Search Engine Optimisation (SEO for short) is the process of getting web pages to show up in “search engines” like Google, Bing and Yahoo.
The job of an SEO is to increase the visibility of a website in organic search results, which also increases traffic to the target website.
Because there are over 3.5 billion searches per day on Google alone!
And those searches are made up of people from all around the world looking to-
These searches will be performed with keywords that relate to the topic of their search.
For example, someone interested in dog grooming may look for:
The search engine they’ve chosen – in most cases Google – will then search its database.
And then return the most relevant pages for that keyword (I’ll explain how later)–
This is important to businesses and website owners.
Because if they’re offering a solution to the problem that is been searched for…
They have the chance to be seen by thousands of people who are interested in that topic.
If you owned a hardware store and your website was #1 for “Buy Power Tools”–
You would make a small fortune from power tool sales.
What Will I Learn?
SEO increases traffic.
This means it’s important to get the webpages that you care about to show up for the right terms within a search engine.
This can expose your website to tens, hundreds or even thousands of new people (or customers) every day.
SEO is an incredible opportunity to grow a business/website and it’s revenue.
Take a look at this traffic report from my blog in June 2017.
Thanks to search engines I was able to attract 41,470 people to the site:
That’s almost 50% of my entire site traffic, and my biggest single source of it.
My site isn’t one of the biggest in the niche by a long shot.
But through targeted SEO I’m able to capture a lot of these searchers to come and visit me, not my competitors.
With a little SEO knowledge and know-how, you can really begin to see great results like this in even the most competitive of niches.
In just 7 months we were able to-
That resulted in a huge increase in revenue for the site.
Just by showing up for those more “relevant” search terms in a search engine.
If you’re not using SEO as part of your strategy to grow your business or website…
You’re missing out on thousands of people (and potentially dollars) every single month!
One of the main question we get asked in the industry is: Is SEO dead?
As with all marketing practices, once it becomes harder to get results, someone will eventually say that it is dead.
This creates a panic and a lot of doubt. So, let me ease those two ailments for you.
As long as people need search engines and websites need visitors…
SEO will be an effective practice.
But there are a few things worth understanding to help qualify that statement.
Firstly, SEO is becoming more and more competitive.
It’s easy to create a website and take a business or idea online. That means there are more and more people trying to rank for the same keywords-
It also means there are more people using SEO practices to help them get there.
Secondly, the landscape of SEO is always changing.
Search engines like Google, are constantly changing their algorithms to make them more effective and to provide a better service.
There are also new types of searches – like voice search – which will change how we approach SEO.
These two factors point to a thriving SEO industry that is more important than ever before.
Want to start SEO this year? Check out my 45+ steps SEO checklist to build a solid SEO foundation that both humans and Google love.
SEO doesn’t have to cost a lot of money. (Check out my SEO pricing guide to see how much does SEO cost).
Most basic SEO techniques can be done without spending a penny by using free SEO tools for keyword research, link building and site optimisation.
However, it is advisable to invest in SEO tools to help you perform better research, measure progress and steal what’s working for your competitors.
If you choose to take the DIY approach, you can use tools like:
…to accelerate your results.
Not sure which tool to choose? Consult my Ahrefs vs Semrush blog post.
Otherwise, you could hire an agency to do the hard work for you.
My agency pricing starts from $2,500 per month depending on the clients business goals.
You will typically start seeing results from SEO within the first 4 weeks but there isn’t really a right or wrong answer to this question.
However, at the very least you should expect to see positive movement in rankings and search visibility within the first few weeks.
If you don’t – something might be wrong.
There are lots of factors that going into deciding how quick you will see results from SEO such as-
This means that the level of difficulty can fluctuate and the amount of time it might take.
But if your desired result is to rank on the first page for a competitive keyword…
That could take a lot longer.
Ahrefs found that for most keywords your site needs to be at least one year old-
However your results can (and almost certainly will) vary, due to all of the factors above.
So don’t let this information put you off because once you get the SEO ball rolling…
It very quickly snowballs!
So now you know exactly what SEO is, why you need SEO and what it can do for you.
Let’s quickly recap everything you’ve just been through:
Right now you’re probably wondering… How do search engines work exactly?
And how can you take advantage of them to increase traffic?
Well, you have three options: