


It’s not only to find ideas to write about but to actually write about your content.

Let me explain…

Darren Rowse says one of the best outcomes from Blog Commenting is that you’re immersed and it often births new ideas for blog content because you’re forced to write about a specific topic or angle and share your opinion.

And, he’s not wrong.

By using Quora for this you’re able to do it for all of your platforms, too.

Finding questions and answering them you force yourself to create content more frequently and cement your opinions. Which is where content ideas come from.

I left this comment when someone was asking about email marketing & blogging-

Quora answer

Which led to me write a much more detailed guide about email marketing along with my full personal strategy & copies of all of the emails that I send out as part of my autoresponder.

Instead of just looking for questions and writing your answers somewhere else, commit to writing answers there and look for the content ideas that come from them.

There’s a much better way to answer questions on your own platform coming up next…

#3 – AnswerThePublic

AnswerThePublic helps you find questions online and is one of my favorite pieces of content creation software.

With this keyword scraper, all you have to do is enter a keyword & you can find all the questions your audience are asking about it.


You have it return the questions in a table format like you see above.

Or if you prefer visual content creation tools you can use the visualization wheel format which you can see below-

organic food questions

The best course of action here is to be broad.

If you find a question that has been poorly answered you’ve just found a content idea and a place to distribute it. Well done you, pat on the back.

#4 – Flipboard

Where you would use Feedly to target your competitors, you should use Flipboard to find new competitors and even more on-the-pulse trends.

Flipboard is available on your phone, and desktop, and most Samsung Phone users will already be well acquainted with it (swipe right on your home screen).

flipboard cover stories

Now, stories of Taylor Swift’s love life aside, you can set it up to follow specific channels and topics. And, it’ll bring you all the relevant stories that have been submitted to Flipboard up to this very moment.

If I type in Plumbing – a hard topic to create content about – you’re given this extensive list of topics (it goes on beyond the image):

plumbing flip board content

For your Plumber’s social media feed or blog you now have a virtual cheese board of content ideas to choose from, curate and skyscraper.

From this list I’ve already got:

  • 10 Quirky Ways To Decorate Your Pipes
  • Natural Bath Designs (That Don’t Need To Be Natural)
  • 15 DIY Bathmats You Can Make For Under $10
  • How To Create A Household Sink And Drain Unblocker

This is one of those content development tools you can check every day just for fresh inspiration, and can delve into much more deeply when you’re really stuck for an idea.

And, guess what? It’s free.

#5 – Content Gems

Content Gems is a keyword specific content finder that is great for your Search Engine Marketers out there.

Simply take a keyword – preferably a root keyword – and put it into their search bar:

content gems search bar

This will bring up all content and sites containing, or relevant to, that keyword:

content gems content found

You can even use it to exclude or contain an exact match of that keyword, too.

This content creation tool is free for one interest (keyword) but you can upgrade.

#6 – Udemy

Udemy is an online course tool where you can learn just about anything.

And the courses are a content creators dream. Why?

udemy screenshot

No matter your niche is there is a course for you to look at and, all of the course curriculums are content goldmines.

Let me choose one of the arts and crafts courses from above.

If I click on How To Paint With Acrylics… it’ll show me the course page and course curriculum (the list of everything that happens on the course):

udemy course cirriculum shot

Here you have access to an entirely new article, with a perfect structure. Let me show you through the power of subheadings:

  1. What is acrylic painting (and why should you care)
  2. Getting Started: How To Choose A Reference Photo And Backdrop
  3. How To Create Perfect Darks
  4. When Should You Add White?
  5. Making It [Colour]…
  6. Making Your [Shape] More Lifelike
  7. How To Add Extra Colours
  8. Finishing The Job

This strategy could be an article in itself.

But, in short, you have tried and tested content that people are willing to pay for, so it’s worth you turning it into a free article (or download) that you can market with.

Just be sure your end product is different and you’ve got gold.

#7 – Pocket

You’re busy and have things to do. Pocket helps you save the content that you see doing your day-to-day tasks (that you always forget about later) and store it so you can come back to it. All at the click of a button.


Same rules as Feedly and Flipboard apply, just delayed until you get some free time to look at them.

#8 – Hubspot Blog Topic Generator

If you’re still really in a pinch for ideas, the HubSpot idea generator can be great for getting the juices flowing.

These ideas are simple, but the headlines they give you may spark the right part of your brain & give you a creative idea. 

blog ideas generator

Enter three different nouns and it’ll give you a list of headlines based on them. You may need to work through a few cycles and try a few variations, but it’s content, right?

#9 – Portent Idea Generator

This is the last straw for content creation ideas, but if you’re really stuck, use this.

Portent created a random content idea generator that shows you headlines out of the weird and wonderful. Enter your topic and it’ll show you a suggestion like this:

dog training content creation ideas

Like I say, this is your life raft if you really need a content idea. But, it never hurts to have a final stopping place.

#10 – Google Docs

Okay, now you’ve got your content ideas, let’s take a look at the best ways to create them.

Google Docs is a free way to replace Microsoft Office, and I’d argue that it’s better.

google docs screenshot

It contains Excel, Powerpoint and Word equivalents. And you don’t lose any important features by using it.

The big reasons why you need to use this though is the collaboration features.

You can share your documents, add comments and create beautiful looking pieces that can be turned into any other form of document also.

Google docs content creation

This, combined with Google Drive, is perfect for any remote work as well as in-house work between multiple computers. I use it to create all of my: blog posts, sales copy, articles and for any external writers I use to submit work.

#11 – Hemingway

Hemingway is an editing tool that shows you how to improve your writing based on lessons from Ernest Hemingway. 

Let me explain…

hemingway editor

If you copy and paste your writing into the tool it shows you all of these different colours based on different rules.

Here’s the key to putting it into perspective:

hemingway app key

By using this grid you can go through and edit the text to sound clear, crisp and have a little more pop.

Here’s the improved version from before:

hemingway after picture

If you don’t have an in-house editor, or can’t afford to hire one, it’s a great way to edit the parts of your content that need to be edited and save time by not worrying about the rest.

There’s a free version for your browser, and the premium goes for a one-off payment of $19.99 and can be used on your desktop.

#12 – Scrivener

This tool is designed for people writing books and long form content.

You can turn your segments – like the area between subheadings or chapters – into different documents but still keep the flow of the document:


The easy to use side panel allows you to swap seamlessly between areas – great for one of those mid-flow ideas – and the research board works like a bulletin board where you can just drop your latest ideas and pages you need to link to:

scrivener sidebar screenshot

If you’re in the habit of creating eBooks and really, really long form content like this article, you can’t go wrong with this tool. Once done, export it to a .doc and you can turn it into an easily downloadable PDF or Amazon Kindle book.

Grab a free 30 day trial on their site, or drop $45 for the product right away.

#13 – Powerpoint

Okay, I know I just told you not to use Microsoft Office, but I’d recommend having a Powerpoint tool (or the Google Docs equivalent) in your arsenal for your content creation.


Because it makes creating actionable parts of your content so much simpler.

What do I mean? Take a look at this image:

add friends feature snapchat

That image was used by adding a screenshot from my phone into Powerpoint and then adding shapes onto it to make it: more actionable and easier to understand.

And, according to research from Moz, custom images like this make your content more shareable and linkable.

You’ve probably already got this weapon in your arsenal. If not, use the Google Slides version here.

#14 – Headline Analyzer

In the wake of Clickbait – which has been proven to be bad for you and the reader – it’s getting harder to write good headlines that people want to click and will trust.

Which is what makes CoSchedule’s headline analyser a must have:

headline analyzer

Enter your headline and get given a headline score:

Headline score

Along with a bunch of suggestions of how you can improve it-

title creation tool suggestions

This content creation tool is essential because you probably don’t put in the time and effort needed to write a great headline.

And, knowing where to improve never hurt anyone.

Not bad for free title creation tool either.

#15 – Facebook Instant Articles

Facebook instant articles are still new to most marketers , but there’s a good chance you’ve been reading them unawares.

