What if I told you learning about SEO doesn’t need to be hard or expensive?
That for every $200 course, $50 book and two hour long seminar, there’s a post that shows you exactly what you need to do, free of charge.
Well in this monster list of tutorials, that’s exactly what you’re going to get.
No matter what you’re looking to achieve – competitor insights, learn new backlink strategies or even if you’re just looking to improve your SEO knowledge.
There is a free SEO tutorial to show you exactly how to do it.
So if you’re ready to level up your SEO game and rank your site in the search result, it’s time to read on…
What Will I Learn?
This listicle isn’t the biggest list of SEO related tutorials on the web. Instead, it’s about giving you an SEO tutorial of the best quality.
Everything here can – and will – improve your skills and search results. It’s been broken down into sections so you can focus on each specific part of SEO.
To get to each section, all you have to do is click the tutorials topic links below:
Each SEO tutorial from this menu icon also comes with different skill levels of Easy, Medium or Hard:
That way you can choose the SEO tutorial that you’re going to get the most benefit from. Knowing your marketing and sales acronyms may help you throughout the tutorials.
Okay, let’s get started, shall we?
Are you just getting started with SEO? Or, looking for a simple SEO tutorial on how to improve the SEO performance of your site, without getting too technical?
Well, these tutorials for beginners will guide you through all the SEO basics you need to know to proceed with search engine optimization.
If you want to know how to get your site off to a good start, make sure to read this SEO starter guide.
It covers every basic part of SEO you need to know & understand to please Google as well as your target markets, and gives you some small, actionable steps to take yourself.
These are really simple concepts, but they’re essential to know. The information here is rock-solid and will help you build your SEO education and rank well for years to come.
This free SEO tutorial from the Moz community – one of the front runners in Search Engine Optimization Research and Software – covers all of the basics of SEO and is a great starting point.
It avoids going too in-depth into an SEO topic but gives you a clear understanding of each SEO element, so you leave with a good level of SEO knowledge.
By reading it you’ll learn:
Allowing you to make changes to your site, start research and build your search engine rankings with confidence (and without the jargon).
Hobo Web has put together a 59-point step-by-step SEO tutorial on how to understand it, and how to apply each SEO step to your site.
This is by far the most complete free SEO tutorial for beginners I can find online.
If you want a deeper understanding of search engine optimization, without feeling too overwhelmed, you should bookmark this one.
This guide from Neil Patel and looks like more of a short-and-sweet SEO tutorial that comes at Beginners SEO from a business owner’s point of view, instead of someone trying to become a professional search engine optimization expert.
It gives you a basic understanding of:
A nice addition to other search engine optimization tutorials out there. If you don’t want to wade through long, heavy content, this SEO tutorial is more up your street.
Plus, Neil has developed a teaching style that leads to fast learning and positive results.
This SEO tutorial for beginners is basic in design but does well to explain some concepts that the other search engine optimization beginner tutorials don’t.
Tutorials Point goes to a little extra depth, and you can follow on step-by-step, as more of an SEO tutorial, rather than just gaining a basic SEO understanding.
You can read more about:
I wouldn’t use this over the other two guides to build your knowledge of SEO. However it’s worth a read to deepen your understanding a little.
This guide was written back in 2012, but don’t let the date fool you, this post is still as relevant today. Building backlinks with the right link analysis tool – as you’ll read later – is one of the factors you need to pay attention to.
And, this epic SEO tutorial for beginners will show you how to do it right.
In it you’ll find:
You could follow this guide for the next few months and see improvements in the search results that will last a lifetime.
Definitely the place to start getting link SEO education.
Keywords can be a confusing topic for you beginners – you’ll get another keyword SEO tutorial next. Harsh Agrawal has put together a great post to help you understand what they are, how they work and the role they play in search engine optimization.
Even if you don’t put anything into action yet, it gives you a much better understanding for when you read the more in-depth keyword tutorials.
This easy to read guide puts together all-important basics and techniques to get off to a good start with search engine optimization and provide a great user experience to your target markets.
The SEO tutorial covers:
Each part of the SEO guide includes additional blog posts with detailed SEO tricks and tips. Once you finish, you can test your skills and get a certificate.
There is also a list of 50+ external SEO resources you can go through.
Before we get started you need to know that keywords are an integral part of Search Engine Optimization. While the way Google processes them may change from time to time, they remain part of a search engine’s backbone.
In these tutorials – range from beginner to advanced skill levels – you’ll learn from the best on how to perform keyword research, and elevate the search engines organic traffic for your site.
Brian Dean’s tutorials are always super easy to follow; this SEO tutorial is no different.
