Since I launched the site I have engaged my audience directly by posting on these 3 forums.
They have sent me a bunch of traffic this year so I wanted to see which one was best!
The results of the previous JohnChow.com vs SearchEngineJournal.com battle were pretty interesting.
But which is the best internet marketing & blackhat forum for traffic & conversions?
What Will I Learn?
To find out which is the best internet marketing forum I’m going to run them through a series of tests to determine which one offers the most bang for buck in terms of traffic and conversion.
All 3 internet marketing forums operate in similar but slightly different niches, so it will be interesting to see how each audience responds to the site.
Let’s start with traffic & engagement.
A simple test, which internet marketing forum offers the best pages/visit, average visit duration and bounce rate?
|Site||Visits||Pages/visit||Visit Duration||% New Visits||Bounce Rate|
This makes for some interesting observations!
First of all it is clear that traffic from WarriorForum is more engaged than anywhere else. They visit more pages and stick around for longer!
While people from BlackHatWorld tend to stick around for over a minute less visiting the least amount of pages.
TrafficPlanet sits in the happy medium but only sends 29.65% new visitors.
This is because it’s a smaller tightly knit community I’m deeply engaged in – nice to know they still want to hear what I have to say though =D
So now we know how engaged the traffic is with the blog, but what about conversion?
Things like email subscriptions, affiliate clicks or resource downloads which require a social share.
Well luckily I have all the data for that ready to rock!
|Site||Goal Conversion||Email Subscription||Affilaite Click||Resource Download|
Percentages are all well & good but let’s take a look at how they actually translates into numbers-
|Site||Goal Conversions||Email Subscriptions||Affilaite Clicks||Resource Downloads|
What is worth noting is they all offer similar overall goal conversion rates of 13.24%-15.07%.
But how this breaks down is interesting.
People coming from BlackHatWorld (which is truly the best blackhat forum) tend to click on a lot of affiliate links & love getting the free resources which require a social share, but don’t tend to opt in.
Whilst people coming from WarriorForum also like to click affiliate links but are more likely to subscribe via email than download the free resources.
There is a key difference in behaviour here.
I believe this is due to people coming from WarriorForum are pre-conditioned to ‘opt in’ to things to get freebies via the WSO forum.
Whereas people coming from BlackHatWorld are used to getting direct links to free things with no opt-in, they have a dedicated forum for it!
So naturally WarriorForum traffic is looking for the opt in and BlackHatWorld traffic is looking for the download link.
TrafficPlanet cruises at a happy medium where it is much more laid back without the incentive to opt in to get things or grab freebies.
The last thing I want to take a look at is how much time was invested to generate the traffic & conversions from each internet marketing forum.
To do that I’m going to look at the total number of posts made on each forum over the same time period-
|Site||# Of Posts||Visits Per Post||Email Subs Per Post||Aff Clicks Per Post||Resource D/Ls Per Post|
When we look at the number of posts made compared to what they actually generated things get pretty awkward.
I’ve made my thoughts clear about how the admins run the WarriorForum, so having them provide the best performing traffic isn’t ideal 😛
It is by far the best ‘value’ traffic though offering more visits, subscribers & affiliate clicks per post than any other – by quite a margin!
BlackHatWorld slides into second delivering slightly less traffic and affiliate clicks but a huge drop off in email subscriptions per post.
I actually have dedicated threads for my tutorials on BlackHatWorld that have had around 50,000 views in total compared to WarriorForum where they delete my threads and I just use a signature.
Even with those chips down – WarriorForum still seems to offer the best bang for buck!
TrafficPlanet is the worst performing all round but on the whole is a much much smaller forum with a tightly knitted community where everyone knows each other.
A local place for local people type thing ^^
There are a few key observations here specifically between how BlackHatWorld & WarriorForum traffic behaves once it hits the site.
First of all there is what I mentioned earlier about BlackHatWorld users used to getting things free via direct links whereas WarriorFourm traffic is preconditioned to the opt in first then get freebie nature of the WSO forum.
The other big observation is that WarriorForum offered more visitors and conversions per post than any other forum.
This is specifically interesting because on WarriorForum I just use signature links whereas on BlackHatWorld I have dedicated posts for my tutorials with ~50k views.
You would expect BlackHatWorld to at least send more visits per post on that basis, but that isn’t the case.
I think there are 2 reasons behind this-
So when a WarriorForum user hits my site they not only want to learn but are probably amazed at the value that is getting delivered to them upfront with no bullshit.
They are preconditioned to low quality products/flakey information due to the sheer volume of spammy WSO’s made by inexperienced pretenders.
Whereas the BlackHatWorld user has broken free of that and is well on their way to making money – a slightly more experienced user.
TrafficPlanet users tend to be more experienced/knowledgeable and it’s a much smaller community.
These guys are switched onto all of the tricks of the trade which and have become conditioned to ignore signature links & signing up for things due to past experiences on other forums.
What do you think? Have I jumped to the wrong conclusions?