How do you start increasing your search traffic and building links if you have no cash and no connections?

The answer is simple:

 Blog commenting.

But what is blog commenting? Well…

click here to download the link building checklist

What Is Blog Commenting?

Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry.

It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs to attract traffic, leads, and add a ‘social touch.’

And, if you’re a new SEO who isn’t taking advantage of this strategy, you’re missing out on a world of potential that your competitors are going to use to beat you.

(You snooze you lose, right?).

blog commenting for seo

Bellow, I’ll show you what blog commenting for backlinks is, how to use it and why it’s an important part of the link building process.

PRO TIP: Before starting any link building campaign, it’s best to determine how many backlinks you need to rank.

Are you still using blacklisted backlinks?

Why You Should Use Blog Commenting For SEO

Blog commenting is simply leaving a value-adding message in the “comments” section of a blog and the earlier the better.

They’re one of the simplest and easiest ways to start building links to your website.

At the end of many posts you’ll see a form where you can add your personal information:

WordPress comment form

It’s important that it has the option to add your website as part of the information.

This means you can include a link back to your site, that anyone who reads your comment can click. Link building in its simplest form, right?

Now, these links don’t carry lots of direct “link juice” that will send you up the rankings.

But these links do contribute to your website’s link profile.

If you’re getting links back from your comments on large well-established blogs, Google & editors are going to take notice.

Blog comments also come with two other great benefits:

  1. They help you grow your network and build relationships with people
  2. They offer targeted traffic back to your website

Because if someone comes across a three-hundred word comment at the bottom of a blog post that adds tonnes of value (see below) they’re going to take notice of that as well:

blog commenting for SEO example

Website owners use blog comments to help them grow successful online businesses.

Ryan Biddulph of Blogging From Paradise credits his success to blog commenting. His comments on my blog were so valuable it led to him getting featured to my full email list.

The relationship he built through his comments, lead to a really valuable link building and traffic opportunity through being a guest poster on the blog.

Powerful stuff.

Ryan Biddulph blog comment

There is a ton of SEO value in blog comments.

Okay, that’s the “why”; let’s take a look at the “how”…

We build links that rank

How To Use Blog Comments For SEO

There is an art to blog commenting for SEO.

  • Use Your Real Name: Always use your full name instead of brand name or keyword to look genuine.
  • Add Value: Write comments that are relevant and add value to the blog post. Avoid short, generic comments like “Great work!”
  • Be Relevant: Make sure your comment is relevant to the blog post to engage in meaningful discussions and not look spammy.

That means comments like this aren’t going to cut it:

bad blog comment

Think in terms of a mini blog post.  It should add value or continue the discussion.

This is important to remember because blog owners have to approve your comments. If it’s not value adding or worthwhile for them to have it on their blog, it’ll get rejected.

Here’s an example comment that would get approved:

“Hey Dan,

You did an excellent job on this post! I’d like to add an extra productivity tip to your list if you don’t mind?

I find that when I fast in a morning – that is, I get up, drink a coffee and get straight to work – my productivity is 10 TIMES better than when I’ve eaten. I thought it would be the other way around, or that I’d struggle without food, but I really do thrive.

The people in my coaching community have found this to be helpful, too! Something worth trying.

Have a great day,

Matthew

I’d say that around 1 in every 250 comments I process on the blog go beyond one-line.

Comments like the above really stand out because it’s rare to see such engagement in this busy world – this means it is VERY EASY for you to stand out from the crowd.

Here are some blog commenting tips and best practices you should follow:

  1. Comment First: Get that first comment spot for the most traffic (more on that in the next section.)
  2. Use Your Full Name: Don’t aim for a keyword or your brand name.
  3. Use Your Correct Email Address: This allows the site owner, or interested people, to contact you.
  4. Connect Your Email To Gravatar: This will display a profile picture next to your comment.
  5. Be Selective: Choose blogs and posts that are relevant to your niche or industry.
  6. Ask Questions When You’re Not An “Expert”: If you’re unsure about something they wrote about, ask a question about it.
  7. Add Extra Value When You Are: If this topic is something you have experience in, add your own opinion and contribute value.
  8. Don’t Write Spam: Like, ever.

