10x SEO Courses That Are Worth Taking This Year

🔥 Increase your traffic with the 100% free 28 Day SEO Challenge.

Are SEO courses really a good way to learn SEO?

Quick Answer: Yes

SEO courses offer a lot of benefits:

  • You can learn at your own pace
  • They are very affordable (sometimes free)
  • Learn when it’s convenient for you
  • A structured way to learn SEO

But don’t be fooled…

There are tons of SEO courses out there from many so-called ‘gurus’. These people often have no idea what they are talking about and charge ridiculous prices for basic SEO knowledge.

You need to choose an SEO course that helps you accomplish your goals. I have put together a list of the 10 best SEO courses that are worth your time.

5x SEO Courses That Are Worth Your Money

There are no two ways about it:

Paid SEO courses are much more beneficial than free ones. They are taught by professionals with years of experience and teach SEO more comprehensively.

If you are really serious about learning SEO these are the SEO courses that are worthy of your investment.

1. FREE – 28 Day SEO Challenge By Mathew Woodward

Up first is my own free 28 Day SEO challenge.

28 day seo challenge

After years of running a popular SEO blog, I realised something…

There are lots of SEO courses out there but nothing that actually teaches you everything you need to know – step by step.

Most SEO courses skip the foundational stuff and jump straight into the “exciting” and elusive link building.

Here’s the problem:

If you don’t have good SEO foundations for your website it won’t matter how many links you build – Your rankings won’t go anywhere.

SEO isn’t difficult as long as you have a proven process to follow. Without it, you will be like a dog constantly chasing its tail.

I created the free 28 Day SEO challenge to teach just that.

You will learn a rinse and repeat SEO strategy that you can apply to any keyword you want to target.

It covers:

  • Technical
  • Content
  • Links

And a little bit more.

You’ll learn everything you need to become the authority in your industry and achieve high rankings in the Google SERPs with a simple step by step process.

Course Price: FREE

2. Moz SEO Essentials Certificate

Moz has long been a big name in the SEO world.

This is partly due to their popular Moz Pro SEO tool.

moz essentials seo course

But what really made Moz an authority of the SEO world is delivering the best information about SEO you can find online.

It’s no surprise then that they developed their own SEO course. The Moz SEO Essentials Certificate is put together really well for anyone starting to learn SEO.

It covers all the important areas of SEO. Moz also doesn’t mess around with fluffy content. They get straight to the point providing all of the information clearly.

The course covers:

It’s important to note this is an essential course designed for SEO beginners just getting started. It doesn’t cover more advanced topics like site structure and technical SEO.

moz essentials features

But the benefit is you can complete the course quickly. In fact, most participants can get through the content in about 8 hours.

If you are looking for a beginner SEO course that will teach you SEO efficiently, look at the Moz SEO Essentials Certificate.

Course Price: $595

3. Market Motive Advanced Search Engine Optimization (SEO) Certification Training

Want to become a recognised SEO expert?

The Market Motive Advanced Search Engine Optimization course is taught by SEO professional Matt Bailey.

It is a massive course with over 30 hours of on-demand training and 15 hours of live instructor-led training.

Advanced Search Engine Optimization (SEO) Certification Training

It’s an advanced SEO training course that provides all the information you need to rank your website in the search engine results and keep it there.

The course is broken down into four key sections:

  1. Search engine optimisation foundations – The theory of SEO and understanding how SEO works.
  2. Advanced search engine optimisation – Focusses on doing SEO including keyword research, on-page and off-page SEO.
  3. Advanced content marketing – How to plan and execute a complete content marketing strategy.
  4. Advanced Web Analytics – Understanding key SEO data and using it to improve SEO campaigns.

advanced SEO course preview

Market Motive has done a good job to deliver a quality SEO course that even advanced SEOs will benefit from. It also comes with a final exam and a certificate when you pass the exam.

If you are a professional SEO that wants to further your corporate career or even start your own agency – take a look at the Market Motive Advanced Search Engine Optimization course.

Course Price: $599

4. Affiliate Lab By Matt Diggity

Affiliate Lab is not your average SEO course.

It is a course developed by SEO pro Matt Diggity. The course teaches you how to rank websites in Google, monetise them and flip them for a huge profit.

affiliate lab

Sounds pretty cool right?

