Are SEO courses really a good way to learn SEO?
Quick Answer: Yes
SEO courses offer a lot of benefits:
But don’t be fooled…
There are tons of SEO courses out there from many so-called ‘gurus’. These people often have no idea what they are talking about and charge ridiculous prices for basic SEO knowledge.
You need to choose an SEO course that helps you accomplish your goals. I have put together a list of the 10 best SEO courses that are worth your time.
What Will I Learn?
There are no two ways about it:
Paid SEO courses are much more beneficial than free ones. They are taught by professionals with years of experience and teach SEO more comprehensively.
If you are really serious about learning SEO these are the SEO courses that are worthy of your investment.
Up first is my own free 28 Day SEO challenge.
After years of running a popular SEO blog, I realised something…
There are lots of SEO courses out there but nothing that actually teaches you everything you need to know – step by step.
Most SEO courses skip the foundational stuff and jump straight into the “exciting” and elusive link building.
Here’s the problem:
If you don’t have good SEO foundations for your website it won’t matter how many links you build – Your rankings won’t go anywhere.
SEO isn’t difficult as long as you have a proven process to follow. Without it, you will be like a dog constantly chasing its tail.
I created the free 28 Day SEO challenge to teach just that.
You will learn a rinse and repeat SEO strategy that you can apply to any keyword you want to target.
It covers:
And a little bit more.
You’ll learn everything you need to become the authority in your industry and achieve high rankings in the Google SERPs with a simple step by step process.
Course Price: FREE
Moz has long been a big name in the SEO world.
This is partly due to their popular Moz Pro SEO tool.
But what really made Moz an authority of the SEO world is delivering the best information about SEO you can find online.
It’s no surprise then that they developed their own SEO course. The Moz SEO Essentials Certificate is put together really well for anyone starting to learn SEO.
It covers all the important areas of SEO. Moz also doesn’t mess around with fluffy content. They get straight to the point providing all of the information clearly.
The course covers:
It’s important to note this is an essential course designed for SEO beginners just getting started. It doesn’t cover more advanced topics like site structure and technical SEO.
But the benefit is you can complete the course quickly. In fact, most participants can get through the content in about 8 hours.
If you are looking for a beginner SEO course that will teach you SEO efficiently, look at the Moz SEO Essentials Certificate.
Course Price: $595
Want to become a recognised SEO expert?
The Market Motive Advanced Search Engine Optimization course is taught by SEO professional Matt Bailey.
It is a massive course with over 30 hours of on-demand training and 15 hours of live instructor-led training.
It’s an advanced SEO training course that provides all the information you need to rank your website in the search engine results and keep it there.
The course is broken down into four key sections:
Market Motive has done a good job to deliver a quality SEO course that even advanced SEOs will benefit from. It also comes with a final exam and a certificate when you pass the exam.
If you are a professional SEO that wants to further your corporate career or even start your own agency – take a look at the Market Motive Advanced Search Engine Optimization course.
Course Price: $599
Affiliate Lab is not your average SEO course.
It is a course developed by SEO pro Matt Diggity. The course teaches you how to rank websites in Google, monetise them and flip them for a huge profit.
Sounds pretty cool right?
While this SEO course certainly isn’t for everyone, it does an excellent job teaching you practical SEO you can immediately implement on your own website.
Here’s what the course covers:
…And lots more.
The course also comes with a ton of extra bonuses that will help you along your journey.
If you are interested in creating a new stream of income with your SEO skills then Affiliate Lab is worth looking at.
Check out Matt Diggity’s website flipping SEO presentation to get an idea of his process.
Course Price: $997
ClickMinded’s SEO Training Course teaches comprehensive SEO strategies to grow your website rankings in the shortest time possible.
What differentiates this SEO course is where it begins. ClickMinded’s SEO course teaches you basic marketing principles and applies them directly to SEO.
It then quickly builds on this by providing a simple SEO framework that you can apply to any niche you are working with.
The SEO course teaches:
And a lot more. ClickMinded SEO Training Course teaches almost everything you need to succeed in SEO.
Included in the course are bonuses that cover SEO for specific platforms that include:
You will also get a certificate at the end of the course once you complete the final exam but keep in mind…
60% of people fail the exam the first time they try. It certainly isn’t a walk in the park.
Course Price: $997
Not quite ready to invest in a course?
I’ve got you covered.
These 5 free SEO courses are worth completing.
Need to brush up on the basics of SEO?
