A couple of weeks ago Matthew revealed he is going to explore Costa Rica partly because he felt that consumer societies based on the pursuit of money and material goods may not be the answer to happiness and wellbeing.
I wanted to write a post exploring this a bit further and look at how so many of us are tricked into blindly chasing down money and material goods.
It all starts with the release of a dopamine in the brain. This is part of our body’s natural reward system that influences our thoughts and actions more than you realise.
As marketers we use dopamine production techniques to manipulate your attention and hijack your reward systems in a cunning plan to separate you from your money.
Don’t think you are too smart to be tricked. It is a biological reaction that you have no control over.
Thinking you can beat it makes you the perfect target.
What Will I Learn?
Thanks to the rapid growth of technology and social media, taking advantage of dopamine in the brain through marketing is easier than ever before.
These all provide us with the things we are biologically programmed to need.
Like connecting with others socially, something that’s deeply rooted in humans. Our brains release the dopamine reward every time we use them.
Tasty food samples as you enter a supermarket get your dopamine production neurons fired up, grabbing our attention, leaving us vulnerable to temptation and impulsive behaviour.
Interestingly, dopamine neurons are less responsive to familiar rewards; hence the reason why Starbucks keep changing up their menu and why McDonald’s keeps adding new food items.
The scent marketing industry is built around using smell to release dopamine and influence peoples buying decisions.
If you take 2 groups of people and show the same product, the group subjected to the right scent in the air perceive the same item as higher quality with a higher price tag.
Lotteries use dopamine in the form of:
“Imagine what you could do with one million dollars”
They use your own imagination to paint the picture and deliver dopamine in the brain.
The bells ringing, lights flashing, half naked women waitresses, cheap booze and all-you-can-eat buffets are also big dopamine spikers.
Stores put their most tempting items front and centre to get your dopamine levels up on arrival.
Gamification, another dopamine driven concept is the elements of game playing (e.g. point scoring, leaderboards) to other areas of activity. Typically as an online marketing technique to encourage engagement with a product or service.
For years, loyalty programmes have used gamification principles to encourage use and increase engagement.
Dopamine is a chemical that is released and sends signals to nerve cells.
Dopamine causes us to seek reward but not to reward us, it also causes frustration and anxiety.
Marketers use this feature best with “closing down specials”, “limited quantity deals”.
Your primitive hunter/gatherer instinct kicks in with a rush of dopamine production and we head out to reduce this anxiety.
Matthew is a wise old (well young) bird and has a valid point in his reasoning to travel outside of capitalist/consumerist society’s.
This can be clearly illustrated by the study of our brain chemistry – specifically the neurotransmitter or brain chemical, dopamine.
This brain chemical is responsible for most social ills in capitalist countries.
When you read about “dopamine production and the false promise of reward”, you will start to appreciate how useless the quest for pleasure, happiness and satisfaction through the constant pursuit of rewards really is.
In essence your tricked into chasing your own tail in pursuit of happiness. Learn more about it here.
The rise of neuroscience and marketing or neuromarketing is not new, but we are getting better at it to control consumers.
It’s all about the promise of reward, linked to the release of dopamine in the brain.
Not only does it propel us to falsely desire something…
But it’s so powerful we end up wanting things we don’t want or have a use for.
Ultimately it confuses us into doing things we wouldn’t normally have done had our brains not been flooded with dopamine.
I’ll let you in to a secret, you’ve been duped.
The brain is not actually that interested in happiness – I can hear the gasps.
It is more occupied with preserving our primal survival instincts like passing on our genes and sourcing food or taking on extra calories when the opportunity presents itself as insurance against famine or shortage.
Dopamine not only makes up part of our reward system in the brain, but it also drives us to survive and excel.
In a cruel sort of way, the brain uses the “carrot and stick” approach to achieve its primary objective i.e. survival of the species.
Consumerism has taken control of society so much that we have started to confuse the promise of reward with happiness.
We treat ‘wanting’ something like it is a guarantee of happiness when we finally get it.
For example if you want to buy a new car, most people will put themselves through great suffering either from working or servicing debt to satisfy that urge and be happy.
But once you reward yourself with that car you’re not actually any happier and the cycle begins again with something else.
We wrongly perceive that getting the objects we desire will make us happy. It is nearly impossible to separate the “promise of reward” from whatever pleasure or payoff we are seeking.
The “promise of reward” is so powerful that we continue to pursue things that don’t make us happy and consume things that bring us more misery than satisfaction; how ironic eh!
