SEO Proxies: Everything You Need To Know (plus a bit more)

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SEO proxies provide high speed, anonymity and reliability to users during their large-scale SEO campaigns.

They act like intermediary servers that allow you put on a mask whether you are:

  • Scraping SEO data
  • Researching keywords
  • Tracking your rankings
  • Finding link building opportunities
  • Tracking your competitors every update…

…SEO proxies give you the power to do it all without any risk of being blocked by Google.

I’ve been using BuyProxies since 2011 and I’m not planning to stop any time soon.

So, if you want to level up your SEO game, keep reading because I’m going to show you how to use SEO proxies to boot your SEO results…

What Is An SEO Proxy?

SEO proxies are online servers that enable you to browse the internet without revealing your real IP address or location.

The proxy server acts as a bridge between your website and your device.

how seo proxies work

Think of it like this.

When you make a Google search on your phone, Google takes your devices:

  • IP address
  • Location
  • Other data they store about you

Google sends the search results back to your phone.

You get personalised search results for the search you made. This is what we see on a normal Google search.

The process changes when you use an SEO proxy service:

  1. You make a Google search on your device
  2. The request goes through the proxy then on to Google
  3. Google sees the information from the proxy server
  4. Google sends the information back to the proxy server
  5. The proxy server sends that information to your device

So, what happened?

Because of the proxy server, Google didn’t know it was your device making the request which means that they couldn’t get your device’s IP address, location and other data.

Instead, it took all of that information from the proxy server.

Why Use Proxies for SEO?

SEO proxies help make your google search anonymous.

News flash: Google collects data about you as you use their products.

google products and services

The data that they know about you influences the results they show.

The thing is…

When you are doing SEO research you don’t want personalised results.


Well, because you want to see the SERPs just as ANY other person would see them.

SEO proxies help to remove that personalisation so you can see how your website ranks without any personalised information about your browsing history being used to influence those results.

This information helps determine why some websites are ranking and others are not.

What Are The Best SEO Proxies Services?

Doing a lot of SEO research? A quality SEO proxy service is needed.

So I’m going to show you what to expect from a good SEO proxy and which are the best services.

Are you ready?

Let’s get started!

What To Expect From The Best SEO Proxies

When it comes to choosing between SEO proxies, there are a few elements you need to pay attention to:

Number of Residential IP’s

Some proxy providers reroute your request through someone else’s home IP address. These are called residential IP’s.

You need to make sure that the pool of IP’s in the proxy server is enough to do your work. You want to AVOID CAPTCHAs’ or even worse…

…Being blocked by Google.

google captcha

If the service uses a lot of data centre based IP’s you should avoid them because they tend to get block quickly, especially if scraping from Google or large sites like Fiverr.

Make sure your chosen provider uses residential proxies based IPs for the best results.

Location Targeting

If you…

  • Have clients around the world
  • Need to target keywords in different regions

You need to make sure that your proxy provider has the locations you are targeting included. Then you can switch between regions and countries easily.

Proxy Service Performance

No one wants bad performance…of any kind. It’s no different for your SEO proxy.

Your SEO proxy needs to be:

  • Fast
  • Reliable
  • Secure

You are putting a lot of trust in the proxy provider and it’s important to make sure you trust them before you sign on.

The 4x Best SEO Proxies In 2024

So, now that you know what to look for before purchasing an SEO proxy, let’s take a look at the 4x very best:

1. Buyproxies

Buyproxies is my choice for SEO proxies.

I’ve been using them for 10+ years and have become one of the biggest proxy providers in the industry. They offer both shared and dedicated proxies.

buyproxies seo proxies

The benefit of a dedicated proxy is that you aren’t sharing the bandwidth with anyone else which means you end up with less captchas and faster speeds.

(If you want to increase your site speed, check out my NitroPack review).

Buyproxies also has servers both in the US and in Europe.

They are one of the most affordable proxy providers, making them perfect for small to medium-sized businesses just getting started.

Purchasing a proxy from Buyproxies means you get:

  • Fast speeds & good performance
  • Very affordable
  • Excellent for SEO
  • Locations in the USA, Canada & EU
  • 10+ years in business
  • Easy to install with good API access
  • Unlimited bandwidth

buyproxies features

BuyProxies is one of the most reliable proxy providers around. They are known for their active support centre which operates 24 hours a day.

Plus I’ve been using them for 10+ years and I can’t say that about many services.

2. Bright Data (Formerly Luminati)

Bright Data has the most individual residential proxies of any provider. They have over 72 million dedicated proxies across the world.

What does this mean for you?

It means that websites will almost never be able to detect that you are using a proxy. With such a large number of proxies available, they consistently rotate them around.

bright data seo proxies

Bright Data also has extensive coverage of proxies globally.

If you do your SEO research in lots of different countries, this will be a big benefit for you. They allow you to set your IP address not just in a country but also in a city.

When you sign up for Bright data you get:

  • Huge number of proxies
  • Great geo-targeting options
  • Fast speeds & excellent performance
  • Easy to install with good API access
  • Good automatic proxy rotation
  • 72 million IP’s
  • Unlimited bandwidth
  • 99.99% network uptime guaranteed

Bright Data also has excellent customer support available 24/7.

bright data proxies for seo

Sounds almost too good to be true, right? So what’s the catch?

The Pricing…

Bright Data is expensive and has a complicated pricing model.

They are predominantly used by larger businesses that need excellent performance on a massive global scale.

If you’re just getting started – they might not be the one for you.

3. SmartProxy

SmartProxy is another very trusted name in the proxy industry.

They have good coverage around the world and great geo-targeting.

smartproxy seo proxies

Although not the cheapest option, they are one of the most affordable proxy providers available.

