Social backlinks are links from social media platforms that direct users to a website, boosting visibility and driving referral traffic. These backlinks enhance SEO by signaling relevance and authority to search engines.
Examples include links from posts, profiles, or shared content on platforms like Facebook and Twitter.
These can also usually be shared directly on feed of sites like:
But:
Can I tell you one of the most common misconceptions in SEO?
Social Media backlinks are not pointless.I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO.
But the truth is that social signals play a role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away.
If you ignore social media links you’re ignoring a large portion of your potential audience.
Indeed, social media backlinks offer an audience that can benefit your website. People access sites by clicking on links that are located on their newsfeeds all the time.
Below are 28 ways you can use to build social media backlinks that will boost your traffic and your social signals…
…and if you want to build serious links that move the needle, I suggest you download this free link building checklist.
What Will I Learn?
Social media backlinks are ignored by a lot of SEO’s because they think that they are useless. But that isn’t true! Social signals and backlinks play a role as a ranking factor and let’s be honest about it – social media isn’t going away anytime soon.
So first I’ve tried to avoid the obvious ideas like, “Drop a link in your status”.
Because you know how to do that.
Instead, I want to explore ideas you may not have thought of, or might be overlooking. So here’s what you’ll learn:
You’re likely a bit sceptical about this whole “social backlinks get clicks” thing.
Why not track the social media clicks you are getting from your social media backlinks
The easiest way to track social media backlinks is with UTM parameters and Google Analytics. For example, if you used the following links on LinkedIn profile…
- https://www.searchlogistics.com/?utm_source=linkedin.com&utm_medium=social&utm_content=content+info
&utm_campaign=social+profile- https://www.searchlogistics.com/?utm_source=linkedin.com&utm_medium=social&utm_content=projects&utm
_campaign=social+profile- https://www.searchlogistics.com/?utm_source=linkedin.com&utm_medium=social&utm_content=publications&
utm_campaign=social+profile
Google Analytics would be able to tell you that you got clicks to your website from your LinkedIn profile from each of these sections: contact info, projects and publications.
You’d find this information in:
Acquisitions > Campaigns > All Campaigns
That’s located here in Google Analytics:
However, be aware that you can’t use UTM parameters on all of your social profiles. For example, on Twitter, you would end up with a really long link in the website field.
On any social network that displays the full URL for your website, you can only use UTM parameters if you shorten your URL with Bit.ly or a similar service.
This tactic might not be a good strategy for branding purposes though as people are sometimes wary of Bit.ly links.
So let’s look at all of the places where you can – and should – add links to your social profiles, pages and groups.
First, we’ll start with the most popular social network of them all.
When someone visits your personal profile on Facebook, you’ll want to connect them to your website.
To do this, add your website link in the website field under Contact and Basic Info on your About tab:
Be sure to mark this field as public so everyone can see it, regardless of whether they are connected to you.
When someone’s not even logged into Facebook, they’ll still see your website link in the bottom right column of your profile.
You can also link up your Facebook page to your Facebook profile by adding it as your current employer.
This link will give visitors to your personal profile two ways to connect to your website and business.
Obviously, you can add a link to a Facebook post and drive traffic to your website. But what about those posts that aren’t links to articles?
Facebook now links any reference to a domain.com.
Anytime you post something to your wall – especially posts that are publicly visible – add your website URL in that manner.
For example, you could say thanks to someone for including your website when sharing a link to an article mentioning you:
You could use it when you’re sharing quotes you’ve written, quotes published on your blog, statistics published on your website and so on.
You could sign every post you write on your Facebook wall with your domain like this.
Think of it as part of an email signature.
If the updates are public, your followers and anyone who visits your profile will see your website link in your latest update.
For those currently capitalizing on Facebook’s love of video sharing, this tactic can help you get your website URL out to hundreds of thousands of viewers.
Or even millions…
Remember this little factoid – it works just about everywhere on Facebook. Posts, profile tabs, page tabs, groups, etc.
Your Facebook page’s about/intro tab gives you lots of opportunities to link back to your website, especially thanks to the domain.com links.
At the bare minimum, you need to use the website link as that will show up on your page.
You can get double the benefits by including your domain.com in your page’s short description and using a landing page in the website field.
For example, you could have a link to your best lead magnet’s squeeze page in the website field.
As well as your page’s about box, you can also have page buttons that work as a call to action to your followers.
