If you have ever wondered which tools & services I use to grow my websites…
You’re in luck!
Because on this page I share everything that I use to get the job done across my fleet of sites including-
What Will I Learn?
These are the various tool’s that I use throughout my fleet of websites to get the job done.
Whether that’s building links or email marketing, it’s all listed below-
Whether you are launching a new site or trying to fix a penalty, having the right site analysis tools will save you hours of time.
I tend to find myself using Website Auditor and Screaming Frog the most which both have free versions available that are limited to 500/urls.
Website Auditor (free version available) – I’ve been using this suite of tools for a decade (read my full SEO Powersuite review) & Website Auditor makes it easy to perform 1 click audits to find problems. It has a class leading TFIDF tool to help you dial down on page optimization.
Screaming Frog (free version available) – I use this SEO Spider tool if I’m auditing huge sites or need to do any kind of custom data extraction (like which posts feature affiliate links). Although this is for the more advanced SEO, it doesn’t take too long to figure out.
Ahrefs (trial available) – The fully featured site audit tool will automatically scan your site for problems every week and sends weekly reports direct to your inbox. This isn’t my primary tool for conducting audits, but it is my primary source of alerts for problems.
Google Search Console (free) – Let’s not forget that Google Search Console will also alert you about certain types of problems. Just go to the Index > Coverage report and fix any errors you find.
Keyword research is the foundation of any SEO campaign.
Get it right and you’ll see thousands of people coming to your site in the quickest amount of time possible.
Get it wrong and you’ll have zero traffic to show for your SEO efforts!
My Intelligent Keyword Strategy Sheet (free) – I built this sheet to help me create intelligent keyword strategies in any niche in minutes. It filters out the tyre kicker keywords and highlights keywords with commercial intent, perfect!
A hrefs (trial available) – They have the best data in SEO period. And that includes both keyword data & traffic data which makes it easy to find awesome keywords (learn how in my Ahrefs review).
SEMRush (14 day free trial) – Before Ahrefs were the king of keywords, SEMRush were. They have lots of great tools to make keyword research easy and my 68 point SEMRush review will help you out as well!
RankTracker (free version available) – Not only is this the best rank tracker (more on that later) but it also delivers a ton of solid keyword research features like being able to find every keyword your competitor currently ranks for.
LongTailPro (free trial available) – For a long time this was the best desktop based keyword tool and they recently moved it to the cloud to make it easy to do keyword research no matter where you are.
Looking for keyword research tools on a budget? Don’t worry, I got you covered! Check out my list of free keyword research tools.
Backlinks are the most important Google Ranking Factor but many people have trouble building links.
So if my list of link building strategies isn’t helping you then take a look at some of the link building tools and services that I use below-
The Backlink Blacklist – Use this free tool to check a list of backlinks to see if they are known guest post farms or commonly resold.
The Link Building Checklist – This checklist and free training video will show you how to make sure you are only building links that help you to rank.
My Intelligent Link Building Sheet (free) – This is the personal intelligent spreadsheet that I built to help me create link building strategies based on what is currently working for my competitors.
LinksThatRank – The premier outreach based link building service that goes above and beyond the call of duty when it comes to quality control.
Link Assistant (free version available) – Just select from one of the 12x different types of backlinks like guest posts then follow the wizard to find prospects, automatically find their email addresses & send bulk Outreach.
GSA Search Engine Ranker – This is the swiss army knife of link building. Supports over 100 platforms, scrapes targets, posts to them, verifys emails and checks the links are live all in one tool but you must pay close attention to quality and relevancy.
OneHourIndexing – If you want to get your backlinks indexed quickly and easily, OneHourIndexing is the service for you. They dominated my case study and have continued to perform at a high rate of indexation.
Backlink checkers are my favorite category of SEO tool because they are key to understanding what is working for your competitors.
And once you understand which links are working for your competitors, you can steal them all for yourself mwahahaha!
Although there is no doubt about who the king of backlink checkers is after this case study.
The Backlink Blacklist – This free tool is great for checking if a list of backlinks is good or not.
My Intelligent Link Building Sheet (free) – This is the personal intelligent spreadsheet that I built to help me create link building strategies based on what is currently working for my competitors.
Ahrefs (trial available) – There is no doubt that Ahrefs is the king of backlink checkers. They dominated every single test I’ve run & continue to innovate with new tools. Here’s 25x ways you can use them to increase traffic.
