It forms the foundation of good SEO and can make or break your website’s performance.
Without it, all of the other tactics you implement are a waste of time.
And, here’s the kicker…
On page SEO is…
…and can have an instant impact on how your website ranks for your target keywords.
What Will I Learn?
On Page SEO is the process of optimising your website, content and code.
This process (often referred to as On Site SEO) can be broken down into two parts which when optimized can both affect the performance of your website:
Doing this allows a search engine and its users to quickly decide if this content is relevant, valuable and worthy of a high ranking for a specific search term.
By following on page SEO techniques…
On page SEO is important because it helps a search engine to fulfil its primary role;
To connect people with search queries, to the most relevant content.
They crawl your website and look out for elements that indicate your content is a good fit.
Want to know the best part about on page SEO?
You have complete control over it. Everything that takes places on your site:
From the source code to the quality of your website content and the internal links…
They’re all your responsibility
Ensuring everything on your site is in tip-top condition before you focus on off-page SEO tactics like link building is the best decision you can make for the health of your site’s SEO.
For example, I won’t accept guest articles on my blog that come with bad code.
All guest bloggers must remove bad code from their blog posts before I’ll publish them.
When I say bad code I’m talking about elements like:
Which can often appear when an article is copied and pasted from a word processor.
These can clutter your content and make it harder to crawl…
Which devalues your content in a search engine’s eyes.
Trying to build an SEO strategy around a website filled with bad content and even worse code is hard work and doesn’t bode well for the long-term SEO of your website.
To improve your on page SEO rankings, understand that…
Google is constantly trying to determine the quality of the content on your page.
They look whether:
By optimising your content to be as strong as possible in both of these categories…
You can see a dramatic increase in your website’s ranking.
Wall Street Oasis an online finance community forum, have a great example of this.
For five years they struggled to improve their website’s traffic and felt like a lost cause.
After trying lots of different external methods, they turned their attention to their website.
So they focused on improving the quality of the content on their website…
By improving the quality and structure of their website pages.
The first rise in traffic they had experienced in years!
By making their pages more valuable to their visitors and structuring them in a way which made them easier to understand and crawl, Google viewed their website more positively.
This isn’t the only example of on page SEO increasing traffic, either.
By revamping and improving old content on their website.
Google is clearly looking for content that is:
…to rank in its search engines and on page SEO forms the foundation of it all!
Although off-site factors like backlinks are often made out to be more powerful…
They are only effective if the content they’re pointing back to is of high quality.
If you ensure your content is ticking all of these boxes, the rest of your SEO strategy will fall into place much more easily.
On page SEO is the process of optimising your website for both…
User Experience and Search Engine Algorithms.
It is heavily influenced by:
A simple way to improve on page SEO is to remove “bad” code.
Removing code like from your site’s HTML, will make your site easier to crawl.
But the most important results, as you saw from the Wall Street Oasis case study, comes from improving the quality of your content and structuring it appropriately.
Now that we have answered the question “What Is On Page SEO?”…