OptinMonster Review – The Easiest Way To Grow Your Business

  • Matthew Woodward
  • Updated on Mar 14, 2024
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If you think email marketing is dead, think again.

Email marketing has been around for 4 decades.

However, it continues to deliver a strong ROI; returning $42 for every $1 spent.

That’s why almost 9 out of every 10 marketers use email to communicate with their customers and leads.

But if you want more subscribers, you’ll need an effective tool to drive email sign-ups.

And OptinMonster is the tool that I use to do that across all of my businesses. It includes everything you need to grow your email list (and your business) effectively.

It’s really easy to use and I guess the proof is in the pudding, so my OptinMonster review is going to show you precisely how I use it to grow my businesses step by step.

Let’s get started!

What is OptinMonster?

OptinMonster is a powerful conversion optimization toolkit designed to help businesses generate more leads and sales.


I currently use OptinMonster on the Matthew Woodward Blog and my agency site, Search Logistics to boost email signups and subscribers.

OptinMonster Campaign Dashboard

For example:

I used OptinMonster’s drag-and-drop builder to create visually stunning offers to insert into my blog content like this one:

And it’s not only within content.

A I also use OptinMonster’s slide-in-scroll box to politely offer engaged readers of blogging articles ‘My 7 Day Blogging Strategy.’

The slide-in-scroll box captures the interest of readers, without interrupting them.

blogging cta

You can also use simple CTA based templates like this:


Converting your sites visitors into subscribers & leads doesn’t get much easier than that!

How Much Does OptinMonster Cost?

OptinMonster offers numerous plans, starting from $19/month.

OptinMonster Pricing

Does OptinMonster Offer a Free Trial?

OptinMonster currently doesn’t offer a free trial. However, they do provide a 14-day money-back guarantee so there is no risk in trying it out.

What Do I Get For My Money?

Before I go through the key features from OptinMonster, I’m going to show you how OptinMonster can help you increase email sign-ups.

The best way to do that is offer your visitors something in exchange for their contact information.

This can range from an ebook or a detailed strategy like this:

4 ways to increase seaerch traffic without building links offer

But creating a compelling offer is just the beginning….

To optimize your email opt-in rate, the right offer needs to go:

  • To the right person
  • At the right time.

Thankfully, this is where OptinMonster shines.

Let me show you why…

Drag & Drop Interface

If you don’t know how to design a compelling email form, don’t worry!

OptinMonster has a large gallery of pre-built templates, so you can select a specific layout or design, and work from there.

OptinMonster Pre-Built Template

These designs are:

  • Modern
  • Sophisticated
  • Created for maximum conversions.

To explore each template in further detail, simply click on Preview to view the design and layout. Once you’re happy with a template, select Use Template.’

Here, you can customize the template by dragging-and-dropping the features you want.

OptinMonster Drag and Drop

OptinMonster’s drag-and-drop interface gives you the ability to include, remove or change a variety of elements, like your:

  • Message
  • Colors
  • Images
  • Font
  • Dividers
  • Buttons
  • Videos
  • Countdown Timers

…and much more!

Multiple Types of Campaigns

Having greater flexibility on how and where your offers appear, has a significant impact on email sign-up conversion rates.

Below are 6 different campaigns you can run with OptinMonster.

OptinMonster 6 Campaigns

Campaign Type #1: LightBox Pop-Up

The LightBox Pop-up instantly captures the attention of your visitors by popping up in front of their screen.

When the pop-up appears, your content fades into the background so there are no distractions.

This forces your visitors to instantly make a decision.

OptinMonster LightBox Pop-Up

The LightBox Pop-Up is an excellent option if you want to deliver a targeted message at the right time.

The pop-up performs extremely well on desktop and can be triggered based on a time-based interval, scroll trigger, or when your readers intend to exit your site.

Campaign Type #2: Floating Bar

The floating bar is a highly noticeable bar that attaches itself to the top or bottom of the web page. It’s designed to increase email sign-ups without interrupting the reader.

It continues to be noticeable even when your visitors scroll up or down your site, making it a fantastic option for mobile.

OptinMonster Float in Box

Campaign Type #3: Full Screen

The full screen welcome mat is a full page offer that captures your visitor’s attention immediately when they enter your site.

You can use it to highlight new content and collect email subscribers.

If you’re selling online, you can also use the welcome mat to showcase:

  • New products
  • New services

OptinMonster FullScreen

Campaign Type #4: Inline Forms

Inline Forms are offers that appear within your content.

They help you capture the attention of your most engaged readers and encourage them to subscribe when they’ve already committed to reading your content.