Whether you’ve just found out what a keyword is, or if you’re a seasoned SEO veteran, you can find something in the seven chapters of this guide.
Brian shows you:
When you’ve finished this guide, you’ll have a complete understanding of keywords, search volume, search query and actionable strategies you can use to grow search traffic to your site.
This step-by-step from Ahrefs shows you a complete breakdown of how to perform keyword research. From start to finish, this guide holds your hands for every step.
By the end of the SEO tutorial you’ll have a complete list of keywords you can use across your site, that are laser-focused to your audience. Not bad for free, right?
This is probably the most thorough guide to gaining an understanding of keywords and how to research them on this list.
Nick talks you through:
Once you’ve read this you’ll have a much better understanding of how keywords will work. Which ones will work for your site. And, where to look to get your best search results.
This is a hyper-specific approach to keywords, but if you can use his research in your content, it’s one of the best tutorials out there.
Glen explains how you can capitalise on using the years (2015, 2016 etc.) in your keywords to get a huge SEO boost in organic traffic ahead of your competition.
He breaks down the data on how this works, when you should implement it, and why you need to approach your keywords in this way. Giving you a list of content ideas, and relevant keywords, you can use to skyrocket your traffic.
You can find a lot of keywords in a really short space of time. So, if you’ve got a hectic schedule and less than 30 minutes to commit to your search engine optimization efforts, this guide could be for you.
In this SEO tutorial for beginners you’ll see:
If you follow along you should come out with a list of around 100 keywords.
With this list, you can start researching into which will bring the best search results for your site. A good choice if you’ve been putting off keyword research.
In this tutorial, KaiserTheSage walks you through how he used Google Analytics data, and some simple keyword research, to get 44% more traffic in less than 30 days.
He also keeps the guide constantly updated so it’s easy to implement based on changes to Google.
Here he’ll show you:
All of which will leave you with a completely actionable SEO strategy to rank for more keywords that are much more likely to convert into paying customers with a great user experience.
Learning how to create a link campaign doesn’t need to be hard. And, while it may feel like the world is against you, it’s not.
These tutorials will show you how to make your voice heard – and your site rank – with long-term strategies for success.
Sounds good? Let’s get started!
This case study follows the story of Emil, who took a middle-of-the-road snack company to a number one Google ranking. And, give you the exact strategy he used to get there.
By the end of the post you’ll know:
You get to learn how to build quality links – the right way, and fill in gaps in your knowledge with practical steps.
And the bottom line is that even if you have no content worth linking to right now, by the end of it you’ll be able to create a solid piece and get valuable backlinks for it.
You don’t have to be in the Gambling Industry to get a lot of value from this post. Sam Miranda shows you simple, actionable ways you can create content and links in your industry.
He talks about:
You’ll come away with a sound knowledge of the two main concepts of building links: make news or make friends.
Another great resource from Hobo Web. Aside from showing you the evolution of Matt Cutts’ hair, they also give you some impressive, consistently up-to-date backlinking advice.
In this SEO tutorial the answer your most frequently asked questions with actionable tactics and advice, like:
These is a blend of actionable tactics, and quality advice you can trust.
My advice is to pay attention to it.
Internal Linking is an often forgotten tactic, yet it remains effective. This is only a short guide on Internal Links that covers:
This post is the basis for most internal linking tutorials out there – and is arguably the best – so it’s better to get the information straight from the horse’s mouth.
Robbie has a very unique teaching style. He always finds a way of making even the most complex topics easy to access. And, this post is no different.
These are link tactics he’s used himself, and he shows you exactly how to implement them for yourself right now.
He shows you:
And that’s just the tip of the iceberg for this 7,000 word beast of an article. Your search engine rankings will thank you for it.
If these strategies weren’t enough for you then head over to Fortis Agency’s article – How To Get Your First 100 Links
Knowing what your competitors are doing is important.
Because not only can you keep an eye on the moves you should be making to stay ahead of the SEO game, you can leverage their hard work to get further ahead.
Experienced marketers know their company’s rivals inside and out, and they know that there are always more competitor insights to discover.
These tutorials show you how to get behind the scenes of your competitor’s link SEO strategy campaigns and use it to your advantage.
This SEO tutorial shows you every step of the process is covered, including:
I leave no stone unturned so that, even if you have zero knowledge of Backlink Analysis when you arrive, you’ll leave full of useable, actionable information.
Indeed, by using this competitor’s link analysis tool, you will be able to build a complete and solid link building strategy.
This SEO tutorial from Robbie is almost a sequel to the post above. He carries on the topic and delves into other possible ways to use backlink analysis to get results (check out my case study to find the best backlink checker)
He talks about:
If you want to complete your backlink analysis knowledge, take the time to read this post.
