In the previous part of my email marketing series I showed you…
This time round we are going to add the finishing touches to our opt-in sequence to squeeze even more value out of our efforts while looking at how to get email subscribers!
What Will I Learn?
In the first part of the series we learnt about the user journey every new subscriber goes through.
It looks something like this-
At the moment we are just using the default confirmation & thank you pages that Aweber provides. But we can create our own that will allow us to get even more value out of our new email subscribers.
We are going to play on the simple methodology that once a user takes action, they will take action again – if you ask them to.
For example in the user journey above once they are on the thank you page we could ask them to follow us on a social network, buy a product or share our site.
The vast majority of people that subscribe will take the action you ask them to take on the thank you page – so make sure you are taking advantage of that.
This is what my thank you page looks like right now-
As you can see it is very simple and the only thing they can do on that page is the action I want them to take, which is to circle me on Google+ at the moment. There are no other distractions!
The first thing you need to do is create 2 pages on your site. The first one will be our custom confirmation page and the second one will be our custom thank you page.
If your Wordpress theme supports it ideally you will use a full width template that removes any sidebars/distractions. Not every theme has that so don’t worry if yours doesn’t.
This is what my custom confirmation page looks like. Note the template section in the bottom right corner where I have selected my full width template.
As you can see the page gets straight to the point telling people what they need to do to confirm their email address.
This is what the published page looks like-
Once you have set yours up publish it and make a note of the URL.
The thank you page is where the real magic happens and is the last page people will see in your opt in user journey after filling out an email signup form.
This is the page where we are going to ask the user to take action and continue their journey.
You can pretty much do what you want on this page, as long as its asking them to do something else that adds value to your site in some way.
If you run an e-commerce store for example you might ask people to share the page to unlock a discount code for example.
On this blog I just ask people to follow me on a social network which is Google+ at the moment but I do change it occasionally.
Once you have the thank you page ready, publish it & make a note of the URL.
It only takes a minute to do!
The first thing we need to do is edit the form we created in Aweber with the URL of our confirmation page.
To do that just go to Sign up forms, find the form you created in part 1 of the series & on edit.
On this page you can see the option to change your thank you page but do not get confused here, this is where we setup the confirmation page. Not the thank you page.
If you click on the drop down you’ll get a few options, choose Custom Page.
Then you can just paste in the URL of your custom confirmation page.
Make sure it is the confirmation page URL you have entered and NOT the thank you page asking the user to take action.
Once you have done that save the form! That is the custom confirmation page setup & working!
If when you added the form to your website you used the raw HTML option Aweber provides, you will need to update that code on your site.
Last but not least is adding the custom thank you page to our Aweber setup.
Just go to List options > list settings > confirmed opt in then scroll down to section 2 & 3.
Make sure option 2 is enabled!
Then all you need to do is paste the URL of your thank you page into section 3, labelled success page like I have in the screenshot above.
Once you have done that save the changes and you are done!
You have now setup your custom confirmation & thank you pages – feel free to give the improved process a try by subscribing to your own email list.
Now you have an engaging auto responder running along with your custom pages above, all you need to focus on is how to get email subscribers.
There are lots of different ways to do that but I’m going to show you a few simple tricks you can integrate today!
The first thing you should do is make sure you have placed opt in forms in key areas of your site.
In the first part of the series I showed you that I have optin forms placed-
Make sure your site is setup in a similar way – remember the main goal of your site should be to get people to subscribe.
If you take a look at my about me page for example you will see the entire page is setup with one goal in mind.
I have even them placed underneath videos and any key area of interest.
So spend time going through your site placing opt in forms where they will get the most attention.
I get a lot of questions asking me how I add the inline optin form to my posts so I’m going to share the code with you. It looks like this-
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Basically it is just a chunk of custom HTML code that I paste into post/pages wherever I want it to appear.
