URL Profiler Review – The Swiss Army Knife of SEO

  • Matthew Woodward
  • Updated on Mar 1, 2024
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If you’re an SEO specialist, you know that getting great rankings takes a lot of work.

First, you need to undergo a comprehensive SEO audit.

Then, you need to dive into other activities like:

Furthermore, all these activities also require their own specialized tools.

It can be a nightmare collecting SEO data from each tool, piling the data together, and analyzing these large data sets.

But…it doesn’t have to be this way!

URL Profiler can help you extract, stitch, and analyze all your SEO data from a variety of different tools in one place.

This way, you save hours from mundane data collection tasks and content audits.

That’s why, to help you out, in my URL Profiler Review, I’ll show you 12 different ways you can use the SEO tool to your advantage.

Let’s get started!

What Is URL Profiler?

URL Profiler is a powerful SEO tool.

It connects all your SEO data points into a single spreadsheet.

URL Profiler Homepage
For example, you can link other SEO tools and social channels like:

…and many more.

You can pull through all the data from these different tools with URL Profiler, so it’s all-in-one place.

URL Profiler a highly underrated SEO tool I’ve been using since 2014.

It’s best to think of URL Profiler as… a swiss army knife of SEO tools.

The Quick Start Guide To URL Profiler

Below, I’ll go through an easy way to get started.

But before we jump in, URL Profiler is a desktop app.

So, if you want to use it, you’ll need to go to the website and download the software.

Download URL Profiler

Connect Your Accounts

After downloading and installing URL Profiler, you’ll see the dashboard.

URL Profiler Dashboard

The dashboard is split into 4 sections:

  • Section 1: Menu Bar (Access Settings and Accounts)
  • Section 2: Data Point Selection
  • Section 3: URL List
  • Section 4: Run Profiler

To begin, we’ll connect our accounts to URL Profiler.

First, click on ‘Accounts’ at the top of the menu.

A pop-up will appear.

Here, you can enter the API details for the data providers you want data from, by selecting the right tab and entering the information required.

URL Profiler Account Settings

Finally, hit ‘Done’ when you’re finished.

Add Your URLs

If you right-click the white URL box on the right, you will see this.

URL PRofiler Import URLs

There are many ways you can import your URLs.

Personally, I find it easiest to ‘Import from an XML Sitemap’, if you use an SEO plugin like Yoast or Rankmath.

If you want to gain more insight from your SEO audits, you can also ‘Import from Screaming Frog SEO Spider.’

This way, when you run URL Profiler, the exported file will contain the original Screaming Frog data as well as the additional data points selected on the left (more on that below!)

Select Your Data

After importing the URLs you want to profile, select the data points you want to retrieve.

When it comes to importing data, some of these tools require paid subscriptions (e.g. SEMRush), while others (e.g. Majestic and Moz) allow you to sign up for a free API.

Here’s a comprehensive list that shows you which ones you need to pay for, and ones that are free to use.

Let’s break down these data points.

URL Profiler Domain Level Data

Domain Level Data

At the top of the list, you can select data providers that’ll give you information at the domain level (extracts the root domain or subdomain and performs checks against this.)

URL Profiler Domain Data Level List

Here is the data you’ll receive from each of the data providers:

  • Majestic (Free): Citation Flow (CF) and Trust Flow (TF).
  • Moz: Domain Authority (DA), MozRank, and MozTrust.
  • Ahrefs: Ahrefs Domain Rank, Backlinks, and Referring Domains.
  • SEMRush Rank: SEMRush Organic Traffic and Adwords Keyword.
  • Alexa Data: Alexa Traffic, Alexa Rank, and Alexa Links.
  • Social Shares: Social share counts for the homepage of each URL.
  • Social Accounts: Social links form the homepage of each URL.
  • Email Addresses: Email addresses across the domain.
  • WHOIS Emails: WHOIS query on the domain and lists all email addresses found.
  • WHOIS Information: WHOIS query on the domain and lists information like contact name, email addresses, expiry data, created date, nameserver, registar and the full WHOIS record.
  • Site Type: Common SEO footprints in each website (type of CMS/software & type of site).
  • Internet Protocol Address: IP Address and C Block of each domain.
  • Bing Outbound Links: Retrieves the number of links each domain is linking out to.
  • Google Indexation: Sees if the homepage of each URL is indexed in Google.
  • Malware Check: Root domain of each URL against Google’s blacklist of suspected phishing and malware pages.
  • Wayback Machine: Checks the homepage of each URL against archive.org’s database, returning the number of WaybackMachine entries.