These tutorials demonstrate that not every business wants to take on the world. Sometimes, they just want to dominate the local area.
No matter where you are in the world, each local SEO tutorial in this list gives you the research tools local websites need to win the SEO game in your local area.
This is a short-and-simple Local SEO guide that even the most techno-phobic business owner can use. While there are some concepts you may need to Google, you’ll be able to make a start on everything in the SEO tutorial going solo.
It shows you:
By the end of the SEO tutorial you’ll have a solid knowledge of how to start a Local SEO campaign and be able to start right away.
This isn’t your average search engine optimization checklist. You’re not just abandoned to go it alone with some half-assed checkboxes. Instead you’re told what to be doing and how to do it.
You can follow along each section with Miriam’s guidance, to help you understand what you need to be doing to rank. You’ll cover topics like:
If you’re going into a Local SEO project and are feeling a little lost, you’ll find everything you need in the Moz community.
This is a really visual guide to Local SEO. You can see every step of each process and the results that are possible from each manoeuvre and tactic.
Neil goes in to depth about:
You can follow all of the steps at your own pace to start seeing your results. Even just a few of the tweaks here will have a large impact on your search results.
If you need professional help with your local SEO, please, check out my list of the best local SEO services.
Writing content for SEO isn’t the same as it used to be. Not only do you need to have a keen eye for keywords and value, but you also need to be able to deliver it in a way that people will love.
These tutorials will show you how to boost your SEO copywriting skills with practical SEO writing tips, and create more valuable content, without having to revisit your high school English textbooks.
This free eBook shows you all of the basics of SEO Copywriting you need to know to get started.
If you’re brand new to creating content for SEO purposes – maybe it’s your new site or the in-house copywriter is on sick leave – this guide is perfect to get you started.
In it you’ll learn:
To get access to this eBook you’ll have to sign up to My.Copyblogger for free, or you can download it by clicking the link at the start of this section.
This post had a huge influence on my writing. It’s a heck of a resource and no matter how many times you read it, you always further your SEO education.
Brian Dean goes into depth about:
By the end of the SEO tutorial you’ll have an entirely new approach to creating, and writing, your content. And your readers will love you for it, no matter your niche or target markets.
Introductions are the most important part of your content. Because, if they aren’t good enough, nobody will ever get to the part where you offer them insane value.
In this SEO tutorial, Neil Patel lets you follow along with him as you create the perfect article introduction, based on real-world examples.
You might not think this has a direct relation to search engine optimization. But, the more people who read, share and come back to your content, the more you’re going to rank.
Writing great introductions is the gateway drug that makes it happen.
I hate to break it to you but people don’t read all of your content. They skim read it to find what they want, delve in, and then go away as soon as you’ve scratched their itch.
Having compelling, SEO benefit-driven subheadings can get them to read more of your content and convert them into loyal, tubthumping fans.
In this SEO tutorial Gary Korisko talks about:
All of this allows you to create more powerful content for when readers land on your page. Not only improving your search engine rankings, but your conversions to customers too.
Want to know the best way to optimise your site? Then you’re going to need to perform an SEO audit.
Whether this is your first, or your 400th, these tutorials show you how to do it. And how to do it very well.
In 2018 my search traffic was a disaster. I decided to something about it!
After completing a site audit, making a plan from what I had learnt and then actioning it…
I’ll show you exactly what I did, step by step in my Common Sense SEO Audit guide.
My search results were better than ever and yours could be too!
This is one of the more basic, easy to understand, tutorials to performing an SEO audit. I’d recommend it if you’re still finding your feet with this type of process.
You can follow along across 23 different steps that give you an all-round SEO look at a site, it’s optimization and where the weak links are.
This SEO tutorial can build your confidence, while helping you get to grips with some of the more technical aspects.
Ryan Stewart over at Webris is a super smart Search Marketer. And, here he gives you his agency’s full SEO audit process, completely for free.
You get a free checklist to follow, as he walks you through each stage of the process in the blog post.
This is great for advancing your technical knowledge and if you’re going to be performing audits for clients, as well as for your own sites.
This guide from Koozai is the most technical. It explores the more in-depth components of an audit, and leaves no stone unturned when it comes to giving you information.
If you’re looking to get a complete understanding of how to perform an SEO audit, while learning more of the ins and outs of the trade, this is the guide for you.
A Google Penalty is an SEO’s worst nightmare (well, after Spiders). Doing all of that hard work, just to find yourself – or your client – back at square one is a real kick in the teeth.
But, don’t fear. These tutorials will show you how to identify a Google Penalty and heal your site in quick time.
