Blog Commenting For SEO: The Why & The How In 2025

How do you start increasing your search traffic and building links if you have no cash and no connections?

The answer is simple:

 Blog commenting.

But what is blog commenting? Well…

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What Is Blog Commenting?

Blog commenting for SEO is defined as a simple strategy to start building links back to your site while building strong relationships with people in your industry.

It is about exchanging ideas or opinions about what people think or feel about a topic. It can also help blogs to attract traffic, leads, and add a ‘social touch.’

And, if you’re a new SEO who isn’t taking advantage of this strategy, you’re missing out on a world of potential that your competitors are going to use to beat you.

(You snooze you lose, right?).

blog commenting for seo

Bellow, I’ll show you what blog commenting for backlinks is, how to use it and why it’s an important part of the link building process.

PRO TIP: Before starting any link building campaign, it’s best to determine how many backlinks you need to rank.

Are you still using blacklisted backlinks?

Why You Should Use Blog Commenting For SEO

Blog commenting is simply leaving a value-adding message in the “comments” section of a blog and the earlier the better.

They’re one of the simplest and easiest ways to start building links to your website.

At the end of many posts you’ll see a form where you can add your personal information:

WordPress comment form

It’s important that it has the option to add your website as part of the information.

This means you can include a link back to your site, that anyone who reads your comment can click. Link building in its simplest form, right?

Now, these links don’t carry lots of direct “link juice” that will send you up the rankings.

But these links do contribute to your website’s link profile.

If you’re getting links back from your comments on large well-established blogs, Google & editors are going to take notice.

Blog comments also come with two other great benefits:

  1. They help you grow your network and build relationships with people
  2. They offer targeted traffic back to your website

Because if someone comes across a three-hundred word comment at the bottom of a blog post that adds tonnes of value (see below) they’re going to take notice of that as well:

blog commenting for SEO example

Website owners use blog comments to help them grow successful online businesses.

Ryan Biddulph of Blogging From Paradise credits his success to blog commenting. His comments on my blog were so valuable it led to him getting featured to my full email list.

The relationship he built through his comments, lead to a really valuable link building and traffic opportunity through being a guest poster on the blog.

Powerful stuff.

Ryan Biddulph blog comment

There is a ton of SEO value in blog comments.

Okay, that’s the “why”; let’s take a look at the “how”…

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How To Use Blog Comments For SEO

There is an art to blog commenting for SEO.

  • Use Your Real Name: Always use your full name instead of brand name or keyword to look genuine.
  • Add Value: Write comments that are relevant and add value to the blog post. Avoid short, generic comments like “Great work!”
  • Be Relevant: Make sure your comment is relevant to the blog post to engage in meaningful discussions and not look spammy.

That means comments like this aren’t going to cut it:

bad blog comment

Think in terms of a mini blog post.  It should add value or continue the discussion.

This is important to remember because blog owners have to approve your comments. If it’s not value adding or worthwhile for them to have it on their blog, it’ll get rejected.

Here’s an example comment that would get approved:

“Hey Dan,

You did an excellent job on this post! I’d like to add an extra productivity tip to your list if you don’t mind?

I find that when I fast in a morning – that is, I get up, drink a coffee and get straight to work – my productivity is 10 TIMES better than when I’ve eaten. I thought it would be the other way around, or that I’d struggle without food, but I really do thrive.

The people in my coaching community have found this to be helpful, too! Something worth trying.

Have a great day,

Matthew

I’d say that around 1 in every 250 comments I process on the blog go beyond one-line.

Comments like the above really stand out because it’s rare to see such engagement in this busy world – this means it is VERY EASY for you to stand out from the crowd.

Here are some blog commenting tips and best practices you should follow:

  1. Comment First: Get that first comment spot for the most traffic (more on that in the next section.)
  2. Use Your Full Name: Don’t aim for a keyword or your brand name.
  3. Use Your Correct Email Address: This allows the site owner, or interested people, to contact you.
  4. Connect Your Email To Gravatar: This will display a profile picture next to your comment.
  5. Be Selective: Choose blogs and posts that are relevant to your niche or industry.
  6. Ask Questions When You’re Not An “Expert”: If you’re unsure about something they wrote about, ask a question about it.
  7. Add Extra Value When You Are: If this topic is something you have experience in, add your own opinion and contribute value.
  8. Don’t Write Spam: Like, ever.

Pretty simple right?

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3 Steps To Successful Blog Commenting (And Secure The First Comment)

As Neil Patel found, getting the first blog comment generates the most traffic and gets the most attention.