SEMRush (14 day free trial) – SEMRush also have a pretty comprehensive database of links that you can download and use to your advantage. Check out my full SEMRush review to learn how to use it the right way.
SEO Spyglass (free version available) – Although they have a smaller database of links, SEO Spylgass can still stand on it’s own 2x feet and is the only desktop based backlink checker.
Google Search Console (free) – If you want to download the backlinks of your own website, you can do that for free in Google Search console. Just click Links at the bottom of the left hand menu.
But, I understand these tools can be quite expensive if you are just starting out so check out my free seo tools list.
One of the most important tasks you can do as an SEO is to monitor your search engine rankings.
And thanks to things like the mobile first index its important you track both mobile and desktop rankings.
But there is only 1 king when it comes to Rank Tracking…
Rank Tracker (free version available) – This is the most comprehensive rank tracking tool on the market & allows you check rankings up to 1,000 search results deep in 500 different search engines. It also tracks universal search results in Google like images, videos, news, shopping, places, books, local rankings, maps, YouTube videos & competitor rankings with no limits.
Accuranker (14 day free trial) – This is one of the easiest to use rank trackers that is absolutely beautiful. It integrates with a range of tools including Google Data Studio. It’s also one of the best mobile rank tracking tool. Check out my full Accuranker review.
SEMRush (14 day free trial) – If you want something more cloud based, then SEMRush offers daily updates but is limited to the first 100 page of results.
BuyProxies – I’ve tried tons of providers in the past but now I only use the semi dedicated ones from BuyProxies which never seem to be banned from anywhere and are blazing fast. They offers great options of proxies from SEO proxies to residential proxies.
Spamzilla (free version available) – This is become one of my new favorite tools last year and I’ve used it to buy a bunch of domains to build authority sites. Learn how to use expired domains or read my full Spamzilla review.
Domain Hunter Gatherer (free version available) – If you want to buy a domain to build a new site on or to use as part of a network then Domain Hunter Gatherer is the best tool to find it. You can learn more in my Domain Hunter Gatherer review.
TBS Solutions – If you prefer to buy your authority domains “off the shelf” rather than searching for them then I have had great success with this broker. They always have great domains & will help you find specific domains.
Want to learn how to make profits with domain names? Check these posts:
Hootsuite (free version available) – if you want to manage your Facebook page, Twitter profile, LinkedIn profile, YouTube channel & more – HootSuite is perfect. It also has some great team features to share social accounts without sharing passwords.
Buffer (free version available) – You can also use buffer to manage all of your Social profiles which works in a similar way, but personally I prefer how HootSuite works.
DripRevolution (free trial) – If you want to drip feed social signals from a range of different Services then DripRevolution makes it easy with an all in one interface. This is a great tool to add social proof to any page quickly.
View2Be – If your goal is to increase YouTube subscribers, likes and comments then this service provides everything you need. This is my go to provider for all things YouTube.
Listening to the web is a great way to pick up easy backinks and traffic.
I suggest you set up monitors to listen for your brand name, author name, website URL, email addresses, phone numbers or any other information that is unique to you.
Google Alerts (free) – This used to be the best because it was powered by Google but now it returns a lot less results. I highly suggest you check out my full Google Alerts tutorial which will show you some of the best alerts to set up for your business.
Mention (free version available) – These guys have quickly become the leaders in listening to the web because they offer a range of comprehensive features and filters along with a free trial that you can take advantage of.
Ahrefs Alerts (trial available) – To make sure you get complete coverage though you should also set up Aherfs alerts which sends updates to my email every week when it finds mentions of my brand or any topics that we are currently tracking.
GSA Captcha Breaker – This is the king of captcha solving and has seen significant development and frequent updates over the past years. It’s stable, fast and works with most software out of the box.
Word Ai (free trial) – This incredible AI SEO tool takes advantage of artificial intelligence to rewrite content and make it completely unique. Not only will it be perfectly readable, it will pass copyscape & no one will be able to tell it’s being rewritten by a machine.
SEO Content Machine (free trial) – If you need to create lots of unique relevant content quickly than SEO content machine is your friend. But this isn’t the kind of content you want to use on front facing property’s!
