Did you know that anytime you share your link or link to a piece of content…
You are leaving money on the table if you ignore this post because you could shorten links and earn money.
Paid link shorteners are overlooked by many but I’m going to show you how I use them to make extra money with my blogs and put them all to the test once and for all.
Don’t forget to check out my 7 Day Blogging Strategy if you want to learn how to grow your blogs income.
What Will I Learn?
Most websites make money through things like selling ad space, affiliate products or their own digital products and so on.
Some monetization methods are more or less passive, some require ongoing work, some seem to suit a particular website well, others not so much.
Creative website owners can combine a variety of methods and use them simultaneously. You have to test a combination of strategies to see what works best for you.
But today I’m going to explain a new layer with paid link shorteners and the results of my own tests – the shorteners that are the most profitable.
So read on if you would like to add another great weapon of choice to your website monetization arsenal!
A Link Shortener is a website or application that turns long links into short ones, that redirect to the long link.
Here is an example of a long URL which points to the Amazon store-
http://www.amazon.com/Star-Wars-Signature-Lightsaber-Removable/dp/B003I86C8U/ref=sr_1_1?s=toys-and-games&ie=UTF8&qid=1430138565&sr=1-1
and here is its short version:
http://amzn.to/1OvdSOz
The short version just redirects you to the long version – which makes for easier sharing especially on social networks like Twitter.
Using a link shortener is very easy. Just paste in the URL you want to shorten, click go and you are done-
That’s all there is to it!
And finally, Ladies and Gentlemen:
Now you have general idea of how link shorteners work, let’s turn our attention on how to use them to make extra money!
Not all shorteners let you earn money.
So we will focus entirely Paid Link Shorteners that give you all the advantages of a normal shorteners but with the added ability to make money.
I’m going to put all of the best ones to the test in this article!
If you add an advertising layer to a classic shortener, you get paid link shortener.
The layer is added between a shortened URL and destination page and this is how money comes into play.
How it works in practice:
This method of earning money has some interesting advantages.
What I like most is that it doesn’t consume real estate space of your websites that are better put to use for improving email conversion.
Secondly, you transform leaving visitors into profit and last but not least, short links can be used everywhere, e.g. on facebook pages, twitter, emails etc.
When I discovered paid link shorteners, they appeared to be a great additional stream of revenue for two of my websites, so I decided to give them a try.
The problem was I couldn’t find any credible information about the performance of the different companies and there were many contrary opinions among users.
Not to mention that I’ve seen a lot of new players entering the market like rock-stars (offering extremely high CPMs) and vanishing like ghosts after a month or two.
As I trust numbers and stats more than opinions of casual users, I decided to conduct my own tests to find the highest paying URL shortener that actually pays out.
Now I’m much wiser and I’d like to share this knowledge with you.
I started with Google and did some research to pick up brands to test.
Finally, I selected four brands:
Adf.ly and Shorte.st seem to be the biggest players on the market: quite good reputation, decent payout rates and a long time in business.
Ouo.io (how do they even pronounce this name?!) are a relatively smaller service and new in business comparing to the others.
I included them in the test because of good payout rates and my curiosity about their performance as they fight with two strong players and want to earn themselves the biggest possible slice of this cake.
For benchmark purposes I quickly built a landing-page with movie trailers.
When a visitor clicked a movie cover, a shortener displayed an ad and then the visitor was redirected to a desired page to see a movie trailer.
To setup a quick test I launched a paid campaign (PPV) with a run of the mill pop-under ad to drive traffic.
I drove traffic to the paid shorteners for 4 days altogether:
Other countries included:
To analyze the performance of each shortener I collected:
And additional data which could be useful to compare shorteners’ performance:
The data comes from:
I took advantage of Google Analytics event tracking best practices to track all of my traffic.
This can be broken down as
Looking for other options? Check out my list of Google Analytics alternatives!
I created a few links and sent them traffic, one link per country.
Knowing that, I could observe how many views were generated from each country and correlate this data with shorteners’ stats.
