What if I told you it’s possible to measure the success of your entire SEO campaign with just one metric?
In less than 60 seconds…
…You could see how your whole SEO campaign is performing.
SEO Visibility Scores.
What Will I Learn?
An SEO visibility score (also known as Search Visibility score) calculates how visible your website is in Google’s search results.
It is a sitewide metric that takes into account all of your ranking positions.
Think of it like this:
Your SEO visibility score is based on each of your rankings. If your score is high that probably means your rankings are good. If your score is decreasing you should pay attention.
That is why it’s a good idea to keep your eye on your overall SEO visibility score and there are a number of different ones to choose from.
There isn’t just ONE way to calculate it. Different tools calculate SEO visibility slightly differently.
In general though, SEO visibility scores are calculated using your:
But what’s a good SEO visibility score to use?
Checking your SEO visibility score is easy and there are a number of different tools you can use to do it easily (and sometimes, for free!).
Google Search Console (GSC) is the best free tool to check your SEO visibility scores.
Google Search Console is more accurate than any other SEO tool.
Google Search Console doesn’t:
It displays real data directly from Google’s search engine.
Google Search Console doesn’t provide a specific “SEO Visibility Score” but does provide the exact number of “impressions” your website receives.
What does that mean?
More Impressions = More Visibility
With Google Search Console, you can look at exactly how visible your website has been over a period of time.
Here’s how to do it:
This creates a report of how your website is performing in the Google search results.
You see your websites:
You can use the total number of impressions over time as an SEO visibility score of sorts. The more impressions you receive, the more visible you are.
You can also scroll down the page to see the exact search queries that your website is ranking for.
You can change the date range to see how many impressions your website has received from almost any time period. The available date range available will depend on when you set up your GSC account.
But that’s not all…
…you can also see the SEO visibility score for a specific keyword or page!
Here’s how you do it:
Now you can filter your website performance results for the specific search query.
This will display the exact number of impressions your website has received for that search query:
Now you can see the trend of your impressions for that keyword in the last 12 months.
In other words…
You can check if your website’s overall visibility or a page/keywords visibility is increasing or decreasing.
Google Search Console provides you with the most simplified way to check your SEO visibility scores.
And the good news?
It’s completely FREE.
The SEMRush Visibility Trend Score is also a great indicator of your and your competitors overall SEO visibility.
They estimate the percentage of times your website is seen based on the ranking positions for that keyword.
SEMRush takes a slightly different approach with a Visibility Trend Score which is calculated based on the rankings of your target keywords.
Each ranking position in the top 100 has an estimated percentage of how often it is seen. SEMRush uses those estimated percentages to show how visible each of the keywords is.
The data is displayed in a line graph showing whether your rankings are increasing or decreasing over time.
You end up with:
And if you want to keep an eye on your competitors, I’ve good news:
SEMRush also allows you to see the Visibility Trend Score of your competitors so you can compare their score are against yours.
Head over to SEMRush and sign up for the free trial.
Next, start a new project and add your website.
Now click on dashboard. In the position tracking box and click setup.
This will take you through a setup wizard where SEMRush will ask you to input your:
After completing the setup wizard, you will see a dashboard with your website Visibility Trend Score.
Want to understand how your top keywords are performing?
Meet Share of Voice (SoV): One of my favourite SEO metrics from AccuRanker (my favourite rank tracker)!
SoV is Accurankers SEO visibility score metric. This metric combines:
It’s a quick way to see whether your high traffic keywords are losing or gaining ranks.
The SoV metric is calculated using this formula:
In this case, your SoV is: 9.5% x 2,300 = 218.5
Want to keep track of your competitors’ SoV?
With Accuranker, you can get a detailed comparison of your rankings vs your competitors. From here you can develop a strategy to increase your rankings.
Head over to Accuranker and sign up for the free trial.
Next add your domain.
Now add all of your target keywords.
Make sure that you choose the right location that you want to rank in.
Once your keywords are in, Accuranker will start pulling the relevant data into the SEO dashboard. From there you’ll see a range of data and information about your website as well as your Share of Voice report.
Check out my full Accuranker Review to learn about how powerful it is and why it’s my favourite rank tracker.
Moz is the OG in making the SEO visibility metric popular.
Their tool is called search visibility score.
What’s different about Moz to most tools is that…
The Search Visibility score is calculated into a simple percentage.
Basically, the Search Visibility score is the percentage of clicks Moz estimates you receive based on your organic rankings posisitions, across all of the keywords you’re trackings in your Campaign.
The Moz Search Visibility Score is calculated using:
All keyword CTR’s are added together.
The formula is then:
This might seem a little confusing…
Here’s a simple example:
You have 3 target keywords with 3 different CTR’s
The total sum of each keyword CTR is 66.7%.
Now that you’ve got the total, all you have to do is apply the formula.: 66.7% / 3 = 22.2%
Head over to Moz and sign up for the free trial.
Similar to Accuranker, follow Moz’s account setup walk-through:
Don’t know how well your website is performing in organic search?
SEO visibility scores are one of the best ways to understand it!
But, there’s not just one way to calculate it- there’s plenty! Each takes into account slightly different variables.
Now: How do you know which one to choose?
In my experience, it’s best to choose the one that you feel most comfortable with. The most important thing is to consistently use the same metric.
You could even incorporate a couple of these metrics into your monthly reporting to make sure you are seeing every side of the coin.
In the end:
The growth in search results for your website is what matters. And SEO visibility scores are the best metric to track that outside of actual traffic.