TheBestSpinner – This is the original and best content spinner and if you want to create lots of unique articles by hand, this is the tool to do it.
Drip (free trial) – This is the single most important tool on this page both from a business perspective and an SEO perspective. If you are not using email marketing, you are leaving a lot of money, traffic and rankings on the table.
Kinsta – The current host of this blog who provide excellent hands on support, along with free SSL and daily automated backups. Read my full Kinsta review.
WPXHosting (free migration) – However these guys took my recent fastest WordPress hosting case study by storm and are both faster and cheaper than Kinsta. Ironically they are also the previous host of this blog… /facepalm Take a look at my full WPX hosting review.
Don’t forget, if you’re on a budget and just starting out, take a look at my how to start a blog tutorial for budget-friendly recommendations.
People are always asking me which theme or plugin(s) I am using on the blog.
So I decided to publish a list of everything that I use to power this blog and my courses.
If you have any questions on how I’ve got any of this setup, please feel free to ask in the comments below!
Authority Theme – This is the theme that I use on the blog which was custom developed by the MyThemeShop team but then I decided to make it available to everyone. It’s super fast, SEO ready and easy to customise.
CDN Enabler – I use KeyCDN (free $10 credit) on my blog and this is the free plug-in that they created to use with their service.
Comment Redirect – When you make a comment on the blog for the first time, I take you to a special page that asks you to become a subscriber or follow me on social networks, this is the plugin I use to do it.
Gravity Forms – This is the plugin I use to build intelligent contact forms & to power enquiry forms for my agency. It connects with many other services like Drip and Zapier.
LearnDash – This is the plug in that I use to power all of my courses. It integrates with a bunch of other tools/plugins & services for a streamlined learning experience.
Pixel Your Site – I use various pixels to track people’s behavior on the site and I use this plugin to deploy them in the most intelligent way.
RankMath – This is the best SEO plugin for WordPress and it has seen significant development in recent years. I have now replaced Yoast across my network with RankMath which has a ton more features – read my full Rank Math review.
SEO Auto Linker – If you want to create internal links easily this is the plugin for you. Be sure to check out my full internal linking guide to learn how to use it.
ShortPixel – This is the best image compression plugin I’ve used. Previously I was using the free version of WP Smush but ShortPixel took the already smushed images and reduced them by 70%. Those are speed savings that you just can’t ignore
Social Warfare – All of the social sharing buttons & ClicktoTweet boxes on the blog are powered by this plugin which offers a ton of features you can’t find anywhere else like recovering your social share if you migrate from HTTP to HTTPS.
Table Of Contents Plus – Near the top of every page I have an expandable table of contents usually with the text “What Will You Learn”. This is the plugin that I’m using to power that.
Thirsty Affiliates – All of my affiliate links are managed through Thirsty Affiliates. It has a ton of advanced features and makes it easy to stay on top of the hundreds of affiliate links that I’m managing.
Thrive Architect – This is the tool that I use to build beautiful landing pages including my homepage and pages like this one or this one.
Thrive Leads – All of the email subscription pop ups, forms and light boxes that you see on the blog are created with Thrive leads. It’s got some really advanced targeting options but most importantly it makes split testing really easy.
WPFusion – This is what I use to connect to Wordpress, Learndash and my email marketing system (Drip). It has a bunch of handy features such as being able to tag people in my email system based on their behavior on my websites.
WP Rocket – This is the plugin I used for many years to speed up my websites. Even through I now use NitroPack I still recommend this plugin to people that whish to increase their speed and boost their performance. Take a look at my full WP Rocket review.
NitroPack – This is my new go-to plugin. It helps increasing websites speed in just a few clicks, no other caching plugin can compete. Take a look at my full NitroPack review.
WP Shortcode Pro – If you’re wondering what I use to style things like bullet points or highlight text, this is the plugin that I use to do it. It includes a bunch of different short codes that makes it easy to style your posts and pages.
Want more tools to power up your SEO agency? Check my list of SEO software for agencies.
I spent a lot of time in the office which serves as 2x purposes.
First to be an actual office and second to be a video studio but I’ll cover the “video studio” part a little later on this page.
The desktop workhorse was built to render video as quickly as possible-
And I drive all of that hardware with this-
After playing with video for a while I decided to build a dedicated video studio in the office.
It’s a simple green screen setup backed with good lighting, a decent camera & audio.