Pretty simple right?

link inserts get results

3 Steps To Successful Blog Commenting (And Secure The First Comment)

As Neil Patel found, getting the first blog comment generates the most traffic and gets the most attention.

How do you find blog commenting opportunities and ensure you get the first comment?

It’s pretty simple… Identify the blogs you want to comment on, get notified of their new posts and then leave your comment.

Let’s take a closer look…

Step #1: Identify The Blogs You Want To Comment On

Finding the blogs you want to comment on can be pretty simple.

For this I use Feedly.

Sign up for a free account and you can search for blogs based around certain topics:

Feedly productivity search

You can then find lots of sites to add to your “feed”.

Just click “follow” and away you go:

Blog feeds

Take a couple of minutes to add blogs to your feed before moving onto the next step.

It’ll help you out massively.

Step #2: Get Notified Of Their New Posts

With your feed in place, you will start to get email notifications about the latest posts on your favourite blogs.

They’ll also show up on your home screen here:

today Feedly screen

A second step you can take is…

If you head to the search bar at the top of the page and enter in your keyword (eg: productivity) you can choose to set up a Google News alert around this topic.

Feedly google news

This will now send you immediate updates about all of the new content around this topic.

Step #3: Leave Your Comment

When you receive a notification it’s important that you act fast.

You ideally want to get the first comment.

But the higher up the page (closer to the content) the better. So as soon as you get a notification, get in there and leave your comment!

Check out our SEO case studies

Wrapping It Up

Blog comments have powerful SEO, networking and traffic benefits.

You should regularly be leaving value-adding, long-form comments on regular blogs in your niche to help with your link building & wider digital marketing strategy.

 The better the comment, the better the results you’ll get from it.

Be sure to use your:

  • Name
  • Correct email address
  • A link to your site

…and never leave spam.

If you want to get notified about blog commenting opportunities you can sign up for Feedly and use them to create in-app and Google News alerts you can quickly act upon.

Note: You can not use blog commenting to get edu backlinks or gov backlinks.

Next up, I’m going to show you another powerful white hat link building strategy for those who are just starting their link building campaign… Testimonial Link Building.

Or, if you want to outsource it, check out my review of the top link building services.

download the link building checklist now

Frequently Asked Questions

Yes. When blog commenting is done correctly, it can offer many benefits. First, leaving genuine comments on blogs can help you build great relationships with people working in the same niche as you. On top of that, it can help you get free backlinks and traffic to your site. In other words, blog comments have powerful networking, SEO and traffic benefits.
Leaving a comment on a blog is very easy, just follow the instructions below:
  1. Find the blog you want to comment on (ideally a blog that is relevant to your niche).
  2. Scroll down till you find the comment section (usually at the bottom of the page).
  3. Find the button that says "Leave Comment" or "Post Comment" or "Submit comment".
  4. Fill out all the request information (name, email, website etc).
  5. Write a genuine comment that will be helpful to the other readers.
  6. Proofread quickly and submit your comment.
Yes. Despite what (most) people think, blog commenting still work today. However, when it comes to blog commenting (or link building in general), quality wins over quantity. In other, you want to write comments on blogs that are relevant to your niche and bring value to the readers. Spamming other blogs with hundreds of comments won't help you.
Link Building Logo

Link building you will be proud of.

BUILD LINKS
SEO Agency Logo

We take full control of your traffic.

HIRE US
Learn Portal Logo

Free SEO tutorials to increase your traffic.

LEARN SEO

What Are Your Thoughts?

745 Responses

  1. Kelvin Water Technologies Pvt. Ltd.

    This is incredible. The way you present your ideas so clearly, such that the reader has no more questions to ask after reading is a skill I must learn. Thanks a lot for being so plain and generous.

    1. Matthew Woodward

      Thank you- I really appreciate that!

  2. Pray

    Thanks

    1. Matthew Woodward

      No problem!