These are the big blue buttons that show up under your cover image. To edit them just hover over them to reveal this drop down menu:
And then edit the button to include a link back to your site, just like that:
This area is the spot that most people forget. But when someone clicks on your cover photo or your profile photo (on your personal profile or your page), they’ll get the lightbox with your photo.
To the right of the photo, you have the perfect opportunity to link to your website. Take HubSpot, for example.
They use their cover photo to advertise a lead magnet:
It’s the perfect way to get people to click on that cover photo and then on through to your website.
Do you have a Facebook group attached to your site? Don’t let the description go to waste!
Get your domain in the first 96 characters so that when anyone visits your Facebook group, they’ll see your website:
In your Facebook Groups, you can also pin posts to the top so they’re the first links that anybody sees when they come to your site.
You can incorporate this and get a big hit of traffic:
This is particularly effective if you’re running a group where members can add other members!
Twitter may not be the powerhouse that it once was; but this bird is far from dead. Let’s look at how you can get some social link juice from here:
This is a no-brainer.
When you’re setting up your accounts be sure to enter your website so that it shows up as a clickable link on your profile page:
Yes, you have a website field on your Twitter profile. But you can also have a link in your actual 160-character bio, giving you the opportunity to share your link twice!
Why does that spot matter? Not only does it give you the chance to share two different links to your website, but the link in your bio will show up in other places on Twitter, like search results.
The link you put in your profile’s website field won’t show up here.
There are also a lot of sites that lift your Twitter bio information for profiles, such as Klout. It won’t get the URL in your website field, but it will get the one in your 160-character bio.
Some of these types of sites are giving out followed links, so be sure to give them the chance to grab yours.
Note that while Twitter will hyperlink domain.com without the http://, other sites (like Klout) that pull your bio will only hyperlink if the http:// is included.
Notice that box of photos and videos? It is created when you share photos and videos in tweets. If you’re sharing photos and videos to Twitter, make sure you include a link to your website.
This way, when someone clicks on one of those thumbnails, they’ll get your website URL in the lightbox. Otherwise, they’ll just get this.
For those of you sharing viral quote images and funny videos, this applies especially to you.
If you get retweeted, you’ll want your link out there for everyone to click.
Connecting with professionals? Here are some great social backlinks for your LinkedIn profile, page and groups.
Your profile’s contact info tab allows you to add up to three links. These links will be shown at the top of your LinkedIn profile for non-logged-in users.
Be sure to use all three and customize the anchor text for them by choosing other instead of choosing the other options they offer when adding a link (company, blog, website, etc.).
Also, track clicks from these links with UTM parameters.
The contact info tab is obscure at best for logged in users.
For this reason, you’ll want to add your website link to other sections of your LinkedIn profile. Specifically, the featured and posts sections.
You can easily promote your website or your projects through the featured section, just like that:
Your best blog posts and lead magnets (white papers, ebooks, reports, etc.) can easily be publications/posts.
Both of these sections put a direct link from your LinkedIn profile to your websites and landing pages without having to rely on visitors clicking that little Contact Info tab.
You can track clicks from these links with UTM parameters too!
LinkedIn company pages allow you to enter your website URL as a part of your basic information.
In lieu of the former products and services tab, there are now showcase pages that you can create under the umbrella of your LinkedIn company page.
You can add your product or service landing page URL to the corresponding showcase page:
You can also post updates to both your company page and showcase pages, so be sure to do so to give your followers more chances to click through to your website.
If you own a LinkedIn group, you can add a website to the group information during setup or in the group settings:
This information shows up by default to anyone who isn’t a member of your group. So if someone clicks on your group to join it, they’ll be introduced to your website as well.
Owning a LinkedIn group has a special advantage over Facebook groups. LinkedIn group owners can send Announcements – basically large group emails – to their members.
That’s right. Once a week, you can legitimately get in the inbox of people who haven’t opted into your mailing list.
Just go to your group’s management menu and choose the send announcement feature.
If you haven’t been motivated to create a LinkedIn group before, here’s the best reason to now.
Video an integral part of your business? Well, it can now be a part of your backlinking strategy, too.
This about page link comes with a perk.
You get a prominent placement on your about page where people are likely to click back to your blog:
Every video has a description. And, while it may look greyed out to the naked eyes, it’s a clickable link when you hover over it:
Try having this in the first 25-50 words of your video description.
Note: You can check where your video rank in Youtube with a Youtube tracker tool.
Pinning your website content for traffic? Here’s what you need to know about social backlinks from Pinterest.
You only get one link on Pinterest, so you need to use it!