How do you find blog commenting opportunities and ensure you get the first comment?

It’s pretty simple… Identify the blogs you want to comment on, get notified of their new posts and then leave your comment.

Let’s take a closer look…

Step #1: Identify The Blogs You Want To Comment On

Finding the blogs you want to comment on can be pretty simple.

For this I use Feedly.

Sign up for a free account and you can search for blogs based around certain topics:

Feedly productivity search

You can then find lots of sites to add to your “feed”.

Just click “follow” and away you go:

Blog feeds

Take a couple of minutes to add blogs to your feed before moving onto the next step.

It’ll help you out massively.

Step #2: Get Notified Of Their New Posts

With your feed in place, you will start to get email notifications about the latest posts on your favourite blogs.

They’ll also show up on your home screen here:

today Feedly screen

A second step you can take is…

If you head to the search bar at the top of the page and enter in your keyword (eg: productivity) you can choose to set up a Google News alert around this topic.

Feedly google news

This will now send you immediate updates about all of the new content around this topic.

Step #3: Leave Your Comment

When you receive a notification it’s important that you act fast.

You ideally want to get the first comment.

But the higher up the page (closer to the content) the better. So as soon as you get a notification, get in there and leave your comment!

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Wrapping It Up

Blog comments have powerful SEO, networking and traffic benefits.

You should regularly be leaving value-adding, long-form comments on regular blogs in your niche to help with your link building & wider digital marketing strategy.

 The better the comment, the better the results you’ll get from it.

Be sure to use your:

  • Name
  • Correct email address
  • A link to your site

…and never leave spam.

If you want to get notified about blog commenting opportunities you can sign up for Feedly and use them to create in-app and Google News alerts you can quickly act upon.

Note: You can not use blog commenting to get edu backlinks or gov backlinks.

Next up, I’m going to show you another powerful white hat link building strategy for those who are just starting their link building campaign… Testimonial Link Building.

Or, if you want to outsource it, check out my review of the top link building services.

download the link building checklist now

Frequently Asked Questions

Yes. When blog commenting is done correctly, it can offer many benefits. First, leaving genuine comments on blogs can help you build great relationships with people working in the same niche as you. On top of that, it can help you get free backlinks and traffic to your site. In other words, blog comments have powerful networking, SEO and traffic benefits.
Leaving a comment on a blog is very easy, just follow the instructions below:
  1. Find the blog you want to comment on (ideally a blog that is relevant to your niche).
  2. Scroll down till you find the comment section (usually at the bottom of the page).
  3. Find the button that says "Leave Comment" or "Post Comment" or "Submit comment".
  4. Fill out all the request information (name, email, website etc).
  5. Write a genuine comment that will be helpful to the other readers.
  6. Proofread quickly and submit your comment.
Yes. Despite what (most) people think, blog commenting still work today. However, when it comes to blog commenting (or link building in general), quality wins over quantity. In other, you want to write comments on blogs that are relevant to your niche and bring value to the readers. Spamming other blogs with hundreds of comments won't help you.
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What Are Your Thoughts?

739 Responses

  1. Hey Matthew,The component which makes this article extraordinary is the good faith seen all through.I’m glad that I came across this amazing article.Thanks for the efforts and tips shared by you to achieve better results.

  2. Thank you for sharing a blog where we get to learn about how and why blog commenting is important for SEO.

  3. Hey Matthew, this is a great post! I’ve been using this for myself and for clients for years.The real benefit like you mentioned is networking and building relationships in your industry, some of my best friendships and business collaborations started with a simple blog comment.Thanks again, I’m pulling some quotes from this and adding them to a post, I’ll drop ya a line when I publish it 🙂

  4. Hello Matthew!It is a really interesting post and it helps me a lot! Feedly is useful for SEO, but we need to pay for some features..I hope that there are more website lists we can use other than Feedly!

  5. Hello There! Interesting post! I appreciate your efforts in writing an article about blog commenting and SEO Strategy. You really explained all points very well. Thank you for sharing such useful information.

  6. Thanks for this amazing article. It really helpful for me. Before reading your article I don’t have enough knowledge about blog commenting but now I can easily do blog commenting.

  7. Hii Matthew ! A really informative post especially for newbie . You Give All The Information About Blog Commenting For SEO Very Nicely . It’s Really Helpful . I appreciate your work !