  3. Best book review blogs

    it is very nice and impressive information’s thanks for sharing with us

    1. Matthew Woodward

      No worries!

  4. Ashwdeep

    Hii,Great content you shared.I have implemented your technique and get good results.Thanks a lot.

    1. Matthew Woodward

      Happy to hear that – thank you for letting us know!

  5. Ashwdeep

    Hii,This is Amazing blog!Nice information you shared.Thanks a lot.

    1. Matthew Woodward

      No worries!

  6. Spassway

    Wonderful work! This is the kind of information thatshould be shared around the internet.so that people do their work very easily and effectively.Bundle of thanks.

    1. Matthew Woodward

      Thanks! I appreciate that!

  7. mor liyan

    I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work

    1. Matthew Woodward

      Thank you, I appreciate that!

  8. Jasvir Kaur

    hi Matthewfirst of all, the blog is informative and correlates with things that I have been reading elsewhere too. when people comment on the blogs, they’re in a hurry. they just want to get it over with, instead of building a relationship. you have rightly mentioned it in the blog. and it was hilarious when i went through the comments. people are doing the exact thing that you told they are NOT supposed to do. one line comments that add no value to the blog whatsoever. anyways, to be honest, i have not been able to gain much from blog commenting over the years. but i still continue doing it coz i learn new things from these blogs and i appreciate the hardwork that goes behind them. a great read. thanks!

    1. Matthew Woodward

      Thank you for sharing your opinion & experience with us, Jasvir!

  9. Smita

    Thank you for sharing such informative article. it really helps me to improvise back links to my website.

    1. Matthew Woodward

      No problem!

  10. ducat

    thanks for sharing the post , it was really a great experience reading this article learned new things and the list of websites also helped a lot…..great going

    1. Matthew Woodward

      Glad it was helpful!

  11. Georgia

    Thank you for creating a great article! This is very helpful for those who want to have a SEO career including me 🙂 Will definitely share this!

    1. Matthew Woodward

      Thank you, Georgia!

  12. hplaptop support

    thanks for sharing this site …

    1. Matthew Woodward

      No problem! Glad you enjoyed it!

  13. Sandeep kumar

    Thanks for sharing this great information.

    1. Matthew Woodward

      No worries!

  14. Yug Technology

    great work ,i am highly grateful for this unmatched work. Keep it up!

    1. Matthew Woodward

      Cheers!

  15. tychegulf

    Nice article. Its very informative and knowledgeable. Thanks for sharing this post.

    1. Matthew Woodward

      No worries! Glad you liked it!

  16. zensly info

    Nice content keep sharing with us.

    1. Matthew Woodward

      No worries! More great content is coming soon!

  17. hashtag

    Nice information

    1. Matthew Woodward

      Thanks!

  18. Ethos Imagination

    Great article, thanks for posting quick SEO strategy with us i have read post it is very useful. In am expecting more information regarding SEO.

  19. hashtag

    i think blog commenting is not working now

    1. Matthew Woodward

      Why?

  20. Elza Augastine

    wow… its really superb

    1. Matthew Woodward

      Thanks!

  21. Greemus

    Nice article and thank you for this valuable information

    1. Matthew Woodward

      No worries!

  22. Codeaxia Digital Solutions

    Amazing and useful post .. thanks

    1. Matthew Woodward

      Thank you! Cheers!

  23. Jack Johnson

    This is very informative information!!! Thanks for Sharing!!!

    1. Matthew Woodward

      No worries, Jack!

  24. Jacky Mann

    Thank You for sharing!

    1. Matthew Woodward

      Cheers, Jacky!

  25. Smith Walker

    This is very useful information.Thank You for sharing!!!

    1. Matthew Woodward

      No problem! Glad you enjoyed my post!

  26. classicedgebodyworks

    I really like this post…. Well done…………..

    1. Matthew Woodward

      Thank you!

  27. Kavya

    Great article . excellent content . Gained knowledge out of your content . thank you for sharing such informative content . I appreciate this type of content

    1. Matthew Woodward

      Thank you! Cheers!