The Semrush SEO Fundamentals Course is a great place to start. It provides a very solid foundation of practical SEO skills that all SEO professionals will benefit from.
You get a great amount of information in a small amount of time.
The course contains 31 modules that you can complete in less than 4 hours. Each lesson is organised well and there are action steps to take.
In the SEO Fundamentals Course you will learn:
And so on! All of the information in the course is based around the Semrush SEO tools but you don’t need a subscription to get lots of value from the course itself.
Whether you are looking to learn SEO basics or just brushing up on a few foundational topics, this free course is definitely a good place to start.
Thinking about getting Semrush? Check out my complete Semrush review first.
HubSpot has a lot of great free marketing courses.
The SEO Certification Course is right up there as one of their best.
Although it’s definitely not a ‘complete” SEO course, HubSpot has managed to squeeze a ton of practical information into the 6 lessons. It will take you just 2 hours and 20 minutes to complete.
You’ll learn:
The HubSpot SEO Certification course is a great place to start if you are a beginner.
If you are an experienced SEO professional, you will still find some great takeaways to apply to your next SEO campaign.
Who better to learn SEO from than Google themselves?
Google has created Fundamentals of Digital Marketing course that includes a number of important modules on SEO.
The goal of this free course is to teach you how to be more visible online. The basis of all your digital marketing efforts should be strong organic traffic.
The course covers:
It really is a comprehensive digital marketing course – especially because it’s completely free! In total, the Google Fundamentals of Digital Marketing course has 26 modules. 6 of those modules are dedicated to SEO.
It will take you about 40 hours to complete the whole thing. If you aren’t interested in taking the entire course you can register and just watch the specific topics you want.
Google has designed the course for small business owners who are looking to improve their online visibility.
Neil Patel is a bit of a legend in the SEO game.
He has been producing valuable SEO content for years. His free SEO Unlocked course is really solid and provides a lot of value for beginners and seasoned pros.
The course is divided into 3 phases across 7 weeks.
It provides a really comprehensive overview of all key SEO areas and helps you apply what you are learning through the course guide PDF.
SEO Unlocked teaches:
If you are looking for a free step by step SEO course this is about as good as you will find.
Yoast is a popular SEO tool for WordPress.
While the tool itself isn’t as good as RankMath, Yoast is well known for providing actionable SEO content to help their users.
They have created an SEO For Beginners course which takes you through the foundational side of SEO.
The Yoast SEO For Beginners course goes through:
It is a short course that will take you less than 2 hours to complete. If you are just getting started in SEO and only want to learn foundational SEO concepts you should check it out.
Yes – SEO courses are one of the best ways to learn SEO.
Especially if you buy a great course that teaches actionable SEO processes step by step so you can easily apply what you learn.
But SEO courses won’t give you everything you need. You are required to get to work and learn SEO by doing it.
Before you can start putting search engine optimisation into practice, you need to learn the theory behind it all.
SEO courses are a great way to gain the knowledge you need to get started. They provide a structured approach to SEO that you can take away and apply to a real website.
While SEO theory certainly doesn’t make you a pro you do need it to build foundational skills that deliver good results.
There is no better way to learn SEO than from an expert that already has the skills and results you want.
But getting access to someone like that is either impossible or will cost you thousands of dollars in coaching calls.
That’s where SEO courses are great.
They provide you with an opportunity to learn from qualified experts with years of experience without having to pay tons of money.
Courses give you access to professionals that can teach you the skills you need to do effective SEO. All without a hefty price tag.
Here’s the truth:
You can’t really become an SEO expert unless you get real-life experience.
There is only so much you can learn through a computer screen. At some point, you have to take off the training wheels and implement what you are learning.
Just because you complete an SEO course doesn’t make you an SEO expert. What really makes you an expert is delivering very good results for clients (or yourself) consistently.
So there you have it.
The top free and paid SEO courses that are worth taking.
Each of them offers different approaches to learning and implementing SEO effectively. My advice is to choose just one that best suits you and follow it through to completion.
Take the time to learn the content and take the necessary action steps.
Remember:
You get what you pay for.
While free SEO courses will provide you with good foundations, it’s the paid SEO course that will really give you all the information you need to succeed.
If you really want to become an SEO pro I recommend checking out my 28 Day SEO course. It will teach you everything you need to know about SEO and provide you with clear action steps so you can get the results you’re looking for.
On top of the courses, you can also:
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Great list! I’m particularly interested in the course on local SEO strategies. It’s something I’ve been wanting to improve for my small business. Thanks for the recommendations!