You can download the inline optin code below:
Once you have downloaded that just follow the usage instructions to set it up and add it into all of your existing posts!
Staying true ensuring all paths lead to opt in – I also try to encourage anyone that leaves a comment on the blog to subscribe.
Don’t forget when someone takes action once (leaves a comment) they will take action again (subscribe) if you ask them to!
So when someone comments on the blog for the first time they get redirected to this page-
As you can see it is simple, straight to the point and uses the inline optin code.
If you want to do the same thing on your blog just create a page like mine then use the comment redirect plugin.
One of the other quick wins to get more email subscribers is to add some attention grabbing popups to your site.
There are lots of different types of popup you can use-
You have probably seen these kind of opt in popups in use across the web. I use the lightbox popup on this blog-
It comes with lots of different types of popups, lots of templates that are easy to customise and you can split test them to see which design works best.
There are a bunch of other advanced features like page level targeting, analytics, split testing & more to play with!
OptinMonster also makes it easy to add sidebar opt in widgets and adding forms at the end of your posts if you are struggling with that.
One of the oldest tricks in the book to get more new email subscribers is to offer people a bribe to sign up. Some people calls these lead/subscriber magnets but I just call it bribe to subscribe!
In essence you offer something for free in exchange for a persons email address. This might be an eBook, video, product, coupon code or something else.
The most common bribe offered in the internet marketing niche is usually in the form of an eBook. I’m sure you have seen people doing it!
I don’t use the bribe to subscribe method directly on my blog because I want my email list to be full of people who are genuinely interested in hearing what I have to say rather than bribing them into hearing what I have to say.
That is just my personal opinion though and there is no doubt that I would have a lot more subscribers than I do now if I did offer a bribe to subscribe!
However it is generally a good idea to offer something to new subscribers. Spend time creating an superb eBook that delivers value & creates a great 1st impression.
This will create a great relationship with your new email subscribers from day 1!
I target people on Facebook with an advert to download an eBook-
Which takes them to the bribe to subscribe page I created with LeadPages–
When someone fills out their email address & signs up they are taken to a page to download the report, click on a hosting affiliate link & like my page on Facebook.
That process works really well for me and is a great way to reach new subscribers.
So don’t be afraid to offer a bribe to subscribe!
So now you have setup an email list, created an engaging autoresponder sequence & sprinkled it all with a few tricks to get more subscribers.
The only thing you need to know to master the basics of email marketing is how to send out a bulk email to all of your subscribers.
This is what Aweber calls a a broadcast email – an email that gets sent to all of your email subscribers.
Typically I send broadcast emails when I publish a new blog post or have an important announcement.
For example when I publish this post I will send a broadcast email to let all my email subscribers know about the new post.
Creating your broadcast email is easy! Just go to Messages > Broadcasts then click on the big green Create A Broadcast button.
Then you can just use the text editor to compose your email! Don’t forget about the personalisation fields you learnt about in part 2.
I have just written the email that I’m going to send out after I publish this post-
When you have written your email ALWAYS click on the black Test button to send yourself a copy.
Trust me it is better to test the email and make sure everything is ok now rather than sending it out to thousands of people and then spotting your mistake.
Once you are happy with it click save and move onto the scheduler settings.
If you want the broadcast email to go out on a specific day or time then you can do that here. It will automatically send out at the right time based on each subscribers time zone.
But if you want to send the email right now just click on the big green Save Message button.
When you do that you will see this-
Just press the green Send Now button to instantly send it to all of your email subscribers!
It is as easy as that!
So there you have it, now you know how to increase email subscribers and get more value out of them with a custom thank you page.
If you have followed all 3 parts of the series…
You now know everything you need to know to be an effective email marketer!
It is important you have an email marketing strategy in place from the first day you launch your site – email subscribers are the life and soul of any business online.
Here is a quick recap of what you have learnt-
That wraps up the getting started with email marketing series – if you have any questions just ask in the comments below!