Every business needs content.
Content is the best way to connect with your target audience and customers. Regardless of what you do – you will need written content at some point.
And when you do, where do you turn?
Short answer – Content writing services.
Content writing services provide everything you need without having to go through the painful process of hiring and training a writer.
But don’t be fooled…
Not all content writing services are created equal.
Below we have listed the best content writing services you should consider hiring. We’ve also included some things you need to think about before hiring any writing service to produce content for your business.
Let’s jump in!
What Will I Learn?
Content writing services are professional writing companies that create written content for businesses and individuals.
These services can include writing:
And so much more!
Content writing services have become increasingly popular over the last 10+ years as the demand for high-quality content has increased.
The truth is that there are lots of different types of content writing services.
Some companies specialise in blog writing and others specialise in sales copywriting, such as product descriptions or ecommerce sales pages.
The key is finding a service that offers the kind of content writing you need, so you can be confident that they can deliver the results you want.
You could go through the process of hiring a part-time or full-time writer for your business.
But that’s a lot of work. Content writing services offer a lot more benefits than just the content they produce.
Here’s what I mean:
The best content writing services have streamlined the writing process.
Within a few days, you will receive your content.
No need to train anyone, create a contract or go through a huge hiring process.
The content writing service already has a qualified team on hand with experts that have to know what they are doing.
Need more content, fast?
A massive benefit to content writing services is their ability to scale (or downsize) with you. They have the team on hand to produce as much content as you need. You just pay for what you want.
It doesn’t get much easier than that.
Looking for content writing services, you can trust?
Below is a list of the best content writing services we can recommend. Each has different pros and cons and specialises in different types of content.
Word of advice:
Always place a small content order or get samples before going big.
Make sure that you’re happy with the ordering process and results before you commit to one writing service.
Want more control over the content that is written for you?
That’s where WriterAccess can help.
WriterAccess is like a marketplace where you’ll find vetted, high-quality writers for your project.
Think of it like a pool of writers who specialise in different types of content for different industries.
How much does WriterAccess cost?
WriterAccess charges a monthly subscription fee starting at $49 to get access to their platform and pool of writers.
The subscription fee also includes workflow integrations, AI tools and excellent customer support.
Once you have access to the platform, you can start looking for writers. Expect to pay $0.02 to $2.00 per word.
The more you pay, the better writers you will find.
Here is a list of pros and cons to consider with WriterAccess:
|Find top-tier writing talent quickly||You need to source the writer which may take time|
|More control over the quality of content||Platform monthly subscription fees can be pretty high|
|Allows for more consistent content because
you can use the same writer again and again
|Works well for both small and large budgets|
Verblio is another platform that connects you with great writers.
The company has a reputation for only providing quality writers while also offering the support and service needed to get quality content quickly.
While Verblio primarily specialises in providing US-based skilled writers for SEO blog writing and website content, they have expanded their content services over time. This includes anything from editing content to writing full ebooks.
Verblio pricing is very transparent.
You are charged a subscription fee based on the number of words you need per month. Here’s an idea of how much it costs:
You’ll have the choice to pay monthly, quarterly or annually. Verblio offers discounts when you commit to longer plans.
Verblio has a lot of pros, but there are some downsides you need to consider as well:
|Transparent and easy-to-understand pricing||Pricing is higher than other content writing services|
|All writers have a very good understanding of SEO
and writing optimised content
|Don’t offer 24-hour customer service|
|A huge range of content services are available|
|All writers are native English speakers
|Money-back and satisfaction guarantee|
|No monthly “platform” fee|
Just keep in mind that they do tend to charge more than other services.
iWriter is a trusted content writing service that offers a huge range of writing services.
They’ve developed a simplified ordering process that allows you to order content efficiently while communicating your needs easily.
One of the big pluses of iWriter is their content turnaround times.
Because they have a large pool of writers, they can quickly turn around even large content orders.
But is the content any good?
IWriter has 4 content tiers to choose from, starting at just $0.01 per word and going up to $0.08. The more you pay, the better the quality of content will be.
This means that iWriter can work for a range of budget and content quality needs.
And if you find a good writer, you can continue using them through the platform, giving you more consistency in your content.
Are you wondering if iWriter is right for you? Here is a list of pros and cons to consider:
|Fast content turnaround times||Receiving the content is not always straightforward|
|Affordable pricing||In the past, there have been reports of writers
delivering plagiarised/spun content
|Easy content ordering process|
|“Review before you pay” policy|
WordAgents is known as a quality writing service that offers good value for money.
