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How do you start increasing your search traffic and building links if you have no cash and no connections?
The answer is simple:
But what is blog commenting? Well…
What Will I Learn?
What Is Blog Commenting?
Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry.
It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs to attract traffic, leads, and add a ‘social touch.’
And, if you’re a new SEO who isn’t taking advantage of this strategy, you’re missing out on a world of potential that your competitors are going to use to beat you.
(You snooze you lose, right?).
Bellow, I’ll show you what blog commenting for backlinks is, how to use it and why it’s an important part of the link building process.
PRO TIP: Before starting any link building campaign, it’s best to determine how many backlinks you need to rank.
Why You Should Use Blog Commenting For SEO
Blog commenting is simply leaving a value-adding message in the “comments” section of a blog and the earlier the better.
They’re one of the simplest and easiest ways to start building links to your website.
At the end of many posts you’ll see a form where you can add your personal information:
It’s important that it has the option to add your website as part of the information.
This means you can include a link back to your site, that anyone who reads your comment can click. Link building in its simplest form, right?
Now, these links don’t carry lots of direct “link juice” that will send you up the rankings.
But these links do contribute to your website’s link profile.
If you’re getting links back from your comments on large well-established blogs, Google & editors are going to take notice.
Blog comments also come with two other great benefits:
- They help you grow your network and build relationships with people
- They offer targeted traffic back to your website
Because if someone comes across a three-hundred word comment at the bottom of a blog post that adds tonnes of value (see below) they’re going to take notice of that as well:
Website owners use blog comments to help them grow successful online businesses.
Ryan Biddulph of Blogging From Paradise credits his success to blog commenting. His comments on my blog were so valuable it led to him getting featured to my full email list.
The relationship he built through his comments, lead to a really valuable link building and traffic opportunity through being a guest poster on the blog.
Powerful stuff.
There is a ton of SEO value in blog comments.
Okay, that’s the “why”; let’s take a look at the “how”…
How To Use Blog Comments For SEO
There is an art to blog commenting for SEO.
- Use Your Real Name: Always use your full name instead of brand name or keyword to look genuine.
- Add Value: Write comments that are relevant and add value to the blog post. Avoid short, generic comments like “Great work!”
- Be Relevant: Make sure your comment is relevant to the blog post to engage in meaningful discussions and not look spammy.
That means comments like this aren’t going to cut it:
Think in terms of a mini blog post. It should add value or continue the discussion.
This is important to remember because blog owners have to approve your comments. If it’s not value adding or worthwhile for them to have it on their blog, it’ll get rejected.
Here’s an example comment that would get approved:
“Hey Dan,
You did an excellent job on this post! I’d like to add an extra productivity tip to your list if you don’t mind?
I find that when I fast in a morning – that is, I get up, drink a coffee and get straight to work – my productivity is 10 TIMES better than when I’ve eaten. I thought it would be the other way around, or that I’d struggle without food, but I really do thrive.
The people in my coaching community have found this to be helpful, too! Something worth trying.
Have a great day,
Matthew
I’d say that around 1 in every 250 comments I process on the blog go beyond one-line.
Comments like the above really stand out because it’s rare to see such engagement in this busy world – this means it is VERY EASY for you to stand out from the crowd.
Here are some blog commenting tips and best practices you should follow:
- Comment First: Get that first comment spot for the most traffic (more on that in the next section.)
- Use Your Full Name: Don’t aim for a keyword or your brand name.
- Use Your Correct Email Address: This allows the site owner, or interested people, to contact you.
- Connect Your Email To Gravatar: This will display a profile picture next to your comment.
- Be Selective: Choose blogs and posts that are relevant to your niche or industry.
- Ask Questions When You’re Not An “Expert”: If you’re unsure about something they wrote about, ask a question about it.
- Add Extra Value When You Are: If this topic is something you have experience in, add your own opinion and contribute value.
- Don’t Write Spam: Like, ever.
Pretty simple right?
3 Steps To Successful Blog Commenting (And Secure The First Comment)
As Neil Patel found, getting the first blog comment generates the most traffic and gets the most attention.
How do you find blog commenting opportunities and ensure you get the first comment?
It’s pretty simple… Identify the blogs you want to comment on, get notified of their new posts and then leave your comment.
Let’s take a closer look…
Step #1: Identify The Blogs You Want To Comment On
Finding the blogs you want to comment on can be pretty simple.
For this I use Feedly.
Sign up for a free account and you can search for blogs based around certain topics:
You can then find lots of sites to add to your “feed”.
Just click “follow” and away you go:
Take a couple of minutes to add blogs to your feed before moving onto the next step.
It’ll help you out massively.
Step #2: Get Notified Of Their New Posts
With your feed in place, you will start to get email notifications about the latest posts on your favourite blogs.