This evolutionary survival mechanism that worked so effectively for our primal ancestors, has unfortunately found its way into our modern day lives.
The temptations of modern day convenience including:
Is specifically engineered with the optimum combination of salt, sugar, bad fats and chemical additives are all designed to hijack the reward circuit in our brains.
But hold on a second, surely we have a divine right as humans to pursue and feel happiness?
Of course we are wired to experience pleasure and satisfaction, which do contribute to happiness – but only when we consume in moderation and adopt meaningful lifestyles.
This is the “carrot and stick approach” the brain uses to keep you getting out of bed in the morning.
However when you exceed your brain’s “pleasure budget”, the quest for happiness backfires.
Your brain’s “pleasure budget” can be controlled by your lifestyle, which basically means you can be happy with less or more meaningful things.
“Happy with less? It sounds too good to be true”, I hear you say; well it’s TRUE.
I only learnt this two years ago at the ripe old age of 48 when I started researching for my fat loss book.
There is no better example of the relationship between “dopamine, the false promise” of reward and happiness, than with food.
The obesity crisis is linked to this relationship, due to unlimited choice and temptation.
This has allowed our primal survival instinct to develop into an unhealthy relationship with food, overeating and eating “foods” that are not real foods.
Unfortunately these “foods”, which were never intended to be consumed by humans, hijack the reward circuit in the brain, flooding our systems with dopamine giving us that euphoric feeling.
The same feeling we also get from many other modern day temptations such as:
The only problem is that it is short lived.
Why? Because with every messenger chemical e.g. dopamine, insulin, leptin, serotonin, there is a receptor waiting to pick up the message or command.
Over time the receptors become less receptive and build up a tolerance. So you need higher levels of dopamine in the brain to achieve the same effect.
The result of this is that the “high” is never the same as the first few times you consume something in high quantities or with regularity leading to the “false promise of reward”.
It never delivers the same hit and so you are constantly looking to increase the consumption to experience that initial euphoric feeling.
Finally rewarded yourself with that new car? I bet you’ve already asked yourself which car your going to buy next.
Just ask the poor alcoholic or cocaine addict who constantly chases the “high”; it becomes elusive with regularity and excess because the dopamine receptors have down regulated or became resistant to the signal.
Don’t fret; there is hope my friends. As a matter of fact, we have a chunk of brain at the front of the head (see diagram below) called the pre-frontal or frontal cortex (in blue), which has developed over time to help us adapt to the challenges of modern day living.
This includes the ability to exercise willpower when we need to make important decisions that will protect us from harm or help us stay on the path to reach our long term goals.
For example, resist that chocolate cake in order to lose the excess fat and live a healthier, happier and longer life.
This part of you recognises that the cake threatens your long term goals and so it will do whatever it can to deal with this threat by helping to control intense emotions and impulses.
This is your willpower instinct.
The problem is modern day living; alcohol, drugs, stress, sleep deprivation actually impair this sensitive part of the brain to the extent where it mimics actual brain damage.
The ‘damage’ is only temporary but it impairs your ability to think rationally and make the correct decisions to reach your long term goals long enough for marketers to separate you from your money.
There is nothing wrong with desire until we mistake the wanting for happiness; a life without wants may not require as much self-control, but it’s also a life not worth living.
The “promise of reward” doesn’t guarantee happiness, but no “promise of reward” guarantees unhappiness; listen to the “promise of reward” and we give in to temptation.
Without the “promise of reward”, we have no motivation.
To this dilemma, there is no easy answer.
It’s clear that we need the “promise of reward” to keep us interested and engaged in life. If we are lucky, our reward systems won’t stop serving us in this way, but hopefully they won’t turn against us either.
We live in a world of technology, advertising and 24 hour opportunities that leave us always wanting and rarely satisfied.
If we are to have any self-control, we need to separate the real rewards that give our lives meaning from the false rewards that keep us distracted and addicted.
Learning to make this distinction may be the best we can do.
This isn’t always easy, but understanding what’s happening in the brain can make it a little easier and we may find just enough clarity in moments of temptation to not believe the brain’s “big lie”.
Desire is the brain’s strategy for action. As we have seen, it can be both a threat to self-control and a source of willpower.
When dopamine production points us to temptation, we must distinguish wanting from happiness.
In the end, desire is neither good nor bad, what matters is where we let it point us and whether we have the wisdom to know when to follow.
For all the poor souls caught up in this mass consumerism, have no fear, there is help at hand!
The best ways to achieve a stable level of happiness is to balance the amount of dopamine and dopamine receptors.
