Shopify is one of the best ecommerce platforms available to build an online store. They have created a platform that is not only powerful but also user-friendly.
No wonder Shopify has continued to skyrocket in popularity over the years.
SEO has been such a significant focus for them that it has become its own niche industry making the demand for Shopify SEO experts grow quickly.
There’s no need for you to learn all of the ins and outs of Shopify SEO yourself because you can hand this off to an expert and let someone else worry about your…
Meanwhile, you get to focus on growing your business and enjoying the rich returns that an ecommerce business can offer.
And if you are wondering why I’m qualified to talk about Shopify SEO, please take a look at this case study, this case study or any of these case studies.
(Click Here To Download Our 7 Day Ecommerce SEO Strategy)
What Will I Learn?
Let’s be honest:
As a Shopify store owner, you don’t just want to hire any old SEO agency.
You want to hire an SEO company that understands the Shopify platform specifically.
Why?
Here are a few reasons.
Shopify SEO experts understand SEO as well as the Shopify platform itself:
This puts them in a unique position to take full advantage of all the features Shopify offers. As a store owner, you get the best of both worlds.
Shopify has many SEO features already built into the platform. There is no need to install tons of Shopify SEO tools or apps just to optimise your site.
These features include:
With a Shopify SEO expert at the wheel, they can use these built-in SEO features for maximum gain.
You end up with higher rankings, targeted organic traffic & customers ready to buy.
Nearly every client I’ve worked with can’t wait to get into the all exciting link building stuff.
I mean, building tons of backlinks is how you explode your search traffic right?
Well yes…
…and no.
If your Shopify store is plagued with on-page and technical SEO issues, link building won’t do much except for blow your budget.
In fact, this presents one of the biggest opportunities in SEO.
In my experience, most store owners are so focused on link building that they totally neglect:
…of their website. ESPECIALLY when so many people are building stores on Shopify and negleting the absolute basics.
Just by having a Shopify SEO expert put time into your own on-page SEO can have a major impact on your rankings.
Even without building a single link.
You need to get the SEO foundation right before doing anything else.
Here are some common website issues that a Shopify SEO expert can help you with.
If Google can’t crawl your website, you’re in trouble from the get-go.
I mean if Google doesn’t know what your website is about, how is the algorithm going to rank it?
The first thing an expert will do is a technical SEO audit. This tells them exactly what to fix to ensure Google loves your website.
Page load speed is an essential metric to Google.
All you need to know is: slow = bad.
The amount of time the visitor has to wait for your website to load directly affects their user experience.
Your Shopify SEO expert should tackle this issue quickly following some Shopify speed optimization best practices as it also directly impacts conversion rates, revenue, average order values and ad costs.
How does Google understand a website?
Content.
Your store needs valuable content that is optimised and grabs the attention of your store visitors.
The SEO agency you hire will be able to help you write content that is both:
Optimising your store for valuable keywords is a no-brainer.
E-commerce keyword research is different from your standard keyword research.
You need an expert to ensure that you get valuable keywords that translate into real orders and revenue for your store.
Quality ecommerce keywords have four important criteria:
Keyword research and strategy is essential. An expert will optimise your website for keywords that provide value to your store and drive sales.
Finally, we get to the most exciting one.
After fixing all the other issues, the next focus is your website’s authority.
Ranking for valuable keywords is much more difficult without increasing the authority of your online store’s domain first.
A Shopify SEO expert will have a range of tactics they use for this, including link building (download our link building checklist here).
If you need help sourcing high quality links for your Shopify store, take a look at LinksThatRank.
The above issues boil down to 2 things:
A Shopify SEO expert will create a great user experience while ensuring that the store follows Google’s best practices:
These two things work hand in hand:
Ultimately you end up with more targeted traffic as well as higher conversion rates and revenues.
Let’s face it:
SEO campaigns are:
The industry is constantly changing, evolving which makes it hard to stay up-to-date.
Outsourcing SEO to a Shopify expert takes all of this off your plate.
You give them the access and they take care of the rest. You can enjoy the benefits of expert-level SEO without having to commit your own time to it.
What else do you want?
With the right Shopify SEO expert, you can focus on your businesses’ growth and have peace of mind that your SEO is taken care of.
Nearly every client I work with has made the same mistake (at least once).
They start looking for an SEO agency before defining exactly what they need from their SEO agency.
This is a recipe for disaster.
You need to have some criteria in place before you even start looking
So what should you consider when finding a Shopify SEO expert?