OptinMonster Inline Forms

Campaign Type #5: Slide-in Forms

Slide-in Forms are a polite yet stylish way to capture your visitor’s attention.

They appear at the bottom right corner of the web page as your visitors are scrolling down. You can choose when they appear, so you can time how far your visitors are on your site before they see the slide-in offer.

OptinMonster Slide In Forms

Campaign Type #6: Gamified Campaigns

If you want to make your campaigns fun and engaging, you can gamify them with an interactive spin-a-wheel game.

OptinMonster Gamified Forms

Here, you have complete control over all the coupons and discounts displayed.

This is a great option if you’re an eCommerce store keen to reduce cart abandonment.

Flexible Campaign Triggers

‘When’ you present your offer also has a major impact on email sign-up conversion rates.

  • If your offer appears too early, you can interrupt and annoy your visitors.
  • But appear too late, and you’re missing out on capturing emails for your business.

With OptinMonster, you have numerous campaign triggers to choose from.

This way, you can time the exact moment for your offer to appear so you can increase easily email sign-up rates.

Campaign Trigger #1: Exit Intent

The exit-intent trigger detects visitor behavior and generates a pop-up with a key message before your visitors leave the site.

Since 70% of visitors that leave a site don’t tend to return, you can use this opportunity to convert 2-4% of these visitors into email subscribers.

Campaign Trigger #2: Scrolling

If interruptive pop-ups are pushing your visitors away, you can select a scroll trigger to gain attention without being too pushy.

Scroll triggers only present visitors an offer when they’ve demonstrated interest in the site, by reading through your content and scrolling down your webpage.

Campaign Trigger #3: 2-Step Opt-ins

2 Step Opt-in campaigns occur when a visitor first clicks on an image or link, and a pop-up appears, asking them to subscribe.

These campaigns are highly effective because they encourage visitors to take action.

They’re a great choice if you want to:

  • Offer content uploads
  • Ask for feedback from visitors

Campaign Trigger #4: Inactivity Sensor

The inactivity sensor triggers a pop-up after 5 seconds of inactivity.

You can also use it as an effective pop-up for visitors exiting your website from their mobile as well.

OptinMonster Inactivity Monitoring

To regain your visitor’s attention, you can:

  • Offer a special time-limited discount in exchange for an email
  • Offer to help visitors complete their purchase

Campaign Trigger #5: Timed Display

The timed display control trigger lets you choose when to trigger a pop-up.

This way, you can launch a pop-up:

  • After your visitors have had time to browse your site
  • …And just before they lose interest and leave

With the timed display control, you can avoid being too pushy, and prevent inconveniencing your visitors.

Campaign Trigger #6: Scheduling

OptinMonster also has a campaign scheduling feature that detects users’ time zones so you can show:

  • Time-sensitive campaigns
  • Holiday promotions at the right time

You can schedule start and end times for campaigns and also set time zones for each promotion at the right time of day.

Laser Targeted Campaigns

Showing the right offer to the right people is a highly effective approach to boosting email sign-ups.

But your visitors can come from numerous external sources and be at different places in the visitor or customer journey.

Furthermore, they can also be located all around the world and be engaged with different pages on your site.

So how do you create personalized and targeted campaigns when there are so many different types of visitors?

With OptinMonster, you can identify the source from which your visitors are coming from.

You can see how visitors interact with your campaigns and show relevant campaigns based on their locations.

For example, I have multiple compelling offers on different pages and parts of the Matthew Woodward blog.

Under the blogging section, I have a campaign that promotes my 7-day blogging course.

Optinmonster 7 Day Blogging Course

Once a visitor opts-in, I send the How To Build a Successful Blog In 7 Days course.

OptinMonster How To Start a Campaign

I was able to create this campaign using OptinMonster’s Page-Level Targeting, which allowed me to display the right campaign based on the visitor’s interaction with the site.

OptinMonster Blogging Slide Desktop

Below, I’ll go through all the different ways you can target your visitors so the right offer goes to the right person.

Referrer Detection

Referrer detection can identify which sources your visitors are coming from.

This way, you can show specific marketing campaigns for visitors coming from certain external marketing channels.

It’s a fantastic way to see which marketing strategies and channels are the most effective.

With referrer detection, you can also view:

  • Which guest posts are giving you the conversions you want
  • Which social media channels are driving strong traffic to your site

OnSite Follow Up Campaigns

Most visitors don’t join email subscriber lists the first time they visit a site.

However, OptinMonster onsite follow-up campaigns can help you gain the attention of wavering visitors.