Smartproxy doesn’t offer a free trial but they do have a 3-day money-back guarantee. This will be enough time to connect it up and trial the features you need.

SmartProxy offers a number of benefits like:

  • Different geo-targeting options
  • Fast speeds
  • Excellent reliability
  • 40 million IP’s
  • Unlimited bandwidth
  • 195+ locations globally

smartproxy seo proxy features

SmartProxy has a large number of global locations. They also have an excellent SEO dashboard that is very user-friendly.

4. Soax

Although relatively new to the industry, Soax has fast become a popular proxy provider for SEO professionals.

Not only Soax is simple for anyone to use but it’s also highly customisable, and have reasonable pricing.

soax seo proxies

Soax has a smaller number of IP’s available which allows for great detailed geo-targeting.

You can filter your proxies by:

  • Country
  • Region
  • City
  • Internet Service Providers

This is all done directly from the easy-to-use dashboard.

Soax has very good speed performance and regularly checks their proxies for performance.

If you go with Soax – their features include:

  • Very detailed geo-targeting options
  • Fast speeds & performance
  • Excellent reliability
  • 3.5 million IP’s
  • Unlimited bandwidth

soax seo proxy features

Soax offers flexible pricing for businesses. They aren’t the cheapest option but are affordable compared to most competitors.

How To Use SEO Proxies To Get Better SEO Results

You might be wondering…

How do SEO proxies actually benefit your SEO?

Here are a number of ways to use proxies to get better SEO results.

Scraping SEO Data

Data is at the backbone of SEO.

Getting access to accurate data means you know what you need to do to improve your SEO. You’re not left stabbing in the dark hoping for the best. Instead, you are able to create SEO strategies based on real data.

If you want efficient and much more accurate SEO data – SEO proxies make it happen.

SEO proxies make web scraping SEO data much more accurate and efficient. This also helps prevent you from getting blocked by Google or anyone else.

SEO proxies enable you to scrape SEO data for:

Any possible SEO data you could want…

SEO proxies will help you get it.

All you have to do is – connect your SEO proxy to a popular keyword scraper tool like Scrapebox and let it start collecting the data.

Using scrapebox with proxies

We also use proxies to scrape Fiverr and build our link building blacklist at LinksThatRank. You can use them for just about anything!

SEO Monitoring

The effectiveness of your SEO campaigns comes down to one thing:

An increase in search rankings.

…Are ALL based on your search rankings.

SEO proxies allow you to monitor your keyword rankings without being blocked by Google. Since the rankings won’t be based on personalised data – you also get more accurate results.

seo monitoring locations

Need to see search rankings from different locations?

See your search engine rankings from any:

  • Country
  • Region
  • City

If you are targeting multiple locations, using your SEO proxy for geo-targeting is essential especially if you are using SEO Powersuite to track rankings.

Complete Site Audits

Ever wondered…

How does your website stack up against competitors?

Complete search engine optimization audits help you identify areas of improvement on your own website.

SEO proxies make web scraping and collecting the auditing data easy. You have the power to scrape all of your pages very fast, any time you want.

This is especially handy if you’re using a SEO tool like URL Profiler

URL Profiler Domain Level Data
Proxies will let your pull back as much data as you need, when you need it, without delay.

Research Competitors

PRO TIP: Site audits don’t just have to be on your own website. You can do a site audit on your competitors as well!

SEO proxies are a must if you want to get the most up to date and relevant information about your competitors.

With SEO proxies you can:

  • Scrape your competitor’s page titles and descriptions
  • Understand what topics they focus
  • Get insight into their content strategy
  • See how frequently they publish new content
  • Uncover their target keywords
  • Know every time they update a page

And so much more!

Harvesting Link Opportunities

We all know that backlinks are one of the most important rankings factors. But, did you know that… SEO proxies can help you build more backlinks?

(Download my Link Building Checklist).

Once you connect your SEO proxy to a tool like ScrapeBox you can use the tool to start finding potential link placement opportunities in bulk.

You can find every relevant site in your niche and qualify it for link building easily.

Boost Your Local SEO

Want to rank your website locally?

SEO proxies can help you with local SEO.

proxies for local seo

Using the proxy geo-targeting features, you can perform searches from your local area…

…Completely anonymous!

If you want to take it to the next level you can scrape all of the data about websites that are ranking locally. Do a competitor analysis and uncover opportunities for your own search engine optimization.

If you need extra help with your local SEO, feel free to contact one of these local seo services.

Why BuyProxies Is My Go-To Proxy Service

Buyproxies has been around for a long time.

I started using them 10+ years ago and they have continued to update their services and have never faltered for me.

buyproxyies benefits

There are a few reasons I love BuyProxies:

  • Unlimited bandwidth
  • Hundreds of locations
  • Easy API integration
  • Most affordable proxy provider
  • Very secure
  • Fast speed and performance
  • Excellent 24/7 support

And if you don’t have a big budget?

Buyproxies also offers semi-dedicated proxies which allow you to have a dedicated proxy that you share with up to 3 people.

buyproxies pricing

These are significantly cheaper and still offer excellent performance.

Wrapping It Up

SEO proxies will give you more insight into:

  • Your own SEO
  • Your competitors SEO

You will be able to pinpoint exactly what you need to do to rank for different keywords, all while keeping track of what your competitors are doing.

It really is an unfair advantage…

…That you should take advantage of!

And if you’re just getting started with SEO proxies I highly recommend Buyproxies

They are the most affordable proxy provider and are very user-friendly.

Frequently Asked Questions

SEO proxies are intermediates between you and your target website. In other words, SEO proxies are online servers that enable you to browse the internet without revealing your real IP address or location and complete your SEO tasks without getting blocked.

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