Blog Commenting For SEO: The Why & The How In 2024

How do you start increasing your search traffic and building links if you have no cash and no connections?

The answer is simple:

 Blog commenting.

But what is blog commenting? Well…

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What Is Blog Commenting?

Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry.

It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs to attract traffic, leads, and add a ‘social touch.’

And, if you’re a new SEO who isn’t taking advantage of this strategy, you’re missing out on a world of potential that your competitors are going to use to beat you.

(You snooze you lose, right?).

blog commenting for seo

Bellow, I’ll show you what blog commenting for backlinks is, how to use it and why it’s an important part of the link building process.

PRO TIP: Before starting any link building campaign, it’s best to determine how many backlinks you need to rank.

Are you still using blacklisted backlinks?

Why You Should Use Blog Commenting For SEO

Blog commenting is simply leaving a value-adding message in the “comments” section of a blog and the earlier the better.

They’re one of the simplest and easiest ways to start building links to your website.

At the end of many posts you’ll see a form where you can add your personal information:

WordPress comment form

It’s important that it has the option to add your website as part of the information.

This means you can include a link back to your site, that anyone who reads your comment can click. Link building in its simplest form, right?

Now, these links don’t carry lots of direct “link juice” that will send you up the rankings.

But these links do contribute to your website’s link profile.

If you’re getting links back from your comments on large well-established blogs, Google & editors are going to take notice.

Blog comments also come with two other great benefits:

  1. They help you grow your network and build relationships with people
  2. They offer targeted traffic back to your website

Because if someone comes across a three-hundred word comment at the bottom of a blog post that adds tonnes of value (see below) they’re going to take notice of that as well:

blog commenting for SEO example

Website owners use blog comments to help them grow successful online businesses.

Ryan Biddulph of Blogging From Paradise credits his success to blog commenting. His comments on my blog were so valuable it led to him getting featured to my full email list.

The relationship he built through his comments, lead to a really valuable link building and traffic opportunity through being a guest poster on the blog.

Powerful stuff.

Ryan Biddulph blog comment

There is a ton of SEO value in blog comments.

Okay, that’s the “why”; let’s take a look at the “how”…

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How To Use Blog Comments For SEO

There is an art to blog commenting for SEO.

  • Use Your Real Name: Always use your full name instead of brand name or keyword to look genuine.
  • Add Value: Write comments that are relevant and add value to the blog post. Avoid short, generic comments like “Great work!”
  • Be Relevant: Make sure your comment is relevant to the blog post to engage in meaningful discussions and not look spammy.

That means comments like this aren’t going to cut it:

bad blog comment

Think in terms of a mini blog post.  It should add value or continue the discussion.

This is important to remember because blog owners have to approve your comments. If it’s not value adding or worthwhile for them to have it on their blog, it’ll get rejected.

Here’s an example comment that would get approved:

“Hey Dan,

You did an excellent job on this post! I’d like to add an extra productivity tip to your list if you don’t mind?

I find that when I fast in a morning – that is, I get up, drink a coffee and get straight to work – my productivity is 10 TIMES better than when I’ve eaten. I thought it would be the other way around, or that I’d struggle without food, but I really do thrive.

The people in my coaching community have found this to be helpful, too! Something worth trying.

Have a great day,

Matthew

I’d say that around 1 in every 250 comments I process on the blog go beyond one-line.

Comments like the above really stand out because it’s rare to see such engagement in this busy world – this means it is VERY EASY for you to stand out from the crowd.

Here are some blog commenting tips and best practices you should follow:

  1. Comment First: Get that first comment spot for the most traffic (more on that in the next section.)
  2. Use Your Full Name: Don’t aim for a keyword or your brand name.
  3. Use Your Correct Email Address: This allows the site owner, or interested people, to contact you.
  4. Connect Your Email To Gravatar: This will display a profile picture next to your comment.
  5. Be Selective: Choose blogs and posts that are relevant to your niche or industry.
  6. Ask Questions When You’re Not An “Expert”: If you’re unsure about something they wrote about, ask a question about it.
  7. Add Extra Value When You Are: If this topic is something you have experience in, add your own opinion and contribute value.
  8. Don’t Write Spam: Like, ever.

Pretty simple right?

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3 Steps To Successful Blog Commenting (And Secure The First Comment)

As Neil Patel found, getting the first blog comment generates the most traffic and gets the most attention.

How do you find blog commenting opportunities and ensure you get the first comment?

It’s pretty simple… Identify the blogs you want to comment on, get notified of their new posts and then leave your comment.