Born from Paper, their failed attempt at collecting news from your feed, Instant Articles are native to Facebook, but still link up with your site. How does that work?

facebook instant articles

By connecting to the Instant Articles tool on Facebook, you can integrate it with your WordPress software so that your articles will show natively on the site. Meaning they load quicker and your bounce rates go down.

Statistically, according to Buffer:

  • They load 10x quicker
  • People are 70% less likely to abandon your articles
  • They get shared an average of 30% more than other web based articles articles

And they include great features, like instant video playing, which can grip people to your content even more effectively.

If you’ve been browsing Facebook & clicked an article that loaded quicker than you can blink, this is how they did it.

What Are The Best Content Creation Tools?

Out of the content creation tools above, I have narrowed them down to the best 4.

Here’s your four tool dream team for content creation…

  • AnswerThePublic
  • Udemy
  • Hemingway
  • CoSchedule Headline Analyser

Choice #1: AnswerThePublic

The best type of content is content that helps people solve their problems and AnswerThePublic provides a comprehensive list of questions around any given topic.

You can use these suggestions to structure a new article or to add an engaging FAQ section to the end of an existing piece of content which will in turn – help you to rank for a bunch of long tail keywords in Google.

Plus it is 100% free – who doesn’t like free content creation tools?

Choice #2: Udemy

The content method here is tried and true.

Find a course that fits your needs. Turn the curriculum into a content outline. Build it out from there. It’s premium content that people are willing to pay for and it’s going to survive on your blog.

And you even have the opportunity to show people how it used to be done, and how you’ll do it instead.

Bonus points if you use Udemy so much you even create your own sellable course.

Choice #3: Hemingway

If you want clean, easy to read writing, without breaking the bank on an editor, Hemingway is the answer.

I’ve used it for a long time and it’s made a huge difference to how I write. So if it teaches you as you work, it’s got another level most editing tools don’t.

And, for free (or a one-time only $20 for the download) you’ll never go wrong.

Choice #4: CoSchedule Headline Analyser

Headlines are still super important to the success of your articles. And, this, combined with the last two tools can really set your content on fire.

There will be testing you need to do outside of the tool, but this steadying hand can guide you towards success.

Other Tools You Might Like…

Now that you know what tools to use, it’s time to pick the type of content you want to write. My suggestion? Listicles!

Don’t want to write content yourself? No worries! You can just hire one of these content writing services to do all the hard work for you.

What Are Your Thoughts?

34 Responses

  1. I’ve been using Hemingway and answer the public for a long time but I had never even heard of instant articles before, thanks for a good tip.

  2. Thank you, Matthew. I am not sure if your readers realize how much work is required to prepare an article such as this. Everything you mention here could potentially be packaged and sold however the fact that you are giving this bundle of tools away for free shows the type of good person you are. It is my sincere wish that you are recognized as a safe, caring and honest man that we can trust to have our interests at heart and the go to person when it comes to purchasing products. You over deliver and I truly appreciate you.

  3. Hi Matthew, The quality of the content you put online, for free, is unbelievable. I’ve been visiting your site for ages now and thought it was about time I said thanks. I was reading your post about google ranking factors a few days ago and used it to update a few things on my site…so thanks for that too.Cheers, Andrew

  4. Hello, i think that i saw you visited my blog thus i came to “return the favor”.I’m attempting to find things to improve my website!I suppose its ok to use some of your ideas!!

  5. Matthew.Your so amazing. you awesomely want your followers to succeed.Thanks for being a grate man.

  6. Hi Matt.As you’ve mentioned Udemy, I would like to add my two cents. In addition to using the course curriculum as content idea reference, one can also get in touch with the course creators.Not only will this help in getting a relevant connection, they might also turn out to be an influencer. So next time one does an expert roundup, one already has a go to person for input.

  7. Awesome list and site!! thank you so much.I stumbled across your site when looking for S2member tutorial which was really helpful

  8. Great Stuff, Thanks for sharing that.My Favorite Portent Content and coschedule headline analyzerBoth gives you awesome results.

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