Pinterest will also ask you to verify your link, which allows you to unlock the next place to get links on Pinterest…
Rich Pins allow you to post photos and images to Pinterest as if you would be doing it with an article on Facebook.
Meaning that you can seamlessly attach a link back to your content at the end of your pin:
Affiliate marketers tip: if you’ve pinned stuff from Amazon, edit the link to include your Amazon Associate’s URL. While Pinterest is cracking down on affiliate links on pins, they haven’t seemed to catch this one. Yet.
Make it an obscure tracking ID for best results.
If you’re linking to your own website, use your UTM parameters to track the clicks.
Instagram doesn’t give you a lot of options for links. But the links they do give you get used. Why else would people be pouring money into the advertising and marketing efforts there?
You can – and should – add a link to your Instagram profile. Preferably add it with some icons that draw people’s attention to it.
That link will also get some love from the desktop version of your Instagram profile when people find your profile in search.
Instagram Stores now let you add links when you create them. This isn’t a permanent link and it’ll disappear.
But if you’re creating a story that is relevant to a topic you’ve featured, put on in there with a strong call to action.
Need help from the experts? Head over to RisePro who specialise in Instagram marketing.
Quora is a social media platform I feel more marketers should be using than they are. There’s lots of referral traffic in it if you do it right.
Like every other platform on this list, you get a link back to your site. Only this time it’s in your description and you have to hyperlink it yourself:
Definitely include links back to your site and content in your answers to people.
This content can be seen for months, or years, afterwards. And having one link there can create a good amount of referral traffic in the long run.
But don’t just spam. Be sure to add value with the comment.
Did you know you can add links to your WhatsApp Status?
All you have to do is go to settings, click your profile picture and insert the link:
Do you do any live videos as part of your marketing campaigns?
If so, you should consider streaming them through services like Twitch and Periscope, so that you can include links there too.
People can find your videos organically through these sites, so this is a great extra place to have them.
If you get the opportunity to do an AMA (ask me anything) on sites like Inbound, you’ll get some followed links in your introduction.
Since people are coming to get your expertise, they’ll likely be interested in learning more about you and connecting with you through your website.
Sites like Reddit can be brutal if they deem you a spammer. But they’ll love you if you’re being helpful.
Dropping a link in as part of a discussion helps you get a followed link and keeps you from being deemed a spammer if you do it the right way. Like this.
It’s a discussion in the appropriate subreddit as opposed to a link share. And it performed pretty well.
Did you know there are over 500 social networks out there, such as TikTok and kik etc? KnowEm has them listed on their website.
You can even have them create your profiles for you for a fee.
BONUS: Learn how to build powerful edu backlinks & gov backlinks.
I hope that you’ve gone out and created some social media backlinks with the profiles, pages and communities you have – or that you are going out to do them now.
And I hope that you’ve discovered a few new ways to build some clickable social media backlinks!
Did I miss any social link building opportunities? If so, share them in the comments!
Otherwise, I highly suggest you download my link building checklist to make sure you are only building awesome free backlinks to your site.
Or, if you want to outsource it, check out my review of the top link building services.
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The information is quite useful for a beginner like me. Thank you very much.
I have a lot more that’ll help – https://searchlogistics.com/seo/
Hi! friendHope this platform will help me to walk fast in the blogging area.Thank you.
You’ll find more helpful info here – https://searchlogistics.com/seo/
Thanks for these awesome tips.You always provide valuable materials for us.
Thanks very much – there’s plenty more on its way.
This is interesting Mathew. To be sincere I gained alot here. Though am using many of these methods before but I will make sure that I add those am not using now.Thanks so much…
No problem – keep hustling.
nice i got the valuable info
Glad to hear it Mahesh
I had also started blog on my law firm website. Your article will help me a lot to write law blog on my website.
Thanks Joanna – good luck.
Love it, Well explained, this is how one can create and get all social media links, i bookmarked this page Matt, thanks for your Hard work.
Thanks for the bookmark – see you again!
Hey bro. I am learning advanced seo these days and got some awesome tricks that are working for me. Your blogposts are awesome always got some deep knowledge. Thanks. I think SEO is always blackhat and will be.
Glad you are finding my blog useful! Just don’t limit yourself by ‘wearing a hat’.
Great Content!
Thanks Naveed
After reading your blog I got some new information. Really I did not know so deeply this. Thanks for sharing with us.
No worries Priya 🙂
Nice one Matthew! Already cleared out a couple of them 🙂
Good to hear 🙂
very helpful. thank you
No problem
Very well explained! thanks for sharing it.