  28. Tom Jauncey

    This is very useful information!!Thanks for sharing!!

    1. Matthew Woodward

      No problem, Tom!

  29. Nummero

    Thank you for sharing your blog, seems to be useful information

    1. Matthew Woodward

      Thank you!

  30. Ashwdeep Singh

    Hii,Great article!Good learning for all backlinks experts. Thanks

    1. Matthew Woodward

      Thank you, Ashwdeep!

  31. Shoaib

    OH, What a wonderful site for blog commeting.it help us in SEO business .

    1. Matthew Woodward

      Thank you, cheers!

  32. Tom Slade

    Very useful information. Do you have any lists of niche websites for more focussed/product/service industry specific comments?

    1. Matthew Woodward

      Hey Tom- Sorry, I don’t.

  33. Megri

    Hello sir, I wished your blog never ended. It was so informative. I wish you luck for future commenting. Thanks

    1. Matthew Woodward

      Thank you, Megri!

  34. Jupiter Martin

    Hi Matt,Thanks for sharing the valuable information on “how to do blog commenting in a better way”. By reading your blog I tried on some blogs and it really works.

    1. Matthew Woodward

      Thanks! Keep it up!

  35. Yash Kumar

    Thanks for sharing such a valuable knowledge. You are good a really great work also I have tried you method and it is working thanks again sir.

    1. Matthew Woodward

      Glad to hear that! The more strategies you apply, the better!

  36. Alekh Verma

    A very detailed guide on how to use the blog commenting method for SEO. Most people don’t know the importance of blog commenting.

    1. Matthew Woodward

      That’s right! This is why I wrote this post 😉

  37. hari

    Thanks for sharing such an amazing information

    1. Matthew Woodward

      No worries!

  38. aafifah morcos

    Great post Matt! I think blog commenting should be a way to build relationships that lasts.

    1. Matthew Woodward

      Agree!

  39. Carls Benny

    Keep It Up. Very Nice Post

    1. Matthew Woodward

      Thanks, Carls!

  40. Henry Paul

    Keep It Up. This Is a Useful Post. thank You for sharing.

    1. Matthew Woodward

      No problem! Cheers!

  41. kathleen whittington

    very good and informative article i like this

    1. Matthew Woodward

      Thanks, Kathleen!

  42. Priya Sharma

    Hey Metthew! This is really an informative blog. It is really very helpful for me. I got a lot to learn about blog commenting.Thanks for sharing it with us.

    1. Matthew Woodward

      No problem, Priya!

  43. jack larence

    A good article on blog commenting, really I was searching for this kind of information for few days, Thanks!

    1. Matthew Woodward

      Glad you finally found what you were looking for!

  44. James Jones

    “Thank you so much for sharing all this wonderful info with the how-to’s!!!! It is so appreciated!!!”

    1. Matthew Woodward

      No problem, James!

  45. usb

    Thanks for sharing helpful information, visit again to see more updates.

    1. Matthew Woodward

      Thank you 🙂

  46. Tech Communications

    I would like to point out that as I am going through the list and trying to leave comments that a few of the web sites don’t allow backlinks in comments anymore or use Disqus. For example, Yoast SEO Blog, Niel Patel, Online Tech Tips, and more

    1. Matthew Woodward

      Yes, your link must be included subtly and need to add value to the discussed topic- otherwise, you are just another spammer. I don’t accept links on the comments either, except if they really add value (give new information) to the other visitors.

  47. nitin maheswari

    great information useful article

    1. Matthew Woodward

      Thanks 🙂

  48. Mary Fel

    Thank you for sharing this article. Really a great help for someone like me who is starting with SEO. Learned about the value of blog commenting.

    1. Matthew Woodward

      Thanks, Mary! Glad you learned something here 🙂

  49. Nithya Ambu

    I really loved with the article. looking for the best site to do the comments

    1. Matthew Woodward

      Good luck!

  50. safia

    Thanks for sharing information with us, It s really helpful Really useful

    1. Matthew Woodward

      No worries, Safia!

Leave a Reply

Your email address will not be published. Required fields are marked *