They are used and recommended by some of the industry’s biggest SEOs and niche site owners.
While WordAgents does offer a wide range of content writing services, they specialise in SEO optimised content – especially blogs and articles.
They have hundreds of native English-speaking writers from the US and Canada.
That means they can handle large volumes of content orders at scale without compromising on quality.
How much does it cost to work with WordAgents?
Content writing starts from about $0.06 per word for more basic writers.
It can cost as much as $0.12 per word for specialised niche writers – which is on the higher end of a content writing agency.
WordAgents also has an all-inclusive managed content service if that’s what you need!
Here’s what you need to consider before going with WordAgents:
|Vetted and trained native-English writers||Requires large content orders|
|Free samples are available before you commit
to working with them
|Is more expensive than a lot of competitors|
|All content should be optimised for SEO|
|Option to get niche experienced writers for your content|
SEO Butler is a UK-based content writing service that specialises in SEO-written content.
They provide a variety of content services at affordable prices.
The team at SEO Butler is easy to work with and offers excellent customer support. They also have writers in the US and UK, so they can cater to businesses that need different variations of English.
Unfortunately, there is no way to guarantee the same writer for your next content project.
UK Butler starts at $0.07 per word and offers generous discounts for bulk orders, so you are definitely getting value for money.
SEO Buttler is an established content agency that knows what they are doing. Here is a list of pros and cons to consider:
|Only native-English writers from UK and US||Ordering content isn’t exactly straight-forward|
|Option to rewrite content if you aren’t happy||Can’t guarantee the same writer for each project|
|Established content agency with years of
SEO content writing experience
|Content includes images|
|Quick turnaround times of 6 business days or less|
Do you want to outsource your entire content writing process to a trusted team?
That’s where Content Refined comes in.
Think of Content Refined as more of a blog content management service.
They handle everything from keyword research and creating briefs to writing and even publishing on your site.
It doesn’t get much easier than that, right?
Tell them what you want to write about and they’ll handle the rest.
Content Refined is made for businesses with limited time and bigger budgets. They offer monthly subscriptions starting at $429 per month.
Make sure you check out these Content Refined pros and cons before you jump in:
|Full-service content writing services||Much higher price than other options|
|Strong focus on SEO optimise content||Only offer monthly subscriptions|
|Can create a content strategy for your brand|
|Includes keyword research, images,
uploading content and publishing
|Excellent level of writing quality with technical
expertise in different industries
Content Pit is a popular content writing service that’s been in the industry for a while.
They have built a reputation for offering good value for money.
You can order content directly through their online site or hire them for content management.
The done-for-you management service is affordable and includes everything from keyword research to on-page SEO and publishing.
While the content from Content Pit is good, you can’t expect it to be amazing.
This means that their service will suit businesses and sites that don’t require technical expertise in writing.
Content Pit’s writing services start at $49 for 1,000 words and gets cheaper with the more content you order.
Here’s what you need to know before hiring Content Pit as your preferred content writing service:
|Very fast turnaround times including
large content orders
|Not all content will be amazing but most is good|
|Easy-to-use client portal and delivery process||Some writers are not native-English speakers|
|Affordable content writing services||Not good for any niche or industry that
requires technical knowledge
|Ability to upgrade to their complete done-for-you
content management service
|Unlimited edit requests|
Niche Website Builders is considered one of the industry’s best hands-off, done-for-you content writing services.
They have designed a great range of services and packages primarily focusing on completely SEO optimised blogs and articles.
Here’s what you need to know about them:
Niche Website Builders have a very high-quality control process for their in-house writers and written content.
That means you can expect quality content every single time.
They also have the customer support you expect to ensure everything runs smoothly.
Need SEO content for your agency?
Niche Website Builders has special content packages specifically for agencies.
But as you would expect, Nice Website Builders’ prices are higher than other services. Content creation prices start at $450 per month for 5,000 words. You can also do one-time bulk content orders starting at $800 for 10,000 words.
Niche Website Builders is definitely on the high-cost end, so here are some pros and cons you should consider:
|High-quality level of content||Minimum order of 10,000 words|
|Excellent SEO optimisation for every content piece||Prices are on the higher-end|
|Includes in-depth keyword research||No discounts are offered for large orders of content|
|Can be a totally done-for-you content service|
|Lots of content packages to match different
website and business needs
Constant Content takes a different approach to content writing.
While it won’t be for everyone, they have unique services that can offer great value for money.
Let me explain:
You create a request on Constant Content for:
You’ll also need to provide extra details like the writing style and word count.
