I’m going to be honest.
One of the greatest missed opportunities for businesses is the checkout experience.
It’s where your customers review their selections…
…and make their final decisions!
So before I launched my first 6 figure product, I knew I had to find a top-notch shopping cart.
I needed a shopping cart that could:
I had a lot of different requirements.
But with the global average rate of cart abandonment hitting 75.6%, I understood the importance of optimizing the checkout pages.
And that’s how I found out about SamCart. I was super impressed with SamCart checkout and used it to promote my first digital product.
And that was way back in 2015, so I am more than qualified to be writing this SamCart review and showing you all the features I use to achieve solid sales for my products online.
So to learn how Samcart works, their sales process, setup process, upsell pages and checkout pages to create powerful shopping carts with great customer support staff… keep reading.
What Will I Learn?
SamCart is a piece of 3rd party shopping cart software that was founded by Scott Moran and Brian Moran who created unique value proposition.
It is jam-packed with features to help you increase sales and that understand how a sales funnel and page funnel works.
That is why I use SamCart as my shopping cart for product launches.
It is a simple add-on that helps you make the most of every sale by optimizing the checkout pages experience, so you get higher conversion rates from your sales page.
SamCart also offers a 14-day free trial. So if their shopping cart isn’t right for your product… then simply cancel your account at any time.
I’m not going to lie.
SamCart pricing is one of the more expensive shopping carts out there.
They offer two tiers.
The premium plan includes all the Pro plan features. But you also get the subscription saver for your subscription products, which automatically recovers failed subscription payments which will quite literally pay for itself.
You can also create and manage your own private affiliate system sales team with tracking tools via the Affiliate Center.
And if you are having any problems which you can’t find an answer to in their knowledge base, Samcart has an in-app chat support team on hand to help with the setup process.
Here we’re going to dive into SamCart’s features. I’ll go through each of their key features and show you how I used it to launch my first product.
SamCart has amazing checkout platform that can create inviting check out designs. Just have a look at the checkout page template library for design options.
Out of all the options above, this is the one I ended up using.
It’s simple and clear.
It’s checkout pages are easy for the user to navigate and input their purchasing details.
Samcart also is highly customizable.
The ease of use is brilliant!
I know you’re aware of the importance of web design. But did you know 38% of visitors will stop engaging with a website if the content or layout is unattractive? Design matters.
SamCart allows checkout templates to do a fantastic job of showcasing your physical products and accepting orders on one sales page.
Plus SamCart offers split testing on your checkout designs in just a couple of clicks to make sure you are getting as much value from every visitor as possible at your checkout pages.
You can use SamCart to order bump a supplementary product displayed on your checkout pages. Think of it like…last minute upselling.
It’s a great way to significantly increase your average order value on your sales pages by allowing customers to add on another product at checkout. Just look at McDonald’s.
Their strategy is to sell you the cheapest burger they can. They don’t make much profit on the burger, but they make a huge profit from their fries and drinks (bump offers).
I wanted to do the same with my product launch so I took advantage of one of SamCart features, OrderBump, just before my customers enter their credit cards details on my checkout pages.
And…I got 44 orders from this order bump.
Using SamCart, you can create your own bump offer in the ‘Upsells’ Tab.
And customize your bump offers and their descriptions and make them stand out with fonts, bold, bullet points etc.
I love how easy SamCart makes upselling products with an upsell funnel. Let’s think of it this way…
When you’re selling online, you don’t always get the opportunity to make additional offers during the checkout process.
And if you wait until after your customer has left your checkout page to sell to them, you’ll need to go through so many more sales processing steps.
They’ll need to:
No one would be happy with these sales funnels! But with one-click upsells…
Your customers see the upsell right after they place their order!
This way, all your customer needs to do is.
Reducing all the additional steps will exponentially increase the likelihood of your customers buying your upsell.
Why do you think large companies like Amazon do it?
Because it works!
A/B Testing is a method of comparing two different versions of a website against each other. The idea is to see which one performs better.
For example, if you’re A/B Testing your checkout page, you can test 2 different product descriptions to see which one converts better.
It’s a great way to take the guesswork out of optimizing your website.
When you’ve added up all your experiments, you’ll significantly improve your conversion rates over time.
When I A/B Tested 3 different versions of my sales funnel in SamCart…
The results were shocking!
As you can see, my 2nd sales funnel configuration had the lowest rate of conversion at 11%.
It also had the lowest customer value at only $44.92. But the winning combination generated an extra $64.37 per customer which is a 43% increase!