And… a teleprompter of course!
I mounted all of the lights to the ceiling to save floor space and can turn everything on/off with this little remote-
That makes it easy to shoot video when I need to and there is zero setup time.
This is my current video kit which was used to produce videos like this.
If I was stuck on a desert island that somehow had both electric and Wi-Fi…
..then these are the 3x tools that I wouldn’t want to be stuck without–
My Keyword & Link Building Spreadsheets – These spreadsheets make it easy to build an intelligent keyword & link building strategy based off what is working for your competitors right now. These sheets will save you huge amounts of time & money in your SEO campaigns.
Ahrefs – This is one of the most complete SEO tools, not only because of the tools that it provides but because it’s the biggest warehouse of SEO data on the planet which means you can make intelligent decisions quickly.
Drip – You might find it’s unusual that I’m listing an email marketing tool as one of my favorite SEO tools. But this is the tool that helps me keep bringing people back to my site. So everytime I have new content I want to rank, I can instantly attract traffic & links by sending one email to my huge list of subscribers.
I would love to know what tools you use in your business.
So leave a comment below to let me know what your favorite tools are and why.
I’m always looking for new tools to help me work more efficiently so I’m excited to hear what you’re using.
Please let me know in the comments below…
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I have found it to be one of the faster/more light weight programs – I would suggest you speak with support there are a number of things that could cause a bottleneck like proxies/captcha service etc
I am using Rankwyz and FCS,they are all good,a few days ago,I bogught UD,but to my disappointment,it is slow,I am considering requesting for a refund.
I’m wondering what your opinion is on pair of Web 2.0 building applications, namely RankWyz and FCS Networker. They both seem great for building quality tier one links but I notice you really prefer UD for those ever so important tier ones. I’ve got limited funds to purchase only one option and I have a feeling you would go with UD. Can you please share your opinion on those other two and why you wouldn’t choose them over UD? Thanks.
RankWYZ is pretty sweet but neither RankWYZ or FCS are comparable to UD – totally different things.
You don’t add Long Tail Pro dude?It’s awesome rather than Market Samurai.
I disagree entirely
please let me know what you think about keyword country seo tool ? because i think its nice but i want to confirm before i subscribe
Never heard of it sorry
No Long Tail Pro? Market Samurai is horrible…..LTP beats MS hands down…..
Well for me, Long Tail Pro relys on Moz data and seeing their database is tiny ( https://searchlogistics.com/seo/tools/backlink-checkers/ ) in comparison to the likes of Majestic SEO and Ahrefs it doesn’t provide anyway near as an accurate overview as Market Samurai, which uses the much larger & more complete Majestic SEO database (which is still smaller than Ahrefs).If 1 tool integrated Ahrefs, Majestic & SEOMoz – then we would be talking 🙂
My reply
Hi,Yes you need a seperate captcha solving service OR more proxies, personally I have a lot of proxies so its not a problem but I’m pretty sure deatchbycaptcha isn’t supported by seo powersuite.
Thanks Rank Tracker seems Good………I was using free trial of seo power suit………and i was using website auditor. When it scanning my site it ask for filling captcha again and again……so do i have to buy captcha solving service from them or i can buy 3rd party captcha solving service……here you talk more about death by captcha……will it work with website auditor
Your Comment
Hi Mattis there a alternative to simple video pro as your link takes us to a offer that is closed now any recommendations would be much appreciated. Your content is great for us guys starting out onlineThanks Daniel
I think they released a new version so the aff link changed, google it you’ll find it 🙂
Hi Matthew,I remember you telling us what plugin you used to promote rankcracker above your site on a black bar. I can’t find it on this list. Which plugin did you use?Thanks,Justin
Hi,I didn’t use a plugin thats just hard coded HTML/CSS I put into the header.php file manually when I want it to show
Hi Matthew, Can you please tell me which tool is used for monitoring your website position on Google pages for specific keyword. Tool should have option to select Google server. The above tools you have suggested, do this job?Please suggest me all tools that do this job, I find a free one on google “Free monitor on Google” but that works only 1 time…don’t know what happen to it……..and some website also offer this service but they are not trusted and high failure.Hope my question make sense. Please tell meThank You!
Hi,I use https://searchlogistics.com/get/ranktracker/You wont find a good free one, they cost money to run plain and simple.