URL Level Data

URL Profiler URL Level Data

This is the data you’ll receive at the URL Level from the data providers:

  • Majestic (Free): Citation Flow (CF) and Trust Flow (TF).
  • Moz (Free): Pulls Page Authority (PA), MozRank, MozTrust.
  • Ahrefs: Ahrefs Rank, Backlinks, and Referring Domains.
  • HTTP Status: HTTP Status for each URL, reports detail or redirected URLs
  • Robots Access: Sees if each URL is disallowed by robots.txt, reports back on any robots meta-data, and X-Robots Tags associated with the URL.
  • Screen Capture: Screenshot of each URL.
  • Social Accounts: Social links from each URL.
  • Social Shares: Social share counts for each URL.
  • Email Addresses: Email addresses listed on each URL.

Google Data

URL Profiler Google Data

You can also find all of your data from Google.

You can easily connect to your Google Analytics Account and select from any segment time and period.

URL Profiler will return data such as:

  • Users
  • New Users
  • Sessions
  • Percentage of new sessions
  • Bounce Rates
  • Entrance
  • Entrance Rate
  • Page Views
  • Page Views Per Session
  • Unique Page Views
  • Average Time on Page
  • Exits
  • Exit Rate
  • Page Value

Content Analysis

When it comes to ‘Content Analysis,’ URL Profiler can analyze your content in terms of:

  1. Readability
  2. Duplicate content

…or see if there are any instances of plagiarism.

URL Profiler COntent Analysis

Review Your Data

Once you’ve selected the data points you choose to return, hit ‘Run Profiler.’

URL Profiler Review Your Data

The data exports as an ‘Open XML Format Spreadsheet.’

The report lists all data points returned by each metric, with a brief explanation for each.

The spreadsheet is also compatible with:

  • Excel
  • Numbers
  • Google Drive
  • Open Office

12 Things You Can Do With URL Profiler

1. Connect All Your Data

Instead of wasting time combining all your SEO data, URL Profiler can put everything in one place so it’s convenient and easy to access!

To connect all your data on one spreadsheet, tick all the relevant data options on the left.

Url Profiler URL level Data box

When you’re connecting data providers, some features like Google Search Console…

Google Search Analytics Settings

…and Search Capture have additional options.

Screen Capture Settings

Once you’ve selected all the data providers you need, hit ‘Run Profiler.’

URL Profiler will, then, generate a spreadsheet report.

The report will list:

  • Your URLs to the left
  • The data from the selected data providers to the right

URL Profiler Spreadsheet Report

2. Check Content Readability

Did you know that content readability can impact your SEO?

Good, easy-to-read content encourages readers to stay on the page longer, improving bounce rate and exit rate, which can contribute to your SERPs.

Thankfully, it’s super easy to check your content’s readability with URL Profiler.

The SEO tool uses a variety of readability tests like:

  • Dale Chall: Gauges comprehension difficulty. The higher the number, the higher the difficulty. In other word, the content is not easy to understand.
  • Flesh Kincard Grade Level: Presents a reading difficulty score as a US grade level.
  • Flesch Kincard Reading Ease: Indicates the difficulty of a passage. The higher the number, the easier it is to understand.
  • Gunning Fog Score: Estimates the years of formal education a person needs to understand the text on their first reading.
  • Smog Index: Estimates the years of education that is requried to understand the piece of writing.

…and many more!

In other words, these tests give you a good indication of your website’s content, language, and reading difficulty.

To get started, select ‘Readability’ under ‘Content Analysis.’

URL Profiler Content Analysis Readability

After running URL Profiler, you’ll get a report like this:

URL Profiler Report

This way, you know which websites you need to work on when it comes to the readability of your content.