While this SEO course certainly isn’t for everyone, it does an excellent job teaching you practical SEO you can immediately implement on your own website.

Here’s what the course covers:

  • How to find the right niche website
  • Keyword research
  • Creating content that ranks and makes money
  • Choosing great affiliate partners
  • Cheap and free SEO tools
  • On-page SEO

…And lots more.

affiliate lab bonus

The course also comes with a ton of extra bonuses that will help you along your journey.

If you are interested in creating a new stream of income with your SEO skills then Affiliate Lab is worth looking at.

Check out Matt Diggity’s website flipping SEO presentation to get an idea of his process.

Course Price: $997

5. ClickMinded SEO Training Course

ClickMinded’s SEO Training Course teaches comprehensive SEO strategies to grow your website rankings in the shortest time possible.

clickminded seo training course

What differentiates this SEO course is where it begins. ClickMinded’s SEO course teaches you basic marketing principles and applies them directly to SEO.

It then quickly builds on this by providing a simple SEO framework that you can apply to any niche you are working with.

The SEO course teaches:

  • How SEO works
  • Keyword research
  • On-page SEO
  • Beginner technical SEO
  • Creating a content plan
  • Link building basics

And a lot more. ClickMinded SEO Training Course teaches almost everything you need to succeed in SEO.

seo training course features

Included in the course are bonuses that cover SEO for specific platforms that include:

You will also get a certificate at the end of the course once you complete the final exam but keep in mind…

60% of people fail the exam the first time they try. It certainly isn’t a walk in the park.

Course Price: $997

5x Free SEO Courses That Are Worth Taking

Not quite ready to invest in a course?

I’ve got you covered.

These 5 free SEO courses are worth completing.

6. Semrush SEO Fundamentals Course

Need to brush up on the basics of SEO?

The Semrush SEO Fundamentals Course is a great place to start. It provides a very solid foundation of practical SEO skills that all SEO professionals will benefit from.

seo fundamentals course with greg gifford

You get a great amount of information in a small amount of time.

The course contains 31 modules that you can complete in less than 4 hours. Each lesson is organised well and there are action steps to take.

In the SEO Fundamentals Course you will learn:

  • SEO basic concepts
  • Introductory technical SEO
  • On-page and link signals
  • Mobile SEO
  • Important ranking factors

And so on! All of the information in the course is based around the Semrush SEO tools but you don’t need a subscription to get lots of value from the course itself.

Whether you are looking to learn SEO basics or just brushing up on a few foundational topics, this free course is definitely a good place to start.

Thinking about getting Semrush? Check out my complete Semrush review first.

7. HubSpot SEO Certification Course

HubSpot has a lot of great free marketing courses.

The SEO Certification Course is right up there as one of their best.

hubspot seo certification course

Although it’s definitely not a ‘complete” SEO course, HubSpot has managed to squeeze a ton of practical information into the 6 lessons. It will take you just 2 hours and 20 minutes to complete.

You’ll learn:

  • How to evaluate a website for SEO
  • Identify areas of improvement
  • Finding great keywords
  • Basic on-page SEO
  • Building backlinks

The HubSpot SEO Certification course is a great place to start if you are a beginner.

If you are an experienced SEO professional, you will still find some great takeaways to apply to your next SEO campaign.

8. Google Digital Garage Fundamentals Of Digital Marketing

Who better to learn SEO from than Google themselves?

Google has created Fundamentals of Digital Marketing course that includes a number of important modules on SEO.

google fundamentals of digital marketing course

The goal of this free course is to teach you how to be more visible online. The basis of all your digital marketing efforts should be strong organic traffic.

The course covers:

  • Creating an online presences
  • Search engine optimisation
  • Google search ads
  • Local SEO
  • Social media marketing
  • Content marketing
  • Data analytics

It really is a comprehensive digital marketing course – especially because it’s completely free! In total, the Google Fundamentals of Digital Marketing course has 26 modules. 6 of those modules are dedicated to SEO.

It will take you about 40 hours to complete the whole thing. If you aren’t interested in taking the entire course you can register and just watch the specific topics you want.