Sounds tricky but this is easily achieved with a combination of good lifestyle habits-
Proper Diet
Limiting sugars and grains, eat good fats, meats, oily and other fish, plenty green leafy vegetables, berry fruits, nuts, seeds, minimise or eliminate processed junk foods, including most packaged foods and ready meals.
Exericse
Proper exercise including high intensity like weights or sports as well as casual exercise like walking in greenery, which is great for enhancing mood and willpower.
Sleep
Make sure you get enough sleep at night. If you constantly go to bed late and get up early, you are doomed and much more susceptible.
Focus On What Matters
Pursuit all of your interests, hobbies and meaningful relationships with friends, family and spirituality.
This ensures a balance of dopamine and dopamine receptors in concert with other hormones and neurotransmitters, which is what the body strives for.
It’s that simple folks! Governments should teach this in schools, but they won’t, why?
Capitalist governments rely on mass consumerism or consumption to grow the economy, which decides how important your country is. Apparently.
I sincerely hope you have found this article enlightening and empowering on your journey to find more meaning and purpose in your busy, modern lives.
“The Greatest Wealth is Health” – Virgil
Thanks for sticking around and feel free to check out my website and my blog!
I thought I would experiment with a different type of guest post that introduces you to the science of what goes on ‘behind the scenes’ in our brains.
If you would like to learn more about the psychological and physiological side of marketing and how we can apply that to the web let me know!
Kudos to Clark for putting such an awesome article together! Although I might have added a few images here and there 😉
Clark missed out an important tip that anyone who is currently putting themselves through hell under false promise of happiness needs to know about.
It’s simple, cost effective and delivers the same chemical reward.
Just ‘sort yourself out’ so to speak.
You just ‘beat’ the system.
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Matthew, also include a part on the effects of (to much) coffee in your upcoming case study.
I like blogging, too. However, I am still questioning why I cannot attract many audience after using many tips to improve my blog. Sometimes I was disappointed and wanted to close my blog.
Is the content you produce the very best content available on the web for the subject at hand?
I cant say I disagree with that! Will make sure future topics are more rooted and tied down to marketing.
It just seemed really out of context. A post about the psychology behind a sale I can understand and it would fit it well. But a post about how dopamine is the root of all evil and everything that is wrong with our capitalist society and how we can overcome it with diet and exercise is well…trite. The wanking part was the best part of the whole thing…lol.
Dear Matt,I found this article to be quite interesting. It is sad that in this day and age even after all of the research is done and published and provided to the masses we all still fall for it. The challenge is to recognize what is going on and actively pursue avenues to break the control. They key phrase being “actively pursue”.So, where do we go from here? As a internet entrepreneur I use the mentioned techniques for profit. So, does that make me a bad person? Or am I just getting through life the best I can knowing what I know? I tell people this stuff all of the time but noose seems to listen. And to be frank I dislike wasting time. So in general I let it be. Thank you for this guest post. Thank you for further confirming what I already know.Sincerely,Patrick WilliamsInternet Entrepreneur
Hi,Well thats the beauty of it – even when you know, its still a biological reaction that is difficult to control.I like to think we are just playing the game, we don’t set the rules ^^
Jesus don’t anyone dare ask Kem for a guest post. I had to actually come to see what I wrote made sense it was a bit late.
I have no idea what your on about ^^
Patrick,Yes I was actually going to mention the instant gratification concept to Matthew as a next blog article; they sort of align with each other.
Very interesting article. Trickery is a part and parcel of marketing. Didn’t know dopamine was involved in it too. Makes you “think”.
It does indeed 🙂
Then you didn’t read the post ^^
Thanks thrown them in the reading list!
Cheers Mike!
Thanks Emeka!
Thanks for the recommendation!