Let’s get started!
Man, this is one thorough guide. It gives you, piece by piece, the instructions you need to know to both identify and recover from a penalty.
You get a complete guide to:
This didn’t get the attention it deserves when it went live. But, it’s the guide out there to recovering from a Google penalty.
This guide packs a real punch. It shows you the major SEO angles your site could be penalised from, how to identify what’s happened, and strategies to fix it.
You can see:
The only downside to this guide is that it’s not that easy to navigate. However, the content is good enough to help someone with a low to medium knowledge of SEO pick up the pieces of their broken site.
This is a more specific approach, but I show you how to get to the root of the problem and understand what’s happening behind the scenes of your own site.
You can follow along as a video or a post, and you’ll learn:
This is a pro-active method that shows you recovery, and management, for the long term. Keeping your site SEO healthy and giving you full control of its future.
Bonus: Follow my Google penalty recovery guide to remove your penalty.
Mobile is rapidly becoming the place to look for information. Smartphone search is only 11% behind Desktop search. And,according to Google, mobile friendliness is 100% an important ranking signal.
Each SEO tutorial in this list will show you how to capitalise on the mobile revolution and get search results on even the smallest of screens.
It’s time to get started if you don’t want to be left behind…
This is a really simple free SEO tutorial that shows you how to check for yourself if your site is mobile friendly. It also gives you some SEO tips on what the minimum Google wants from your site is.
It talks about:
This may not be the most exciting SEO tutorial on earth. But, it’s important to achieve success in mobile SEO. Especially if you’re going it alone.
This is a lovely, clear cut guide to mobile SEO. Instead of a developer’s point of view, it comes from a Marketer’s angle and shows you the essential SEO elements that matter.
If you’re new to SEO or Digital Marketing, I’d suggest you use this as your bible after you’ve read the Google post above.
This is another epic SEO tutorial that focuses on all angles of mobile responsiveness. But, you’ll need some grounding in design, development and coding to see it through to the end.
This is about understanding and creating your own mobile-friendly site. Or, how to build on top of a framework like WordPress.
You’ll learn about:
I’d get a big cup of coffee for this one. It’s an epic read.
Remember that last time your phone took, like, two seconds longer than it should have done to load? Remember the anger that burnt inside you?
Now, imagine that feeling every time someone comes to your site from search engines.
You’d never have any loving fans.
Well, these tutorials show you how to speed up your site while keeping your visitors (and Google) happy.
The writing in this SEO tutorial isn’t the most chatty. You’ll need a big cup of coffee to stay engaged. But, it’s worth it I promise. You’ll come away, a search engine marketing site speed guru by the end of it.
Across six tutorials, Kinsta show you:
This guide, while called a beginners guide, is a little over-the-head of someone brand new to SEO which is why it’s in this section. But it’s still easy to follow and understand.
There’s a good chance your site is being run on WordPress. And, that’s a good thing. But for all of its plus sides, the downside is that is can often run quite slowly.
This SEO tutorial shows you how you can speed up WordPress and improve your overall load speed that search engines will approve. It explains:
You can either follow along to implement all of the steps, or pick where your weak links may be and attack them.
If you want a deeper, longer insight into speeding up a WordPress site, this guide may be more up your street. It’s a whopping 28 sections long (almost a bunch of mini tutorials) and goes to real depth about each section.
You’ll gain extra SEO knowledge like:
This guide is perfect if you’re going to be doing this for your clients on a regular basis, and want a through knowledge of the page metrics inner workings.
Peep shows you how you can increase the speed of your site with simple methods. He also explains how it impacts your (or your clients) conversion rates, and what having a fast site speed can do for you. Search engines approve of web pages with fast loading times.
By the end of the tutorial you’ll know:
And the bottom line is that each of the 11 steps only takes a few minutes to implement – or hand over to your webmaster – and make a huge difference to your site rankings in the search engines.
Or if you are busy like me you can just follow the steps in my WP Rocket review to instantly increase your site speed in a few clicks.
There you have it. The best free SEO Tutorials and case studies for each part of search engine optimization on the internet in one place. For free. Take that, $350 webinar.
If you were to have a go at every SEO tutorial on this list, you’d be a search engine marketing expert by the end of the year, guaranteed.
Here are all of the sections so you can go back and find the SEO tutorial you loved (or badly need to do):
Did I make your day, or did I just break it?
Just remember, SEO success stands on common sense and a few best practices so make sure to apply what you’ve learnt with these tutorials to get results. If you don’t take action, nothing’s gonna change…
Let me know which SEO tutorial you loved, loathed, and are getting ready to get stuck in to below.