Frase Review: How To Increase Traffic And Conversions

I think you’ll agree with me when I say:

Writing high-quality content consistently is hard work!

And if that’s not bad enough – you put in hours upon hours of work into a single piece of content without any guarantee it will rank in Google.

But I am going to let you in on a secret:

How?

By using Frase.

In this Frase review, I will show you how to get more organic search traffic and even increase your conversions, so pay close attention.

What Is Frase?

Frase (frase.io) is an AI powered content marketing tool that helps you write search engine optimised content and quickly answer visitors’ questions.

How?

Frase has four main tools:

1. Content Briefs
2. Content Optimisation
3. Content Editor
4. AI Article Writer

Think of it like an all-in-one platform to plan, write, edit and optimise articles that are ready to publish.

Frase combines:

… To power both of these SEO tools.

What is natural language processing?

Natural language processing (NLP) is a type of AI that helps computers understand and interpret human language.

In recent years NLP has become very important to SEO as search engines have made it an essential part of their search algorithms.

Frase Pricing & Plans

Frase offers 3 different plans:

1. Free (Trial)
2. Basic ($45/month)
3. Team ($115/month)

Here’s the breakdown of how much each plan is and what’s included:

Keep in mind that the Free plan is just a one-time use to see how Frase works.

Basic is designed for freelancers and small businesses. Team is best for agencies, larger businesses or marketing teams producing content.

But that’s not all…

Frase has two optional add-ons:

1. Pro Add-on – $35/month
2. API Add-on – $40/month

The Pro add-on essentially gives you access to the Frase AI Article Wizzard. It allows you to generate complete articles with one click.

(I’ll talk more about the quality of that AI content later).

The API add-on gives you access to Frase’s SERP and URL processing.

Are you a company that needs a large amount of users?

Frase also offers a custom Enterprise plan based on your company’s usage needs. It comes with better customer support, security and scalability features.

A Closer Look At Frase Features

Let’s take a deep dive into each core feature that Frase offers.

After that, I will show you how I’ve created and optimised my content using Frase.

Content Briefs

Think of Frase Content Briefs as your own personal research assistant.

It takes all the heavy lifting of content planning and creates well-rounded briefs that even your clients would be happy to read.

Here’s how it works:

Frase automatically scans your target keyword’s top 20 ranking pages in the SERPs.

It then pulls out the most important information such as-

You can see this data for every top-ranking competitor in the search results! It’s like a complete overview of the SERPs in seconds.

Next, you can create an in-depth brief in just a few clicks. Frase also gives you options to select the information you want inside the brief.

It takes about 30 seconds for Frase to analyse the SERPs and create a brief with all of the key data and information.

Here is what the brief looked like for my article on “is sparkling water healthy”.

There is a lot of information here-

Frase Briefs cut the time of research by a lot.

What would usually take me 30 minutes to put together ended up taking less than 10. That’s pretty good!

The downside is the layout of the brief.

It feels like a ton of data/information you need to go and sift through yourself. So, some manual work will still be involved.

The truth is I don’t think the content briefs will be for everyone.

I can see them being helpful for submitting to clients or if you want to get into the writing process.

But I personally still needed to tweak the outline and do some more research to put together a really high-quality content brief.

Content Editor

I am very impressed with the Frase content editor.

The design, layout and user experience are what make Frase’s content editor really powerful.

You have all your SERP research on the right and the document editor in the middle to write on.

This means you effectively never have to leave the content editor to write and optimise your entire article.

That’s a big win for efficiency!

The content editor also feels quick and responsive. It’s as smooth as typing in a Word or Google Doc.

Frase has packed some pretty awesome tools into the editor:

You can even add images, embed videos, create tables and insert links to get a good feel for how your content is coming together.

The editor is solid and intuitive.

Writing a complete article inside Frase was easy, and the entire writing process was much more efficient.

Content Optimisation

Let me walk you through how Frase’s content optimisation works.

Here’s what makes it unique:

Frase doesn’t just tell you to add more keywords to your content.

Instead, Frase creates an entire blueprint for your article based on what’s actually ranking right now:

Think of it like having x-ray vision in Google’s organic search results.

You can see-

Cool, right?

Frase also gives you an overall “Topic Score” to show how optimised your content is.
The higher the percentage, the more optimised!

You can even click the “Explore Topics” tab to see how well-optimised all your competitors are, including the exact amount of times they’ve used specific words.

All of this is powered by Frase AI analysis and their own NLP analysis.

I also like that you can import already written article directly from your website and reoptimise them.

This makes it easy to refresh old content that has dropped in rankings.