Let’s take a closer look…

Step #1: Identify The Blogs You Want To Comment On

Finding the blogs you want to comment on can be pretty simple.

For this I use Feedly.

Sign up for a free account and you can search for blogs based around certain topics:

Feedly productivity search

You can then find lots of sites to add to your “feed”.

Just click “follow” and away you go:

Blog feeds

Take a couple of minutes to add blogs to your feed before moving onto the next step.

It’ll help you out massively.

Step #2: Get Notified Of Their New Posts

With your feed in place, you will start to get email notifications about the latest posts on your favourite blogs.

They’ll also show up on your home screen here:

today Feedly screen

A second step you can take is…

If you head to the search bar at the top of the page and enter in your keyword (eg: productivity) you can choose to set up a Google News alert around this topic.

Feedly google news

This will now send you immediate updates about all of the new content around this topic.

Step #3: Leave Your Comment

When you receive a notification it’s important that you act fast.

You ideally want to get the first comment.

But the higher up the page (closer to the content) the better. So as soon as you get a notification, get in there and leave your comment!

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Wrapping It Up

Blog comments have powerful SEO, networking and traffic benefits.

You should regularly be leaving value-adding, long-form comments on regular blogs in your niche to help with your link building & wider digital marketing strategy.

 The better the comment, the better the results you’ll get from it.

Be sure to use your:

  • Name
  • Correct email address
  • A link to your site

…and never leave spam.

If you want to get notified about blog commenting opportunities you can sign up for Feedly and use them to create in-app and Google News alerts you can quickly act upon.

Note: You can not use blog commenting to get edu backlinks or gov backlinks.

Next up, I’m going to show you another powerful white hat link building strategy for those who are just starting their link building campaign… Testimonial Link Building.

Or, if you want to outsource it, check out my review of the top link building services.

download the link building checklist now

Frequently Asked Questions

Yes. When blog commenting is done correctly, it can offer many benefits. First, leaving genuine comments on blogs can help you build great relationships with people working in the same niche as you. On top of that, it can help you get free backlinks and traffic to your site. In other words, blog comments have powerful networking, SEO and traffic benefits.
Leaving a comment on a blog is very easy, just follow the instructions below:
  1. Find the blog you want to comment on (ideally a blog that is relevant to your niche).
  2. Scroll down till you find the comment section (usually at the bottom of the page).
  3. Find the button that says "Leave Comment" or "Post Comment" or "Submit comment".
  4. Fill out all the request information (name, email, website etc).
  5. Write a genuine comment that will be helpful to the other readers.
  6. Proofread quickly and submit your comment.
Yes. Despite what (most) people think, blog commenting still work today. However, when it comes to blog commenting (or link building in general), quality wins over quantity. In other, you want to write comments on blogs that are relevant to your niche and bring value to the readers. Spamming other blogs with hundreds of comments won't help you.
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What Are Your Thoughts?

729 Responses

  1. Hey,Can you explain why blog commenting is so important for ranking a website? I’m eagerly waiting for your reply. I would be grateful if you help me with this.Thanks.

    1. Well, blog commenting can help you build backlinks to your website (when done correctly!), which help generate traffic and increase rankings. On top of that, it can also help you build great relationships with other people from your niche, which is always a good thing.But if you don’t like this method, you can use any of these 15x link-building strategies instead: https://searchlogistics.com/seo/link-building/strategies/

  2. hola why don’t you allow us to submit a comment with a website link, when the article is about blog commenting

    1. To avoid spamming! Most people DON’T read the post and leave irrelevant, spammy comments just to get a link to their website. So I need to check and approve each comment before publishing them.

  3. Thank you for this nice list . this article is awesome and really helpful and everyone can use it as a reference to build backlinks

  4. . but sometimes when i search blogs relate to my website they have no option of leave comment. Please! tell me what i do in that case.Thanks!

    1. This happens when bogs get too many spammers commenting, pushing them to turn off the comments. Unfortunately, this is happening more often, making blog commenting harder. If blog commenting isn’t allowed on a blog, you need to find another strategy to get a link from this blog, such as guest posting.

  5. Hey Matthew,This is an excellent article on blog commenting and link building.You make some excellent points about how blog commenting can be an effective way to build links and create relationships with other bloggers.I agree that it’s essential to be genuine and contribute to the discussion to get the most out of blog commenting.Thanks for sharing your insights!

  6. This is really a great post. I am a complete beginner and I really don’t know much about SEO practices but after reading this blog I gained knowledge about one of the SEO techniques.I am presently taking SEO service from Increate Tech and I will discuss this technique with them.

