Want to build more quality links this year?
Now is the time to pay attention.
This might be one of the most important tutorials we have ever written about link building.
The truth is that link building is one of the most complex parts of SEO.
Do it right and your business can benefit significantly. But do it wrong and you can end up in a world of painful Google link penalties.
In this blog post, I will show you the top white hat link building strategies we are using right now and explain why the whole “black hat vs white hat” debate is stupid anyway.
I’ve also put in a bunch of extra tips to ensure you understand what quality link building looks like and why you should take advantage of it.
What Will I Learn?
White hat link building is a type of link building strategy used to acquire links to your site through ethical and legitimate means.
Think of white hat link building as a way of acquiring backlinks naturally without you needing to do anything extra – like outreach.
Your site has great content and other people naturally link to your content.
Sounds simple, right?
Links are like votes from other websites.
The more votes you have from large, trustworthy and authoritative sites – the more your rankings will increase.
They signal to Google that your content is:
So you can see how valuable high-quality links are. But the next question is…
How do you build more links with white hat link building techniques?
This is where the white hat vs black hat link building debate starts and ultimately gets out of control.
“White Hat” and “Link Building” shouldn’t really be in the same sentence.
Here’s what I mean:
All link building is against Google’s webmaster guidelines.
That means if you do any link building in order to improve your website’s visibility, you are going against Google’s guidelines. Period.
Going against Google’s guidelines = Black hat.
You’ve probably seen people online recommending strategies like guest posting as a white hat link building strategy.
But as we have already established – this is against Google’s webmaster guidelines and is therefore a black hat strategy.
Now you can see why the whole “black hat” vs “white hat” link building debate is kind of stupid.
Links are essential to SEO and people will still build them manually – especially the big sites. If you aren’t building links, you will ultimately lose out to your competitors.
But if all link building is black hat – Where do we go from here?
It’s time to redefine what white hat link building means and put an end to this silly debate for good.
The moment someone tells me that they are a “white hat link builder”, it only tells me one thing.
Simply that they have huge gaps in their SEO knowledge and likely lack the skills to deliver quality SEO results.
That’s harsh, I know…but it’s also true.
When was the last time you sent a guest post request to someone and they didn’t respond asking for payment?
That’s just the nature of link building today.
So how do we define white hat link building strategies?
Here’s my definition for people who like to label things:
White hat link building uses strategies and techniques to acquire quality links that look natural and boost your SEO results.
Black hat link building is anything else.
Now that we have put the “black hat” vs “white hat” link building debate to bed and redefined what white hat link building strategies are – let’s look deeper at link building strategies you can use to grow your SEO traffic.
Here’s why you should ONLY ever use quality link building strategies to get more backlinks.
What does “safe” mean?
Simply put – Safe backlinks are links that look natural to Google.
If a reader can see that the link doesn’t fit the page, then you can bet that Google can too.
Here are some of the guidelines that we use to build safe backlinks:
Safe backlinks are the only sort of links you should be building.
They will help protect you from algorithm updates and give you the kinds of results you are looking for.
Google link penalties do happen, and recovering from Google penalties is hard work.
In 2012, Google introduced the Penguin Algorithm update, which devastated thousands of websites almost overnight.
The goal of the Penguin update was to stop people from manipulating Google’s algorithm by building spammy links.
Since then, it’s become part of the core algorithm targeting-
These are just some of the ways that Google’s algorithm detects unnatural links.
White hat link building strategies will ensure that you don’t build any dodgy links and help you stay out of trouble from link penalties.
Ready to start building links the right way?
Here are 3 proven white hat link building strategies that are safe to use and will help you get more backlinks that improve your SEO rankings and traffic.
This is my favourite “white hat” link building strategy.
I’ve been using competitor backlink analysis since 2012 and it is still the best link building strategy that our team uses today.
It’s also the link building strategy that gets us the best results with the least amount of work.
Who doesn’t want that, right?
All you have to do is uncover and replicate your competitor’s backlinks.
Adding value to conversations on relevant niche/industry blogs is about as white hat as you can get.
There is no doubt that blog commenting as a link building strategy isn’t what it once was. But there is still some value from this super easy and efficient link building strategy-
And so much more!
Blog commenting as a link building strategy is easy to do and perfect if you are just getting started with link building.
There probably isn’t a more white hat link building strategy than broken link building.
The internet is designed around links.
That means most websites have hundreds (if not thousands) of internal and external links. For whatever reason, these links can easily break and stop working.
This is where broken link building comes in.
Most site owners don’t realise when they have a broken link on their website.
That provides an opportunity for you to help people out and net yourself some high-quality backlinks.
The truth is link building is hard work – especially if you build high-quality links using white hat link building strategies.
Don’t have the time?
Take advantage of quality link building services that will do it for you.
We recommend Links That Rank for link building you can trust.
They provide the highest quality links of any link building service you will find online.
You already know that link building is all about quality control and safe link building practices. That’s where Links That Rank shines.
Every link they build-
Links That Rank is so serious about quality control they even created a free link building tool that identifies toxic links and sites.
If you want a completely hands-off link building service you can trust – you won’t go wrong with Links That Rank.
Link building is essential for serious SEO growth.
Without it, you will struggle to rank for competitive SEO keywords and achieve the kind of results you want.
But modern-day link building is all about quality. That’s why you need to use white hat link building strategies that will keep you out of trouble with Google.
Choose one of the white hat link building strategies above and start building quality backlinks that actually move the needle forward.
Don’t have the time?
Get Links That Rank to build the links for you.
That way, you can continue to focus on building your business while someone else takes care of the link building!