OptinMonster onsite follows up campaigns work by analyzing how visitors interact with offers on your site.

Once it recognizes how your visitors interact with these offers, it then follows up with targeted campaigns that will push your visitors to take action.

Geo-Location Targeting

You can also show relevant campaigns based on your visitors’ locations.

Localized deals or discounts are an extremely useful feature if you want to segment your deals or offers by:

  • Climate
  • Culture

Page-Level Targeting

Page-level targeting is when your campaigns are tailored to a specific URL or page.

Here, you can segment your email list and group subscribers based on their interests and interaction with your site.

OnSite Retargeting

Onsite retargeting allows you to target repeat visitors with new promotions and offers based on the way they previously interacted with your site.

Cookie Retargeting

Cookie retargeting shows visitors offers they’re interested in by leveraging personalized information you already have on your visitors.

This way you can personalized offers based ink ey attributes like age, location or even where they are in your sales funnel.

Integrates With Everything

OptinMonster integrates with a variety of email marketing services and website platforms.

Email Marketing Services

OPtinMonster Integrations

If you’re new to email marketing, you should try Aweber.

Aweber is simple, affordable and easy to get started – see my Aweber review to learn more.

But if you’re looking to upgrade your email marketing platform to one with advanced marketing automation features, try Drip.

Website Ecommerce Platforms

You can also connect to a bunch of different ecommerce platforms to unlock some awesome features:

OPtinMonster Email Marketing Integrations

Split Testing Analytics

To provide a compelling offer to the right person at the right time, you’ll need to run a series of tests.

You’ll need to compare the results against different experiments to see which combination yields the best results.

For example:

When I launched a few offers on my site, I split test these offer with a different header or call-To-Action button colour.

OptinMonster Slide Desktop Blue

OPtinMonster Slide Desktop Red

I knew that tweaking the colour of the CTA could have an impact on conversion rates.

You can see below that the Blue Color increased my conversion rate by 0.17%, resulting in 25 additional email signups.

OptinMonster Split Test Performance

Tweaking small features over time can lead to large differences in conversion rate and email signups.

Below, I’ll walkthrough OptinMonster’s testing and analytics features.

A/B Testing

OptinMonster’s A/B Testing tool allows you to split test your campaign so you can create variations of the same campaign.

Here you can A/B split test and try different:

  • Content
  • Headlines
  • Layouts
  • Styles
  • Campaign triggers

…to see which variation works best.

Conversion Analytics

Successful lead generation requires reliable data.

OptinMonster’s conversion analytics integrates with Google Analytics so you can track and measure the success of your lead generation efforts.

OptinMonster’s conversion analytics tracks referral pages for each email opt-in, which allows you to identify the pages on your website that drive the most conversions.

Fantastic Support

Support is a key factor for any online tool.

There were many moments where I had to contact the OptinMonster support team, which I’ll share with you below.

When I realized that OptinMonster was loading all the images from my forms automatically (slowing down my site), I contacted them immediately.

They responded within one business day and provided a detailed custom solution in order to solve my problem.

OptinMonster Fantastic Support 1

In the second circumstance, I had a problem when I was creating an inline offer.

There was too much extra padding, and I didn’t know how to resolve this myself.

OptinMonster responded extremely quickly and even created a short video to show me how to adjust my spacing for the inline form.

OptinMonster Fantastic Support 2

Overall, I’m extremely happy and pleased with OptinMonster’s support team.

They provide quick custom solutions and helped me successfully resolve all my problems in the past.

Wrapping It Up

Although email marketing has been around for decades, it’s one of the most effective channels if you want to:

  • Build relationships with customers
  • Boost customer lifetime value
  • Generate continuous sales

But to strengthen this relationship, you need to first convert visitors into email subscribers.

OptinMonster is a highly effective yet affordable conversion optimization tool that can help you drive email sign-ups on your site.

Best of all, you don’t need to be a designer or learn code to implement these offers.

OptinMonster has a large suite of features from their drag-and-drop tool to conversion Analytics that can help you personalize your offers.

This way, you can send the right offer at the right time, to the right person and boost your email opt-in conversion rate.

What are you waiting for?

Try it out today!

OptinMonster Review

  • Review Of: OptinMonster
  • Reviewed By: Matthew Woodward
  • Rating:
  • Updated On: Mar 14, 2024

OptinMonster makes it easy to grow your business through their suite of lead generation tools, even if you’re an absolute begineer. The point and click interface makes it easy to design beautiful optin forms with no coding skills at all. Read my full OptinMonster review to learn how I use it to grow my business.

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