Hi Matt. Do you still recommend MaxCDN?
Yes – https://searchlogistics.com/seo/tools/content-delivery-network/
hi,Matthew,Like your blog very much,I need a tool that can build lots of articles in a short time,or some tools that can do that,can you recomend them for me,I have used KM,thanks very much
I would use Kontent Machine
I dont know how you have survived without one!
Matthew Woodward – Legend Status Achieved!
A VPS is just a server somewhere that is running a copy of windows, you can ‘remote desktop’ into the server and you have a full native windows environment at your finger tips.You would just open a web browser on the VPS and download/install whatever you want. It’s as if you are sat in front of a windows desktop computer.Doesn’t matter if you access it from your Mac, your android phone or whatever you want 🙂
Hey Matt, do you know what iPhone apps you can use to access a VPS? I’m struggling to find any that work.Thanks
Anything that supports the remote desktop protocol or RDP – Microsoft have an iOS app I think
Hi Matt, thanks for the reply.. I don’t mean to sound stupid but I’m not sure how it works to be honest. Do these VPS run the software on a server instead of the laptop?If I bought GSA SER – Do I download to laptop and upload to the VPS or what happens!?Will I need fast internet to run it on the VPS? I have heard of some guys using them for running SenukeXCR while on a macbook air so it must work if I can get it all set up right. You’re a legend dude, making my way through your videos this week and sending you some affiliate sales!
Trying to decide between GSA and Ultimate Demon.. Sunday night Mathew Woodward tutorial videos going on here! Your site is excellent dude, really love the in depth tutorials and straight up reviews of these softwares. I am on a Mac which makes these softwares awkward as most are windows only and even when I run parallels they are slow or freeze. A post about the best internet marketing laptop would be much appreciated, with specs for what you need to be running these programs. I live abroad a lot so cannot build a powerful home computer as I like Thailand and Spain to much to stay in Ireland! Its getting to the time that I need a beast that can handle running Long Tail Pro, Market Sam, GSA, Scrapebox etc..
Thank Adam :)As you live abroad/travel a lot just get a windows based VPS from https://searchlogistics.com/get/poweruphosting/ – It will be available/running 24/7 building links and you can remote into it from any device that can do remote desktop including your phone.
Matt,although this is really an amazing list, I would recommend to everyone to stay away from JustHost: My experience with them is a pure pain in the ass. The pages load extremely slow, support cannot help very much, I get 404’s for pages and subdirs that are definitely there etc. etc.What has been your experience with JH these days? Still no problems?
Well it depends what you are trying to do with them and the kind of traffic you have. All shared hosting has its limitations – you get what you pay for in that respect.
Hey Matthew, I’m looking forward to buy an automated SEO tool. I’m confused between Ultimate Demon and Magic Submitter. Which one would you recommend?
Out of those two, Ultimate Demon. But also take a look at https://searchlogistics.com/seo/reviews/gsa-search-engine-ranker/
Hi Matt, would be great to see this list updated.I think you mentioned in another post that you changed Ninja Popups & Simple Video Pro…I always like to drop by for a read 😉
I’m doing a big update of pages like this soon 🙂
Hi Matthew. I am new to this blog and i have just fallen in love with you…lolExcellent info here and super to see you respond to messages.Can’t wait for below….do you have another “get started blue print?””I will be launching a new case study in the coming weeks. How to build a business online with $100. It will be broken down into modules/topics so people can follow along live week by week.Hows that tickle ya?”
Thanks David, I think :PThat project is my main focus at the moment, it will be ready asap 🙂 Just got to produce content now everyhing else is done
I would love to see you replace horrible and buggy synnd with SociSynd – I believe they too have a free version available
Will check it out thanks
HiI have been going through your blog and realy love the clear information you post.I just wanted to know services like dripable or drip feed blast ,how effective are these services.Thanks
I wouldn’t use them personally
Yes I would like to see indexing tools reviewed to including instant link indexer
In my opinion they are all a waste of time and your better off just building links to links to get them indexed.