They’ll also show up on your home screen here:
A second step you can take is…
If you head to the search bar at the top of the page and enter in your keyword (eg: productivity) you can choose to set up a Google News alert around this topic.
This will now send you immediate updates about all of the new content around this topic.
Step #3: Leave Your Comment
When you receive a notification it’s important that you act fast.
You ideally want to get the first comment.
But the higher up the page (closer to the content) the better. So as soon as you get a notification, get in there and leave your comment!
Wrapping It Up
Blog comments have powerful SEO, networking and traffic benefits.
You should regularly be leaving value-adding, long-form comments on regular blogs in your niche to help with your link building & wider digital marketing strategy.
Be sure to use your:
- Name
- Correct email address
- A link to your site
…and never leave spam.
If you want to get notified about blog commenting opportunities you can sign up for Feedly and use them to create in-app and Google News alerts you can quickly act upon.
Note: You can not use blog commenting to get edu backlinks or gov backlinks.
Next up, I’m going to show you another powerful white hat link building strategy for those who are just starting their link building campaign… Testimonial Link Building.
Or, if you want to outsource it, check out my review of the top link building services.
Frequently Asked Questions
- Find the blog you want to comment on (ideally a blog that is relevant to your niche).
- Scroll down till you find the comment section (usually at the bottom of the page).
- Find the button that says "Leave Comment" or "Post Comment" or "Submit comment".
- Fill out all the request information (name, email, website etc).
- Write a genuine comment that will be helpful to the other readers.
- Proofread quickly and submit your comment.
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What Are Your Thoughts?
745 Responses
Thanks for the wonderful article
No problem!
Such a awesome article, i have one question is this still valid in 2022?
Yes, it’s still working in 2022!
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I recently just took a blogging course where blog commenting was mentioned as one of the best ways to get yourself and your blog on the map and I was looking for tips about it.I found your post the most helpful really, it not only mentions how to comment on a post but the best strategies to blog commenting to make it work for youI really appreciate you….
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Glad it was helpful. Cheers, Stephen!
I really wish that people responsible for SEO in Poland will read this article. I have few blogs with a lot of traffic and I get there a lot of comments. But 95% of them are spam. It’s really rarely for me to read and accept a comment that gives some knowledge and is not just an attempt to get a free backlink.
To be honest, I have the same issue! Unfortunately, there is nothing we can do except check carefully the comments and only accept the ones that bring value to our readers.
Thanks for sharing very good information.
Thank for such a nice content. I learned lots of things which will definitely help me in running my business
Glad to hear that. Keep it up!
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Thank you for this informative article. Wisdom post.
People have made blog commenting a total put off- everyone just spam the other and get link.
Link Building is an essential part of off-page activities. So whether you hire an expert or outsource it you will not be wrong. Your article is really informative. It is simple to understand.
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No problem, James!
Blog commenting is the most beginner-friendly approach to acquire backlinks, and you’re right.That’s how I recall getting started.I made a list of about ten mid-tier influencers in my niche and placed five comments on their sites every day.My official justification was that I was honing my writing skills (I’m not a native English speaker).But, behind that logic, or should I say, in the depths of my soul:)(That was a Hamlet allusion);I was hoping to make contact with those bloggers as a result of it.And it turned out that I was correct.After only two months, I received an invitation to guest write on a DA 40 blog, followed by a few more; and finally, I landed a few interviews…Obtaining links through making comments is a convoluted method, but it works.This is where I’ll stop my lengthy comment:)
Wow impressive! Thank you for sharing your experience with us, Oliver!
Thanks for sharing Blog commenting for SEO.
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Glad it was helpful!
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Great article, I was struggling on how to find articles to work on and then stumbled upon yours, got some ideas on how to make use of operators, and hope to find some relevant article for myself, thank you for such a useful insight, also liked the idea of recording all the URL links that one is working on into an excel, will surely implement it in my working.
Thanks, Anna! Glad it was helpful!
This is a very useful blog for many because of its clarity and explanation people can understand various points for which they have not enough information.
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Cheers 🙂
Blog comments have powerful SEO, networking & traffic benefits. It would help if you regularly were leaving value-adding, long-form comments on regular blogs in your niche to help with your link building & broader digital marketing strategy. The better the analysis, the better the results you’ll get from it.
Great tips!
Yes, blog commenting is the one of best way to build backlinks. For this you have to search relevant blogs to your niche. You can take the help of google operators to get the relevant blogs for commenting tactic.
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“Link Building activities are carried out as SEO strategies. Blog Comments help to share ideas & even link websites for new visitors. It works for all Business types. Thank you for the article, looking forward to more blogs on SEO and Backlinking.”
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Hey Arsalan- If you want more link building strategies, check out this post: https://searchlogistics.com/seo/link-building/strategies/You'll find 15 strategies you can use!
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