3. Check For Duplicate Content In Google

Duplicate content can hurt your search engine rankings.

When there are multiple pieces of similar content, it’s extremely difficult for search engines to decide which one is more relevant to a search query, diluting the visibility of each of the duplicates.

You can quickly check for duplicate content with URL Profiler.

How does it work?

URL Profiler takes a snippet of text from the URLs you import and searches these URLs in Google to find any duplicate matches.

Best of all, the duplicate content checker is free and doesn’t require a paid Copyscape account.

To begin, under ‘Content Analysis,’ select ‘Duplicate Content.’

URL Profiler - Content Analysis Duplicate Content

Then, set up your options.

For example, you can choose to check for internal or external duplicate content, or even exclude certain text on your websites.

Duplicate Content Checker Settings

If you want a step-by-step guide, click this link here.

You’ll also need to use proxies with the duplicate checker.

Proxies are a big must because, if you try to profile a lot of URLs at once, Google could block your IP address.

To prevent this problem, we recommend you use super cheap semi-dedicated proxies from BuyProxies.

(But if you want to look at more options, feel free to check out my list of SEO proxies and residential proxies).

When you run the URL profiles, it returns a report that appears like this:

Return a report URL Profiler

4. Check Language, Tone & Sentiment

If you want further insight on the readability of your content, you can find out with URL Profiler, via the uClassify API.

Here, you can extract further content data, about the:

  • URLs Topic: Categorizes English text into different topics like art, business, computers, games, health, home, recreation, science, society and sports. These topics also have more specific child classifiers (e.g. Art topics, Business topics, etc.).
  • Sentiment: Determines if text is positive or negative.
  • Language: Classifies the language of a text.
  • Tonality: Determines the text’s tone (e.g. corporate (formal) or personal (informal)).
  • Mood: The state of mind of the writer (e.g. upset, angry, happy, joyful).
  • Age: Estimates which age group the blog belongs.

…and many more.

To find out, go to ‘Settings,’ and click on uClassify.

Then select that data you’d like to retrieve.

URL Profiler Settings

Then, click on uClassify under ‘Content Analysis.’

URL Profiler Content Analysis uClassify

Once you run URL Profiler, you’ll get a comprehensive report (as seen below).

Comprehensive Report

5. Find Thin Content

Unfortunately, if you have thin content, Google can penalize your site by removing it from the search results.

If you’re not sure what thin content is, it’s content published with the purpose of manipulating a page ranking.

  • It doesn’t add any real value to the reader.
  • It is often short, inauthentic, and difficult to read.

To see if you have any thin content, under ‘Content Analysis,’ check the ‘Readability’ box.

Content Analysis Readability

Then, run a report.

The report will show you the word count of each page.

You can sort out the word count from low to high to quickly identify any pages with thin content on your website.

URL Profiler Word Count

6. Check If Your Site Is Mobile-Friendly

Did you know that Google is now a mobile-first search engine?

When Google scours for websites, they check for mobile pages first. Furthermore, as of 2018, 58% of site visits were from mobile devices.

Optimizing for mobile responsiveness not only boosts your SEO but also gives the user a better mobile viewing experience.

Good news! It’s very easy to see if your website is mobile-friendly.

Just go on URL Profiler, click on ‘Mobile-Friendly’ under ‘Google.’

Google Mobile Friendly

Then run URL Profiler.

The SEO tool will give you a mobile-friendly score and show you which parts you’ve passed or failed.

Reports - Passed or Failed

7. Check Your Sites PageSpeed Scores

I can’t stress the importance of site speed.

Since 2010, Google confirmed that page speed is a legitimate ranking factor.That’s because faster sites create happy users.

In fact, a one-second delay can even result in 7% less conversions.

URL Profiler can help you check your sites page speed scores since it retrieves data from Lighthouse.

Lighthouse is a tool from Google for web developers, so they can improve the quality of their webpages. If you use URL Profiler, you can query Google PageSpeed to collect Lighthouse data in bulk.

To see how quickly your website loads, click on ‘Mobile PageSpeed’ and ‘Desktop PageSpeed’ under ‘Google.’

Mobile and Desktop Page Speed

Then, run URL Profiler.