Hey Matt, ClarkYep, great post. Those that can’t see this are missing the fundamental reason why they are chasing $£$£ via IM – it’s for freedom, and this post is all about freedom at a more root level – a level which can free us from the other levels of enslavement to the capitalist/consumer system within ourselves. Most IMers, and especially wannabe IMers, are addicted to making money (or the idea of making – lots – of money) because they want what it can potentially give them – freedom from what they don’t want. They want some kind of freedom – to make choices they don’t feel they currently have.This post shows us how to achieve subtler and greater freedoms, so no matter how much money we have or do not have we can chose to live a life we love.Massive thanks for taking the punt on branching out Matt, and congrats on excellent research/knowledge Clark.More insightful, thoughtful, outside the box posts pleaseCheersAub
Unfortunately a lot of people that live in a capitalist country can easily be manipulated with even just the hope or chance of money.But without those people, I wouldn’t be a marketer so 🙂
Thanks Aub,Yes you get it!Clark
Great article. I just woke up, checked my email, and saw an email from you with a link to this article. I was reading it while having my coffee in hand and at the very last line i saw “Just have a wank” :). Nothing better than to start the morning with a laugh!Well, now you’ve got to beat that joke with a better one in your next article 🙂
Hahaha I’ll see what I can do 😛
Count me in the “didn’t like it” crowd, and here is why:1. The numerous one-sentence paragraphs make it very difficult to read. Speaking strictly about the writing style, it looks and sounds unprofessional. Please give it a proper edit.2. Everything said here has been covered in a more nuanced and professional manner by writers, scientists, doctors, and even religious figures. Pretending to be a self-help guru among this crowd reminds me of those poor saps who think they can hit the front page of Google for the keyword “mortgage” by slapping together a few 500 word articles that they purchased off the Warrior forum. Your readers would have had a more high quality and informative experience if you had instead linked to books, articles, or blog posts written by people who have dedicated their lives to subject (and, perhaps more importantly, written by people capable of constructing paragraphs more than one sentence long). 3. I come here for SEO tips, not self-help advice. I suspect I’m not the only one. From a marketing perspective, the content doesn’t fit the audience, and it’s especially jarring to see it from someone who is so big in this industry. If personal posts are going to become a trend here, please keep them contained to a personal blog section.tl;dr: Your standards are higher than this, Matt.
Hi,Thanks for your feedback!1) I did all the editing. I never have more than 2-3 sentences in a paragraph. I apply that rule to every single article on the blog – can I ask if it was just this article that peaked that annoyance or is a more general thing throughout?2) Yes it has, however my average reader isn’t going to hunt out scientific research papers. Nor does your average marketing blog cover a subject like this – there is a disconnect between the two worlds in the blogosphere. You have to present the content in a different way based on the audience.3) I disagree, the entire article explains the basis of the chemical reaction marketers hope to create. Understanding it helps to make you better as a marketer. I have thought about deliving into mindset on the blog, speaking to a lot of people I have realised that most peoples biggest enemy, is themselves and are often self defeating. The same with organisation, diet, exercise etc etc – all the element that contribute to success.One of the first sections in my $100 case study course is going to be purely focused on mindset and organisation so you probably won’t like that 🙂 Or really any of the planning stage which is the first 4 weeks as it mostly psychology related.
Yes Kem,Matt has to blame for the toned down language (LOL), but he has a point, it has to be tailored to the audience, so I agree with him here.Please ignore the language and pick up the messages; they ar valid and will improve you QOL as you strive for your goals.Clark
A New Earth and My Big Toe
The post says you’re 48 🙂
Quality post lads and I’m not saying that just to be one of the gang kind of thing. I come here all the time reading your posts but this one for me was spoken with a real good perception of the real madness of the world today and the dumbing down of society with material shit.I have a feeling Matt this is a subject/topic you have a lot of research and interest in a hobby lets say, I maybe way off ? I think its funny how when you travel to other parts of the world where they are not disconnected from nature/life real natural ways of living the people there are so cheery and always smiling yet these are the places with nothing in common to modern society and seen as unlucky or to be pitied in some way. The wool thickens.The end of the post was a classic wasn’t expecting it all,classic.
Hi,Well theres actually a few subjects at hand here that could each branch out into something more.Capialism/consumerism wouldn’t be a good focus, but looking at how to exploit that and the psychological changes that has breeded in society is probably a good subject to explore more.Yeah that’s very true and if I had never experienced it and live like that – I would still be drinking the capitalist juice with both hands.
Does anyone know how to turn off notifications of updates on this post…I dumbly selected the tick box on the comments section and now have received over 50 emails into my inbox…rather excessive!The only option appears to unsubscribe, which I do not want to do!Thanks
Hi,I’ve been looking at a solution for that, tbh I thought I had fixed it will throw it back into the queue to look over.Sorry dude!
Are you offering a follow up guest post?
You should start a sex tips blog.
Hi,I didn’t write it all kudos to Clark!I’m sure I’ll find myself in Mexico at some point 🙂
I’m not fully against it – but its an abused system rather than a fair system. They need an algo update or something ^^
Matt, I loved the blog post that i read it 3 times because most people do not address such things. I like to you talk about a variety of topics which keeps me interested in your blogGood JobThomas
What other topics will help trigger a dopamine release?
