Article Syndication

What Is Article Syndication?

Article syndication, also known as content syndication, is when a second website republishes content that was originally published on another site.

The original publisher allows other sites to post their content with credit back to them as the source.

It can include syndicating an entire article or half of an article.

This happens in the news industry all the time…

Articles that perform well are often republished on other news sites with a similar audience.

This maximises the article’s reach without creating new content.

Article syndication is a strategy for both small and large publishers. You just need to know how it works and how to implement it properly.

How Does Content Syndication Work?

Content syndication works through agreements between publishers.

The original content creator gives permission for their content to be republished on other sites.

At its core, article syndication is a marketing strategy that simply distributes content to a wider audience.

Think of it as a win-win situation that benefits both the original content creator and the third-party website that republishes the content.

Here’s what I mean-

The key part is this…

The content stays exactly the same.

Only the platform where people read it changes.

Most importantly, both websites benefit from the arrangement.

What Is An Example Of Syndicated Content?

News websites are a perfect example of syndicated content. Larger news sites republish content from trusted sites that cover niche topics.

This allows for bigger news stories to attract a wider audience and take advantage of experts.

It also allows for smaller publishers to reach a larger audience they wouldn’t have otherwise had access to.

For example, Buffer publishes content that appears on hundreds of websites worldwide. They take full advantage of content syndication to increase their brand and grow their business.

Each site shows the same attribution “this article below was originally published on Buffer” at the top and an external link to the Buffer blog.

Buffer distributes content to a much larger audience, and third-party news websites get excellent content to publish.

Everyone wins!

Not to mention the hundreds of quality backlinks that Buffer gets.

I mean, look at their domain rating:

That’s some serious authority and search traffic!

You get the picture…

Thousands of websites all over the world are using content syndication to their advantage. The most important thing is that you partner with the right kinds of websites.

Is Article Syndication Worth It?

Article syndication is worth it if you want to reach new audiences quickly and increase your website domain authority.

But it’s essential that you pick the right syndication partners.

I can’t stress this enough…

There must be a clear benefit from the syndication partner for your own website and business.

The benefits should include-

How do you decide which websites can syndicate your articles?

1. Look for websites with a good domain rating (DR40+) and a relevant audience to your content.
2. Then, focus on quality.
3. Choose partners that already have a reputation for publishing and syndicating quality content.
4. Review their website and make sure they present the content in a professional, easy-to-read way.

One of the best ways to determine whether a website will make a good partner is to see if it receives a lot of direct traffic.

That means people visit their site directly and will almost guarantee your syndicated articles reach a wider audience.

Important: Bad syndication partners can damage your brand and reputation.

It’s extremely important to have a comprehensive evaluation process to ensure you only pick quality partners you can trust.

Does Content Syndication Hurt SEO?

Content syndication won’t hurt your SEO if done correctly.

In fact, content syndication can significantly improve your SEO and rankings because of the number of natural, high-quality inbound links you can get.

But the biggest risk is duplicate content.

If a website takes your article and publishes it without attribution and canonical tags, it can cause duplicate content issues.

Google will see that the article has been published twice and will not know the original author.

How do you avoid that?

The key is proper implementation.

Every website that republishes your article needs to add-

On top of that – Delay republishing on partner sites until Google has indexed your original content. If you submit each URL to Google, that should take less than 24 hours.

This tells Google that you are the original publisher and the content syndication won’t hurt your SEO.

That’s how you harness the power of article syndication to grow your brand, SEO, and business!