URL Profiler will show you what your Mobile and desktop speed score is and what areas you can improve on.

Speed Reports

8. Check For Malware

Today, over 1 billion malware exists.

Unfortunately, this number is growing every month.

With URL Profiler, you can check for malware via the Google Safe Browsing API, which checks URLs against Google’s constantly updated list of unsafe web resources.

To check for malware, go to ‘Domain Level Data’, and click on ‘Malware Check.’

Check for malware

Then, when you run URL Profiler, you can see whether there’s any domain malware or phishing present on your site.

Domain Malware Phishing

9. Check If Your Site Looks Good On Every Device

It’s important to make sure your website has a responsive design so that it looks and functions well across different devices like:

  • Smartphones
  • Tablets
  • Laptops
  • Desktops

To check if your site is responsive, under ‘URL level Data,’ click on ‘Screen Capture.’

URL Level Data Screen Capture

Then, set up your options.

Set up your options screen capture

Here, you can choose to select the above fold, or alternatively, capture the entire page.

Capture the entire page

10. Scrape Contact Information

If you have a list of websites you want the contact information from, URL Profiler can easily scrape this information for you.

Under ‘Domain Level Data,’ check ‘Email Addresses’ and ‘Whois Emails.’

Email Addresses and Whois Emails

Alternatively, if you want to find contact information on a URL level, check ‘Email Addresses’ under ‘URL level data.’

This will pull back:

  • Emails
  • Contact page URLs
  • Write for us URLs
  • Feedback URLs
  • Support URLs

… and many more.

Email addresses checked box

You can also check both options and run URL Profiler.

It will return reports that look like this.

11. Scrape Social Profiles

You can quickly scrap the list of social profiles from the URL Pages you imported.

URL Profiler will return the URL pages from:

  • Facebook
  • Pinterest
  • Instagram
  • Youtube
  • Twitter
  • LinkedIn

To begin, under ‘URL Level Data,’ click on ‘Social Accounts.’

Social Accounts social profiles

You can also click on ‘Social Accounts’ under ‘Domain Level Data’ as well.

Domain Level Data Social Accounts

When you hit ‘Run Profiler,’ you’ll gain a report filled with links to different social profiles.

report social profiles

12. What Else Can URL Profiler Do?

Ever since I used URL Profiler in 2014, it has helped me improve almost all of my daily SEO-related tasks!

Here are a few other things I also use URL Profiler for:

  • Content Audits: Checks for all essential SEO ranking factors (e.g. pagespeed, mobile-friendly tag, duplicate or thin content) and exports all the data onto a single spreadsheet.)
  • Penalty Audits: Quickly classifies links with the on-demand link checker. It also has a transparent link scoring system and identifies unnatural patterns in linking domains.
  • Link Prospecting: Pulls data directly from all your tools and quickly creates link building reports.
  • Social Data: Checks social share counts to quickly identify popular content.
  • Contact Data: Builds customer profiles with key contact information.
  • Domain Research: Identifies domain topicality to find other popular sites in your niche.

…and much, much more.

If you want a comprehensive list of all the things you can do with URL Profiler, click here.

Wrapping It Up

URL Profiler is a powerful tool for SEO Professionals looking to compile all their SEO data into one place.

Think of it as…the Swiss Army Knife of SEO Tools.

Instead of carrying around different data sets from numerous tools, you can build up a content inventory and export them all on one spreadsheet.

So if you’re keen to save:

  • Time
  • Energy
  • Effort

…on your daily SEO tasks and content audits, look to URL Profiler.

Give it a try today!

URL Profiler Review

  • Review Of: URL Profiler
  • Reviewed By: Matthew Woodward
  • Rating:
  • Updated On: Mar 1, 2024

URL Profiler makes it easy to combine data from various sources into an easy-to-read report. You can connect Google Analytics, Google Search Console, Ahrefs, Majestic, Copyscape and many, many other tools to get the data you want in a couple of clicks.

View More Details

What Are Your Thoughts?

10 Responses

  1. This looks like the highest level tool I have seen in a long time! I didn’t realize how much data you are able to get with this tool! Very cool Matthew!

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