Here are 4 things I recommend.
The first step is to identify precisely what SEO fixes and site improvements are needed.
SEO is a huge area. You can work on many things, but you want to get the most essential things fixed first.
You can use the free SEMRush trial to do that.
Make a list of improvements you think your online store needs. Improvements can include things like:
Having a list ready to show your Shopify SEO expert will help them understand what you want to focus on.
If you really have no idea, start with an SEO audit. You can use this free trial to audit your site and give you a good overview of your website’s overall SEO.
Once you have an idea of your website’s needs, it’s time to make a shortlist of potential Shopify SEO experts that can help.
There are a lot of Shopify SEO experts out there. The agency you choose should have a good understanding of your business and have the skills to help it grow.
Here are a couple of things to consider:
Answers to these questions will help you narrow down the list of SEO agencies you choose from.
When you start looking for a Shopify SEO expert, you will see that prices fluctuate from agency to agency.
Budgeting for your business is important. That also applies to hiring an SEO agency for your store.
Make sure that the service fees of a potential hire are within your budget. You want to see how much they charge and what they are offering for that price.
Determine exactly what you are paying for to evaluate whether you are getting a good service for a good price.
Keep an eye on low prices.
If you have been following me for a while now, you will know that I am serious about this.
Cheap SEO services = red flag.
As you start researching, you will come across numerous agencies promising significant results for low prices.
Avoid these at all costs.
They likely use black hat techniques that end up hurting your website in the long run.
You can check out my SEO pricing to see how much you can expect to pay for high-quality SEO services.
It’s simple:
Good SEO services will mean happy clients.
Client testimonials are essential. They help you evaluate whether or not a particular SEO agency will be a good fit for you.
Look at the Shopify SEO experts’ website:
This is important…
If they have provided good services to past clients, you can be confident they will do the same for you.
I think we can all agree:
Finding a quality Shopify SEO expert doesn’t come without its challenges.
Below you’ll see a few ways to find one that works for you.
On top of that, I also included a couple of SEO services that I recommend.
Of course, I have to recommend myself.
As someone who is passionate about ecommerce SEO, I know how powerful SEO can be for online store owners.
I have helped heaps of online stores grow traffic and revenue with SEO.
In my SEO consultations, I can help you:
And more… Just check out this case study to see how I managed to increase revenue by 3x for one of my ecommerce clients in just 90 days.
Learn more about my SEO consultant service here.
SearchLogistics is my full service SEO agency.
We understand that ecommerce SEO is different to standard SEO:
If you want a completely hands-off SEO service, we have one of the best ecommerce SEO processes available.
I think we are an excellent choice because we:
Submit an enquiry here to learn more about how we can help you. And if you want more option, you can check out my list of ecommerce SEO services.
Shopify Experts is a directory of Shopify approved freelancers and agencies who understand how the platform works.
It is a great option to find an SEO Shopify expert for your online store.
Shopify experts are not just for SEO.
They have experts in lots of different areas such as:
…and more.
The best thing about Shopify Experts is their review system.
Look through each service provider and read genuine reviews from real customers. Shopify oversees the whole review system ensuring its authenticity.
You can either browse through different SEO providers profiles and contact them directly.
Or you can create a job and SEO providers will submit proposals for you to review.
Shopify has done a great job with the platform making it:
SEO is a powerful marketing channel for Shopify store owners. But it is also a long process that requires a significant amount of time.
Hiring an expert to do it for you takes the pressure off of your shoulders.
You receive the benefits of an expert working on your website while you focus on building your online store.
You don’t just want to hire any SEO agency…
This way you get the most out of the SEO features on the platform.
And remember:
Being able to trust your SEO agency is important. Ensure that the Shopify SEO expert you hire has past results to show you so you can be confident in the service they provide.
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Great post … amazing way of guiding…. Thanks sir & keep it up …Sir I have a question regarding my blog its articles are not indexing since last 2 months .. what can i do for it that google indexing them … My blog url is thupload.com
Hey John, I wrote a post not long ago about how to get indexed in Google, please check it out: https://searchlogistics.com/seo/submit-url-to-google/
Really awesome guideline on selecting the right SEO Expert for a Shopify store. Matthew has real-world experience and cutting-edge knowledge about SEO Work and I know about his work because some of his clients are also my clients as they use my product Revolution Slider on their sites. So I think every store owner should consider his advice before going to hire an SEO Expert.
Thank you, Fred! I really appreciate it!