The truth is that the Frase optimisation tool suite is excellent.

The optimisation process is straightforward, and your score updates in real-time as you follow the recommendations.

It takes all the guesswork out of optimising individual articles by getting insights on what’s ranking right now.

It doesn’t get much better than that!

AI Article Writer

The AI Article Writer is essentially Frase’s version of a one-click article generator.

It’s a paid add-on if you want access to the tool in your account.

Here’s how it works:

Frase will research the SERPs based on your target keyword. It will then come up with a list of titles, recommended topics and an outline.

You make any necessary changes and select the tone of voice you want for the article.

Frase AI then writes the entire article based on your settings.

The big question here is… How’s the quality?

Short answer – Not great.

First, it’s essentially just rewriting content already published and powered by Open AI’s GPT 4 model.

That means it generates large blocks of regurgitated content that looks and feels like it was written by ChatGPT (because it was).

Not a great start…

The content is well-optimised because the AI wizard uses Frase’s content optimisation tools to make sure it includes things like the right phrases, words and headings.

It is designed to use elements like high-converting SEO copywriting formulas for introductions.

But the reality is that the content quality is very poor.

Read for yourself the AI content that Frase produced when I used it in the image below:

In my own AI content detection test, most AI content detectors couldn’t detect Frase’s content. It may be okay then, right?

Wrong…

The BIG issue was that Quetext flagged it as plagiarised content.

The bottom line is that using AI SEO tools to write content means you run a HUGE risk of getting flagged as duplicate content spam.

If that happens, there is no way your content will rank, which defeats the purpose of creating content in the first place.

It could even impact the rankings of other pages on your site.

On paper, the Frase AI Article Writer looks like a new and innovative tool.

But after testing it out, I found that the quality is very low, like most one-click article generators.

How To Use Frase Content To Increase Traffic

I used Frase to write and optimise a few articles using the content optimisation features.

The results have been good!

Even in today’s more unpredictable search market, I was able to rank new content and refresh some older articles based on Frases’s recommendations.

Below, I will show you how I use Frase to write, edit and optimise content from beginning to end.

1. Create Content Outlines Based On Data

The first step is to create a content outline that matches the search intent of your reader.

Login to Frase, click “New Document” and select “Blank document”.

Add your target keyword and click “Start”.

Now, click on “Outline” and select “Explore Headings”.

You might be tempted to click “Generate headings with AI”.

There is nothing wrong with that as a first draft.

But I’ve found that the outlines tend to be overcomplicated and have too many headings. The suggestions can be bland and, in some cases, even irrelevant.

The best way to create an outline is to leverage Frase’s AI research and make the outline yourself.

In the Explore Headings tab, Frase pulls out the outlines of all the top-ranking websites.

Click on any of the headings to add them to your outline.

Now, don’t just copy and paste other sites’ outlines. Use this tool to create a rough outline based on articles that are performing well.

Then, customise and fine-tune it to make it better and completely unique. Add your own insights based on your experience.

That’s how you create a killer outline that ranks!

Got your outline?

Paste the outline into the Frase content editor.

You should now have the perfect article outline, optimised for search intent and based on what’s actually ranking!

2. Write Excellent Quality Content

With your outline in place, it’s time to start writing.

Writing on the Content Editor is a great experience.

The AI will analyse your content as you write it so you can make simple adjustments and optimisations as you go along.

Write your content as you normally would.

Remember…

The goal is not only to write unique content but also to write the most comprehensive.

Frase provides a wealth of useable data-

Use this information to guide you as you write your content.

Take advantage of the fact that all of this information is at your finger tips, without you needing to switch tabs and do more research.

3. Optimise Your Content Using Frases Recommendations

Here is the truth:

Writing great content is one thing, making sure it’s optimised so that it ranks is a whole other thing.

You can write the most amazing content but if no one reads it, it won’t matter.

Frase recommends topics by analysing the top Google results for your target search term.

You get a score of how you stack up against the top results.

There is an average score so you can what the average optimisation of your top-ranking competitors is.

Is your content SEO not quite hitting the mark?

No worries because the software tells you exactly what you need to:

…To reach that 100%.

On the right side, you can see your own topic score in real-time.

How do you improve your SEO score?

You need to make sure you mention and cover each of the recommended topics that Frase provides.

Frase gives a colour to show if you need to use the topic word more or less:

• Green: You have mentioned the topic enough
• Orange: You need to mention the topic more
• Grey: The topic hasn’t been mentioned at all
• Red: You’ve mentioned the topic too much

Your goal is to use all of the topics the suggested number of times – this is how you get that perfect 100%.