I make a living selling $5 hugs man…I’m really offended.
It’s the American dream!
I liked it and found it valuable. I’m dealing with all that dopamine bs right now as i struggle thru learning seo. Late nights, early mornings and not justifying getting exercise because it “takes away from my learning to earn” time. Thanks for this. It’s a matter of fighting the good fight.
That depends if your doing it because you love doing it or if there is pressure to make money.
Something new. I like it 🙂
Thanks!
Excellent post, couldn’t have said it better myself. More quality articles like this please.
Thanks Nick will consider it!
This type of article would be better received by marketers if you talked about how to exploit the ‘instant gratification’ consumerist society.
I think he didn’t like the comment regarding self stimulation. I on the other hand found it comical and have used this method several times in my distant past to go out without a ‘loaded gun’. The evenings were a lot more relaxed and there was no pressure to attract the opposite sex.Jonathan
Hey Matt,I’m really thankful for this wonderful article. Some people will learn that there is more “behind the scenes”, and will actually start learning some psychological tricks in order to make their sales letters better.Some people will learn that today’s society is addicted to buying, eating, having sex, taking drugs. Movies, ads, songs and whatnot is making us like this. This is just disgusting.Some people like me will read this post twice and take notes for their own lifestyle. These people will also brainstorm to see how the psychological tricks ‘n cheats can make their business better.A truly wonderful article, the only thing that is missing is that Spirituality is one of the best ways to go. I know it’s more of a scientific article, however, I believe spiritual growth should be one of our main goals.I would love to learn more stuff like this. As long as you mix it with business – I’m sure there will be plenty of readers.
Hi,How would you improve the article to make it appeal to everyone?Any links to explore that missing elements?
AnonymousMe,Thanks for your comments, I am sure spirituality was mentioned in the article.Clark
I used to go to Matt’s blog when it comes to SEO and Affiliate Marketing. But not anymore…Matt, I think that your blog is great, but now I see that you recent blog posts are not SEO and affiliate related…Hmmm…
You realise that affiliate marketing is all about influencing others to take action, usually parting with their money right?
Um…I actually liked it…
Thanks Paul 🙂
Hmm, well I’m afraid that I completely disagree Mark’s comment above.Personally, I thought the post had some very interesting content and helpful info.Coming from a background of writing pre-sales affiliate copy for clients, and a long history of studying people’s psychological hot buttons and triggers that can help influence a person’s buying decisions…I guess I’m just not sure how a person couldn’t have found some great merit in that post.After all…in the end, we are all in the “sales” game, are we not? Understanding your prospects from a psychological point of view will always play an important part in your conversions and success…All in all, a great post…thanx Clark and Matt
Hi,I’m wondering if it was because the theory/why wasn’t rooted to examples/hows.
I kinda have to agree with Mark, I read your blog religiously and that post didn’t do much for me either.Laurie
Can you expand a bit more on why?
Well I think that your bonus tip sums it up quite nicely. Also, if it wasn’t for that I’d be really depressed after reading this lol.
Yup, this is crap. “a life without wants may not require as much self-control, but it’s also a life not worth living. Really? Have a look at Buddhism.
M,Balance is the key. That’s what the body strives for, i.e. homeostasisClark
LOL. Classiest way to end an article hahaAwesome piece Clark, your thoughts and suggestions were organized well. Time to start running on a regular basis 😀
Always finish big.
I agree with this post completely. It’s absurd that (in my country at least) people work at their 9-17 jobs 2 days per month for a whole year just to have the latest smartphone. It’s a complete nonsense, brain controlling marketing at it’s best. Btw, can’t wait for Galaxy S5 to come out 🙂
There’s one big one you forgot: MeditationBecoming centered in the now (thoughtless) and ok. The more ‘thoughtless’ you are the more incredible you can feel just being here as you are.Also, Bikram is a form of ‘extreme’ yoga with amazing peace-inducing side effects.
Hi,Would you suggest any further reading?