  7. This is really a great post. I am a complete beginner and I really don’t know much about SEO practices but after reading this blog I gained knowledge about one of the SEO techniques.I am presently taking SEO service from Geek Tech and I will discuss this technique with them.

  8. Hey Matthew,This blog post is a keeper because of the great list you have combined here to visit those blogs. I am passionate about blog commenting. I’ve done so since I started my blog 2 years ago. Not only does it improve our SEO, but commenting does also so much for your blog. I’ve left comments along the way and people have joined readership on my blog just because they resonated with my comment. Also, with blog commenting we achieve the know, like, and trust factor of others.Comments must be a reflection of what we have just read on a person’s blog. Leave at least a paragraph so you will make it in the comment section. I, as well as many other bloggers, won’t approve a one-line comment or a generic one that says something like “nice work.” They are either newbies or worse…someone who is just looking for backlinks. I can’t tell you how many people I don’t approve of every day because of this.Thanks so much for this useful post

    1. Yeah, blog commenting is not only a great way to get backlinks but also to build relationships in your niche.And completely agree with you. There are too many spammers out there!

  9. what an amazing site for building links to get informative knowledge..thanku for sharing….

  10. Great post. Years ago I focused more on blog commenting, but I stopped actively doing it for some reason. Thanks for all the good information on why it is still important and the possible snowball effect it can have on blog feature. That was part of the picture I never considered.

  11. Great post, Thanks for sharing such a brilliant ideas. I really like your blogs. Your blogs helped me a lot.

  12. The article is very informative for SEO link building strategies . Looking for more informative content like this in the future.

  13. Wow, after multiple searches on Google, I finally found the guide I’m looking for. Thank you very much for writing this. How can I not comment after reading this…? :)But it is getting more difficult to find good blogs that allow readers to comment. I guess a lot of people have shifted to social media and for typical blogs, too many are commenting just because they want to build a link back to their sites… sigh…

    1. Yeah, you’re completely right! Many site owners hold/block the comments because they have been abused by spammers…

  14. Once again, excellent information and advice for the industry Mr Matthew ,your article is as astounding.

  15. I have tried alot of things. From backlinking to Guest Post, but only one thing worked for and thats blog commenting. You have provided a very simple words yet indepth knowledge for blog commenting.Keep up the great work.Thanks

  16. Thank you for sharing such insightful tips.I am a beginner in link building and am sure what I have just read is going to impact more in my backlinking journey.

  17. link building from blog commenting is good for the website where the backling is heading but hot good for host because commeting component is one more http request

    1. Good point! This is why site owners need to monitor their comment section carefully and remove any spammy comments/links left on their site.

  18. Hey, thanks for covering importance and in depth benefits of blog comments. Blog comments are indeed can be helpful to improve your website traffic and back-link score if it is done in proper way very informative blog.

  19. Great work! I try to get more comment blog to create link build for my website. I try to create tier 1 2 3 for test

  20. Thank you for sharing these useful tips, Matthew.I’m still learning the ropes around SEO for building my business and reaching more people to create impact.Will be implementing your advice going forward.-Ajitesh

  21. For new bloggers like me Comment Links are the only way we can create backlink for our blogs, as there are very few chance other stablished bloggers will give us chance to write for them, or linking our post is also very far from reality as we are in early stage our post doesn’t really give value.So, i am checking these easy ways to create backlinks for now before jumping into the main deals I just want the flow to keep coming, 1 or 2 links/day.Thanks for the article it really helps.

    1. Glad it was helpful! You’re right, it can be tough for new bloggers to secure links with different methods. Blog commenting is definitely the easiest strategy to start with. But it’s really important to use it right and not become a spammer. Everyone hate spammers!

  22. I remember that’s how I started.I made a list of 10 or so mid tier influencers from my niche and I left 5 comments per day on their blogs.

  23. Blog commenting is great strategy for referral traffic on website and this is good for seo point of view. This is very helpful blog, thanks for sharing this with us.

  24. Good thing! Thanks for sharing this post, it can help my business. I have got new points about blog commenting in SEO.

  25. Great post Matthew!I recently just took a blogging course where blog commenting was mentioned as one of the best ways to get yourself and your blog on the map and I was looking for tips about it.I found your post the most helpful really, it not only mentions how to comment on a post but the best strategies to blog commenting to make it work for you I really appreciate you….

  26. Matthew woodward sir i am amazed with your viewer and your rank on google i am really inspired from your article,Thanks.

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