There isn’t 1 tool – you need a full marketing strategy for each site.I assume you have seen https://searchlogistics.com/seo/link-building/ ?
then what tool do you think can success in doing this
can not find my comment
They need to be approved first
recently,I have built about 30 ecommerce websites,but it is very hard for me to build backlinks for so many sites,I have to use different strategies,and drip feed to build backlinks every day to avoid google risk,I need lots of articls and lots of backlinks every day,about 100 backlinks for tied 1 per website.really tied of this,do you have any idea how I can do that?what tool can I use? thanks
Sounds like your setup to fail from day 1. Trim it back to 2-3 sites, make those work. Then move onto the next 2-3.
totally agreed with Matt, we need to be realistic. there is no need to kill yourself. just make sure the task can be done easily and you enjoy doing it. or you will give it up in few months(or weeks) time.
Learn many from your blog,I like your blog very much,do you have skype?
Skype is reserved for clients sorry or I would never get any work done!
Hi,Really? I find it to be pretty good!
Matt, thanks for the links. I’ve read through that posting earlier. anyway after testing, i found out bbpress still have bugs and many technical issues. i’ve decide to utilise phpbb. seems to work well with my blog. dont have much issue when integrated to wp. thanks anyway.Azman
Hi Matt, Love all the information and thanks for it. I recently came across $1000 and would like to invest it in tools. There are so many and I’d love to have them all but obviously can’t. If you had only $1000 to invest, what tools per category would you recommend? Feel free to email me if you like. Thanks again…
I will be launching a new case study in the coming weeks. How to build a business online with $100. It will be broken down into modules/topics so people can follow along live week by week.Hows that tickle ya?
thank you very much for the list. I’ve been trying to integrate a forum to my existing blog without much success. hopefully your information on the bbpress can help me out.thanksAzman
Let me know if you get stuck – this should help https://searchlogistics.com/blogging/tools/bbpress/
Thanks for these I am always on the look out for new tools.And its nice to get a personal recommendation from someone who is doing so well! Also thanks for telling which ones to stay away from since its important to know what NOT to do as well. I am going to check out the SEO ones since the whole concept still confuses me…
No worrys 🙂
Thanks another interesting article Matt will try some of these out for my own blog.A quick question , how do you link from your table of contents to the actual paragraph you are talking about? https://searchlogistics.com/tools-of-the-trade/#analysisAll the best for 2014Mick
Thats just raw HTML
Hey Matt,Wish you a very happy christmas and a prosperous new year!I have a question, How do you create the pdf version of your content? which you use with social locker plugin…..Thanks,Akbar
Hi,Its just a print pdf chrome extension
Hey Matt, you got some great tools in your arsenal. Quick question, what wordpress plugin did you use to create the table of contents for this page? Thanks.
That is just straight up html!
Do you still use Licorne AIO? I was reading your review and watched the video. seems to be nice software..your thoughts pls….thank you
Hi,I never used it, that was made at reader request
iam just a beginner… what should i do first
Read this https://searchlogistics.com/blogging/how-to-start-blog-and-make-money/
“You can also use it to see if people are 301′ing aged domains to sites which you don’t see in SEOMoz, very handy!”Can you expound on that please, cheers.Secondly, this might be a silly question but I haveing a hard time justifying the monthly fee. Is it nessesary to have a backlink checker and why?Thanks again for such a useful blog!
Hi,Yes when you buy a domain and 301 it to your site, this would show in Ahrefs but not in SEOMoz.Take a look at https://searchlogistics.com/seo/link-building/backlink-analysis/
I just check them as they use them, if they are dead they are dead. Costs me more than $0.01 to write an email and complain that it does to use the next one in the list.
When you purchase these emails is there a way to check that they are all working email accounts? When purchasing emails in the 300-700 at a time just wondering if you get a lot that don’t work. Saw some people say they would replace broken email addresses with in 3 days. But how can you go through 700 to see if they are broken.Thanks your site is so helpful I am learning a ton.
where do you outsource the money site articles?
To my own brain/keyboard ^^
Hi Matt,Have you ever used Qualidator helps developers, designers, web masters and owners improve their websites by checking its quality and giving recommendations and solutions.Plus what tools do you use for split testing?
Is that the german tool?I’m using analytics content experiments on the blog
Hi Matt, do you still use Link Wheel Bandit now that it is apparently Blog Net Bandit?
Hi,I only use this to give an extra push
I think best tool for auto generate articles is seo content machine. Costly but reliable even T1 article is possible. You may review that tool.
It has been recommended a couple of times but i’m a if its not broke don’t fix it type of guy