Excellent point Patrick,I did forget meditation and what this does is that it lets you develop an awareness of when you are being ticked by temptation, subconsciously.I actually have a good exercise in my book about this and may share it with you in a further post.Clark
Matt,I seriously laughed out loud when you said just “have a wank”!Clark,This post is truly valuable and a great read. I constantly think about this and try to find answers to why people work so hard every day for financial gain when, once that material possession is acquired/achieved then we just move onto the next one. (and bust our ass in the process, some more than others)I have a follow up question though, I think that a capitalist society is the closest thing a government has to creating a quality life and provide opportunity for most of the population.With that being said, people need to spend money on things and services so that everyone has a job at the end of the day. Isn’t is better that people spend money and work rather than sit around all day doing nothing, so that society progresses?Now, I do believe that there is a balance to the system that people need to realize. For example, how happy do people get when there is 1 day off for a holiday? I think that labor hours need to be shortened and more days off throughout the year need to be mandatory.In parts of Europe there is a 2 hour break period each day for families to get together and have lunch/relax. This is genius and I wish we had this in the U.S.What are your thoughts on this, Clark and Matt? How can people truly find something that makes them happy yet still makes people get up and work rather than be lazy all day.
Hi Andrew,That ‘move on to the next one’ line of thought is really applied in the product launch industry where people or a group of people release ‘the next big thing’ in precisely timed releases throughout the year.Most of the time the people that buy get rich quick/make money online products – never even actually look at the product because they’ve already bought the next dream in their dopamine fuelled quest.I don’t know the solution, but it probably starts with a capitalist society where the government works for people and the people don’t work for the government.Following your passion with conviction helps as well 🙂
Andrew,You raise some good points and as I said in the article there is no definitive solution; all you can do is let your wisdom and instincts lead you to the real things that make you happier, i.e. that give you real meaning.For example why do people do cocaine when you can get the same hit, but more controlled, at the gym or exercising? Because they want the hit without doing much (thats that instant gratification that Patrick was on about), but the cocaine burns out he dopamine receptors, where exercise maintains and enhances their balance and function.Hope this helpsClark
Thanks Clark & Matt – this is very interesting. I had heard about this concept but never really researched it, but now I can do so.PS Just had a good “wank” and feel better already – lol
Don’t suppose that ended up in an assisted conversion for an affiliate sale?
Thank you for sharing with us this great article.I liked the part that says : The “promise of reward” is so powerful that we continue to pursue things that don’t make us happy and consume things that bring us more misery than satisfaction.I personally believe that when a person comes to control his instincts, he will be a man who is successful and happy.
Can you expand on that a bit more?
Excellent post. I find that gamifying my work helps to keep me engaged and making progress. Somehow, I’ve convinced my brain that being able to have a secure, relaxed future and nice vacation in a few weeks is good enough to work for. you can only scratch the surface with a topic this big, but this post gives it a good scratch. The little bit by Matt on the end, though, meant I had to untweet it. Some of my few followers wouldn’t appreciate that. (Don’t worry, it never gave me a free .pdf, anyhow.) I understand your humor, but I can understand why others wouldn’t :p Your blog, your rules! 😀
Hi Quinton,Gamifying your work, thats an interesting approach! Is that like a thing? It should be!Yeah I can see why not, but the truth is the truth 🙂
But Matt, don’t your activities on this blog, like trying to make as much money as possible (as seen in your income reports) as well as trying to teach others how to make money kind of contradict your anti-capitalist stance?
Well I’m not entirely anti capitalist but seeing a culture not completely absorbed in it is refreshing and shows you what quality of life can really be.Plus I don’t try and make any money, I just have fun doing what I love. If I wanted to make a lot more, I wouldn’t be publishing tutorials for free thats for sure 🙂
I disagree with what Mark said, and found this article to be of great interest, as marketers its useful to look into the ‘what’ takes place in the buying cycle, understanding your target market, and the psychological processes are equally as important as all the work we do to sell to them, so well done to both Clark & Matt for putting together a well constructed, informative and fun to read article.Great Bonus tip btw Matt, I just need to get my wife’s Dopamine levels up enough to do it for me 😉
Hahaha any tips for the rest of the audience Chris? ^^
Not dross at all.As a long time student of nutrition and the vital role played by good nutrients in brain function, I can see perfectly how the guest post fits into a marketing blog.
Funny in my upcoming $100 case study challenge I was going to do a section of health/nutrition/exercise and the positive effects it can have when building a business.
Just have a wank. Ha ha. Cost effective? Free, surely? 🙂
Thats as cost effective as it gets!
Really disappointed, this is a quality blog Matt, why spoil it with dross like this.Looking forward to *your* next post sir!Mark
What didn’t you like about it?
Cool Matt, That really made me laugh I wasn’t expecting it. That laugh has set me up for the day. Great guest post too !!Thanks.
Mark, this is dross? Really? Fuck it.. we are all lost..if a human being can call this post dross . . Thanks matt for this post..exactly what i needed to read this morning.