For example:
As I knew how many Unique Visitors I’d sent to each shortener (my Google Analytics data) and how much money I earned from this traffic I was able to calculate performance of each shortener.
Performance of each shortener is defined by eCPM.
eCPM is calculated by dividing total earnings by total number of impressions in thousands.
On the first day of testing I decided to send traffic to shorteners exclusively from the US.
In the screens below I present the number of Unique Clicks (how many unique visitors were diplayed an ad) and how much money I earned from those uniqe visitors.
Update: Linkshrink went out of business in early 2020.
Taking all data into consideration-
(Please note, that there are no stats for Ouo.io at 13th of April. I decided to try this shortener later.)
At that time, for the next three days, I sent mixed traffic from different countries (including US).
Please note that I included countries with extremely low rates so eCPM in the end is much lower than we would like to see.
RESULTS FOR MIXED TRAFFIC (eCPM)
Again Shorte.st is the winner and Adf.ly is very close. LinkShrink again is a joke and Ouo.io looks very poor.
If you studied the data carefully, you probably noticed one thing:
My revenue from Adf.ly with US traffic was only $0.02. I wrote to Adf.ly customer service asking why they counted almost no traffic! I got an answer which pointed me to their FAQ:
For us to be able to pay you for your traffic, the following criteria must be met:
Must have JavaScript enabled
Must have Flash enabled
Must have Cookies enabled
Must view the advert for at least 5 seconds
Must not being using a proxy server (unless we have advertisers wanting this traffic)
Must not have viewed more than 5 links already that day
Must be an advertiser willing to pay for traffic from their country
Well… I checked in Google Analytics and my traffic looked good enough. Java and flash were enabled almost everywhere, other technical requirements were met.
I thought that the result was very strange because I’d sent exactly the same traffic to Adf.ly as to other shorteners.
It appears (and it’s a bit scary) that with Adf.ly you can’t earn any money even if you send good quality traffic and there is no clear reason for that.
Really confusing…
There are two leading paid link shorteners on the market: Shorte.st and Adf.ly.
Shorte.st performs slightly better when it comes to earnings and I didn’t have any surprises like with Adf.ly (when my traffic for US stopped to be monetized without any reason).
Other tested shorteners – LinkShrink and Ouo.io – are not so good.
They claim high eCPM rates, and as my test showed, this is not true. Actually they converted really, really bad.
Ads served by paid shorteners are not usually of high quality and that’s the reason why they’re not for everyone.
Most website owners prefer AdSense because of ad quality and conversion.
However, not every website can be accepted by Google and some of them are even banned after a while because of their content.
As a result many choose to make money online with link shorteners.
So if you struggle with Google or your website is similar to the above ones, you may consider trying out a paid shortener and I hope that my benchmark will be useful for you.
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Thanks for the insight, just i find it funny that the companies that actually pay the most don’t really market themselves. I’ve been earning from swiff.co.za, check it out, their rates at super impressive, maybe you will add them to your list next time
Great article, thanks matt. for your valuable information spread. Thanks bro. I appreciate.
No problem, Simeon!
Hi Matthew, I generate cold traffic, which link shortener would you recommend to me that pays well and can work for cold traffic
There are two leading paid link shorteners on the market: Shorte.st and Adf.ly
Hey Matthew,I found this article very useful and in fact used the shortest URL in my website. However, they don’t seem to do the payouts and not even responding to the support emails. Please have a look.
Hey Kev! Which paid link shorteners do you use? I am afraid I can’t really help on this one… if they don’t pay you, you have to see with them why. Don’t give up and try until you get your answer whether it is by mail, social networks, etc…
Morning! Thank you very much for the recommendations. I have used several of them and some of them count more impressions, others pay better, in short each one has its own. Now I’m trying shrtmny.com and so far so good. It counts more visits than others like ouo and the payment rates are a little above. Anything you can ask me that I manage webs with millions of impressions and I can give you advices.Greetings!
Thank you for the suggestion! If I need advice, no doubt I’ll reach you!