Writers then pitch you their content and you select the writer you like best. This gives you more control over the writer’s quality and the overall content production approach.
You also get an account manager to help you go through the process.
But that’s not all…
Constant Content allows you to buy pre-written articles. Each article should be unique, can only be used once and are delivered instantly.
This is a one-of-a-kind service that might be worth checking out.
Prices for hiring writers vary greatly depending on who you select, the type of writing and the topic. Pre-written articles start at about $50 per piece.
The truth is that Constant Content won’t be for everyone, and that’s ok. Consider these pros and cons before you get started with them:
|Select from a huge pool of writers||The backend user experience is clunky|
|Have more control over your content||Not easy to vet writers for quality|
|Continue with the same writer||Lots of manual work to find the perfect
writer for your project
|You can buy pre-written content with immediate delivery|
TextBroker is primarily a large marketplace to find writers for your content.
But they also offer managed service, which means their team does most of the heavy lifting.
TextBroker only offers blog and article-writing services. You can select from 3 different options-
The price varies on the level of quality you need and the type of order you place. Expect to pay anywhere from $0.03 per word to about $0.09 per word on the higher end.
TextBroker content quality ranges significantly. Make sure that you consider these pros and cons before ordering:
|Choose from a large pool of available writers||It’s hard to vet writers properly before ordering|
|Have as much control over the writer
and content process as you want
|Not all writers are native-English speakers|
|Continue to work with the same writer
or group of writers
|Lots of manual work to find the perfect
writer for your project
|Complete managed service available|
Ordering content from a qualified content writing service seems straightforward.
But don’t be fooled…
The truth is you need to be clear on the content you want, your budget and the quality before you even contact a content writing service.
Make sure you think about these 5 things before ordering any content.
It’s essential to know what type of writing you need and exactly what you will use it for.
Do you need-
Different content writing services specialise in different types of writing.
Make sure you research and choose a content writing service that can deliver the type of content you want.
Remember to ask for samples to see if the content matches the type of writing you expect.
Good content isn’t cheap.
But you need to have a clear idea of your budget before hiring any content writing service.
The truth is that different content writing services charge different prices.
While you don’t want to overpay, you also don’t want to sacrifice quality for a lower price.
Most business approach ordering content writing services with a word count in mind – but that’s not how the pros do it.
Here is what you should do:
Most content writing services charge between $0.05 and $0.12 per word, depending on the type of content you are ordering.
Even if you have a lower budget, it’s often better to get less content that is higher quality.
With a solid budget in mind, you can look for a writing service that meets your needs without compromising.
Need content quickly?
Every content writing service provides a timeframe of how long it will take to deliver your project. And most offer faster turnaround times for an extra fee.
The key to any content writing is consistency.
Before placing an order, look at the turnaround times for content. Make sure it matches your expectations and fits within your timeframe needs.
I know that I keep banging on about quality.
But don’t underestimate how important quality is – especially in a world where AI will be spamming out low-quality content at scale.
Content quality comes down to expectations.
You can’t expect incredible results without first ensuring the content writing service can deliver the quality your business needs.
But how do you ensure quality content?
Start by asking for samples of content relevant to your industry and business.
Any content service worth its salt should be able to provide samples for the type of content you want.
Next, you need to review the content-writing process that the service uses. Specifically look at the brief that the content service sends out.
The brief is your chance to explain what you need.
A good brief helps you convey what you want while also assisting the writer in meeting the quality standards you need.
Last thing to remember…
Only hire content writing services that work with native English writers. You are after quality work that reads well and is entirely error-free.
The best way to see if a content writing service is any good is by looking at what previous clients say about them.
This is where reviews come in.
One of our favourite sites to check reviews on is TrustPilot because of the transparency and integrity of the review collection method.
Start by double-checking the business you are considering on TrustPilot.
You should also Google the company to find out more about their reputation online. For example, Google “Company Name + Reviews”:
Keep in mind that no content service is perfect.
So don’t expect everything you find to be entirely positive.
Lastly, check the content writing services, testimonials and current clients.
You should be looking for well-known companies and people who have provided testimonials.
If a company or person you trust has given a testimonial, you can be confident in the service you are hiring.
Finding good content-writing services can be challenging. But with the right approach, it is possible to get high-quality content that meets your needs.
And when you find a quality service you can trust – the sky is the limit!
Good content writing services will scale with your business.
If you are unsure where to start, I recommend looking at:
They have great reputations for delivering high-quality content you can rely on.
Not all content writing services are created equal. Make sure you spend the time to research properly and choose the best service that suits your business.