Did you know that if you add a payment plan to your checkout page…
This data comes straight from the SamCart support database, the world’s largest source of checkout conversion information.
So…what exactly is a payment plan? It is a payment model where instead of paying the total upfront cost of the product, you take its price and break it down into 3 or 4 chunks.
If your online course costs $300, you can offer a plan that charges ‘3 payments of $100.00.’
When you add in the option to break up the payments, you’ll attract a new group of people.
Especially on high ticket expensive products. So when I used Payment Plans to launch my first digital product, I saw some pretty amazing results.
As you can see in this picture, I offered two types:
The 3x Payments did extremely well. It gained 137 orders and made $34,551 in sales.
The 2x Payments received 1758 views. It gained 24 orders and made $6,684 in sales.
Consumers love coupons. It’s thrilling. It’s exciting. And it helps us save money on the items we love to purchase.
As for businesses, it’s a great way to get a quick burst of sales.
While many businesses use coupons, 78% of consumers said they would prefer coupons to be automatically applied to their purchases.
It makes the process of purchasing with a coupon, quicker and easier. With SamCart, you can do this. Under ‘Product Details’, scroll to the bottom. And you will find ‘Coupons’.
Switch ‘Allow Coupons’ to ‘ON’.
Click ‘Add Coupon’. Fill in the details below.
Then click ‘Create Coupon’. You should see this.
Then click ‘Save Changes’ and you’re done-
The coupon will be live and ready to use in seconds! You can create many different types of coupons with, daily weekly monthly or lifetime value.
Remember how I told you, you could have your own private sales team that will sell your digital products online for you? Welcome to the SamCart Affiliate Center.
Before we continue, the Premium plan includes the Affiliate Center but is only available for Premium plan users. So if you’re on the Basic plan or Pro Plan, you won’t be able to access it.
So how does it work?
First, you need to get your affiliates to sign up for the program. SmartCart allows you to automatically generate an ‘Affiliate Signup Page’ where your affiliates can apply.
Begin by accessing the ‘Affiliate Center’ under ‘Apps’.
You’ll find the affiliate sign up link just here:
It will look like this.
You can copy the link to your affiliate signup, and send it to your potential affiliates.
Once the affiliate fills out and submits this form, they will see that their application has been sent. And that their account approval is pending.
You can approve your affiliate’s status here.
Alternatively, you can also automatically accept affiliates.
Here, instead of receiving a ‘pending approval’ message, the affiliate will be taken to their dashboard. They will receive a message with a login link.
When it comes to affiliate commissions, your affiliates will earn 50% through their affiliate links for every product in your SamCart account by default.
You can customize these rates if you’d like to.
In your affiliate dashboard, you can change your commission structure by scrolling down to the ‘Commission Structure’ table.
Here, you can change the commission payment type from ‘percentage’ to ‘amount’. By setting a percentage of 50%, your affiliates will earn 50% of your product’s sale price.
But If you’re setting a flat rate of $50, your affiliates earn $50 in commission anytime the product is sold, regardless of what this product costs.
When it comes to payments, all you need to do is go to ‘PayOut’ and upload the CSV File into your PayPal Account.
This way, you can MassPay with just a few clicks.
If you want to know more information on how the SamCart Affiliate Center works, you can visit this link here.
If you use SamCart, affiliate management becomes easy for your online business.
And finally, SamCart integrates almost seamlessly with many 3rd party apps.
From a range of different industries as well such as tracking tools, email marketing, marketing automation, payment gateways, product delivery and page builders.
Integrations with marketing tools are great because they save you so much time.
Those are just a few examples. So how do you Integrate with SamCart?
Go into ‘Marketplace Settings’. Then Click on ‘Integrations’.
Under ‘Integration Setup’, you can see a list of your active integrations connected via the ‘Integration Engine’.
To add a new integration, click on the ‘Add New’ button.
Select an integration.
Then, label the integration. Add API Key. And then click ‘Add Integration’.
So the bottom line is, SamCart offers a great shopping cart if you’re looking to launch any digital or physical products.
That’s why I used it to promote my first product…
So if you want to sell to more people and increase your average order value…
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Looking for an alternative to SamCart? Check out my ThriveCart Review.
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Samcart provides everything you need to process transactions in your business. It’s easy to use, integrates with everything and is backed with awesome support. Not only that but they have advanced split testing features that helped me make an extra $24,074 in quite literally just a few clicks. What more do you want?View More Details