In most cases, Frase will recommend some topic words that just aren’t relevant. Simply delete these words so they don’t impact your optimisation score.

Sometimes, getting 100% feels like you are unnaturally adding words.

That’s okay!

The minimum optimisation that I’ve found is 75%. This is enough to get Google to understand your content and draw relevance to your target keyword.

How Can Your Business Benefit From Frase Products?

For business owners and agencies, Frase is the swiss-army knife of content marketing – something you want in your back pocket.

But how exactly will these features benefit your business?

Frase Will Save You A Lot Of Time And Money

The biggest benefit of Frase is its streamlined content planning and writing process.

You can say goodbye to wasted hours researching, planning and getting nowhere and hello to a faster, more optimised content process…

…Without compromising on writing quality.

With their tools, I was personally able to cut my own article planning and writing time in half.

You can even integrate Frase with WordPress to directly publish content to your website without the need to copy and paste.

Prefer to type in a doc?

Frase has a Google Doc integration that brings all of their powerful features directly inside of the doc so you can work within Drive.

The bottom line is that Frase streamlines the entire writing process, allowing you to publish quality content that ranks well in Google.

Frase Will Help You Align Your Content To Organic Search Demand

Search is becoming more complex.

Google is moving away from keyword focussed search results to topic focussed search results.

There goal is to rank the best content that provides the most value to Google users. As smart SEOs, this means we need to do the same.

Frase makes content optimisation a breeze. Their topic score and search analysis features make optimising your content easy.

Plus, you get a deeper insight into the topics people are interested in which helps you produce better quality content overall.

And if your content optimisation score is low?

Frase shows you exactly what you need to do to improve it.

No need to go through lots of different analytics. Frase makes it easy to align your content directly to what people are searching for.

Frase Will Guide You During All The Process Of Content Creation

Writing quality content is hard enough.

Frase guides you through all fours stages of creating content:

1. Research – Generate automatic briefs for your topic.
2. Planning – Create content outlines that include key information.
3. Writing – Easy to use built-in content editor.
4. Optimising – In-depth optimisation guide for perfect SEO.

From topic search to briefs and optimisation, Frase does it all. It’s nice to have everything you need to produce great content that ranks in one tool.

Frase Pros & Cons

Still on the fence whether Frase is right for you?

Here are some the key pros and cons I noticed to help you decide.

📋 Frase Pros: What I Think You’ll Like

📋 Frase Cons: What I Think You’ll Dislike

Frase vs Competitors: How does Frase stack up?

Frase definitely has some competition.

So, how does Frase compare to its two main competitors, Surfer SEO and NueronWriter?
These are the key differences you need to know.

Surfer SEO vs Frase

Surfer SEO and Frase are like two sides of the same coin.

Both tools were built for advanced content optimisation but have changed their approach over time.

Let me explain:

Frase focuses heavily on topic research and NLP-driven content optimisation. Their topic modelling system helps you understand what to cover in your content.

Surfer does the same but offers more advanced tools-

The other big difference is in the AI content writing…

Surfer recently added a Jasper AI integration for AI writing. It’s much more advanced than Frase and can automatically add images and videos to the content.

Frase has its own AI writing models powered by GPT o1.

The bottom line is that Surfer offers more tools and features than Frase. After using both, Surfer SEO is the superior tool.

It’s best for users who need all the extra capabilities.

But those extra features come at a cost. Be prepared to pay about twice as much as Frase, with Surfer SEO plans starting at $99/month.

Want to learn more?

Check out my complete Surfer SEO review.

NeuronWriter vs Frase

NeuronWriter is almost a direct competitor to Frase.

It offers an advanced content editor, NLP optimisation, and AI-powered SERP research.

How does it compare to Frase?

Here’s the truth…

While both tools help with content optimisation, Frase is lightyears ahead in terms of features and usability.

Frase gives you a complete content creation system:

NeuronWritter feels clunky in comparison to Frase. It does the basics, but it’s like using a calculator vs a smartphone.

But NeuronWritter is about half the price, starting at just $23/month.

If you are really on a tight budget, NeuronWriter might be an alternative. But Frase is definitely the superior tool here.

Wrapping It Up

Frase helps you create content that delivers great SEO results.

I don’t know any other tool that cuts down the amount of time it takes to create high-quality content while streamlining the entire writing process.

The tools are easy to use and make it simple to consistently create SEO content your readers will love.

And if you’ve ever worried about not being able to optimise content properly, Frase guides you to do that while ensuring your content is highly relevant in the eyes of Google.

And if Google is happy with your content… it will rank faster and higher.

That’s the end goal, right?

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