  8. Hi Matt,I found your article was nicethis helps me a lot after this u will expand my SEO business This is very good post for me that’s improve my knowledgeTHANKS..

  9. Nice post! I really appreciate to read the post here and also its great that the people here are giving their opinion which is really useful for me to decide whether it is good or not.

  10. Hi Matt, Really great job on content! do you think that creating backlinks from commenting is still relevant to add SEO value to my site ? is it necessary to build backlinks on relevant sites pr niche one?

  11. you have really provided the good content on link building through commenting backlinks.I used to think that this is a waste of time but you really told in detail that this is too beneficial for us thanks to sharing such a blog post.

  12. This is an astonishing article about blog remarking. It works, I have been doing this for a year. made a rundown of pertinent online journals to remark on, I read articles and drop my certified musings by tending to the writer’s name. Individuals began seeing me and have been welcoming me to visitor post on their locales. Truth be told, I have made companions who lift me up when it is required.

  13. Hi Matt,This is amazing article about blog commenting.It works, I have been doing this for an year. made a list of relevant blogs to comment, I read articles and drop my genuine thoughts by addressing the author name.People started noticing me and have been inviting me to guest post on their sites. In fact, I have made friends who lift me up when it is needed.Blog commenting is so simple and my favorite strategy. Beginners must start doing this 🙂 Have a great day, Matt.

  14. Funny enough, I usually don’t remember that commenting on blogs actually increase my Google profile, I usually comment on a blog when I’m totally taken with it!These days people have made blog commenting a total put off- because everyone just want to spam the other and get link by Force and it’s just not fair.I think blog commenting should be a way to build relationship that last.At least, we should actually mean it when we comment on blogs.

    1. Yes I agreee. You need to leave valuable comments that help others, not just a ‘great post – ‘

  15. It’s really a nice post about ‘Blog Commenting. Noone nowadays gives much importance to blog commenting, thinking of that, Tire 2 backlinks have a very low use. I would recommend this to all those bloggers out there.Back in 2012, when I was a complete newbie to this blogosphere, I had no idea about the link building. I searched for SEO and discovered blog commenting as the most convenient method for me and fortunately, it worked for me. After 1 year of that blog, I was able to achieve 30k+ unique visitors in a month. That was an Android-related blog. Unfortunately, I could not maintain that blog due to my brain sucking daywork.That’s a great tip to use Feedly. I think I must try this.Thank You!

  16. Though you have written an excellent article, you never explained blog comments work in 2020 or not.

  17. It always helps to comment without a link first, especially if you did not get that first comment sport. Help build trust for the next comments. As a webmaster, I always remember users who have contributed value to discussions in the past.

  18. Another tip if you can’t think of anything to write in your comments is to look through the previous comments, and if you can, answer other people’s questions.

  19. Great post Matt! Ever since Neil Patel released his study on the effects of blog commenting, I’ve been looking for ways to include them in my backlink profile. Loved the thought of leaving valuable 300-word responses.Best blogs I’ve found to comment on are industry experts, especially those in my own country (Singapore). This way, I get to also build great connections where opportunities and ideas could be shared on how to optimise better for the local market.Thanks again for sharing!

    1. Hey Muhammad, thanks for sharing your thoughts and tips. Hope you can use blog commenting successfully.

  20. Hi Matt,I really wish that people responsible for SEO in Poland will read this article. I have few blogs with a lot of traffic and I get there a lot of comments. But 95% of them are spam. It’s really rarely for me to read and accept a comment that gives some knowledge and is not just an attempt to get a free backlink.Now I can see that SEO specialists from UK work completely differently than in my country. We have to learn from you.

    1. II guess, this case “spamming” happening not only in Poland 😉 lol.Matthew, thank you for sharing useful thoughts. It helped me to better understand, how to promote myself (let`s be honest) by helping others in the comment section 🙂

  21. Hi Matt,you’re right about blog commenting being the newbie-friendly way to build backlinks. I remember that’s how I started.I made a list of 10 or so mid tier influencers from my niche and I left 5 comments per day on their blogs.My official excuse was that I was practicing my writing (I’m not a native speaker)But behind that reasoning or shall I say in the heart of my heart:)(that was a Hamlet reference);I was hoping it would lead me to making connection with those bloggers. And i was right.After just 2 months I got an invite to guest post on a DA 40 blog, and then couple of more followed; and then I landed a few interviews…Getting links through leaving comments is an indirect process but it works. It works because you’re adding value and because it’s so easy to stand out from one liner’s.I’ll end this rambling comment right here:)

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