No worries Irfan 🙂
Great thanks for such an awesome tips Matthew.
Happy to help!
great information for digital marketing,,
Cheers – hope this helps
Hi there,Nice Article I really enjoyed this post Thanks For Sharing, check out this
Glad to hear it Abhishek
very nice tips about social media backlinks. This shows how social media is still a powerful tool for SEO purpose. Thanks Matt…
Yep search engines are starting to more attention to social signals
nice work i need back links
Don’t we all 🙂
Excellent, what a weblog it is! This weblog presents valuable data to us,keep it up.
Thanks, glad you liked it.
I read your post it’s informative it helps us to get more traffic for us thanks for share this blog with us.
Happy to help!
Wow, great suggestions. I would definitely try these things.
Let me know how you get on 🙂
ok i will try
your explanations was very goodthx
Thanks very much.
Content is good. But sir this doesn’t work for a new website. Also, if you don’t have a brand value in the market nobody is going to click on your post. So please share some info with some do-follow links to boost our site. As if at all we rank on 3-4 keywords also then we can get the trust of people.
https://searchlogistics.com/seo/link-building/strategies/
Thanks for sharing, Very informative and educating, applying it to my website
Happy to help 🙂
I completely enjoy this great post.
Glad to hear it
Thanks for sharing this backlink sources
Happy to help Kelvin
Thnx
Thanks for the post, but I want more social backlinks to increase my rankings.Please post more articles about social media backlinks. Email me if you post a new article related to it.
Cheers, will do.
NICE
wow It’s very important for SEO Thank you
No worries – hope it helps you out.
nice
Cheers Muhammad
Nice article, Matthew. Just FYI, Klout is dead and has been for over a year.
Thanks Ava
Thanks for this usefull list. Managed to find some holes in my backlink opputunities.
No worries Rene, hope you can use these to plug those holes.
Great article. But most of them are no-follow, have no value in SEO I think.
Actually having a percentage of no follow links gives you a more natural looking backlink profile.
Thank you for the post, you have clearly mentioned each and every link from social media.
Well there’s certainly plenty for you to work with 🙂
Is it rally that necessary to build backlinks. Can we built backlinks automatically with just period of time.
If your content is good you will get some backlinks naturally but if you want to be successful then including link building as part of your SEO strategy is a must.
Great job! really helped me with social media backlinking. Although I knew much of these social media platform but it helped me with Linkedin coz i never created profile ever there. its my first experience. Reddit will also be a new experience for me. Atlast, u did a great job hatsoff
Thanks very much – there’s a first time for everything 🙂
Thanku U
No problem Nitesh
I do it the same and I really happy that the socials tools are working great, I think all people should do it like it is written on this page. The best results I reached with facebook.
Thanks Tom, glad to hear you are having great results!
For me, it is an exceptionally worthwhile post. I have the option to increase my site ranking. It helps the web site network to such an extent. I accept to pursue these tips. Much obliged to you
You won’t regret it 🙂
WowI have created some backlink by reading your amazing postthanks
Great news Suman!
Nice Article
Thanks
great information regarding the social sites and how to use it for good purpose
Hope this helps you build some social backlinks.
Thank you for sharing Nice article on Social Media Back links. It Helpful for my blog and so many users.
Let me know how you get on implementing these techniques
Glad you found it useful Frank! Yes I try and reply to everyone where possible 🙂
Thank you so much for this article. this is very useful information for me.
You are most welcome 🙂
What I find really interesting about you is that you replied to many comments, wheny ou did have too, by the way I learned a lot about sociaI network backlink on your article, thank you.
This article is very helpful to understand the back links making process.
Glad to hear it Pran!
visited your site, it suited me a lot. I am interested to publish my written article on your site. Site=https://searchlogistics.com Can you please add my guest post with 2 anchor links on your site. If yes then what will you charge from me either it will be free of paid? If paid then what price for a single guest post with anchor links. Let me know for further proceedings.I will pay you via Paypal.Waiting your positive response.Thanks.
I’m not publishing guests posts sorry John.
Amazing writeup! far more easy to understand better then any explained youtube video. Hatsoff for such an effort for letting everyone know about the backend process of SEO. I am new at creating backlinks and obviously seek help from all bloggers around who can help me generate good quality backlinks to my sites. Thanks
No problem, if you are interested in link building then take a look at this post as well – https://searchlogistics.com/seo/link-building/strategies/