Google has designed the course for small business owners who are looking to improve their online visibility.

9. SEO Unlocked by Neil Patel

Neil Patel is a bit of a legend in the SEO game.

He has been producing valuable SEO content for years. His free SEO Unlocked course is really solid and provides a lot of value for beginners and seasoned pros.

seo unlocked neil patel

The course is divided into 3 phases across 7 weeks.

It provides a really comprehensive overview of all key SEO areas and helps you apply what you are learning through the course guide PDF.

SEO Unlocked teaches:

  • Basic theory
  • On-page and technical SEO
  • Content marketing
  • Link building
  • Creating a brand
  • Building a good customer experience

If you are looking for a free step by step SEO course this is about as good as you will find.

10. Yoast SEO For Beginners

Yoast is a popular SEO tool for WordPress.

While the tool itself isn’t as good as RankMath, Yoast is well known for providing actionable SEO content to help their users.

They have created an SEO For Beginners course which takes you through the foundational side of SEO.

Yoast SEO For Beginners

The Yoast SEO For Beginners course goes through:

  • What SEO is
  • Creating optimised content
  • Basic technical SEO

It is a short course that will take you less than 2 hours to complete. If you are just getting started in SEO and only want to learn foundational SEO concepts you should check it out.

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Can You Really Learn SEO With SEO Courses?

Yes – SEO courses are one of the best ways to learn SEO.

Especially if you buy a great course that teaches actionable SEO processes step by step so you can easily apply what you learn.

But SEO courses won’t give you everything you need. You are required to get to work and learn SEO by doing it.

SEO Courses Will Give You All The Theory You Need To Get Started

Before you can start putting search engine optimisation into practice, you need to learn the theory behind it all.

SEO courses are a great way to gain the knowledge you need to get started. They provide a structured approach to SEO that you can take away and apply to a real website.

seo strategies

While SEO theory certainly doesn’t make you a pro you do need it to build foundational skills that deliver good results.

SEO Courses Are A Great Way To Learn From An SEO Expert

There is no better way to learn SEO than from an expert that already has the skills and results you want.

But getting access to someone like that is either impossible or will cost you thousands of dollars in coaching calls.

That’s where SEO courses are great.

They provide you with an opportunity to learn from qualified experts with years of experience without having to pay tons of money.

matthew woodward seo pro

Courses give you access to professionals that can teach you the skills you need to do effective SEO. All without a hefty price tag.

SEO Courses Don’t Replace Real-Life Practice

Here’s the truth:

You can’t really become an SEO expert unless you get real-life experience.

SEO Expert

There is only so much you can learn through a computer screen. At some point, you have to take off the training wheels and implement what you are learning.

Just because you complete an SEO course doesn’t make you an SEO expert. What really makes you an expert is delivering very good results for clients (or yourself) consistently.

Wrapping It Up

So there you have it.

The top free and paid SEO courses that are worth taking.

Each of them offers different approaches to learning and implementing SEO effectively. My advice is to choose just one that best suits you and follow it through to completion.

Take the time to learn the content and take the necessary action steps.


You get what you pay for.

While free SEO courses will provide you with good foundations, it’s the paid SEO course that will really give you all the information you need to succeed.

If you really want to become an SEO pro I recommend checking out my 28 Day SEO course. It will teach you everything you need to know about SEO and provide you with clear action steps so you can get the results you’re looking for.

On top of the courses, you can also:

  1. Take an SEO certification to level up your skills.
  2. Read SEO books to dive deeper into the subject.
  3. Listen to SEO podcasts to stay up to date.
  4. Download my step by step SEO checklist.

Frequently Asked Questions

An SEO course is a program that teaches you how to do search engine optimization online. Most SEO courses allow you to take them at your own pace which means you can learn when you want and how you want.
The best SEO course is 28 Day SEO by Matthew Woodward. It teaches a repeatable SEO process you can use to rank for any keyword in any niche. If you follow the practical steps in the 28 Day SEO course you will increase search traffic.
There is no one way to get SEO certified. Lots of SEO courses and programs offer certificates upon completion. The best way to get SEO certified is to choose a high-quality course from a well-known organisation that other professionals will recognise. This way you get the SEO knowledge you need and receive a certificate others will value.

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